Developer docs
API playgroundTry for free, no card

Search company profiles

Caduceus Software Systems

Full company profile

uuid00076q4

Namestring
Caduceus Software Systems
Legal namestring
Caduceus Software Systems Corp
Websiteurl
caduceuscorp.co
Company typeenum
Public
Founded yearint
2018
Descriptiontext

Caduceus Software Systems Corp is a publicly traded company (OTC: CSOC; DBA Caduceus Corp) that, despite its software-oriented corporate name, operates as a direct-to-consumer pet food and accessories business through its McLovin's Pet brand. The company is headquartered at 4401 Eucalyptus Ave Suite 100, Chino, California, and was founded in 2018. It serves pet owners seeking natural, premium nutrition products for dogs and cats of all breeds and life stages.

The company's core product line consists of McLovin's Pet Food/Treats — premium all-natural freeze-dried raw pet food made from 100% raw meat, fruit, vegetables, vitamins, and minerals — alongside a McLovin's Pet Accessories line featuring sustainably designed pet care products with recyclable packaging. Its core technology is a natural freeze-drying food processing method that preserves nutritional content without hormones, preservatives, or artificial ingredients, with ingredients sourced from farmers, ranchers, and fishermen in the USA, Canada, and New Zealand. The brand was founded by David Ji, who also serves as Chairman & CEO.

Caduceus generates revenue through one-time transactional sales of pet food, treats, and accessories via its owned e-commerce storefront at mclovinspet.com, supported by an organic, social media-led go-to-market strategy across Instagram, Facebook, Twitter, and Discord (with planned expansion to TikTok and Pinterest). The company is unprofitable, reporting FY2022 (year ended March 31, 2022) total revenue of $4,362 thousand against an operating loss of ($2,015) thousand, and trades on OTC markets under ticker CSOC with no identified institutional investors, parent company, subsidiaries, or third-party retail distribution channels.

Short descriptiontext

Caduceus Software Systems Corp (OTC: CSOC) operates as a direct-to-consumer pet food and accessories company through its McLovin's Pet brand, selling premium all-natural freeze-dried raw pet nutrition products and accessories online to individual pet owners.

Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersChino, United States
HQ citystring
Chino
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
pet food products, freeze-dried pet treats, pet accessories, natural pet nutrition, pet care essentials
Industry3 codes
1Frozen & Raw Pet Food (incl. freeze-dried)
CodeCRADAFADPrimaryYes
2Freeze-Dried & Dehydrated Pet Food
CodeAFADAFADPrimaryNo
3Natural/Organic & Limited-Ingredient Diets
CodeCRADAFAHPrimaryNo
NAICS code3 codes
  • Dog and Cat Food Manufacturing311111
  • Animal Food Manufacturing3111
  • Dried and Dehydrated Food Manufacturing311423
SIC code1 code
  • Food And Kindred Products2000
Product category
Pet Food and Accessories
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Pet Food and Treats Sales
TypeOne Time License
Description

Direct product sales of all-natural freeze-dried raw pet food, treats, and accessories through e-commerce storefront. One-time transaction-based purchases for individual pet owners.

caduceuscorp.co
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Supply Chain, Marketing or Sales, Operations, Personnel
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 record
1McLovin's Pet
Description

All-natural pet food brand offering freeze-dried raw meat, fruit, vegetables, vitamins and minerals for pets of all breeds and life stages; also includes accessories and daily essentials with recyclable packaging.

caduceuscorp.co
Core offering1 text field

Caduceus Software Systems Corp, through its McLovin's Pet brand, sells all-natural freeze-dried raw pet food, treats, and accessories directly to pet owners via its e-commerce storefront at mclovinspet.com. Products are made from 100% raw meat, fruit, vegetables, vitamins and minerals sourced from USA, Canada, and New Zealand with no hormones, preservatives, or artificial ingredients, and accessories use recyclable, environmentally conscious packaging.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Caduceus Software Systems Corp (DBA Caduceus Corp) operates primarily through its consumer brand McLovin's Pet, offering an all-natural pet food and accessories portfolio. The core product line consists of McLovin's Pet Food/Treats — premium freeze-dried raw food for all breeds and life stages — complemented by McLovin's Pet Accessories featuring sustainably designed pet care products. All offerings emphasize natural ingredients, non-chemical processing, and environmentally conscious packaging using recyclable materials.

Product and service1 record
1McLovin's Pet Food and Treats
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Open Farm is a premium natural pet food brand emphasizing traceable sourcing, sustainable packaging, and clean ingredients — all positioning pillars shared with McLovin's Pet. It serves the same premium, sustainability-conscious pet parent via DTC and retail.

TypeDirect peer
Description

Stella & Chewy's is a leading U.S. premium freeze-dried raw pet food brand selling through DTC and broad retail. It is directly comparable to McLovin's Pet on product format (freeze-dried raw), target customer (premium pet parents), and natural-ingredient positioning.

TypeDirect peer
Description

Primal is an established maker of freeze-dried and frozen raw dog and cat foods with strong natural-ingredient positioning. Like McLovin's Pet, it competes in the premium raw/freeze-dried segment with a focus on whole-food ingredients and direct-to-consumer plus specialty retail distribution.

TypeBroad incumbent
Description

Mars Petcare owns a portfolio of premium and mass pet food brands and is a global incumbent. It is comparable to McLovin's Pet as the dominant backdrop in the category and through ownership of premium raw-aligned brands (e.g., Royal Canin, Nutro) that compete for the same premium pet parent.

TypeDirect peer
Description

Vital Essentials produces freeze-dried raw pet food, treats, and toppers for dogs and cats. It directly mirrors McLovin's Pet's freeze-dried raw, single-protein, and treat formats and competes for the same premium pet parent shopper.

TypeDirect peer
Description

Northwest Naturals manufactures freeze-dried raw dog and cat foods and treats using natural proteins. It is a direct competitor on product format (freeze-dried raw) and natural-ingredient positioning.

TypeEmerging player
Description

The Farmer's Dog is a leading DTC fresh (refrigerated) pet food brand. It targets the same premium, human-grade-focused pet parent but uses a different format (fresh vs. freeze-dried), making it an adjacent rather than identical competitor.

TypeBroad incumbent
Description

Purina is one of the largest global pet food companies with deep premium and natural sub-brands. While most of its portfolio is kibble/wet, its scale and shelf access set the competitive ceiling that any premium DTC challenger such as McLovin's Pet must compete against.

TypeDirect peer
Description

K9 Natural is a New Zealand-origin freeze-dried and frozen raw pet food brand sold globally. It is closely comparable on both product format and provenance story, given that McLovin's Pet highlights New Zealand sourcing as part of its supply narrative.

TypeBroad incumbent
Description

Champion Petfoods owns the premium ACANA and ORIJEN brands, spanning kibble, freeze-dried, and raw diets. It competes broadly with McLovin's Pet in the premium and biologically-appropriate category but at much larger scale and with broader distribution.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Caduceus Software Systems

Pet Food and Accessoriescaduceuscorp.co

Caduceus Software Systems Corp (OTC: CSOC) operates as a direct-to-consumer pet food and accessories company through its McLovin's Pet brand, selling premium all-natural freeze-dried raw pet nutrition products and accessories online to individual pet owners.

What Caduceus Software Systems does

Caduceus Software Systems Corp is a publicly traded company (OTC: CSOC; DBA Caduceus Corp) that, despite its software-oriented corporate name, operates as a direct-to-consumer pet food and accessories business through its McLovin's Pet brand. The company is headquartered at 4401 Eucalyptus Ave Suite 100, Chino, California, and was founded in 2018. It serves pet owners seeking natural, premium nutrition products for dogs and cats of all breeds and life stages.

The company's core product line consists of McLovin's Pet Food/Treats — premium all-natural freeze-dried raw pet food made from 100% raw meat, fruit, vegetables, vitamins, and minerals — alongside a McLovin's Pet Accessories line featuring sustainably designed pet care products with recyclable packaging. Its core technology is a natural freeze-drying food processing method that preserves nutritional content without hormones, preservatives, or artificial ingredients, with ingredients sourced from farmers, ranchers, and fishermen in the USA, Canada, and New Zealand. The brand was founded by David Ji, who also serves as Chairman & CEO.

Caduceus generates revenue through one-time transactional sales of pet food, treats, and accessories via its owned e-commerce storefront at mclovinspet.com, supported by an organic, social media-led go-to-market strategy across Instagram, Facebook, Twitter, and Discord (with planned expansion to TikTok and Pinterest). The company is unprofitable, reporting FY2022 (year ended March 31, 2022) total revenue of $4,362 thousand against an operating loss of ($2,015) thousand, and trades on OTC markets under ticker CSOC with no identified institutional investors, parent company, subsidiaries, or third-party retail distribution channels.

Caduceus Software Systems firmographics

Firmographics
Name
Caduceus Software Systems
Legal name
Caduceus Software Systems Corp
Website
https://caduceuscorp.co
Company type
Public
Founded year
2018
Operating status
Operating
Short description
Caduceus Software Systems Corp (OTC: CSOC) operates as a direct-to-consumer pet food and accessories company through its McLovin's Pet brand, selling premium all-natural freeze-dried raw pet nutrition products and accessories online to individual pet owners.
Ownership category
akta.pro rank

Caduceus Software Systems industry classification

Industry
Product category
Pet Food and Accessories
NAICS
Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Dried and Dehydrated Food Manufacturing (311423)
SIC
Food And Kindred Products (2000)
akta.pro primary industry
Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)
akta.pro secondary industries
Freeze-Dried & Dehydrated Pet Food (AFADAFAD), Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

Keywords

  • Pet food products
  • Freeze-dried pet treats
  • Pet accessories
  • Natural pet nutrition
  • Pet care essentials

Where Caduceus Software Systems is headquartered

Location

Headquarters

HQ city
Chino
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Caduceus Software Systems business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

  1. Pet Food and Treats Sales: Direct product sales of all-natural freeze-dried raw pet food, treats, and accessories through e-commerce storefront. One-time transaction-based purchases for individual pet owners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Caduceus Software Systems product offering

Product offering

Core offering

Caduceus Software Systems Corp, through its McLovin's Pet brand, sells all-natural freeze-dried raw pet food, treats, and accessories directly to pet owners via its e-commerce storefront at mclovinspet.com. Products are made from 100% raw meat, fruit, vegetables, vitamins and minerals sourced from USA, Canada, and New Zealand with no hormones, preservatives, or artificial ingredients, and accessories use recyclable, environmentally conscious packaging.

Product overview

Caduceus Software Systems Corp (DBA Caduceus Corp) operates primarily through its consumer brand McLovin's Pet, offering an all-natural pet food and accessories portfolio. The core product line consists of McLovin's Pet Food/Treats — premium freeze-dried raw food for all breeds and life stages — complemented by McLovin's Pet Accessories featuring sustainably designed pet care products. All offerings emphasize natural ingredients, non-chemical processing, and environmentally conscious packaging using recyclable materials.

Differentiator

Problem solved

Functional benefit

Brands

  • McLovin's Pet: All-natural pet food brand offering freeze-dried raw meat, fruit, vegetables, vitamins and minerals for pets of all breeds and life stages; also includes accessories and daily essentials with recyclable packaging.

Products and services

  • McLovin's Pet Food and Treats

Companies that use Caduceus Software Systems

Customer profile

Segments2 records

Ideal customer profiles1 record

Caduceus Software Systems technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Caduceus Software Systems partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Caduceus Software Systems competitors and assessment

Company assessment

Direct peers

  • Open Farm: Open Farm is a premium natural pet food brand emphasizing traceable sourcing, sustainable packaging, and clean ingredients — all positioning pillars shared with McLovin's Pet. It serves the same premium, sustainability-conscious pet parent via DTC and retail.
  • Stella & Chewy's: Stella & Chewy's is a leading U.S. premium freeze-dried raw pet food brand selling through DTC and broad retail. It is directly comparable to McLovin's Pet on product format (freeze-dried raw), target customer (premium pet parents), and natural-ingredient positioning.
  • Primal Pet Foods: Primal is an established maker of freeze-dried and frozen raw dog and cat foods with strong natural-ingredient positioning. Like McLovin's Pet, it competes in the premium raw/freeze-dried segment with a focus on whole-food ingredients and direct-to-consumer plus specialty retail distribution.
  • Vital Essentials: Vital Essentials produces freeze-dried raw pet food, treats, and toppers for dogs and cats. It directly mirrors McLovin's Pet's freeze-dried raw, single-protein, and treat formats and competes for the same premium pet parent shopper.
  • Northwest Naturals: Northwest Naturals manufactures freeze-dried raw dog and cat foods and treats using natural proteins. It is a direct competitor on product format (freeze-dried raw) and natural-ingredient positioning.
  • K9 Natural: K9 Natural is a New Zealand-origin freeze-dried and frozen raw pet food brand sold globally. It is closely comparable on both product format and provenance story, given that McLovin's Pet highlights New Zealand sourcing as part of its supply narrative.

Broad incumbents

  • Mars Petcare: Mars Petcare owns a portfolio of premium and mass pet food brands and is a global incumbent. It is comparable to McLovin's Pet as the dominant backdrop in the category and through ownership of premium raw-aligned brands (e.g., Royal Canin, Nutro) that compete for the same premium pet parent.
  • Nestlé Purina PetCare: Purina is one of the largest global pet food companies with deep premium and natural sub-brands. While most of its portfolio is kibble/wet, its scale and shelf access set the competitive ceiling that any premium DTC challenger such as McLovin's Pet must compete against.
  • Champion Petfoods (ACANA & Orijen): Champion Petfoods owns the premium ACANA and ORIJEN brands, spanning kibble, freeze-dried, and raw diets. It competes broadly with McLovin's Pet in the premium and biologically-appropriate category but at much larger scale and with broader distribution.

Emerging players

  • The Farmer's Dog: The Farmer's Dog is a leading DTC fresh (refrigerated) pet food brand. It targets the same premium, human-grade-focused pet parent but uses a different format (fresh vs. freeze-dried), making it an adjacent rather than identical competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Caduceus Software Systems social profiles

Digital presence

Caduceus Software Systems financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Caduceus Software Systems leadership team

Management profile

Number of profiles

Profiles1 record

Caduceus Software Systems funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Caduceus Software Systems M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caduceus Software Systems

What does Caduceus Software Systems do?

Caduceus Software Systems Corp, through its McLovin's Pet brand, sells all-natural freeze-dried raw pet food, treats, and accessories directly to pet owners via its e-commerce storefront at mclovinspet.com. Products are made from 100% raw meat, fruit, vegetables, vitamins and minerals sourced from USA, Canada, and New Zealand with no hormones, preservatives, or artificial ingredients, and accessories use recyclable, environmentally conscious packaging.

Is Caduceus Software Systems a public or private company?

Caduceus Software Systems is a public company. It is classified as public and is currently operating.

When was Caduceus Software Systems founded?

Caduceus Software Systems was founded in 2018.

Where is Caduceus Software Systems based?

Caduceus Software Systems is headquartered in Chino, United States, in the North America region.

How does Caduceus Software Systems make money?

One revenue line is on record: pet Food and Treats Sales.

Who are Caduceus Software Systems's main competitors?

Direct peers on record are Open Farm, Stella & Chewy's, Primal Pet Foods, Vital Essentials, Northwest Naturals and K9 Natural. Broad incumbents are Mars Petcare, Nestlé Purina PetCare and Champion Petfoods (ACANA & Orijen). The Farmer's Dog is listed as an emerging player.

Does Caduceus Software Systems have an API?

No public API is recorded for Caduceus Software Systems.

What industry is Caduceus Software Systems in?

Caduceus Software Systems's product category is Pet Food and Accessories. Its primary akta.pro industry code is CRADAFAD, Frozen & Raw Pet Food (incl. freeze-dried), with a secondary code of AFADAFAD, Freeze-Dried & Dehydrated Pet Food. Its NAICS code is 311111 and its SIC code is 2000.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
PR NewswireCaduceus Software Systems Corp. Engages PCAOB Auditor to Support OTCQB Uplisting and SEC ReportingCaduceus Software Systems Corp. (CSOC) has engaged Integrität Audit, Accounting & Advisory, LLC, a PCAOB-registered auditing firm, to conduct a comprehensive two-year financial audit as part of its strategic plan to uplist from the OTCID to the OTCQB Venture Market, with longer-term aspirations toward the Nasdaq Capital Market. The company is simultaneously preparing a Form 10 filing for full SEC reporting and plans to file an S-1 Registration Statement to support future capital market initiatives. CSOC reports strong operating momentum through its McLovin's Pet subsidiary, which is experiencing growing sales velocity, retail expansion into thousands of stores nationwide, and strong year-over-year revenue growth.PR NewswireCaduceus Software Systems Corp. Announces Nationwide McLovin's Launch in Petco Stores with Projected $6 Million in Annual SalesCaduceus Software Systems Corp. announced the nationwide launch of McLovin's pet products in Petco stores and online. The rollout includes 15 SKUs, with projected annual sales of $6 million. The company expects continued momentum as it deepens retail partnerships.YahooCaduceus Software Systems Corp. Announces Nationwide McLovin's Launch in Petco Stores with Projected $6 Million in Annual SalesCaduceus Software Systems Corp. announced the nationwide launch of McLovin's pet products in Petco stores and online. The rollout includes 15 SKUs, with projected annual sales of $6 million. The company expects continued momentum as it deepens retail partnerships.PR NewswireCaduceus Software Systems Corp. Outlines Strategic Roadmap Toward Nasdaq Capital Market Listing and Corporate RebrandingCaduceus Software Systems Corp. (CSOC), the Wyoming-based holding company of McLovin's Pet, announced a strategic multi-phase roadmap to strengthen its public company profile, including engagement of a PCAOB-registered auditor for a two-year financial audit, SEC reporting filings (Form 10 and S-1), and a corporate rebranding initiative. The company's flagship brand McLovin's Pet has achieved distribution in over 6,000 U.S. retail locations with record sales velocity and strong year-over-year revenue growth, providing operational traction for the planned uplisting trajectory from OTC to OTCQB and ultimately to the Nasdaq Capital Market. CEO David Ji stated that the roadmap is designed to unlock institutional capital access and establish governance standards expected by national exchanges.PR NewswireCaduceus Software Systems Corp. to Showcase McLovin's Pet Brand at SUPERZOO 2025 in Las VegasCaduceus Software Systems Corp. (OTC: CSOC) announced its participation at SUPERZOO 2025, North America's premier pet industry trade show scheduled for August 13-15, 2025, in Las Vegas, Nevada. The company's McLovin's Pet brand will exhibit at Booth #4525, showcasing its expanding line of freeze-dried full meals, single-ingredient treats, and other pet wellness innovations to retailers, distributors, and industry partners. The CEO stated the goal is to connect directly with retail and partner contacts to scale the brand's nationwide distribution, with products currently available in over 6,000 retail locations.PR NewswireCaduceus Provides Update on Its Plans for The Second Half of The Fiscal YearCaduceus Software Systems Corp, the parent company of McLovin's Pet, has announced plans for the second half of the fiscal year including preparation for a financial audit to enable McLovin's up-listing to a higher stock exchange. Upon completing the audit, the company will also initiate a name change and stock ticker symbol change as part of its rebranding effort to become a Nasdaq-listed issuer. The company has also completed and relaunched its new website, with a new investor presentation scheduled for release in October.PR NewswireMcLovin's Sales Revenue with Trader Joe's Projected to Exceed 5.5 Million in 2023Caduceus Software Systems Corp, parent company of McLovin's Pet, announced its subsidiary's sales revenue through Trader Joe's is projected to exceed $5.5 million by year-end 2023, up from $3.1 million earlier in the year, representing significant growth across 564 Trader Joe's retail outlets in the United States. CEO David Ji credited the strong relationship with Trader Joe's for expanding McLovin's market reach and delivering premium pet products to a broader customer base. The company indicated this performance will drive broader product line expansion and exploration of new market segments.PR NewswireMcLovin's Secures Production Capacity from Key Supplier CanatureCaduceus Software Systems, through its subsidiary McLovin's Pet, has signed an agreement with supplier Canature Kitchen LA to secure future production capacity for its pet food products. This strategic move aims to guarantee fulfillment of increasing order volumes as Canature completes a new 1,500-ton annual facility in California.PR NewswireCaduceus Appoints David Ji as New Chief Executive OfficerCaduceus Software Systems Corp. has appointed David Ji, the founder of its wholly owned subsidiary McLovin's Pet, as its new Chief Executive Officer and Director. Ji brings over 30 years of retail and distribution experience, having previously founded Apex Digital, Inc., which became the #1 DVD player brand in the US market by 2002 and reached $2 billion in annual sales by 2003. The appointment positions Ji to lead the company's continued expansion in the pet food and pet care market, which is projected to grow from $235.32 billion in 2022 to $368.88 billion by 2030.PR NewswireCORRECTION: Caduceus Corp: McLovin's Pet Food Receives Promotional Purchase Order from Kehe DistributorsCaduceus Corp announced that its acquisition target, McLovin's Pet Food, received its first purchase order from Kehe Distributors LLC. This agreement initiates a promotional campaign on the U.S. west coast to showcase McLovin's products to retailers, with potential expansion to the mid-west based on results.