Museum of Sex

What Museum of Sex does

The Museum of Sex is a privately held, non-profit cultural institution operating two physical museum locations — a flagship on Fifth Avenue in New York City (opened October 5, 2002) and a 32,000 sq ft Snøhetta-designed venue in Miami's Allapattah arts district (opened 2022). The institution is dedicated to preserving and presenting the history, evolution, and cultural significance of human sexuality through rotating curated exhibitions, a permanent collection of over 20,000 artifacts, and a research and multimedia library. It has curated more than 50 exhibitions since founding, with a dense pipeline through 2026 including Hard Art, The Life Force, F*ck Art: Nature & Artifice, and Utopia. Core technology consists of physical exhibition infrastructure and interactive installations — most notably Super Funland, a 19-installation adult erotic carnival experience featuring original commissions by Bompas & Parr, Snøhetta, Droog, and RuPaul.

The business model combines multiple revenue streams: ticket admissions (sold via nytix.museumofsex.com for NYC and feverup.com for Miami), a five-time award-winning on-site retail store, the Carnal Carnival bar, private event rentals (including celebrity album release parties such as Doja Cat), group bookings with bachelorette packages at $87 per ticket (minimum 5 tickets), and corporate sponsorships (Sonos, Lelo, We-Vibe, Womanizer, One Night, Felix & Ambrosia, among others). Customer segments span individual adult visitors seeking cultural entertainment, bachelorette and social groups, corporate and private event clients, and academic institutions. Marketing relies on a multilingual website (8 languages), social media (Facebook, Instagram, Twitter), email newsletters, earned media coverage in major publications, and celebrity event-driven buzz. The institution is independently owned and operated by founder Daniel Gluck with no disclosed venture capital or private equity backing.

Name

Museum of Sex

Legal name

Museum of Sex LLC

Website

https://museumofsex.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

The Museum of Sex is a private, non-profit cultural institution operating dual physical museum locations in NYC and Miami, presenting the history, evolution, and cultural significance of human sexuality through curated exhibitions, a 20,000+ artifact permanent collection, and the Super Funland interactive carnival experience, serving adult visitors, group events, and private rentals.

Ownership category

akta.pro rank

Product category

Cultural Museum

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAJADAA

Art Museums

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYTHAJADAD

Science & Technology Museums

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYCRALAJAG

Museum, Zoo & Attraction Gift Shops

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

Keywords

• Sex education museum
• Cultural exhibitions venue
• Interactive art installations
• Museum venue rentals
• Permanent collection artifacts

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Museum Admission Tickets: Visitors purchase tickets for admission to the museum, including access to rotating exhibitions and Super Funland in Miami. Ticket sales are the primary revenue driver.
2. Retail Store Sales: Five-time award-winning on-site retail store selling products related to the museum's themes. Staff are trained to provide advice and guidance on products.
3. Bar Revenue: Carnal Carnival bar within the museum serves drinks to visitors, generating additional per-visitor revenue.
4. Private Event Rentals: The museum rents its space for album release parties, product launches, private events (Bar Mitzvahs, bucket list events), and corporate events. Stars like Doja Cat have held album releases at the venue.
5. Group Bookings and Bachelorette Parties: Special packages for group bookings including bachelorette parties with minimum 5 tickets at $87 per person, including admission, champagne service, VIP bar area, and retail discounts.
6. Corporate Memberships and Sponsorships: Corporate sponsors receive exclusive privileges, use of entertainment spaces, and discounts. Sponsors like Bella, The Cowgirl, Felix & Ambrosia, Kangaroo, Lelo, One Night, Sonos, We-Vibe, and Womanizer support Super Funland attractions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Museum of Sex operates two physical museum locations (NYC since 2002 and Miami since 2022) that present rotating exhibitions on the history, evolution, and cultural significance of human sexuality, drawing from a permanent collection of over 20,000 artifacts. Beyond exhibitions, it runs the Super Funland interactive carnival experience with 19 immersive installations, an on-site award-winning retail store, a themed bar, and private event rentals for corporate and private clients.

Product overview

Museum of Sex operates as a dual-location physical museum institution with a primary location in New York City (233 Fifth Avenue) and a second location in Miami (2200 NW 24th Avenue, 32,000 sq ft Snøhetta-designed space). The museum offers rotating and permanent exhibitions on human sexuality through art, science, and history, alongside interactive experiences. Key products include: the core museum admission experience featuring rotating exhibitions like The Life Force, Artifact (XXX), and F*ck Art series; Super Funland interactive erotic carnival (Miami); the Super Funland Bar; and an award-winning retail store. Additional revenue streams include group events and private rentals, bachelorette party packages, and online ticketing platforms for both locations. The museum also maintains a permanent collection of over 20,000 artifacts with research and multimedia libraries.

Differentiator

Problem solved

Functional benefit

Brands

• Super Funland: An interactive adult erotic carnival experience featuring immersive rides, games, and attractions. Available at both NYC and Miami locations.

Products and services

• Museum of Sex New York City Location Physical museum at 233 Fifth Avenue, NYC, presenting rotating and permanent exhibitions on the art, history, and science of human sexuality, open 7 days a week with extended weekend hours.
• Museum of Sex Miami Location 32,000 sq ft interactive adult museum in a Snøhetta-designed converted warehouse in Miami's Allapattah arts district, featuring rotating galleries and the Super Funland immersive carnival experience.
• Artifact (XXX): Selections From Secret Locations Ongoing exhibition drawing from the museum's permanent collection of more than 15,000 objects plus loans from other notable collections, exploring how sex manifests across culture through art, science, and design.
• Super Funland: Journey Into the Erotic Carnival Interactive adult erotic carnival experience featuring 19 immersive installations including a 4-D Tunnel of Love ride, biometric kissing booth, erotic fortune-telling machine, and a two-story slide, with 13 original commissions by artists including Bompas and Parr, Droog, Bart Hess, Rebecca Purcell, RuPaul, and Snøhetta.
• Bachelorette Party Package Curated bachelorette party package priced at $87 per ticket with a 5-ticket minimum, including museum and Super Funland admission, 45 minutes of champagne bottle service, VIP bar area access, 10% off retail purchases, and a swag bag with veil and sash for the bride-to-be.
• Private Event and Venue Rentals Venue rental services for album release parties, product launches, Bar Mitzvahs, corporate events, and private celebrations, including semi-private and full-museum rental options handled through the museum's sales team.
• On-Site Retail Store Five-time award-winning on-site retail store at both NYC and Miami locations, selling merchandise, books, and products related to sexuality and the museum's exhibitions, with staff trained to provide product advice and a 10% bachelorette guest discount.
• F*ck Art Exhibition Series Recurring exhibition series highlighting living artists exploring nuanced evocations of the erotic body across performance, sculpture, film, photography, ceramics, painting, and new media, with a Miami-based 2026 installment focused on nature and artifice.

Quantifiable outcome

• Over 50 exhibitions curated since 2002
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

26 partnerships are on record, tiered minor and core.

• BellaminorGTM or Marketing PartnerSponsor for Super Funland attractions, providing products for the interactive erotic carnival experience.
• The CowgirlminorGTM or Marketing PartnerSponsor for Super Funland attractions, contributing to the adult carnival experience.
• Felix & AmbrosiaminorGTM or Marketing PartnerCBD sponsor for Super Funland, providing products for the interactive carnival.
• KangaroominorGTM or Marketing PartnerSponsor for Super Funland interactive attractions.
• LelominorGTM or Marketing PartnerSponsor for Super Funland attractions, providing products for the erotic carnival.
• One NightminorGTM or Marketing PartnerOne:Night hotel app partner for Super Funland attractions.
• SonosminorGTM or Marketing PartnerAudio technology sponsor for Super Funland, providing sound design for the immersive experience.
• We-VibeminorGTM or Marketing PartnerSponsor for Super Funland attractions, contributing products to the interactive carnival.
• WomanizerminorGTM or Marketing PartnerSponsor for Super Funland attractions, providing products for the erotic carnival experience.
• The Burns ArchiveminorOthersLender for Artifact (XXX) exhibition, providing historical artifacts from their collection.
• The Dittrick Medical History Center at Case Western Reserve UniversityminorOthersLender for Artifact (XXX) exhibition, providing medical history artifacts.
• The Kinsey Institute & Library at Indiana University BloomingtoncoreOthersMajor lending partner for exhibitions and institutional collaboration. Provides research resources and scholarly expertise on sexuality.
• M S Rau LLCminorOthersLender for Artifact (XXX) exhibition.
• Leather Archives and MuseumminorOthersLender for Artifact (XXX) and other exhibitions, providing LGBTQ+ historical materials.
• Betony VernonminorOthersIndividual lender for Artifact (XXX) exhibition.
• Lower East Side Tenement MuseumminorStrategic or Co-development PartnerInstitutional collaborator with shared interest in preserving and presenting American social history.
• New-York Historical SocietyminorStrategic or Co-development PartnerInstitutional collaboration on historical exhibitions and research.
• New York University's Center for the Study of Gender and SexualityminorStrategic or Co-development PartnerAcademic partner providing scholarly guidance and research resources.
• Beth Rudin DeWoody CollectioncoreStrategic or Co-development PartnerCollaboration for Hard Art exhibition, bringing one of the largest collections of contemporary art in the world to the museum. United in dedication to supporting the artist's voice and championing uncensored expression.
• Hamilton College Burke Special Collections LibraryminorOthersKey lender for Utopia exhibition, providing archives from historical intentional communities.
• Antique Vibrator MuseumminorOthersLender for Modern Sex exhibition, providing historical sexual wellness artifacts.
• Lovehoney GroupminorGTM or Marketing PartnerLender and potential sponsor for Modern Sex exhibition on sexual wellness design.
• Bompas and ParrcoreStrategic or Co-development PartnerInternationally celebrated design studio that created original commissions for Super Funland interactive attractions.
• RuPaulcoreStrategic or Co-development PartnerFeatured artist contributor for Super Funland, creating an erotic fortune-telling machine attraction.
• SnøhettacoreStrategic or Co-development PartnerAward-winning architecture firm that designed the Miami museum building (32,000 sq ft converted warehouse) and created original commissions for Super Funland.
• DroogcoreStrategic or Co-development PartnerDutch design collective that created original commissions for Super Funland interactive attractions.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• The Museum of Modern Art (MoMA): Major NYC cultural institution with permanent collections, rotating exhibitions, retail, and event programming — comparable operating model for ticketing, gift shop, and private rental revenue.
• Whitney Museum of American Art: NYC-based contemporary art museum with rotating exhibitions, retail store, and event rentals — comparable venue-rental, retail, and exhibition programming model in the same NYC market.

Direct peers

• Museum of Ice Cream: Experiential museum concept with multiple locations featuring immersive interactive installations, retail, and ticketed entry — closely aligned with Museum of Sex's Super Funland and experiential model.
• Meow Wolf: Operates immersive, large-scale art experiences in converted spaces with interactive installations, ticketing, retail, and bar revenue — directly comparable to Museum of Sex's Super Funland Miami format.
• ARTECHOUSE: Operates immersive technology-driven art exhibitions in multiple U.S. cities with ticketed entry, aligning with Museum of Sex's rotating exhibitions and premium-priced experiential model.
• Color Factory: Immersive interactive museum with rotating themed installations, ticketed entry, and retail — comparable to Museum of Sex's experiential positioning and use of third-party ticketing platforms like FeverUp.
• Erotic Heritage Museum: Las Vegas-based museum dedicated to the history and evolution of human sexuality, operating a similar adult-only cultural institution model with permanent collections and rotating exhibitions.

Emerging players

• Sleep No More: Immersive theater experience in NYC offering adult-themed interactive entertainment with ticketing and bar revenue — comparable to Museum of Sex's adult experiential positioning.
• Antique Vibrator Museum: Smaller-scale museum also focused on the history of sexual wellness artifacts; has acted as a lender to Museum of Sex, indicating direct thematic overlap in the sexuality-museum niche.

Regional players

• House of Yes: Brooklyn-based adult-themed entertainment venue with ticketed events, bar, and immersive performances — comparable to Museum of Sex's adult-skewing experiential programming and event rentals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/museumofsex
• Facebookfacebook.com/mosex
• Instagraminstagram.com/museumofsex
• LinkedInlinkedin.com/company/museum-of-sex

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museum of Sex