Romabio

What Romabio does

Romabio is a US-based manufacturer of authentic Italian limewash, mineral paints, and Italian plasters used on interior and exterior masonry surfaces. Founded in 2009 and headquartered in Lithia Springs, Georgia (Atlanta metro), the company sources slaked lime directly from the Dolomite mountains in Northern Italy and combines these traditional inputs with modernized application chemistry to produce zero-VOC, breathable coatings that calcify into masonry substrates.

The product portfolio centers on Classico Limewash for distressed brick effects, Masonry Flat and Masonry Textured for stucco and brick (carrying a 20-year warranty), Velatura Mineralwash and Venetian Glaze for interior walls and stone, and Italian Slaked Lime Plasters plus the Unico Plaster System for higher-end artistic finishes. Supporting SKUs include MicroGrip Primer, Lime Slurry, Algae and Moss Cleaner, Mineral Shield, and Decorative Topcoat, plus application brushes. Differentiation rests on the proprietary mineral chemistry, the Italian sourcing narrative, and the warranty-backed durability rather than on patents or software.

The business model is straightforward unit-based product sales (one-time purchases, no subscription) distributed through a multi-tier channel: national big-box retailers (Lowe's, Home Depot), specialty paint retailers (Benjamin Moore, Sherwin-Williams, Dunn-Edwards), Amazon, and independent paint stores offering custom tinting. The company also runs a Preferred PRO Program that connects homeowners with trained applicators. Marketing relies heavily on earned media from home-improvement television (HGTV, Magnolia Network, Netflix) and designer/brand-ambassador partnerships, with no disclosed digital or AI-driven acquisition motion. Romabio is privately held (Romabio Paints LLC) with no institutional investors, no parent company, and no M&A history in the source data.

Name

Romabio

Legal name

Romabio Paints LLC

Website

https://romabio.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Romabio is a US manufacturer of authentic Italian limewash, mineral paints, and Italian plasters for interior and exterior masonry surfaces. Founded in 2009, it serves homeowners, designers, and professional painters through national retailers including Lowe's, Home Depot, and Amazon.

Ownership category

akta.pro rank

Product category

Specialty architectural coatings (limewash and mineral paints)

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industries

Textured Wall Finishes (Plasters, Stucco, Tadelakt) (IMADAKAH), Architectural & Decorative Coatings (IMAEAGAA), Architectural & Decorative Paints (IMADAKAA)

Keywords

• Mineral paints
• Limewash paint
• Masonry coatings
• Italian plasters
• Interior limewash

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Paint and Coating Products: Romabio generates revenue through the sale of its specialty limewash, mineral paints, plasters, primers, and cleaning/protective products. Products are sold through multiple retail channels including big-box home improvement stores, specialty paint retailers, and direct-to-consumer online purchasing. Revenue is primarily one-time product sales with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Romabio Paints LLC manufactures and sells Italian lime-based mineral paints, limewashes, and plasters for interior and exterior masonry and wall surfaces. Its portfolio includes Classico Limewash, Masonry Flat, Masonry Textured, Venetian Glaze, Velatura Mineralwash, Italian Slaked Lime Plasters, and the Unico Plaster System, supported by surface-prep products (MicroGrip Primer, Algae and Moss Cleaner, Lime Slurry) and accessories (Masonry Brushes, Fireplace Kit). Products are sold direct-to-consumer, through national home-improvement and paint retailers, and via a PRO applicator network, with a 20-year warranty on the masonry paint system.

Product overview

Romabio is a paint company offering a portfolio of authentic Italian limewash, mineral paints, and plasters for interior and exterior applications. The core product line centers on Classico Limewash (distressed limewash for brick), Masonry Flat and Masonry Textured (mineral-based masonry paints with 20-year warranties), and Venetian Glaze/Velatura Mineralwash (lime-glaze finishes for interior walls and stone). Supporting products include Italian Slaked Lime Plasters and Unico Plaster System for artistic plaster finishes, MicroGrip Primer for surface preparation, Algae and Moss Cleaner for maintenance, and Mineral Shield/Decorative Topcoat for protective coatings. Application accessories include Small and Large Masonry Brushes. The products are formulated with lime sourced from the Dolomite mountains in Northern Italy, featuring Zero VOC formulations that calcify to masonry surfaces for breathable, long-lasting finishes.

Differentiator

Problem solved

Functional benefit

Products and services

• Classico Limewash Pre-mixed authentic Italian slaked-lime interior and exterior limewash for interior walls and exterior masonry, sold to DIY homeowners, designers, and contractors.
• Masonry Flat Mineral paint for exterior masonry (brick, stone, stucco) that calcifies to the substrate and carries a 20-year warranty.
• Masonry Textured Mineral paint for exterior masonry (brick, stone, stucco) that calcifies to the substrate, available in textured finishes.
• Venetian Glaze Decorative interior lime-based glaze applied over limewash or mineral paint surfaces to add depth and sheen.
• Velatura Mineralwash Interior mineral wash product used to create decorative wall effects with a mineral-based finish.
• Lime Slurry Slaked-lime slurry product used as a base or pre-treatment within the Romabio masonry paint system.
• Italian Slaked Lime Plasters Authentic Italian slaked-lime plaster for interior wall finishes, sold to homeowners, designers, and applicators.
• Unico Plaster System Single-product Italian lime plaster system for interior wall finishes.
• MicroGrip Primer MicroGrip primer used as a base coat to prepare surfaces for Romabio decorative finishes such as Venetian Glaze.
• Algae and Moss Cleaner Cleaning product formulated to remove algae and moss from masonry prior to applying Romabio mineral paints.
• Mineral Shield Mineral-based protective topcoat used within the Romabio masonry paint system.
• Decorative Topcoat Flat Decorative flat topcoat applied over Romabio mineral paint systems for a final finish.
• Small Masonry Brush Specialty small masonry brush sold by Romabio for applying limewash and mineral paints.
• Large Masonry Brush Specialty large masonry brush sold by Romabio for applying limewash and mineral paints.
• Fireplace Kit Bundled Romabio finishing kit aimed at DIY consumers seeking a coordinated fireplace makeover.
• Low Lustre Interior/Exterior Low-lustre finish paint for interior/exterior use listed within the Romabio product catalog.

Quantifiable outcome

• 20-year warranty on Masonry Flat and Masonry Textured products
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Acme BrickcoreChannel Partner/ Reseller/ DistributorAcme Brick named Romabio their only recommended paint brand. This is a significant endorsement from one of the largest brick manufacturers in the United States, positioning Romabio as the preferred finish for Acme Brick customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/romabio
• YouTubeyoutube.com/channel/UCunawoeayIFNxeCHPQtG_Jg
• Facebookfacebook.com/RomabioPaints
• LinkedInlinkedin.com/company/romabio
• Instagraminstagram.com/romabiopaints
• Pinterestpinterest.com/romabiopaints

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romabio