Howden Denmark

What Howden Denmark does

Howden Danmark is Denmark's largest independent financial advisory house, operating as a wholly-owned subsidiary of Howden Group Holdings, a global insurance and employee benefits intermediary that generated £3,010m in adjusted revenue for FY2024 across 55 countries. Founded in 2021 and headquartered in Lyngby, the firm serves Danish commercial clients across property, industrial, utilities/energy, and public-sector segments, with additional capability for multinational corporations and global benefits management via the Howden One Network.

The firm's core products sit in five advisory lines: Forsikringsmægler (commercial insurance brokerage covering property, casualty, liability, and specialty risks), Pensionsmægler (corporate pension and employee benefits advisory), Finansiel Rådgivning (banking agreements, payment solutions, working-capital optimization), Sundhed & Forebyggelse (workplace health and prevention, claims handling), and Brand- og Risikorådgivning (certified fire consulting, engineering reports, e-learning). Distribution is delivered through sub-brand agency units — Howden Realkredit, Howden Pensionsagentur, and Howden Forsikringsagentur — plus a self-service portal (selvbetjening.howdendanmark.dk) for claims and policy administration. The model is fundamentally advisory-led: 500+ specialists deliver bespoke solutions, supported by content channels including the Makropuls macro podcast and LinkedIn.

Revenue mechanics are anchored in commission and fee streams: insurance broker commissions (percentage of premium or fee-based), recurring pension/employee benefits retainer revenue, reinsurance brokerage (parent group reported 30% organic growth in 2024), MGA operations under the DUAL brand (6% organic growth), and professional-services fees for financial and risk consulting. Pricing is custom and quote-based with annual billing cadence. Growth is driven primarily by M&A — Howden Danmark completed acquisitions of Bankbrokers (Dec 2023), Joblife (Oct 2024), Crecea (Sep 2025), and SPECIAL RISK (Mar 2026) — alongside organic account expansion. The company is led by CEO Lars Gundorph.

Name

Howden Denmark

Legal name

Howden Danmark

Website

https://northrisk.dk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Howden Denmark is Denmark's largest independent financial advisory house and a subsidiary of Howden Group Holdings, providing commercial insurance brokerage, corporate pension advisory, financial advisory, real-estate credit, and workplace health and risk consulting to Danish businesses across property, industrial, utility, public-sector, and multinational client segments, delivered via 500+ specialists.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage and Financial Advisory

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Surety & Bond Brokerage (FSAEADAI), Independent Broker-Dealers (Retail Network) (FSAAAAAC)

Keywords

• Commercial insurance brokerage
• Corporate pension advisory
• Financial advisory services
• Real estate credit
• Risk management consulting

Headquarters

HQ city

Lyngby

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Broking: Commissions from placing insurance coverage for commercial clients including property, casualty, liability, and specialty risks. Revenue generated as percentage of premium or fee-based advisory.
2. Reinsurance: Reinsurance brokerage services generating 30% organic growth in 2024. Advisory and placement services for reinsurance contracts.
3. Pension & Employee Benefits: Pension broking and employee benefits management services for corporate clients, including people risk solutions and global benefits management for multinationals.
4. Financial Advisory: Financial consulting services including bank arrangements, payment solutions, working capital optimization, and real credit advisory.
5. Managing General Agent (DUAL): Managing General Agent operations under DUAL brand providing 6% organic growth, underwriting and managing insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Howden Denmark is an independent financial advisory firm that brokers commercial insurance (property, industrial, utilities, public sector, specialty), advises on corporate pensions and employee benefits, provides financial advisory on banking arrangements, payment solutions and working capital, and delivers real estate credit (realkredit) through Howden Realkredit. The firm also offers workplace health and prevention consulting and certified fire and risk advisory services, delivered by 500+ specialists to Danish businesses across vertical segments.

Product overview

Howden Danmark is Denmark's largest independent financial advisory firm offering an integrated portfolio of insurance brokerage, pension advisory, financial advisory, and risk management services. The core offerings include Forsikringsmægler (commercial insurance), Pensionsmægler (employee pension schemes), Finansiel Rådgivning (banking and working capital), Sundhed & Forebyggelse (health and workplace safety), and Brand- og Risikorådgivning (fire and risk consulting). These are complemented by specialized sub-brands for real estate credit (Howden Realkredit), pension agency (Howden Pensionsagentur), and insurance agency (Howden Forsikringsagentur). The company serves businesses across segments including properties, industrial, utilities, and public sector through over 500 specialists with access to a global network.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance Brokerage (Forsikringsmægler) Brokerage of commercial insurance covering properties, industrial risks, utilities, public sector, and specialty insurance solutions for Danish businesses across the firm's vertical segments.
• Pension Brokerage (Pensionsmægler) Pension advisory services covering employee wellbeing, work environment, People Risk solutions, and global benefits management for Danish companies and multinational corporations with Danish operations.
• Financial Advisory (Finansiel Rådgivning) Advisory on banking agreements, payment solutions, and working capital optimisation for Danish businesses seeking to streamline financial operations and reduce banking costs.
• Health & Prevention (Sundhed & Forebyggelse) Workplace environment advisory, liability claims handling, work injury claims processing, and damage advisory aimed at reducing work-related injuries and lowering client insurance premiums.
• Fire and Risk Advisory (Brand- og Risikorådgivning) Certified fire consulting, engineering reports, municipal recommendation reports, school assessments, and e-learning training for Danish property owners, municipalities, and businesses.
• Real Estate Credit Services (Howden Realkredit) Real estate credit services delivered through the Howden Realkredit sub-brand, providing mortgage and real estate financing advisory to Danish property buyers and owners.
• Pension Agency Services (Howden Pensionsagentur) Pension agency services delivered through the Howden Pensionsagentur sub-brand, providing dedicated pension placement and administration support.
• Insurance Agency Services (Howden Forsikringsagentur) Insurance agency services delivered through the Howden Forsikringsagentur sub-brand, providing dedicated insurance placement and administration.

Quantifiable outcome

• Reduce work-related injuries and lower insurance premiums through workplace health and safety consulting (Crecea and Joblife merger)

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• SPECIAL RISKcoreStrategic or Co-development Partner · 9 March 2026Howden Danmark acquired SPECIAL RISK – forsikringsformidling ApS with effect from March 2026, strengthening its agency platform in Denmark for insurance distribution.
• CreceacoreStrategic or Co-development Partner · 9 October 2025Howden Danmark acquired occupational health and safety consultancy Crecea as part of strategic growth in Denmark. The merger with Crecea and previously acquired Joblife aims to reduce work-related injuries and lower insurance premiums for clients through workplace environment expertise, risk management, and health services.
• JoblifecoreStrategic or Co-development Partner · 1 January 2024Previously acquired occupational health and workplace safety consultancy. Joblife combined with Crecea creates a comprehensive workplace health offering to reduce injuries and insurance costs.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marsh (Denmark operations): Marsh is a global insurance broker and risk advisor; its Danish arm directly competes with Howden Danmark in commercial insurance placement, risk advisory, and employee benefits for Danish enterprises.
• Aon (Denmark operations): Aon is a global insurance brokerage and advisory firm; its Denmark office competes head-to-head with Howden Danmark in commercial insurance, reinsurance, and multinational client services.
• Willis Towers Watson (Denmark): WTW operates a Danish presence offering insurance broking, risk management, and advisory services directly comparable to Howden Danmark's core lines.
• Lockton (Nordics): Lockton is a large independent insurance broker expanding in the Nordics; competes with Howden Danmark for mid-market and enterprise commercial accounts.

Regional players

• Gjensidige Forsikring (Denmark): Gjensidige operates a Danish insurance business offering commercial and personal lines; competes with Howden Danmark from the carrier side and via related distribution.
• Codan Forsikring (Denmark): Codan is a major Danish insurer offering commercial insurance products; provides competitive pressure on placement options available to brokers like Howden Danmark.
• PenSam / PFA Pension: PFA is a major Danish pension provider; competes with Howden Pensionsagentur for corporate pension advisory and brokering mandates in Denmark.
• Danica Pension: Danica is a leading Danish pension and insurance provider; directly competitive with Howden's pension broking and employee benefits offering in Denmark.

Broad incumbents

• BDO (Denmark Advisory): BDO Denmark provides broader advisory including financial consulting; overlaps with Howden Danmark's financial advisory and risk consulting offerings.

Emerging players

• DEKRA (Nordics): DEKRA offers risk consulting, safety services, and certification; adjacent to Howden's risk advisory and workplace health offerings following Crecea/Joblife integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/howdendanmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howden Denmark