Walla Shops

What Walla Shops does

Walla Shops (וואלה שופס) is an Israeli horizontal e-commerce retailer founded in 1999 and headquartered in Netanya, operating a multi-category online marketplace through wallashops.co.il. The platform offers more than 30 product categories spanning consumer electronics (smartphones, TVs, laptops, gaming), large and small home appliances (washing machines, refrigerators, vacuum cleaners, coffee machines, air conditioning), furniture (indoor and garden), baby and child products, fashion and apparel, personal care, sports and fitness equipment, tools, garden equipment, pet products, and outdoor cooking equipment (grills, tandoors, smokers). Inventory is sourced from hundreds of international brands — including Samsung, LG, Apple, Sony, Bosch, Dyson, Weber, DeLonghi, and SMEG — sold to consumers with local importer warranties and priced in Israeli Shekels (₪).

The business runs a hybrid distribution model combining the wallashops.co.il e-commerce storefront with a phone-based sales channel (short code *6802) and multiple brick-and-mortar retail locations across Israel, offering same-day delivery for select items and installation services for large appliances. Its customer-facing technology is described as a standard e-commerce retail platform with product catalog, shopping cart, and order fulfillment capabilities; there is no documented public API, SDK, or mobile application. Customer engagement is driven through digital channels including Facebook, Instagram, TikTok, Telegram, and WhatsApp (used for discount and promotional notifications).

Revenue is generated through direct one-time unit-based product sales to Israeli consumers, with no subscription or membership pricing disclosed. The company also operates a wholly-owned adjacent subsidiary, Walla Print (וואלה פרינט), offering photo albums, calendars, and personalized print products, and runs a B2B corporate gift service called gogift. The website infrastructure references the htzone.co.il domain, suggesting integration with a broader technology/hosting platform, though no parent company or ownership structure is publicly disclosed.

Name

Walla Shops

Legal name

Walla Shops (וואלה שופס)

Website

https://wallashops.co.il

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Walla Shops is a long-established Israeli horizontal e-commerce retailer (founded 1999, Netanya) selling 30+ categories of consumer goods — electronics, appliances, furniture, baby, fashion, sports, and tools — through its website, phone sales, and physical stores across Israel.

Ownership category

akta.pro rank

Product category

Online Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Home Furnishings Retailers (44912), Electronics and Appliance Retailers (44921)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)

Keywords

• Online retail
• Consumer electronics
• Home appliances
• Furniture retail
• Multi-category ecommerce

Headquarters

HQ city

Netanya

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Retail): Traditional retail model selling physical goods across multiple product categories at marked-up prices. Revenue generated through direct consumer purchases on the e-commerce platform with pricing in Israeli Shekels (₪).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Walla Shops is an Israeli e-commerce retailer operating wallashops.co.il, selling a wide assortment of consumer products across more than 15 categories including home appliances, electronics, furniture, outdoor cooking equipment, sports gear, baby products, fashion, and personal care. Orders are fulfilled through the e-commerce platform, an inside-sales phone channel, and nationwide physical retail stores, with installation services provided for large appliances and same-day delivery available for select items.

Product overview

Walla Shops is a large Israeli e-commerce retail platform offering a comprehensive range of consumer products across multiple categories. The platform operates as a multi-category online marketplace rather than a single product, featuring electronics (smartphones, TVs, computers, gaming), large and small home appliances (washing machines, refrigerators, vacuum cleaners, coffee machines), outdoor equipment (grills, smokers, camping gear), furniture (indoor and garden), baby and children's products, fashion, personal care, sports equipment, and tools. The offering is structured as a unified e-commerce platform with products organized by category sections, featuring products from hundreds of international brands sold directly to consumers with local importer warranties.

Differentiator

Problem solved

Functional benefit

Brands

• Walla Print (וואלה פרינט): Printing services including photo albums, calendars, and personalized print products

Products and services

• Grills, Tandoors and Smokers Outdoor cooking category on wallashops.co.il offering gas grills, charcoal grills, electric grills, pizza ovens (tandoors), meat smokers, and accessories from brands such as WEBER, NAPOLEON, Coleman, Char Broil, and TRAEGER, sold to Israeli consumers for home outdoor cooking.
• Vacuum Cleaners Vacuum cleaner category on wallashops.co.il featuring cordless, robot, wet/dry, upright, and canister vacuums from brands such as Dyson, Dreame, ECOVACS, roborock, and iRobot, plus cleaning solutions and accessories for Israeli household cleaning needs.
• Coffee Machines Coffee offering on wallashops.co.il providing bean-based espresso machines, capsule coffee machines, coffee grinders, milk frothers, coffee beans, capsules, filter/drip machines, and accessories from brands including DeLonghi, SMEG, SAGE, NESPRESSO, and Philips.
• Air Conditioning and Climate Control Climate control category on wallashops.co.il providing wall-mounted and portable air conditioners, fans, air purifiers, heaters, and emergency lighting from brands such as TADIRAN, Electra, and Tornado for Israeli households.
• Large Home Appliances Major home appliance category on wallashops.co.il offering washing machines, dryers, refrigerators, ovens, cooktops, dishwashers, freezers, and range hoods from Samsung, LG, Electrolux, Bosch, and Siemens, with installation services for large appliances provided to Israeli customers.
• Electronics and Mobile Consumer electronics category on wallashops.co.il offering smartphones, tablets, laptops, televisions, headphones, portable speakers, smart watches, cameras, chargers, cables, screen protectors, and smart-home products from Apple, Samsung, Sony, Xiaomi, and other brands.
• Furniture for Home and Garden Furniture category on wallashops.co.il offering indoor and outdoor furniture including sofas, armchairs, beds, mattresses, garden sets, dining sets, sun shades, swings, storage solutions, and carpets.
• Baby and Child Products Baby and child category on wallashops.co.il offering strollers, car seats, baby feeding products, nursery items, toys, and children's clothing and footwear for Israeli parents.
• Gaming Gaming category on wallashops.co.il providing gaming consoles, gaming laptops, desktop PCs and AIOs, computer monitors, gaming chairs and desks, accessories, and refurbished gaming laptops.
• Sports and Fitness Equipment Sports and fitness category on wallashops.co.il offering treadmills, elliptical machines, exercise bikes, multi-trainers and fitness sofas, weights, trampolines, pools, smart watches and heart-rate monitors, sports nutrition, vitamins, and ball-sport accessories.
• Tools and Gardening Equipment DIY and gardening category on wallashops.co.il offering power tools, gardening tools, lawn mowers, leaf blowers, hedge trimmers, pruners, manual gardening tools, generators, ladders, water pumps, safes, and tool boxes for Israeli households and DIY users.
• Fashion and Apparel Fashion category on wallashops.co.il offering men's, women's, and children's clothing, underwear, footwear, bags, wallets, accessories, hats, swimwear, and Furor-brand fashion.
• Personal Care and Beauty Personal care category on wallashops.co.il offering hair removal devices, hair clippers and beard trimmers, hair styling tools, electric shavers, electric toothbrushes, body care products, and massage/health devices from Braun, Philips, Dyson, and other brands.
• Kitchenware and Cookware Kitchenware category on wallashops.co.il offering pots, pans, cookware sets, knives, kitchen accessories, tableware, Corelle plates, baking molds, and home textiles including bedding, pillows, blankets, towels, and robes.
• Pet Products Pet supplies category on wallashops.co.il offering dog food and dog products, and cat food and cat products for Israeli pet owners.
• Walla Print Photo and Personalized Products Wholly-owned sub-brand Walla Print (וואלה פרינט) accessed via wallaprint.co.il, offering photo printing, photo albums, calendars, and other personalized print products as an adjacent offering to the Walla Shops retail platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• KSP: One of Israel's largest electronics, computer, and home appliance e-commerce retailers with both online and physical stores. Direct overlap with Walla Shops in consumer electronics, large appliances, and gaming categories.
• Bug: Israeli multi-category retailer specializing in consumer electronics, appliances, and home goods, with both online and brick-and-mortar presence. Closely comparable assortment and target customer to Walla Shops.
• Zap: Long-standing Israeli price-comparison and electronics retailer, overlapping heavily with Walla Shops on consumer electronics, home appliances, and pricing-led competition.
• Ivory: Israeli multi-category online retailer selling electronics, home goods, fashion, and lifestyle products. Closely mirrors Walla Shops' horizontal assortment and online-first model in Israel.
• Mahsanei Hashmal: Israeli consumer electronics and appliance retailer with physical stores and an online platform. Comparable product mix targeting Israeli households shopping for electronics and home appliances.

Broad incumbents

• Amazon Israel: Global e-commerce incumbent that has expanded local operations in Israel. Competes with Walla Shops across virtually every category but at vastly greater scale and price competitiveness.
• IKEA Israel: Global home furnishings giant with stores in Israel. Direct overlap with Walla Shops on indoor and outdoor furniture, kitchenware, and home organization products.

Regional players

• Home Center (Israeli DIY chain): Israeli home improvement and DIY chain selling tools, garden equipment, home furnishings, and related categories. Overlaps with Walla Shops' tools, garden, and home furnishings segments.
• ACE Hardware Israel: Israeli hardware and tools retailer with both stores and online operations. Comparable assortment in power tools, garden tools, and home maintenance equipment carried by Walla Shops.

Emerging players

• Lastprice: Israeli online bargain/discount retailer selling a broad mix of household, electronics, and lifestyle goods at promotional prices. Competes with Walla Shops on value-driven Israeli online shoppers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wallashops
• Instagraminstagram.com/wallashops
• TikToktiktok.com/@wallashops

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walla Shops