MOM Art Annex

What MOM Art Annex does

MOM Art Annex is the Florida-registered 501(c)(3) nonprofit entity that operates the Museum of Motherhood (MOM), positioned as the first and only museum in the world devoted to the subject of motherhood. The legal entity was incorporated in 2019 under the name MOM Art Annex, while the museum itself has been in continuous operation since 2003, giving the organization more than 23 years of institutional history. The organization is headquartered in St. Petersburg, Florida, and operates with a small team of 1-10 employees supplemented by a volunteer base.

The core product is a museum experience centered on art, exhibits, and programming dedicated to motherhood, complemented by a digital presence at museumofmotherhood.org that extends the institution's reach beyond its physical location. The technology footprint, as evidenced in the source material, is limited to a standard organizational website rather than a proprietary platform, data asset, or software product.

As a 501(c)(3) nonprofit, MOM Art Annex does not generate revenue through commercial sales. Its financial model is built on donations, grants, memberships, admissions, and event-related earned revenue, with a stated annual fundraising goal of $82,000-$100,000. In 2025 the organization secured more than $50,000 in grants, indicating material progress against that target and reliance on institutional funders as a primary capital source.

Name

MOM Art Annex

Legal name

MOM Art Annex

Website

https://mommuseum.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

MOM Art Annex is a Florida 501(c)(3) nonprofit operating the Museum of Motherhood, the first museum globally devoted to motherhood, serving visitors, artists, and donors through exhibits, programming, and a web channel from its St. Petersburg base.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Program: Annual memberships sold at multiple tiers ($30-$1,000) providing access to events, conferences, tours, and merchandise. Core recurring revenue stream that also drives community engagement.
2. Ticket Sales: Revenue from Escape Womb Experience tickets (booked through Resova platform). Discounted tickets available through Pinellas County Library System.
3. Conference Registration: Annual Academic & Arts Conference generates registration fees for in-person and virtual attendance. Includes breakfast and lunch for Friday/Saturday attendees.
4. Event Revenue: MaMaPaLooZa festival and other events serve as fundraisers through raffle tickets, merchandise sales, and donations. Entry is free but the event raises funds through various channels.
5. Grants and Donations: Museum secured over $50,000 in NEW grant funding in 2025 through Community Foundation of Tampa Bay, Foundation for Healthy St. Pete, and City of St. Pete. Also receives corporate sponsorships and individual donations.
6. Cooperative Membership Store: Members can sell artwork and merchandise through MoM's cooperative space, with MoM providing table space and promotion. Members keep 100% of their sales.
7. Venue Rental: Museum space available for community events, meetings, and private gatherings. Contact-based booking for event coordination.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

MOM Art Annex operates the Museum of Motherhood (MoM), a cultural and educational institution delivering museum exhibitions, community programming, and academic conferences focused on the art, science, and history of women, mothers, and families. Core offerings include the Escape Womb Experience (an escape room about conception, gestation, and birth), The Mothership/Sea Us Grow children's play space, the annual MaMaPaLooZa Family Festival, the Annual Academic & Arts Conference, the JourMS peer-reviewed journal, lactation support, fitness classes, and a tiered membership program.

Product overview

The Museum of Motherhood (MoM) is a cultural institution offering a diverse portfolio of educational, artistic, and community-focused programs centered on motherhood, reproductive identity, and family life. The core offerings include physical museum exhibitions featuring the unique Escape Womb Experience and The Mothership/Sea Us Grow children's play space, annual events like MaMaPaLooZa Family Festival and the Annual Academic & Arts Conference, academic resources including the JourMS Journal of Mother Studies, and community programming such as Baby Café lactation services, fitness classes, and Second Saturday Art Walk. The organization operates a tiered membership program (Ally, Advocate, Collaborator, Champion) ranging from $30-$1,000 annually, with benefits escalating from basic museum access to conference participation and Founders Circle recognition. An online presence includes the Big Human Family interactive exhibit and Sierra Speaks video series. The MoM Art Annex 501c3 non-profit serves as the operational entity overseeing these programs.

Differentiator

Problem solved

Functional benefit

Brands

• Escape Womb Experience: A first-of-its-kind health, wellness and education adventure experience designed to delight visitors with clues and puzzles about conception, gestation and birth.
• JourMS (Journal of Mother Studies)
• MaMaPaLooZa
• MoM Art Annex
• The Mothership
• MoM Membership Cooperative

Products and services

• Escape Womb Experience A first-of-its-kind escape room experience focused on conception, gestation, and birth, where visitors solve clues and puzzles about reproductive health. Tickets available for up to 6 people via the Resova platform during regular museum hours or by special appointment. Open to visitors age 18+ with advance reservation.
• The Mothership / Sea Us Grow Play Space Interactive children's play space featuring the Mothership climbing structure for ages 0-6 and their grown-ups, with sensory-rich zones and coral climbing nooks celebrating diversity of family life beneath the waves.
• MaMaPaLooZa Family Festival Annual family-friendly festival celebrating mothers, caregivers, families, and community connection with live music, wellness services, and vendor exhibitions. Fundraiser supporting MoM's cultural programming.
• Annual Academic & Arts Conference Annual international conference bringing together scholars, mother-artists, and change makers to share research, creative projects, and discussions on maternal health topics. Hosted in partnership with USF St Pete.
• JourMS (Journal of Mother Studies) Peer-reviewed academic journal for scholarly articles, papers, and projects in the interdisciplinary field of Mother Studies. Accepts submissions annually and publishes a Zine.
• Big Human Family Online Exhibit Online interactive exhibit providing activities that inspire individuals and connect communities through focus on shared humanity and origin stories.
• Baby Café Lactation Services Free lactation consultations offered Wednesdays 1:30-3:30 PM providing breastfeeding support, advice, tools, and conversation in a safe space with certified professionals.
• Pre-Postnatal Fitness Classes Fitness classes on Saturdays at 7, 8, 9, and 10 AM designed specifically for prenatal and postpartum mothers, led by certified instructor.
• Second Saturday Art Walk Monthly community event on the second Saturday of every month featuring live art, activities, Play with Clay, and Write Out Loud programs from 5-9PM.
• Sierra Speaks Online Series Live online empowerment series featuring custom built tools for love, success, and well-being, available 2nd and 4th Tuesdays at 5PM EST with archival viewing.
• Advocate Membership $90 annual membership including all Ally benefits plus free remote admission to annual Academic Conference, fall mini-conference, and free MoM Tee Shirt or Zine.
• Collaborator Membership $250 annual membership including Advocate benefits plus special invitation to exclusive events, free conference admission as participant, and Boob Tote Bag.
• Champion Membership $1,000 annual membership including Collaborator benefits plus recognition in Founders Circle and We Build Tampa Bay Founders Circle Acknowledgement.
• MoM Directory Online directory listing services, organizations, products, museums, and academic groups that empower, educate, and serve women, mothers, and families.

Quantifiable outcome

• MaMaPaLooZa festival has grown to welcome 400-500 attendees annually since 2022
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• St Pete Month of Photography (SPMOP)coreStrategic or Co-development Partner · 1 May 2026Collaboration for exhibition 'This Is What Abortion Looks Like' featuring photography by Heather Whitten in MoM gallery space. Includes gallery talk and community programming.
• Procreate ProjectminorStrategic or Co-development Partner · 1 May 2026Partner for MAMA exhibition programming related to motherhood and art.
• Through Women's Eyes Film Festival / REEL EQUALSminorGTM or Marketing Partner · 1 March 2026Partnership for community collaboration on film festival programming. MoM visible in partnership with Spotlight on Diverse Voices at 27th Annual Festival.
• Carter G. Woodson African American MuseumminorStrategic or Co-development Partner · 1 February 2026Community partnership in St. Petersburg supporting Black history and culture programming.
• University of South Florida (USF)coreStrategic or Co-development Partner · 1 January 2025Long-standing partnership for the Annual Academic & Arts Conference. USF St Pete campus hosts the conference and provides academic legitimacy. Includes research collaborations with USF Anthropology Department on projects like Mapping Resilience exhibition with graduate student curators.
• St. Anthony's Hospital BayCare Health SystemcoreStrategic or Co-development Partner · 1 January 2025Conference sponsor for 2025 and 2026 Annual Academic & Arts Conference. Provides healthcare perspective and community health resources for maternal health programming.
• Healthy Start Coalition of Pinellas CountycoreStrategic or Co-development Partner · 1 January 2025Community partner for maternal health initiatives. Collaborated on Mapping Resilience exhibition featuring stories of young motherhood from Hillsborough County. Provides home visiting services and distributes visitor letters.
• Baby CafecoreStrategic or Co-development Partner · 1 January 2025Provides free lactation consultations every Wednesday 1:30-3:30PM at MoM with certified lactation consultant Susie Beltran. Part of global network supporting breastfeeding mothers.
• Tampa Bay Period PantryminorStrategic or Co-development Partner · 1 January 2025Provides free menstrual products, birth control information, and women's health resources available at MoM during regular hours.
• Mutual Aid Choices PantryminorStrategic or Co-development Partner · 1 January 2025Judgment-Free Pantry offering all pregnancy options including pregnancy resources, prevention supplies, abortion resources, and adoption/postpartum depression support. Hosted at MoM.
• Demeter PressminorStrategic or Co-development Partner · 1 January 2025Academic publisher for mother studies research. Donated research materials to MoM collection. Authors contribute to Mess House exhibit and related programming.
• FloridaRAMAminorChannel Partner/ Reseller/ Distributor · 1 January 2025Adjacent business at The Factory. MoM parking is across from FloridaRAMA. Collaborative community space in Warehouse Arts District.
• Fairgrounds St. PeteminorStrategic or Co-development Partner · 1 January 2024Partnership for MaMaPaLooza 2024 event with discounted fairground tickets offered to festival attendees.
• Drew Marc GalleryminorStrategic or Co-development Partner · 1 January 2024Collaboration for 'The Modern Woman' exhibition featuring contemporary women artists including Andrea Dasha Reich, Blair Vaughn-Gruler, Maggie Kruger, and Michelle Gordon.

Scale indicators9 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Please Touch Museum: Philadelphia-based children's museum with hands-on exhibits for young children, comparable to MoM's family programming and play space offerings. Both museums serve similar family demographics through interactive exhibits and educational programming.
• Strong National Museum of Play: Rochester, NY-based interactive museum focused on play and childhood, comparable to MoM's The Mothership / Sea Us Grow play space and family-oriented programming. Both museums emphasize hands-on, experiential learning for children and families.
• National Museum of Women in the Arts: Washington D.C.-based museum dedicated to women in the arts, the most prominent direct comparison to MoM as a cultural institution focused specifically on women's contributions and experiences. Both organizations operate as specialized women's museums with curatorial programs, exhibitions, and educational programming.
• Procreate Project: International art collective and MoM partner focused on motherhood and artistic practice, comparable as a curatorial and exhibition partner in the motherhood art space. Both organizations curate and exhibit art exploring reproductive identity, maternal experience, and family.

Emerging players

• Museum of Sex: New York City-based niche museum exploring human sexuality with interactive exhibits, comparable to MoM's Escape Womb Experience as a ticketed, interactive adult-focused educational experience. Both operate as small, topic-specific museums with unconventional programming.
• Mütter Museum: Philadelphia-based medical history museum known for niche, sometimes provocative subject matter and curatorial distinctiveness. Comparable to MoM as a specialized museum that uses a distinctive curatorial perspective to attract audiences beyond traditional museum demographics.

Broad incumbents

• Children's Museum of Indianapolis: The largest children's museum in the world, representing the established scale of children's museums against which smaller players like MoM compete for family audiences. Both organizations serve families with young children through interactive exhibits and educational programming.

Others

• Baby Café USA: National network of free lactation support sites, with Baby Café St. Pete operating on-site at MoM. Both organizations serve new mothers with in-person support programming and benefit from co-location and cross-promotion in maternal health services.
• Demeter Press: Academic publisher and MoM partner specializing in mother studies and feminist scholarship. Both organizations collaborate on research dissemination and have donated materials between collections, making Demeter Press an adjacent enabler in the mother studies ecosystem.

Regional players

• Tampa Bay History Center: Regional history museum operating in the Tampa Bay area, comparable to MoM as a fellow St. Petersburg-area cultural institution serving the same local market, donor base, and tourism ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mommuseum
• YouTubeyoutube.com/museumofmotherhood
• Facebookfacebook.com/MOMmuseum
• LinkedInlinkedin.com/company/954005
• Instagraminstagram.com/museumofmotherhood
• Pinterestpinterest.com/mommuseum

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOM Art Annex