The Prism Group
The Prism Group is a Miami-headquartered regional communications and public relations agency that delivers Brand PR and Brand Activation services — including media relations, influencer marketing, events, and digital campaigns — to enterprise clients across Latin America and the Caribbean.
- Company typePrivate
- Founded2013
- HeadquartersDoral, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Prism Group does
The Prism Group is a privately held regional communications and public relations agency founded in 2013 by Julissa Nova and headquartered in Miami, Florida. The firm serves enterprise clients seeking to build brand presence and credibility across Latin America and the Caribbean, operating through a decentralized model that pairs regional strategy with local execution across approximately 30 countries. Its client base of roughly 50 brands includes Samsung, Apple, Microsoft, Mastercard, Oracle, PepsiCo, Daikin, Hyatt, AVEVA, Shark Ninja, and APC by Schneider Electric, with multiple decade-long anchor relationships.
The Prism Group firmographics
Firmographics- Name
- The Prism Group
- Legal name
- The Prism Group
- Website
- https://prismgrp.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Prism Group is a Miami-headquartered regional communications and public relations agency that delivers Brand PR and Brand Activation services — including media relations, influencer marketing, events, and digital campaigns — to enterprise clients across Latin America and the Caribbean.
- Ownership category
- akta.pro rank
The Prism Group industry classification
Industry- Product category
- Public Relations & Communications Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Public Relations Agencies (54182), Advertising Material Distribution Services (54187)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industry
- Customer Feedback, Reviews & Experience Management (VoC, NPS, Surveys) (THALAKAM)
Keywords
Where The Prism Group is headquartered
LocationHeadquarters
- HQ city
- Doral
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Prism Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Brand PR Services: Professional services revenue generated through media relations, content creation, reputation building, crisis management, and strategic communications consulting. Services delivered through project-based engagements and long-term retainer relationships with enterprise clients.
- Brand Activation Services: Revenue from end-to-end event production, experiential activations, pop-ups, influencer marketing campaigns, social media management, and digital marketing services. Delivered as project engagements or ongoing partnerships with enterprise brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Prism Group product offering
Product offeringCore offering
The Prism Group is a regional communications and public relations agency that sells Brand PR (media relations, crisis management, content and storytelling, reputation building) and Brand Activation (events, experiential activations, social media management, influencer marketing, and digital marketing campaigns) services to enterprise brands operating in or expanding into Latin America and the Caribbean. Deliveries are project-based engagements or long-term retainer partnerships executed through a decentralized model spanning 30 countries.
Product overview
The Prism Group is a regional communications and public relations agency operating across Latin America and the Caribbean. The company offers two core service lines: Brand PR (encompassing media relations, crisis management, content and storytelling, and brand reputation management) and Brand Activation (covering events and experiences, social media management, influencer marketing, and digital marketing). These services are supported by a proprietary Real-Time Performance Dashboard that enables clients to track campaign metrics. The company also manages specialized influencer programs such as the Samsung Lovers Program, an invitation-only ecosystem turning influencers into brand storytellers. The portfolio is organized around a decentralized model that enables regional thinking with local execution across 30 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand PR Public relations services including media relations, crisis management, content creation and storytelling, and brand reputation management, helping enterprise brands earn credibility through earned media and lasting trust.
- Brand Activation Brand activation services including end-to-end event production, experiential activations, pop-ups, social media management, influencer marketing, and digital marketing campaigns designed to drive engagement and action across Latin American and Caribbean markets.
Quantifiable outcome
- 850K+ organic reach from cybersecurity campaign for APC by Schneider Electric
- +2 more outcomes
Companies that use The Prism Group
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
The Prism Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Prism Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
The Prism Group competitors and assessment
Company assessmentDirect peers
- LLYC: Spanish-headquartered communications and PR firm (formerly Llorente & Cuenca) with deep roots across Latin America. Directly comparable regional boutique-turned-network model serving enterprise brand clients in Spanish-speaking markets, including many of the same verticals Prism targets.
Broad incumbents
- Edelman: World's largest independent PR firm with significant LatAm operations. Competes directly with Prism for enterprise brand mandates (Samsung, Microsoft, Mastercard) where global coordination and scale matter as much as regional fluency.
- Weber Shandwick: Global PR network with established Latin America presence. Targets the same enterprise brand PR and brand activation RFPs that Prism pursues, often with broader geographic coverage.
- FleishmanHillard: Omnicom-owned global PR firm with extensive LatAm network. Direct competitor for multinational brand PR programs and integrated communications mandates in the region.
- Hill+Knowlton Strategies: Global communications consultancy with deep Latin America presence. Competes with Prism on enterprise PR, crisis communications, and brand storytelling engagements.
- Ketchum: Global communications firm (now part of Omnicom) with regional capabilities. Competes for the same brand storytelling, reputation, and integrated PR work Prism delivers in LatAm.
- BCW (Burson Cohn & Wolfe): Global communications network offering integrated PR and brand activation. Direct competitor for enterprise brand campaigns across Latin America, often with deeper global coordination.
- Ogilvy PR: Global advertising and PR group within WPP with strong influencer marketing and brand activation practices. Competes with Prism for integrated PR + Activation mandates from the same enterprise client base.
Regional players
- Todobordo: Mexican communications and PR agency focused on Mexican and broader LatAm markets. Comparable boutique regional model to Prism, operating primarily in Spanish-speaking markets with a similar enterprise brand focus.
- Another Company: Brazilian creative and brand activation agency with strong influencer and experiential capabilities. Comparable regional creative/activation model for enterprise brands expanding into Latin America.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Prism Group social profiles
Digital presenceThe Prism Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Prism Group leadership team
Management profileNumber of profiles
Profiles8 records
The Prism Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Prism Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Prism Group
What does The Prism Group do?
The Prism Group is a regional communications and public relations agency that sells Brand PR (media relations, crisis management, content and storytelling, reputation building) and Brand Activation (events, experiential activations, social media management, influencer marketing, and digital marketing campaigns) services to enterprise brands operating in or expanding into Latin America and the Caribbean. Deliveries are project-based engagements or long-term retainer partnerships executed through a decentralized model spanning 30 countries.
Is The Prism Group a public or private company?
The Prism Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Prism Group founded?
The Prism Group was founded in 2013. It employs 11 to 50 people.
Where is The Prism Group based?
The Prism Group is headquartered in Doral, United States, in the North America region.
How does The Prism Group make money?
Two revenue lines are on record. Brand PR Services are the primary driver. The others are brand Activation Services.
Who are The Prism Group's main competitors?
LLYC is listed as a direct peer. Broad incumbents are Edelman, Weber Shandwick, FleishmanHillard, Hill+Knowlton Strategies, Ketchum, BCW (Burson Cohn & Wolfe) and Ogilvy PR. Regional players are Todobordo and Another Company.
Does The Prism Group have an API?
No public API is recorded for The Prism Group.
What industry is The Prism Group in?
The Prism Group's product category is Public Relations & Communications Services. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of THALAKAM, Customer Feedback, Reviews & Experience Management (VoC, NPS, Surveys). Its NAICS code is 5418 and its SIC code is 7310.