Newmar

What Newmar does

Newmar Corporation is a U.S. luxury recreational vehicle manufacturer and wholly-owned subsidiary of Winnebago Industries (NYSE:WGO), founded in 1968 and headquartered in Nappanee, Indiana. The company designs, manufactures, and sells premium Class A diesel pushers, Class A gas motorhomes, Super C motorhomes, and — most recently — Compact C coaches, with a portfolio of 16 distinct models ranging from $250,320 (Bay Star Sport) to $1,754,560 (King Aire). Its core technical capability is custom coach building supported by the proprietary Masterpiece Finish full-body paint process, executed in-house at a 45,000 sq ft facility using BASF paints with 12–16 gallons applied per coach across primer, base, graphics, and clear-coat stages. Each custom build is signed by the craftsmen who produced it, and the flagship King Aire is delivered with a curated Signature Experience ownership program.

The company generates revenue through one-time sales of new motorhomes via an authorized dealer network across North America (U.S. and Canada), with no direct-to-consumer channel. Customers configure purchases via the Build Your Coach digital tool, browse inventory and brochures online, and complete transactions through dealers who also provide warranty service. Customer segments span luxury RV enthusiasts seeking premium craftsmanship, mobility-impaired travelers requiring accessible layouts (BraunAbility lifts), and first-time Class A buyers entering at lower price points. Marketing combines a content-rich website, owner-story editorial, social channels (LinkedIn, Facebook, Instagram, YouTube, X), email campaigns, and event-driven sales such as the "Your Moment Sales Event" offering up to $15,000 in incentives. Distribution is supplemented by major RV trade shows including the Florida RV SuperShow, where Newmar appears alongside Winnebago and Grand Design RV as one of three premium brands under the parent.

Newmar's financials are not separately disclosed and are consolidated within Winnebago Industries, which reported Q3 FY2026 net revenues of $698.7M (down 9.9% year-over-year) and reduced full-year guidance to $2.65–$2.75B, with trailing twelve-month revenues near $2.9B. The parent is prioritizing balance sheet repair (targeting net leverage reduction from 2.7 to 2.0 by fiscal year-end 2026) and has paused M&A activity. Newmar faces near-term regulatory headwinds from California's Advanced Clean Trucks (ACT) rule adopted by 10 states, which has forced discontinuation of certain coach lines in those markets.

Name

Newmar

Legal name

Newmar Corporation

Website

https://newmarcorp.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Newmar Corporation, founded 1968 and headquartered in Nappanee, Indiana, is a luxury Class A and Super C motorhome manufacturer and wholly-owned subsidiary of Winnebago Industries (NYSE:WGO). It sells 16 premium models ($250K–$1.75M) through authorized dealers across North America, serving affluent RV enthusiasts and entry-level Class A buyers.

Ownership category

akta.pro rank

Product category

Luxury Recreational Vehicles

NAICS

Motor Home Manufacturing (336213)

SIC

Motor Homes (3716), Motor Vehicles & Passenger Car Bodies (3711)

akta.pro primary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

Keywords

• Luxury motorhomes
• Class A RVs
• Super C motorhomes
• Diesel pushers
• RV manufacturing

Headquarters

HQ city

Nappanee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Luxury Motorhome Sales: Newmar generates revenue through the manufacture and sale of luxury Class A and Super C motorhomes. Products range from entry-level gas coaches (Bay Star starting at $250,320) to ultra-luxury diesel pushers (King Aire starting at $1,754,560). Sales are conducted through authorized dealer networks.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Newmar manufactures and sells luxury Class A and Super C motorhomes, offering roughly sixteen distinct models ranging from entry-level gas coaches to ultra-luxury diesel pushers. Each coach is finished with the company's proprietary Masterpiece Finish full-body paint process and is configured via an in-house Build Your Coach customization tool, then delivered through an authorized dealer network across North America.

Product overview

Newmar Corporation is a luxury recreational vehicle manufacturer and subsidiary of Winnebago Industries, producing Class A diesel pushers, Class A gas motorhomes, Super C motorhomes, and Class C motorhomes. The product portfolio includes 16 distinct models across five categories: luxury diesel Class A models (King Aire, Essex, London Aire, Mountain Aire, New Aire, Dutch Star, Ventana, Northern Star); gas Class A models (Canyon Star, Bay Star, Bay Star Sport); Super C models (Summit Aire, Supreme Aire, Super Star, Grand Star); and the new Compact C Freedom Aire. Key differentiators include the proprietary Masterpiece Finish full-paint process, extensive customization options through Build Your Coach, and the Signature Experience program for King Aire. Products range from $250,320 (Bay Star Sport) to $1,754,560 (King Aire). The company supports customers through an authorized dealer network, Newgle digital platform, and Kountry Klub owner community.

Differentiator

Problem solved

Functional benefit

Brands

• King Aire: Luxury Class A diesel motorhome - highest tier offering with Signature Experience program
• Essex
• London Aire
• Mountain Aire
• New Aire
• Dutch Star
• Ventana
• Northern Star
• Canyon Star
• Bay Star
• Bay Star Sport
• Summit Aire
• Supreme Aire
• Super Star
• Grand Star
• Freedom Aire

Products and services

• King Aire Ultra-luxury Class A diesel pusher positioned at the top of the Newmar lineup, targeted at affluent buyers seeking the highest level of finish, customization, and on-board amenities.
• Essex High-end Class A diesel pusher in the Newmar lineup for buyers seeking luxury finishes and premium amenities.
• London Aire Luxury Class A diesel pusher in Newmar's premium diesel range, positioned near the top of the lineup.
• Mountain Aire Class A diesel pusher within Newmar's luxury diesel lineup.
• Summit Aire Class A diesel pusher positioned in the upper tier of Newmar's lineup.
• Supreme Aire Class A diesel pusher within Newmar's premium lineup.
• New Aire Class A diesel pusher offered within Newmar's mid-to-upper diesel range.
• Dutch Star Iconic Class A diesel pusher within Newmar's standing lineup.
• Super Star Super C motorhome in Newmar's lineup, positioned in the Super C segment.
• Supreme Aire Super C Super C motorhome offered within Newmar's lineup as a Super C variant.
• Ventana Class A gas motorhome within Newmar's mid-line offering.
• Northern Star Class A gas motorhome within Newmar's lineup.
• Canyon Star Class A gas motorhome positioned at the entry to mid-level of Newmar's gas lineup.
• Grand Star Class A gas motorhome in Newmar's gas lineup.
• Bay Star Entry-level Class A gas motorhome in Newmar's lineup.
• Bay Star Sport Entry-level Class A gas motorhome at the lower end of Newmar's lineup.
• Freedom Aire Class A motorhome in Newmar's lineup.

Quantifiable outcome

• 4% retail market share in motorhomes for Grand Design and Newmar brands combined (Winnebago Industries acquisition)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Winnebago IndustriescoreOthersNewmar is a wholly-owned subsidiary of Winnebago Industries (NYSE:WGO), a leading manufacturer of recreational vehicles. Winnebago Industries acquired Newmar to expand its presence in the luxury motorhome segment. The parent company provides scale, resources, and stability while Newmar maintains its brand identity and manufacturing operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tiffin Motorhomes: Family-owned luxury Class A motorhome manufacturer offering Allegro Bus, Phaeton, and Zephyr models at comparable $400K-$900K+ price points. Direct competitor in the diesel pusher premium segment with similar customization and craftsmanship positioning.
• Airstream: Iconic luxury recreational vehicle brand (travel trailers and Class B motorhomes) also owned by Winnebago Industries as a sibling brand. Competes for the same affluent customer base in the premium/luxury RV segment with strong brand recognition and design-forward positioning.
• Grand Design RV: Another Winnebago Industries sibling brand, focused on towables (travel trailers, fifth wheels) with some motorized offerings. Competes in the premium RV segment with strong dealer relationships and customer quality focus, sharing parent-company benefits with Newmar.
• Winnebago (motorized brand): Sibling brand under Winnebago Industries producing Class A, Class B, and Class C motorhomes including the high-end Adventurer, Journey, and Revel models. Direct competitor to Newmar at the premium motorized tier with overlapping dealer networks and shared parent resources.
• American Coach (by Forest River): Luxury Class A diesel pusher division of Forest River (Berkshire Hathaway), producing American Eagle, American Tradition, and American Heritage models in the $500K-$1.5M range. Directly competes with Newmar King Aire, Essex, and London Aire for premium diesel pusher buyers.
• Holiday Rambler (REV Group): REV Group's luxury Class A motorhome brand offering Holiday Rambler Navigator, Endeavor, and Vacationer models. Competes with Newmar's mid-to-upper tier diesel pushers and shares the same dealer-distribution model with overlapping price points.
• Entegra Coach: Thor Industries' luxury Class A brand producing Anthem, Aspire, and Reatta models at $400K-$1M+ price points. Direct head-to-head competitor with Newmar Dutch Star, Ventana, and Essex in the premium diesel pusher category.

Emerging players

• Country Coach: Historic luxury diesel pusher manufacturer that ceased production in 2009 but retains brand equity and limited aftermarket support. Relevant as a comparable premium Class A peer in terms of customer expectation for craftsmanship and customization.

Broad incumbents

• Thor Industries: Public RV conglomerate owning Airstream competitor brands (Tiffin, Entegra Coach, Four Winds, Thor Motor Coach). Indirect competitor through subsidiaries - Entegra Coach directly competes with Newmar at the premium Class A tier, making Thor a relevant broad incumbent.
• Forest River (Berkshire Hathaway): Largest RV manufacturer by volume (Berkshire Hathaway subsidiary) producing entry to luxury Class A through subsidiaries including American Coach, Berkshire, and Coachmen. Competes broadly across Newmar's entire price range and is the dominant player in U.S. RV dealerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gonewmar
• YouTubeyoutube.com/@GoNewmar
• Facebookfacebook.com/newmarcorp
• LinkedInlinkedin.com/company/newmar
• Instagraminstagram.com/newmarcorporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newmar