Newk's Eatery
- Company typePrivate
- Founded2004
- HeadquartersJackson, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Newk's Eatery does
Newk's Eatery is a privately held fast-casual restaurant chain headquartered in Jackson, Mississippi, founded in 2004 in Oxford, Mississippi (originally as Nuke's, rebranded to Newk's Eatery in 2013). The company operates nearly 100 restaurants across 16 U.S. states through a franchise-led model that includes some company-owned locations, serving a broad base of individual consumers (dine-in, takeout, delivery) as well as group catering customers (corporate events, parties). Its menu centers on made-to-order Southern- and Cajun-influenced comfort food — sandwiches, wraps, salads, pizzas, soups, mac & cheese, kids meals, and desserts — anchored by signature items such as the Mississippi Comeback Dressing and white BBQ sauce, with value-tier offerings including Pick 2 / Pick 3 mix-and-match and family pizza meal deals.
The underlying technology stack comprises a system-wide cloud-based point-of-sale system and customer feedback platform rolled out in 2025, a mobile app (iOS and Android) integrated with the Newk's Rewards loyalty program, and the Olo platform for order and payment processing. Customer acquisition is driven by a multi-channel marketing mix spanning Facebook, Instagram, TikTok, and YouTube, email and SMS, and broadcast television including Amazon and connected TV.
The company makes money primarily through (i) restaurant sales at franchisee- and company-operated units (dine-in, takeout, delivery), (ii) catering services sold through catering.newks.com, (iii) franchise development fees and ongoing royalties from franchise operators, and (iv) physical and digital gift card sales. The customer base is horizontal and consumer-led, with no enterprise anchor accounts identified, and the company remains under family control (Founder and Executive Chairman Chris Newcomb) with no disclosed institutional or private equity ownership.
Newk's Eatery firmographics
Firmographics- Name
- Newk's Eatery
- Legal name
- Newk's Franchise Company, LLC
- Website
- https://newks.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Newk's Eatery industry classification
Industry- Product category
- Fast-Casual Restaurant Chain
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Sandwiches & Wraps Fast Casual (THAFABAG)
Keywords
Where Newk's Eatery is headquartered
LocationHeadquarters
- HQ city
- Jackson
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Newk's Eatery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Restaurant Sales (Dine-in, Takeout, Delivery): Revenue from on-premise dining, takeout orders, and delivery services at company-owned and franchise locations. Off-premise sales are a growing component of revenue.
- Catering Services: Catering orders for events, corporate gatherings, and parties featuring sandwich trays, large salads and soups, party trays, and boxed lunches.
- Franchise Fees and Royalties: Franchise development deals and ongoing royalty payments from franchise operators.
- Gift Card Sales: Sale of physical and digital gift cards through in-store, mobile app, and online channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pick 3 Mix-and-Match |
| Unit Pricing | Pay-as-you-go | Pick 2 Mix-and-Match |
| Unit Pricing | Pay-as-you-go | Half Sandwich Combo Deal |
| Unit Pricing | Pay-as-you-go | Family Meal Deals |
| Other | Pay-as-you-go | Newk's Rewards Points |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Newk's Eatery product offering
Product offeringCore offering
Newk's Eatery is a fast-casual franchise restaurant chain operating nearly 100 locations across 16 U.S. states, serving made-to-order sandwiches, salads, pizzas, soups, wraps, and mac & cheese. The company also provides catering services for corporate events and group gatherings and operates a mobile app integrated with a loyalty rewards program. Menu offerings feature Southern and Cajun culinary influences, including signature items like Mississippi Comeback Dressing and white BBQ sauce.
Product overview
Newk's Eatery is a fast-casual restaurant chain offering made-to-order food across nearly 100 locations in 16 U.S. states. Founded in Oxford, Mississippi in 2004, the core product is the restaurant dining experience featuring a diverse menu of sandwiches, wraps, salads, pizzas, soups, mac & cheese, kids meals, beverages, and desserts. The company operates a digital ecosystem comprising the Newk's Mobile App (available on iOS and Android), the Newk's Rewards loyalty program, and Newk's Catering services. The product portfolio includes value meal offerings such as Pick 3, Pick 2, Half Sandwich Combo Deal, and Family Pizza Meal Deals. Supporting products include gift cards, the Newk's Cares charitable initiative focused on ovarian cancer awareness, cloud-based POS systems, and a customer feedback platform. The company also recently launched limited-time seasonal menu items including the Turkey Melt, Red White & Blueberry Salad, and Cajun Shrimp items.
Differentiator
Problem solved
Functional benefit
Companies that use Newk's Eatery
Customer profileSegments2 records
Ideal customer profiles2 records
Newk's Eatery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Newk's Eatery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ovarian Cancer Research Alliance (OCRA)coreNewk's Cares initiative, founded in 2014 by Lori Newcomb, has raised $2.5 million for Ovarian Cancer Research Alliance, the largest global organization dedicated to advancing ovarian cancer research. This charitable partnership supports awareness, early diagnosis research, and support for women and families affected by ovarian cancer.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Newk's Eatery competitors and assessment
Company assessmentBroad incumbents
- Panera Bread: Dominant fast-casual bakery-cafe chain offering sandwiches, soups, salads, and bakery items under JAB Holdings. Comparable on menu mix and loyalty program, but operates at substantially greater scale and brand recognition.
- Chipotle Mexican Grill: Mass-market fast-casual chain with broad lunch-daypart appeal. Comparable on fast-casual positioning and digital ordering investment, but operates at vastly greater scale and with Mexican cuisine specialization.
Direct peers
- Firehouse Subs: Sub sandwich fast-casual franchise under Restaurant Brands International. Comparable on sandwich-led menu, franchise model, and suburban/secondary-market footprint.
- Zoës Kitchen: Mediterranean-influenced fast-casual chain with bowls, salads, sandwiches, and catering. Comparable on casual-format Mediterranean/Southern-leaning menu and catering emphasis; complements Newk's Southern/Cajun positioning.
- Schlotzsky's: Sandwich-focused fast-casual franchise known for original sandwiches, pizzas, and salads. Comparable on menu breadth, franchise model, and limited-service dining format.
- Potbelly Sandwich Shop: Public fast-casual sandwich chain offering sandwiches, salads, and soups with toasted-sandwich differentiation. Comparable on menu, dine-in/takeout mix, and franchise-plus-corporate store model.
- Jason's Deli: Family-owned fast-casual chain specializing in sandwiches, salads, soups, and catering. Closely comparable to Newk's on menu composition, family-meal positioning, catering emphasis, and privately held scale.
- McAlister's Deli: Franchise-led fast-casual chain focused on sandwiches, salads, spuds, and catering under Focus Brands. Directly comparable on category mix, franchise model, and target customer (lunch-occasion casual diner).
- Jimmy John's: Sandwich fast-casual franchise under Inspire Brands with national footprint. Comparable on sandwich-led menu and franchise model; differs on speed/deli-bread specialization.
- Which Wich Superior Sandwiches: Sandwich fast-casual franchise with customizable ordering and broad menu. Comparable on sandwich-led fast-casual format and franchise model; smaller scale than Newk's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Newk's Eatery social profiles
Digital presenceNewk's Eatery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newk's Eatery leadership team
Management profileNumber of profiles
Profiles3 records
Newk's Eatery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newk's Eatery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newk's Eatery
What does Newk's Eatery do?
Newk's Eatery is a fast-casual franchise restaurant chain operating nearly 100 locations across 16 U.S. states, serving made-to-order sandwiches, salads, pizzas, soups, wraps, and mac & cheese. The company also provides catering services for corporate events and group gatherings and operates a mobile app integrated with a loyalty rewards program. Menu offerings feature Southern and Cajun culinary influences, including signature items like Mississippi Comeback Dressing and white BBQ sauce.
Is Newk's Eatery a public or private company?
Newk's Eatery is a private company. It is classified as family owned and is currently operating.
When was Newk's Eatery founded?
Newk's Eatery was founded in 2004. It employs 101 to 250 people.
Where is Newk's Eatery based?
Newk's Eatery is headquartered in Jackson, United States, in the North America region.
How does Newk's Eatery make money?
Four revenue lines are on record. Restaurant Sales (Dine-in, Takeout, Delivery) is the primary driver. The others are catering Services, franchise Fees and Royalties and gift Card Sales.
Who are Newk's Eatery's main competitors?
Broad incumbents on record are Panera Bread and Chipotle Mexican Grill. Direct peers are Firehouse Subs, Zoës Kitchen, Schlotzsky's, Potbelly Sandwich Shop, Jason's Deli, McAlister's Deli, Jimmy John's and Which Wich Superior Sandwiches.
Does Newk's Eatery have an API?
No public API is recorded for Newk's Eatery.
What industry is Newk's Eatery in?
Newk's Eatery's product category is Fast-Casual Restaurant Chain. Its primary akta.pro industry code is THAFABAG, Sandwiches & Wraps Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.