Walla

What Walla does

Walla (וואלה) is an Israeli digital media company founded in 1995 and headquartered in Tel Aviv. The company operates walla.co.il, which it describes as Israel's leading web portal, providing continuous news, sports, entertainment, culture, finance, food, health, travel, fashion, technology, and lifestyle content to the Israeli general public in Hebrew. Its core technology is a digital media platform publishing editorial content accessible via web (walla.co.il), native iOS and Android mobile applications, email (Walla Mail), and social media channels (TikTok, Instagram, Twitter/X, Facebook). Beyond news, Walla operates an extended product portfolio including Walla+ premium subscription, Walla Shops e-commerce platform, Walla VOD streaming service, Walla Fiber internet and television, and a wedding planning portal (mazaltov.walla.co.il).

The company's revenue model is anchored in three streams: (1) digital advertising through display ads and native sponsored content across its verticals; (2) branded editorial partnerships, with articles labeled "בשיתוף" (in collaboration with) across travel, health, home, automotive, legal, and lifestyle verticals (e.g., partnerships with AbbVie, Johnson & Johnson, Nissan, Pegasus, City of Dreams Mediterranean, and Shikma brewery); and (3) the Walla+ paid subscription tier for premium content and VOD access. Walla also generates commerce and telecom revenue through Walla Shops (e-commerce) and Walla Fiber (internet/TV services). The platform integrates audio content via embedded streams from Maariv-owned 103fm and eco 99fm radio stations, and the B144 local services directory for utility listings.

Walla serves broad Israeli consumer segments across multiple verticals with a horizontal segmentation approach, monetizing primarily through advertising inventory and brand partnerships. With 251-500 employees and no publicly disclosed revenue or funding data, the company operates as a private, mature digital media enterprise in a single-country (Israel) market. Its leadership includes Asi Segal as CTO and VP R&D, overseeing the multi-product platform. The company maintains active social distribution, native mobile applications, and continuous 24/7 editorial operations across its verticals.

Name

Walla

Legal name

Walla (וואלה)

Website

https://walla.co.il

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Walla (וואלה) is an Israeli digital media company operating Israel's leading Hebrew-language web portal (walla.co.il), delivering continuous news, sports, entertainment, lifestyle, and finance content to the general Israeli public across web and mobile platforms. It monetizes through advertising, sponsored editorial partnerships, premium subscriptions, e-commerce, and fiber internet services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital advertising: Walla generates revenue through display advertising, native sponsored content, and branded editorial partnerships across its news and lifestyle vertical websites.
2. Sponsored content and branded partnerships: The platform publishes advertiser-sponsored articles and content partnerships marked as 'בשיתוף' (in collaboration with), generating revenue from brand integrations across verticals such as travel, health, home, and lifestyle.
3. Walla+ subscription service: Walla operates a paid subscription tier (Walla+) offering premium content, VOD, and exclusive articles to subscribers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Walla (וואלה) is Israel's leading digital media portal, operating walla.co.il as a 24/7 multi-vertical content platform covering news, sports, entertainment, finance, health, travel, food, technology, fashion, lifestyle, and more. The platform also operates supplementary services including Walla Mail email, Walla+ premium subscription, Walla Shops e-commerce, Walla VOD streaming, Walla Fiber internet/TV, and dedicated iOS and Android mobile applications.

Product overview

Walla is a comprehensive Israeli web portal offering a multi-category content platform including news, sports, entertainment, lifestyle, and specialized vertical sites. The core offering is the unified news and content portal at walla.co.il, supplemented by dedicated category sites (Sports, Celebs, Food, Health, Travel, Technology, Finance, Fashion, Culture). The product portfolio includes email service (Walla Mail), premium subscription (Walla+), e-commerce marketplace (Walla Shops), streaming VOD service, wedding planning portal, fiber/television services (Walla Fiber), and native mobile applications for Android and iOS.

Differentiator

Problem solved

Functional benefit

Brands

• Walla VOD: Video on demand streaming service
• Walla Fiber (וואלה פייבר)
• Walla Shops (וואלה שופס)
• Walla Mobile (וואלה מובייל)

Products and services

• Walla News (וואלה חדשות) The flagship Israeli news portal offering breaking news, in-depth reporting, and continuous updates across politics, world news, local news, and more, targeting Hebrew-speaking Israeli consumers.
• Walla Sports (וואלה ספורט)

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor.

• 103fmminorGTM or Marketing Partner103fm radio station content is embedded on the Walla platform, with live radio streaming available through the Walla website. This partnership provides audio content to Walla's audience.
• eco 99fmminorGTM or Marketing Partnereco 99fm radio station content is embedded on the Walla platform, with live radio streaming available through the Walla website. This partnership provides audio content to Walla's audience.
• City Of Dreams MediterraneanminorGTM or Marketing PartnerCity Of Dreams Mediterranean partnered with Walla for sponsored editorial content promoting their resort destination, published as a branded article in the travel section.
• Pegasus (פגסוס)minorGTM or Marketing PartnerPegasus partnered with Walla for a sponsored podcast travel series published in the travel section.
• AbbVieminorGTM or Marketing PartnerAbbVie partnered with Walla for sponsored health content published in the health section as part of a commercial collaboration.
• Johnson & Johnson (J-C Health care ltd)minorGTM or Marketing PartnerJohnson & Johnson sponsored health content published on Walla's health section as part of a commercial collaboration.
• Nissan (ניסאן)minorGTM or Marketing PartnerNissan partnered with Walla for sponsored automotive content in the cars section, promoting the Nissan Kicks hybrid model.
• Walla Shops (וואלה שופס)minorChannel Partner/ Reseller/ DistributorWalla operates an e-commerce storefront (wallashops.co.il) selling products including electronics, and maintains a physical retail presence through Walla Shops locations.
• Walla Fiber (וואלה פייבר)minorGTM or Marketing PartnerWalla Fiber partnered with Walla for sponsored content promoting their fiber internet and television service, published as branded editorial.
• B144minorChannel Partner/ Reseller/ DistributorB144 (a local services directory) is integrated into the Walla platform, providing local service listings including plumbers, electricians, and real estate agents.
• Shikma (שקמה) breweryminorGTM or Marketing PartnerShikma brewery partnered with Walla for sponsored food and lifestyle content under the 'לגימה של שקמה' (A Sip of Shikma) branded series.
• zap Legal (zap משפטי)minorGTM or Marketing Partnerzap Legal partnered with Walla for sponsored legal content in the law section.
• MaarivminorGTM or Marketing PartnerWalla embeds radio streams from Maariv-owned stations (103fm and eco 99fm) on its platform, providing audio content to users.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ynet: Ynet is Israel's other major general-purpose Hebrew news and content portal, directly competing with Walla across news, sports, lifestyle, and digital advertising — serving the same Israeli consumer audience with a similar multi-vertical portal model.
• Mako: Mako is the digital portal of Keshet Broadcasting (Channel 12), offering news, entertainment, and lifestyle content to Israeli consumers. It competes directly with Walla for audience attention and digital ad spend in the same Hebrew-language market.
• Israel Hayom: Israel Hayom is a major Israeli daily newspaper with a strong digital presence covering news, opinion, and lifestyle. It directly competes with Walla for Israeli news consumers and digital advertising budgets, with the backing of significant ownership capital.
• Haaretz: Haaretz is one of Israel's oldest and most respected newspapers with a substantial digital paywall and subscription business. It competes with Walla for premium news readership, advertising, and paying digital subscribers in the Israeli market.
• Maariv: Maariv is an Israeli newspaper group that owns 103fm and eco 99fm (radio stations already partnered with Walla). It operates a competing online news portal targeting the same Israeli audience, with adjacent media assets that overlap Walla's content verticals.
• TheMarker: TheMarker is Israel's leading financial and business news site, a direct competitor to Walla's Walla Finance vertical. It targets a similar high-value audience of business professionals, investors, and decision-makers in Israel.
• Globes: Globes is a major Israeli business and financial news publication with a strong online presence. It competes with Walla Finance for advertising revenue and audience share within the Israeli business news segment.
• Calcalist: Calcalist is an Israeli financial news and business media brand owned by the Yedioth Ahronoth Group. It competes directly with Walla Finance for both audience and advertising in Israeli business news.

Broad incumbents

• Yahoo: Yahoo is a global web portal that historically combined news, mail, sports, finance, and lifestyle content under a single destination — a closely analogous business model to Walla at much larger scale, useful for benchmarking portal economics globally.
• AOL: AOL operates as a web portal combining news, email, and lifestyle content with advertising-supported monetization — a structural analog to Walla's portal-plus-mail-plus-content business model at a US/global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/WallaNews
• Facebookfacebook.com/wallanews
• Instagraminstagram.com/wallanews
• TikToktiktok.com/@walla.news
• LinkedInlinkedin.com/company/walla

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walla