What GN Group does

GN Store Nord A/S (GN Group) is a Danish public technology company founded in 1869 and listed on Nasdaq Copenhagen (GN.CO), headquartered in Ballerup, Denmark, with more than 7,500 employees and operations in over 100 countries. Through March 2026, the company operated three divisions — Hearing (ReSound, Beltone, Interton, Danavox hearing aids; Beltone's 1,500-store US retail network), Enterprise (Jabra professional headsets, BlueParrott, and FalCom tactical hearing protection), and Gaming (SteelSeries and KontrolFreek) — but has entered a definitive agreement to divest its Hearing business to Amplifon S.p.A. for DKK 17.0 billion (DKK 12.6 billion in cash plus a ~16% Amplifon stake), transforming GN into a focused audio and video peripherals technology company expected to close by end-2026.

The product portfolio is built on 150+ years of audio engineering heritage and more than 2,800 patents covering wireless connectivity (Bluetooth pioneer, 2.4 GHz in hearing aids, Made-for-iPhone streaming), sound processing algorithms, miniaturization, and AI-enabled features. Core technology infrastructure spans R&D centers in Denmark, the United States, the Netherlands, France, Poland, and China, with approximately 10% of annual revenue reinvested in R&D. Recent launches include the SteelSeries Arctis Nova Pro Omni premium gaming headset (May 2026), the Jabra PanaCast U30 video bar for BYOD meeting rooms (May 2026), the Jabra Evolve3 UC headset family (March 2026), and Jabra Scheduler for room management (November 2025), all featuring AI-driven capabilities such as Intelligent Zoom, Virtual Director, ClearCast Pro noise rejection, and active noise cancellation.

Revenue is generated primarily through hardware sales across hearing aids (medical-grade and OTC), professional collaboration headsets and video bars, and gaming peripherals. Pricing varies by segment: hearing aids are sold through professionals with fitting services, professional UC headsets carry MSRPs in the $460-$650 range (e.g., Evolve3 75 at $463, Evolve3 85 at $649), premium gaming headsets occupy a luxury price tier, and an emerging software and services layer (SteelSeries GG, Sonar, Jabra Plus, ReSound Assist Live) provides subscription and recurring revenue optionality. Go-to-market is hybrid: hearing care professionals and Beltone retail for the (divesting) Hearing segment, enterprise channel partners plus direct field sales for Jabra, and e-commerce plus retail partners for SteelSeries gaming products.

Name

GN Group

Legal name

GN Store Nord A/S

Website

https://gn.com

Company type

Public

Founded year

1869

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

GN Group is a Danish public technology company (Nasdaq Copenhagen: GN.CO) selling intelligent audio, video, and gaming peripherals under Jabra and SteelSeries across 100+ countries, divesting its hearing aid business to Amplifon for DKK 17 billion to become a focused audio/video peripherals company.

Ownership category

akta.pro rank

Product category

Audio & Video Peripherals Technology (Hearing Aids, Professional Headsets, Gaming Peripherals)

NAICS

Audio and Video Equipment Manufacturing (334310), Electronics and Appliance Retailers (4492)

SIC

Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Microphones, Headsets & Audio Input Devices (HDACAFAH)

akta.pro secondary industries

Gaming Headsets & Audio Accessories (HDACANAF), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Hearing aid manufacturing
• Professional audio headsets
• Video conferencing solutions
• Gaming peripherals
• Intelligent audio technology

Headquarters

HQ city

Ballerup

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hearing Technology: Sale of medical grade hearing aids and hearing solutions under ReSound, Beltone, Interton, Danavox brands, sold globally via hearing care professionals. Hearing division generated revenue of DKK 7,214 million in 2025 with pro-forma EBITDA of DKK 1,185 million. Being divested to Amplifon in 2026.
2. Professional Collaboration (Enterprise): Sale of professional headsets, speakerphones, webcams, and video collaboration solutions under Jabra and BlueParrott brands to enterprises, contact centers, and businesses. Includes premium UC (Unified Communications) and video conferencing products.
3. Gaming Peripherals: Sale of gaming headsets, controllers, and accessories under SteelSeries and KontrolFreek brands to gaming enthusiasts and esports professionals. Premium gaming audio products with high margin potential.
4. Software and Services: Software ecosystem including SteelSeries GG, Sonar Audio Software Suite, and Jabra apps for device management, audio tuning, and hearing aid customization. Remote fine-tuning services for hearing aids.
5. Hearing Care Services: Beltone branded hearing care services through 1,500+ stores in the US. Professional fitting, aftercare, and ongoing hearing health services.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

GN Group manufactures and sells intelligent audio, video, and gaming hardware across three segments: medical-grade hearing aids and hearing solutions (ReSound, Beltone, Interton, Danavox, Jabra Enhance); professional collaboration headsets, speakerphones, and video bars (Jabra, BlueParrott, PanaCast); and premium gaming peripherals (SteelSeries, KontrolFreek). Products are sold globally in 100+ countries through hearing care professionals, retail stores, enterprise sales teams, channel partners, and direct-to-consumer e-commerce.

Product overview

GN Group is a global technology company that offers a diversified portfolio of intelligent hearing, audio, video, and gaming solutions organized across three main business segments: Hearing Technology (ReSound, Beltone, Interton, Danavox, Jabra Enhance), Professional Collaboration (Jabra, BlueParrott, FalCom), and Gaming (SteelSeries, KontrolFreek). The Hearing segment provides medical-grade hearing aids and solutions ranging from premium individualized products (ReSound) to value-based offerings (Interton), sold through hearing care professionals, retail stores (Beltone's 1,500 US stores), and direct-to-consumer online platforms (Jabra Enhance). The Enterprise segment offers professional headsets, speakerphones, and video collaboration solutions (PanaCast, Evolve series) for offices and contact centers. The Gaming segment provides premium gaming peripherals and software (SteelSeries Arctis headsets, KontrolFreek accessories). GN's products are connected solutions that leverage advanced technologies including AI-powered features, wireless connectivity (Bluetooth, 2.4GHz), and cloud-based services for remote tuning and management. The company reinvests 10% of annual revenue in R&D across six global centers.

Differentiator

Problem solved

Functional benefit

Brands

• ReSound: Highly advanced and innovative medical grade individualized hearing solutions sold globally via hearing care professionals
• Beltone
• Interton
• Danavox
• Jabra Enhance
• Jabra
• BlueParrott
• FalCom
• SteelSeries
• KontrolFreek
• PanaCast

Products and services

• ReSound Hearing Aids Highly advanced and innovative medical-grade individualized hearing solutions sold globally via hearing care professionals. GN's flagship hearing aid brand featuring cloud-based remote fine-tuning and direct smartphone connectivity.
• Beltone Hearing Aids and Care Leading hearing brand based on individual care and technically optimal hearing solutions sold via 1,500 Beltone branded hearing care stores in the US and via hearing care professionals in select other markets.
• Interton Hearing Aids Value-based, affordable hearing solutions based on core GN technology sold via hearing care professionals in select markets.
• Danavox Hearing Aids Complete medical-grade hearing solution offering based on proven GN technology for hearing care professionals in specific markets, often with geographic, partner or channel exclusivity.
• Jabra Enhance Hearing solutions and convenient online care for users with mild to moderate hearing loss. Online destination for better hearing enabling consumers to explore, purchase and receive hearing care from home.
• Jabra Professional Headsets and Speakerphones Cutting-edge headsets, speakerphones, and video solutions for professional collaboration from office to home office. World leading brand in audio, video, and collaboration solutions engineered to empower businesses.
• Jabra PanaCast U30 Video Bar USB video bar for BYOD collaboration in small meeting spaces and huddle rooms for up to 6 people. Combines intelligent video technology with 120° wide field of view, professional audio, and single USB-C plug-and-play connectivity.
• Jabra PanaCast 50 Video Bar New-normal-ready intelligent video bar for video conferencing with 180° field of view and AI-powered features.
• BlueParrott Headsets Communication headsets for professional drivers and enterprise workers providing superior call quality in high-noise environments, all-day comfort, and durability.
• FalCom Hearing Protection and Communications Advanced hearing protection solutions enabling special operations, military, law enforcement and security personnel to communicate in extreme environments.
• SteelSeries Arctis Nova Pro Omni Gaming Headset Premium wireless multiplatform gaming headset with Hi-Res Wireless Certified audio (96kHz/24-bit), OmniPlay connectivity for PC/Console/Bluetooth, broadcast-quality microphone with AI noise rejection, and dual-battery Infinite Power System.
• SteelSeries Gaming Peripherals Innovative pioneer in premium software-enabled and system-integrated gaming gear. Original esports brand that fuses gaming and culture, celebrating 25 years of industry-defining innovations.
• KontrolFreek Performance Gaming Gear Creator of Performance Gaming Gear combining the latest science of ergonomics and proprietary non-slip materials to enhance player experience by maximizing comfort, precision, and control.
• SteelSeries GG Software Suite Software ecosystem for SteelSeries gaming peripherals including the Sonar Audio Software Suite, Arctis App with 200+ game-specific audio presets, and GG platform for device configuration and audio tuning.
• Jabra Plus Device Management Platform Device management platform enabling IT teams to deploy, configure, and manage Jabra collaboration hardware across the enterprise.
• ReSound Assist Live Remote Fine-Tuning Service Cloud-based remote fine-tuning solution with live video consultation, enabling hearing care professionals to adjust hearing aid settings remotely for their patients.

Quantifiable outcome

• Hearing division achieved 9% organic revenue growth in Q1 2026 with continued strong market share momentum
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature15 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AmplifoncoreStrategic or Co-development Partner · 16 March 2026GN Store Nord entered into definitive agreement to sell its Hearing business to Amplifon for DKK 17.0 billion. The transaction combines GN's hearing technology leadership with Amplifon's retail network, creating a vertically integrated global leader in audiology with combined revenues of approximately €3.3 billion across more than 100 countries. GN will receive DKK 12.6 billion in cash plus 56 million Amplifon shares (approximately 16% stake), becoming the second-largest shareholder in Amplifon.
• Gorrissen FederspielcoreImplementation/ SI/ Consulting Partner · 16 March 2026Danish legal advisor to GN Store Nord for the Hearing business divestiture to Amplifon, including statutory demerger and regulatory approval processes.
• PricewaterhouseCooperscoreImplementation/ SI/ Consulting Partner · 16 March 2026PwC provided due diligence services to GN Store Nord for the Hearing business sale transaction.
• YouGovminorStrategic or Co-development Partner · 3 March 2026GN commissioned YouGov to conduct nationally representative online surveys in Australia, UK and US to research hearing loss portrayal in media. Study conducted January 30 - February 4, 2026 with samples of approximately 1,000 respondents per country.
• Big Ocean (Deaf K-Pop Boy Band)minorStrategic or Co-development Partner · 1 March 2026GN organized Seoul Session during 37th World Congress of Audiology featuring Big Ocean at Kind Seoul, South Korea's first permanent Auracast installation. Event demonstrated ecosystem collaboration to shift perception of hearing technology.
• External Research Centers and UniversitiesminorStrategic or Co-development PartnerGN collaborates with external research centers and universities with leading scientists across the world for joint research and development in hearing science, audio engineering, and related fields.
• Responsible Business AllianceminorStrategic or Co-development PartnerGN is an Affiliate Member of the Responsible Business Alliance for video, audio and gaming products, committing to their code of conduct for responsible business practices in the supply chain.
• Hearing Loss Association of AmericaminorStrategic or Co-development PartnerPartnership supporting hearing health advocacy. Barbara Kelley, Executive Director, provided quote supporting GN's efforts to break down hearing loss stigma through authentic representation.
• Healthcare Partners, Academic Institutions, Policy Makers, NGOsminorStrategic or Co-development PartnerLISTEN TO THIS global initiative connecting healthcare partners, academic institutions, policy makers, patient organisations, NGOs united in making hearing health an urgent priority for cognitive health and overall wellbeing.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Logitech: Global leader in PC peripherals, headsets, webcams, and gaming gear under the Logitech G brand. Directly competes with GN's Jabra in enterprise UC headsets and video, and with SteelSeries in gaming peripherals across overlapping customer segments.
• Sony: Consumer electronics giant with leading positions in headphones (WH-1000XM series), gaming headsets via PlayStation, and audio processing IP. Overlaps with both Jabra (consumer audio) and SteelSeries (PlayStation-licensed gaming audio).
• Bose: Premium consumer headphones, earbuds, and professional audio solutions. Comparable to Jabra in consumer audio and to GN's hearing heritage via Bose's audio engineering brand and emerging hearables efforts.
• JBL (Harman / Samsung): Consumer audio brand under Harman (Samsung) competing in headphones, gaming headsets (Quantum line), and professional audio. Comparable to Jabra across consumer and prosumer audio categories.

Direct peers

• Poly (HP): Enterprise-focused headsets, video conferencing bars, and voice solutions now part of HP. Competes head-to-head with Jabra in professional UC headsets and video collaboration for offices and contact centers.
• EPOS (Sennheiser): Premium enterprise and gaming headsets, evolved from Sennheiser's professional audio division. Closely comparable to Jabra in professional UC audio and increasingly in enterprise video.
• Razer: Premium gaming peripherals including headsets, controllers, and audio software. Directly competes with SteelSeries for gaming enthusiast and esports customers, with overlapping premium positioning.
• Corsair Gaming: High-performance gaming peripherals and streaming gear including headsets, keyboards, and Elgato capture products. Competes directly with SteelSeries in premium gaming audio and accessories.
• Turtle Beach: Console and PC gaming headset specialist with strong presence in North America retail. Directly comparable to SteelSeries in gaming headset category, especially for console-focused gamers.

Others

• Microsoft (Teams Rooms hardware ecosystem): Platform owner for Microsoft Teams Rooms, with first-party MDEP-based certified devices and increasing vertical integration in meeting room hardware. Critical ecosystem partner and indirect competitor to Jabra's enterprise video business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gn
• Instagraminstagram.com/gngraduates

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GN Group