Ediscom

What Ediscom does

Ediscom S.p.A. is a privately held, Turin-headquartered digital marketing and lead generation company founded in 2000 (originally as Discoveryworld, rebranded in 2006) that serves more than 300 active consolidated enterprise and mid-market clients in Italy. Its core asset is what the company describes as Italy's largest proprietary marketing database, with 11.5 million unique contacts (up to 23 million including partner lists) and 21 million mobile contacts, segmented across B2B and B2C attributes such as geolocation, demographics, interests, purchasing habits and professional field.

The company's commercial offering is built around an integrated multi-channel platform combining SMS marketing, Direct E-mail Marketing (DEM), native advertising (Nativery), display advertising, AI-powered chatbots (Aimage), pay-per-call, lead qualification, co-registration/co-sponsoring, database rental, SEO/SEM and social advertising. These channels are packaged into five marketing solutions (Lead Generation, Lead Nurturing, Database Building, Branding, Drive-to-Store) and supported by self-service interfaces such as Absolutemob and SMS Gateway, plus an internal contact centre for qualification. Revenue is generated through campaign execution fees, performance pricing (CPL, CPC, CPM), database rental, and managed-service contracts; clients include major Italian and international brands such as TIM, Vodafone, Wind, Amazon, Samsung, SKY, FCA/Stellantis and Generali.

Ediscom operates through a wholly-owned group structure spanning Nativery Srl (native advertising), Across Srl (SEO/SEM and affiliated publisher network), Aimage Srl (AI/chatbots), Yonkana (list management), Adyou Srl (digital entertainment) and Chetariffa.it (tariff comparison). Go-to-market combines a consultative direct sales and account management motion for enterprise clients with self-service product-led channels for SMBs. The company is family-led (Chair Igor Boeris, CEO Flavio Boeris), has ~200 employees in constant growth, is privately held with EUR 120,000 share capital and does not disclose revenue or external funding; it markets itself on its proprietary database scale, 20+ years of operating history, and ability to deliver measurable performance-based campaigns across mobile, email, search, social and display channels.

Name

Ediscom

Legal name

Ediscom S.p.A.

Website

https://ediscom.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Ediscom is a privately held, Turin-based digital marketing company that runs performance-based multi-channel campaigns (SMS, email, native, display, chatbots, SEO/SEM, social, pay-per-call) for 300+ Italian enterprise and mid-market clients, leveraging what it describes as Italy's largest proprietary marketing database of 11.5M+ contacts and 21M mobile numbers.

Ownership category

akta.pro rank

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. SMS Marketing: Customized SMS campaigns using proprietary marketing database. Revenue generated through campaign management fees, message delivery charges, and lead generation fees (interactive SMS formats including reply-yes, click-to-lead, click-to-confirm, and click-to-form).
2. Direct E-mail Marketing (DEM): DEM campaigns with CPL, CPC, and CPM pricing models. Revenue generated from campaign setup, targeting, creative development, and delivery based on performance metrics.
3. Native Advertising: Native advertising campaigns across premium publisher networks. Revenue from campaign management, content creation, and performance-based pricing (Native Performance generates leads).
4. Display Advertising: Banner and display advertising on proprietary website networks and partner networks using RTB. Revenue from ad placement, campaign management, and creative services.
5. Database/Data Rental: Rental of highly segmented contact lists from proprietary database to clients for their own marketing activities. Revenue per contact or per campaign basis.
6. Pay-per-Call: Innovative lead generation through telephone calls. Clients pay per call received from targeted mobile advertising campaigns. First implemented in Italy by Ediscom.
7. Co-registration & Co-sponsoring: Lead generation through prize contests, opinion polls, and special operations. Revenue from campaign setup, lead delivery, and per-lead pricing based on segmentation quality.
8. Lead Qualification: Services to requalify, integrate, and enhance existing client contacts. Revenue from per-contact processing, survey administration, and appointment booking services.
9. SEO & SEM Services: Search engine optimization and advertising services including market analysis, website audit, keyword research, link building, and SEA campaigns on Google Ads and Bing Ads.
10. Contests & Surveys: Custom prize contests and market research surveys for lead generation and brand engagement. Revenue from campaign creation, lead generation, and CAWI-based survey administration.
11. SMS Gateway Platform: Self-service and managed SMS campaign platform with API integration. Revenue from platform access fees, message volume, and professional services for premium tier.
12. Chatbot Services: AI-powered chatbot development and implementation for customer service, lead generation, bookings, and e-commerce. Revenue from development, implementation, and ongoing management.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Ediscom is an Italian digital marketing company that delivers multi-channel performance-based campaigns and lead generation services to enterprises. It leverages Italy's largest proprietary marketing database (11.5 million unique contacts, 21 million mobile contacts) combined with proprietary platforms for SMS marketing, email marketing (DEM), native advertising, display, chatbots, SEO/SEM, social advertising, and co-registration to produce over 300,000 qualified leads per month for 300+ active clients.

Product overview

Ediscom is a digital marketing company specializing in performance-based campaigns and lead generation. The product portfolio centers on Italy's largest proprietary marketing database (11.5-21 million B2B and B2C contacts) and includes core products for multi-channel digital marketing: SMS Marketing, Direct E-mail Marketing (DEM), Native Advertising, Display Advertising, Chatbots (AI-powered), Pay-per-Call, Lead Qualification, Co-registration & Co-sponsoring, Database Rental, SEM, SEO, Social Advertising, and Contests & Surveys. The offerings are organized around five marketing solutions: Lead Generation, Lead Nurturing, Database Building, Branding, and Drive-to-Store. Supporting platforms include SMS Gateway (API-enabled for CRM integration) and proprietary tools like Absolutemob (self-service SMS) and Nativery (native advertising). The company also operates group companies including Aimage (AI/chatbots), Across S.r.l. (SEO/SEM), Yonkana (data enhancement), Adyou S.r.l. (digital entertainment), and Chetariffa.it (comparison site). With over 20 years of experience, 200+ employees, and 300+ active clients, Ediscom delivers integrated multi-channel campaigns across mobile, email, social, search, and display channels.

Differentiator

Problem solved

Functional benefit

Brands

• Nativery: Proprietary native advertising platform for advertisers and publishers, founded by Ediscom to develop native advertising campaigns with high performance.
• Absolutemob

Products and services

• SMS Marketing High-performance SMS marketing campaigns using Italy's largest proprietary mobile database with over 21 million unique contacts. Includes B2B and B2C segmentation covering geolocation, demographics, interests, and social status targeting.
• Direct E-mail Marketing (DEM) Email marketing campaigns using proprietary database of 11.5 million contacts, with custom landing pages and performance-based CPL, CPC, and CPM pricing.
• Native Advertising Cross-device native advertising campaigns blending with organic content. Includes Native Performance (lead generation), Native Brand, Native Blog/Information, Native Brochure, and Native Video formats. CTR is six times higher than display advertising.
• Display Advertising Banner and multimedia advertising campaigns on high-traffic web pages using banners, overlays, landing pages, skins, video banners, pre-rolls, and advertorials. Uses proprietary website network and partner networks with Real Time Bidding.
• Chatbots AI-powered chatbot solutions developed through group company Aimage. Available 24/7 for customer care, lead generation, e-commerce assistance, and automated booking management using natural language processing.
• Pay-per-Call Innovative lead generation tool directing calls to clients. First implemented in Italy by Ediscom, capable of directing thousands of calls per day while minimizing abandonment rate compared to traditional lead campaigns.
• Lead Qualification Service to enhance and requalify existing leads through qualitative analysis, interest verification, database integration, appointment booking, and opinion polls. Uses Ediscom's contact centre for execution.
• Co-registration & Co-sponsoring Lead generation through prize contests and surveys, including Standard Co-registration, Premium Co-registration, Display Co-registration, Standard Co-sponsoring, and Qualified Co-sponsoring formats.
• Database Rental Rental of highly segmented contact lists from proprietary marketing database with 11.5 million contacts. Supports telemarketing campaigns with active, verified, and privacy-compliant data.
• SMS Gateway Proprietary platform for managing SMS campaigns independently with template management, custom senders, HLR lookup, contact list management, campaign archiving, and API integration with client CRM systems.
• SEM (Search Engine Marketing) Search engine marketing including SEA campaigns (CPC, CPA, CPL on Google Ads and Bing Ads) and SEO integration. Enables rapid visibility improvement, geographic targeting, and database building through paid search.
• SEO (Search Engine Optimization) SEO services including market analysis, website audit, keyword analysis, strategy development, website optimization, link building, and ongoing monitoring using proprietary tools and an extensive network of websites.
• Social Advertising Social media advertising campaigns on Facebook, LinkedIn, Pinterest, Instagram, Twitter, and TikTok. Includes lookalike audience creation, brand awareness campaigns, and performance-based lead generation.
• Contests & Surveys Custom prize contests and surveys for lead generation and brand engagement using the CAWI system for market research, integrating branding and performance activities with database building.
• Drive-to-Store Multi-channel campaigns driving customers to physical or e-commerce stores using SMS, DEM, discount codes, barcodes, QR codes, and promotions. Includes sales tracking and ROI calculation.
• Lead Generation Performance-based lead generation campaigns integrating SMS, DEM, native advertising, and chatbot tools. Generates over 300,000 leads monthly using Italy's largest proprietary marketing database.
• Lead Nurturing Customer relationship management through newsletters, SMS marketing, and social media strategies (Facebook Lookalike, Facebook Lead Ads, Google Ads, Google Match) to nurture leads and increase loyalty.
• Database Building Building customized marketing databases through special operations and multi-channel solutions. Provides verified, quality contacts for client CRM and marketing activities.
• Branding Multi-channel brand awareness campaigns integrating SEO, SEM, SMS marketing, and display advertising to improve brand image, market positioning, and brand equity.

Quantifiable outcome

• Over 300,000 leads generated per month through multi-channel campaigns
• +5 more outcomes

Named customers32 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Nativery SrlcoreStrategic or Co-development Partner · 1 January 2020Group company founded in 2020, developed the Nativery proprietary native advertising platform for managing campaigns across advertisers and publishers.
• Aimage S.r.l.coreStrategic or Co-development Partner · 1 January 2017Group company acquired in 2017, specialized in artificial intelligence research and development. Provides chatbot and AI solutions for Ediscom clients.
• Adyou S.r.l.minorStrategic or Co-development Partner · 1 January 2017Group company founded in 2017, dedicated to digital entertainment content and operations.
• YonkanaminorStrategic or Co-development Partner · 1 January 2015Group company founded in 2015 for managing customer lists and enhancing them using digital advertising solutions.
• Across S.r.l.coreStrategic or Co-development Partner · 1 January 2011Group company founded in 2011 with initial objective of managing SEO/SEM activities for clients, later extending campaigns to external publishers as an affiliated network. Now part of Ediscom's integrated service offering.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Triboo Group: Italian digital marketing and e-commerce services group providing multi-channel campaigns, lead generation, and proprietary audience solutions — closely comparable to Ediscom's Italian-centric, performance-based agency model with proprietary data assets.
• Jakala Group: Italy-headquartered martech company combining first-party data, loyalty, and performance marketing services for enterprise clients. Comparable due to integrated data + activation model and similar enterprise-customer mix in Italy.
• MailUp (now Contactlab): Italy-based email and SMS marketing automation platform serving mid-market and enterprise clients with multi-channel messaging tools. Comparable to Ediscom's SMS Gateway, DEM platform, and Absolutemob self-service products.
• MOCA Interactive (Gruppo Moca): Italian digital performance marketing agency specializing in lead generation, email/affiliate campaigns, and CRM integration. Comparable due to similar performance-billing model, lead-generation focus, and Italian enterprise client base.

Broad incumbents

• Criteo: Global retargeting and performance advertising platform built on first-party data and machine learning. Comparable to Ediscom's data-driven lead generation model, though operating at a much larger scale and broader global footprint.
• Publicis Groupe: Global advertising and marketing services holding company with significant operations in Italy via agencies like Publicis Italy and Leo Burnett. Comparable as an incumbent offering multi-channel performance and brand campaigns, though with vastly broader portfolio.
• WPP: Largest global advertising holding company with GroupM and creative agencies (Ogilvy, VMLY&R) serving enterprise clients across Italy. Comparable as a broad incumbent competitor for the same blue-chip advertiser budgets Ediscom targets.
• Dentsu: Global advertising and media services group with dentsu Italy operations serving enterprise clients across creative, media, and CXM. Comparable in offering integrated multi-channel performance campaigns, though with much wider geographic and service scope.
• Havas Group: Global advertising and communications group operating Havas Italy with creative, media, and digital performance services. Comparable incumbent competitor pursuing similar enterprise clients with multi-channel digital campaigns.

Emerging players

• Conversion Srl: Italian performance marketing agency focused on lead generation, paid acquisition, and CRO for B2C and B2B clients. Comparable as a smaller Italian competitor in Ediscom's core performance/lead-gen space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EdiscomSpa
• LinkedInlinkedin.com/company/ediscom-s.p.a.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ediscom