Schlotzsky's
Schlotzsky's is a fast-casual restaurant franchise founded in 1971, operating 300+ locations across 25 states, specializing in made-to-order sandwiches on proprietary sourdough bread. Owned by GoTo Foods, it serves mass-market consumers via dine-in, carryout, drive-thru, and digital ordering.
- Company typePrivate
- Founded1971
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Schlotzsky's does
Schlotzsky's is a fast-casual restaurant franchise founded in 1971 in Austin, Texas, that specializes in made-to-order sandwiches built on a proprietary sourdough bread base. The brand operates more than 300 restaurants across 25 states, serving individual consumers through dine-in, carryout, drive-thru, and digital ordering channels. Beyond its core sandwich platform, the menu extends into pizzas, salads, soups, and baked goods, with the sourdough bread functioning as the brand's signature product differentiator.
The company operates a franchise-led business model, generating revenue through franchise fees, royalties, and any company-owned restaurant sales. Schlotzsky's is owned by GoTo Foods, LLC, a multi-brand restaurant platform whose portfolio includes Auntie Anne's, Carvel, Cinnabon, Jamba, McAlister's Deli, and Moe's Southwest Grill. The brand maintains mobile ordering applications on iOS and Android, online ordering infrastructure, and a third-party loyalty program operated via Punchh. Corporate headquarters is located in Atlanta, Georgia.
Schlotzsky's pursues consumer engagement through product innovation and partnerships, with recent launches including a BBQ menu in May 2025, a Fantasy Football promotional contest in September 2025, and the Stacked Subs line in May 2026, the latter developed in partnership with social media creator Owen Han and supported by a beverage partnership with Minute Maid. The company is privately held and does not disclose financial metrics publicly, limiting direct visibility into unit economics, average unit volumes, or system-wide sales.
Schlotzsky's firmographics
Firmographics- Name
- Schlotzsky's
- Legal name
- Schlotzsky's Franchisor SPV LLC
- Website
- https://schlotzskys.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Schlotzsky's is a fast-casual restaurant franchise founded in 1971, operating 300+ locations across 25 states, specializing in made-to-order sandwiches on proprietary sourdough bread. Owned by GoTo Foods, it serves mass-market consumers via dine-in, carryout, drive-thru, and digital ordering.
- Ownership category
- akta.pro rank
Schlotzsky's industry classification
Industry- Product category
- Fast-Casual Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Sandwiches & Wraps Fast Casual (THAFABAG)
Keywords
Where Schlotzsky's is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Schlotzsky's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Food Sales: Revenue from food and beverage sales at company-owned and franchised restaurant locations including dine-in, takeout, and delivery orders
- Franchise Operations: Franchise fees and royalties from franchisee-owned Schlotzsky's locations
- Catering Services: Group ordering and catering menu including sandwich trays, boxed lunches, and desserts
- Loyalty Program: Rewards program driving customer retention through points, exclusive offers, and personalized deals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weekend Pizza Deal - Core Pizzas starting at $5 after 5 PM on Fri-Sun |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Schlotzsky's product offering
Product offeringCore offering
Schlotzsky's is a fast-casual restaurant franchise serving made-to-order sandwiches, specialty pizzas, fresh salads, beverages, and Cinnabon cinnamon rolls at over 300 locations across 25 US states. The brand is anchored by its signature The Original oven-baked sandwich served on scratch-made sourdough bread, and operates as one of seven brands within the GoTo Foods portfolio.
Product overview
Schlotzsky's Deli is a fast-casual restaurant franchise offering a unified menu of made-to-order food items centered around its signature The Original® oven-baked sandwich on scratch-made sourdough. The product portfolio includes core offerings (oven-baked sandwiches, specialty pizzas, fresh salads, and Cinnabon cinnamon rolls), limited-time menu innovations (Stacked Subs, BBQ menu, Calzones), beverages (lemonades), catering services for group orders, a loyalty rewards program, and gift cards. The brand has also expanded into merchandise with limited-time offerings like the Sandwich Studio Line home décor collection.
Differentiator
Problem solved
Functional benefit
Companies that use Schlotzsky's
Customer profileSegments3 records
Ideal customer profiles3 records
Schlotzsky's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Schlotzsky's partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and minor.
- Owen HanflagshipCollaboration with Owen Han, self-taught recipe creator and author of viral cookbook 'Stacked', known as the 'King of Sandwiches'. Han brought his expertise to develop and endorse the new Stacked Subs menu line. The partnership leverages Han's millions of followers and credibility in sandwich culture to promote the new product launch.
- GoTo FoodscoreGoTo Foods is the parent company/platform that owns Schlotzsky's as one of seven iconic restaurant brands including Auntie Anne's, Carvel, Cinnabon, Jamba, McAlister's Deli, and Moe's Southwest Grill. Provides centralized corporate support, brand strategy, and platform resources.
- Minute MaidminorMinute Maid supplies lemonade for Schlotzsky's new Classic Lemonade and Strawberry Lemonade beverages that permanently joined the menu in May 2025.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Schlotzsky's competitors and assessment
Company assessmentDirect peers
- Quiznos: Quiznos is a toasted-sub franchise with a directly comparable sandwich menu and franchise model, although it has a much smaller footprint than Schlotzsky's today.
- Jimmy John's: Jimmy John's is one of the largest direct competitors to Schlotzsky's, operating as a national sandwich-focused franchise/delivery chain with a similar fast-casual positioning, sub-style menu, and franchise-led growth model.
- Jersey Mike's Subs: Jersey Mike's is a fast-growing sub franchise known for made-to-order East Coast-style sandwiches on freshly baked bread, competing head-to-head with Schlotzsky's on quality/portion messaging and franchise expansion.
- Firehouse Subs: Firehouse Subs operates a national submarine-sandwich franchise with similar fast-casual service model, scratch-prepared menu positioning, and heavy U.S. franchise footprint that competes with Schlotzsky's for share of stomach.
- Subway: Subway is the largest global submarine sandwich franchise and a direct competitor to Schlotzsky's in the made-to-order sub category, with broader scale but generally lower fast-casual positioning.
- Potbelly Sandwich Shop: Potbelly is a fast-casual sandwich chain with a dine-in, toasty-sub menu comparable to Schlotzsky's, targeting similar urban/suburban lunch customers and competing on portions and toasted-bread differentiation.
- McAlister's Deli: McAlister's Deli is a sister brand under GoTo Foods and the closest portfolio peer, operating a fast-casual deli/sandwich franchise with a similar menu (sandwiches, soups, salads) and franchisee base that overlaps directly with Schlotzsky's.
Emerging players
- Capriotti's Sandwich Shop: Capriotti's is an emerging sub franchise with a growing national footprint, focusing on made-to-order hot and cold subs that compete with Schlotzsky's on premium ingredients and quality sandwich positioning.
- Which Wich Superior Sandwiches: Which Wich is a custom-built sandwich franchise chain operating in a similar fast-casual niche to Schlotzsky's, with comparable made-to-order assembly and franchise-driven growth model.
Broad incumbents
- Panera Bread: Panera Bread is a much larger fast-casual incumbent that competes with Schlotzsky's for the same daypart (lunch) with a broader bakery-cafe menu including soups, salads, and sandwiches.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Schlotzsky's social profiles
Digital presenceSchlotzsky's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schlotzsky's leadership team
Management profileNumber of profiles
Profiles1 record
Schlotzsky's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schlotzsky's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schlotzsky's
What does Schlotzsky's do?
Schlotzsky's is a fast-casual restaurant franchise serving made-to-order sandwiches, specialty pizzas, fresh salads, beverages, and Cinnabon cinnamon rolls at over 300 locations across 25 US states. The brand is anchored by its signature The Original oven-baked sandwich served on scratch-made sourdough bread, and operates as one of seven brands within the GoTo Foods portfolio.
Is Schlotzsky's a public or private company?
Schlotzsky's is a private company. It is classified as corporate owned and is currently operating.
When was Schlotzsky's founded?
Schlotzsky's was founded in 1971. It employs 101 to 250 people.
Where is Schlotzsky's based?
Schlotzsky's is headquartered in Atlanta, United States, in the North America region.
How does Schlotzsky's make money?
Four revenue lines are on record. Restaurant Food Sales are the primary driver. The others are franchise Operations, catering Services and loyalty Program.
Who are Schlotzsky's's main competitors?
Direct peers on record are Quiznos, Jimmy John's, Jersey Mike's Subs, Firehouse Subs, Subway, Potbelly Sandwich Shop and McAlister's Deli. Emerging players are Capriotti's Sandwich Shop and Which Wich Superior Sandwiches. Panera Bread is listed as a broad incumbent.
Does Schlotzsky's have an API?
No public API is recorded for Schlotzsky's.
What industry is Schlotzsky's in?
Schlotzsky's's product category is Fast-Casual Restaurant. Its primary akta.pro industry code is THAFABAG, Sandwiches & Wraps Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.