Stellify Media
Stellify Media is a Belfast-based unscripted television production company and joint venture with Sony Pictures Television, producing quiz shows, documentaries, and entertainment formats for major UK and international broadcasters and streaming platforms.
- Company typePrivate
- Founded2014
- HeadquartersBelfast, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Stellify Media firmographics
Firmographics- Name
- Stellify Media
- Legal name
- Stellify Media
- Website
- https://stellifymedia.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stellify Media is a Belfast-based unscripted television production company and joint venture with Sony Pictures Television, producing quiz shows, documentaries, and entertainment formats for major UK and international broadcasters and streaming platforms.
- Ownership category
- akta.pro rank
Stellify Media industry classification
Industry- Product category
- Television Production Services
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Docuseries & Episodic Nonfiction (TV/Streaming) (MPADADAB)
Keywords
Where Stellify Media is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Stellify Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Broadcast Commissioning: Producing unscripted television content commissioned by UK and international broadcasters including BBC, ITV, Channel 4, Channel 5, Netflix, and Disney+. Revenue generated through production fees and rights licensing.
- Format Licensing: Licensing proprietary television formats internationally. Who Wants To Be A Millionaire? is adapted in 22+ countries and Flinch has been adapted in Russia. Revenue from format fees and adaptation support.
- Co-production Revenue: Joint production arrangements with production partners including So Television, Olga TV, Pink Tie Productions, Afro-Mic Productions, and Acclaimed Content for specific shows.
Go-to-market motion3 records
Distribution channels7 records
Marketing channels4 records
Stellify Media product offering
Product offeringCore offering
Stellify Media is an unscripted television production company that develops, produces, and licenses multi-genre TV formats including gameshows (Who Wants To Be A Millionaire?, Flinch), factual documentaries (Titanic Sinks Tonight, Farm 999), dating shows (Blind Date, Beauty Queen & Single), and reality formats for major UK and international broadcasters and streaming platforms. The company also licenses proprietary formats internationally, with Who Wants To Be A Millionaire? adapted in 35+ countries globally.
Product overview
Stellify Media is an award-winning multi-genre unscripted television production company founded in 2014 by Kieran Doherty and Matthew Worthy as a joint venture with Sony Pictures Television, based in Belfast, Northern Ireland. The company produces a diverse portfolio of unscripted content spanning quiz shows/gameshows, factual documentaries, dating formats, reality shows, and lifestyle programming. Core products include Who Wants To Be A Millionaire? (with its international variants and spinoffs like Millionaire Hot Seat and Fastest Finger First), documentary series like Titanic Sinks Tonight and In Solitary, entertainment formats like Flinch and Celebrity Snoop Dogs, and reality/dating shows including Blind Date, Beauty Queen & Single, and There's No Place Like Tyrone. The company specializes in producing content for major UK and international broadcasters including BBC, ITV, Channel 4, Channel 5, Netflix, and Disney+.
Differentiator
Problem solved
Functional benefit
Products and services
- Who Wants To Be A Millionaire? Flagship quiz show featuring contestants answering questions for prize money up to £1 million, currently in its 8th series with Jeremy Clarkson as host. Produced for ITV.
- Who Wants To Be A Millionaire? International International format licensing of Who Wants To Be A Millionaire? with 35 active versions globally, making it the 3rd most active TV format in the world. Format adaptations include set design, Ask The Host lifeline, and Custom Second Safety Net innovations.
- Flinch Gameshow hosted by Seann Walsh, Lloyd Griffith, and Desiree Burch where contestants must not flinch or face immediate consequences. Available on Netflix.
- Millionaire Hot Seat Quiz show variant where six players race to answer timed questions, hosted by Jeremy Clarkson, available on ITVX.
- Who Wants To Be A Millionaire: The Million Pound Question Special episodes revisiting iconic UK million pound winners from the gameshow with archive footage and reflections on how winning changed their lives.
- Fastest Finger First Spinoff competition where contestants battle to earn a guaranteed place on Who Wants To Be A Millionaire?
- In Solitary: The Anti-Social Experiment Channel 5 entertainment format testing whether three members of the public can withstand five days in solitary confinement, hosted by George Lamb. RTS Award-winning.
- Celebs In Solitary Celebrity edition of In Solitary featuring Anthea Turner, Professor Green, Eddie Hall, and Shazia Mirza attempting five days in solitary confinement.
- Titanic Sinks Tonight Four-part BBC Factual documentary series telling the complete story of the Titanic sinking in real time over 160 minutes, covering events minute by minute from the iceberg collision to the hull sinking.
- Farm 999 15-part BBC series following Police, Fire, and Ambulance services responding to emergency situations in rural communities, highlighting farming dangers and rural crime.
- Farm To Feast: Best Menu Wins BBC cookery competition presented by Eamonn Holmes where seven amateur cooks compete using local ingredients.
- Beauty Queen & Single BBC dating format where six beauty queens go on dates without make-up to find connections beyond appearance.
- Pretty Single Make-under spinoff of Beauty Queen & Single where single women undergo dramatic transformations and go on dates with selected suitors.
- Beauty Queen & Single Series 2 - Wales Welsh edition of the Beauty Queen & Single dating format featuring beauty queens.
- Secret Body
Quantifiable outcome
- 35 active international versions making Who Wants To Be A Millionaire? the 3rd most active format globally
- +2 more outcomes
Companies that use Stellify Media
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles3 records
Stellify Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Stellify Media partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and secondary.
- Sony Pictures TelevisioncoreStellify Media was founded in 2014 as a joint venture with Sony Pictures Television. This partnership provides access to global production resources, distribution networks, and international market reach. The joint venture structure enables Stellify to leverage Sony's infrastructure while maintaining creative independence.
- Rare TVmajorCo-producer of the upcoming Disney+ documentary about Welsh singer Duffy. Rare TV is producing the feature-length documentary in collaboration with Stellify Media and Northern Ireland Screen.
- Northern Ireland ScreenmajorGovernment-backed screen agency partner collaborating on the Duffy documentary for Disney+. Also partners on the Channel 4 Production Training Scheme and publishes job vacancies for Stellify Media on their jobs site.
- Channel 4coreStellify Media partners with Channel 4 for the 2026-2027 Production Training Scheme, hosting a Trainee Researcher position at their Belfast HQ. Also commissions content including Celebrity Snoop Dogs (RTS Award-winning), Get In The Van, and Second Hand Showdown.
- Pink Tie ProductionssecondaryCo-producer of Blind Date Ireland for TV3. Joint production partnership for the Irish version of the dating show.
- Afro-Mic ProductionssecondaryCo-producer of A Taste of Home, a BBC One Northern Ireland cookery format. Joint production partnership for the show.
- So TelevisionsecondaryCo-producer of Blind Date (UK version 2017-2019) with Paul O'Grady hosting. Joint production partnership with Olga TV for the modernized classic format.
- Olga TVsecondaryCo-producer of Blind Date (UK version 2017-2019) with Paul O'Grady hosting. Joint production partnership with So Television for the modernized classic format.
- Acclaimed ContentsecondaryBirmingham-based production company co-producing Get In The Van, Stellify's first digital commission starring Spuddz and America Foster.
- BBCcorePrimary broadcast commissioning partner commissioning Titanic Sinks Tonight, Who Wants To Be A Millionaire?, In Solitary, Farm 999, Space Truckers, and multiple other factual and entertainment formats. Also commissions Northern Ireland-specific content.
- International Broadcasters NetworkcoreNetwork of international broadcasters licensing Who Wants To Be A Millionaire? format across 35+ active versions in countries including USA, Australia, Nigeria, Azerbaijan, Chile, Costa Rica, Denmark, France, Greece, Israel, Italy, Slovenia, South Africa, Spain, Sri Lanka, Turkey, Ukraine, Uruguay, Netherlands, Portugal, and Arab League. Also Flinch adapted in Russia.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Stellify Media competitors and assessment
Company assessmentDirect peers
- Studio Lambert: UK-based unscripted production company producing premium formats for UK broadcasters and global streamers (Gogglebox, Race Across the World, The Circle). Comparable to Stellify in producing multi-genre unscripted content commissioned by the same major broadcasters.
- Twofour: Plymouth-based UK unscripted producer behind formats such as The Real Housewives franchise and Gino's Italy. Directly comparable as a mid-sized UK indie producing entertainment and factual programming for ITV, Channel 4, and others.
- North One Television: Mid-sized UK unscripted production company producing entertainment, factual, and reality programming for UK broadcasters (Channel 4, Channel 5, BBC). Directly comparable in scale, genre mix, and broadcaster relationships to Stellify.
- CPL Productions: UK producer of I'm a Celebrity...Get Me Out of Here!, Love Island, and Married at First Sight. Comparable as a UK indie producing global-hit entertainment formats, often co-produced with Sony-backed entities.
- Tiger Aspect Productions: Endemol Shine/Banijay-owned UK production company producing comedy, drama, and unscripted formats (Mr. Bean, Peaky Blinders documentary spin-offs). Comparable genre breadth and UK broadcaster commissioning base.
- Expectation Entertainment: Independent UK production company behind The Inbetweeners, Friday Night Dinner, and entertainment formats. Comparable as a UK indie producing across scripted and unscripted for BBC, ITV, Channel 4, and Channel 5.
Broad incumbents
- Fremantle: One of the largest global production groups (owned by RTL Group/Bertelsmann) producing unscripted formats worldwide including X Factor, Idol, and Got Talent. Comparable as a producer competing for the same global format licensing opportunities Stellify serves via WWTBAM.
- Banijay UK (Endemol Shine): Global production giant owning the historical WWTBAM production heritage (via predecessor 2waytraffic/Celador). Directly competes with Stellify's WWTBAM franchise position and is a major UK indie producer across genres.
- ITV Studios: In-house production arm of ITV plc producing unscripted entertainment, factual, and drama worldwide. Comparable as a producer of major UK entertainment formats and a competing supplier to the same global broadcasters and streamers.
- All3Media: Large UK and international independent production group with labels producing entertainment, factual, and reality formats (Gogglebox maker Studio Lambert is part of All3Media). Comparable as a multi-label production group competing for UK and international commissions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stellify Media social profiles
Digital presenceStellify Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stellify Media leadership team
Management profileNumber of profiles
Profiles7 records
Stellify Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stellify Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stellify Media
What does Stellify Media do?
Stellify Media is an unscripted television production company that develops, produces, and licenses multi-genre TV formats including gameshows (Who Wants To Be A Millionaire?, Flinch), factual documentaries (Titanic Sinks Tonight, Farm 999), dating shows (Blind Date, Beauty Queen & Single), and reality formats for major UK and international broadcasters and streaming platforms. The company also licenses proprietary formats internationally, with Who Wants To Be A Millionaire? adapted in 35+ countries globally.
Is Stellify Media a public or private company?
Stellify Media is a private company. It is classified as corporate owned and is currently operating.
When was Stellify Media founded?
Stellify Media was founded in 2014. It employs 11 to 50 people.
Where is Stellify Media based?
Stellify Media is headquartered in Belfast, United Kingdom, in the Europe region.
How does Stellify Media make money?
Three revenue lines are on record. Broadcast Commissioning is the primary driver. The others are format Licensing and co-production Revenue.
Who are Stellify Media's main competitors?
Direct peers on record are Studio Lambert, Twofour, North One Television, CPL Productions, Tiger Aspect Productions and Expectation Entertainment. Broad incumbents are Fremantle, Banijay UK (Endemol Shine), ITV Studios and All3Media.
Does Stellify Media have an API?
No public API is recorded for Stellify Media.
What industry is Stellify Media in?
Stellify Media's product category is Television Production Services. Its primary akta.pro industry code is MPADADAB, Docuseries & Episodic Nonfiction (TV/Streaming). Its NAICS code is 516 and its SIC code is 7822.