Acme Brick
Acme Brick Company manufactures and distributes brick, masonry, and adjacent building materials through 11 plants and 45 sales locations across 13 states, serving builders, architects, and homeowners. Wholly owned by Berkshire Hathaway since 2000, with approximately 1,700 associates.
- Company typePrivate
- Founded1891
- HeadquartersFort Worth, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Acme Brick does
Acme Brick Company, founded in 1891 near Fort Worth, Texas by George E. Bennett, is a vertically integrated American manufacturer and distributor of brick, masonry, and adjacent building materials. The company operates 11 manufacturing plants and 60+ sales locations across 13 states in the Southwest, South, and Central United States, supported by approximately 1,700 associates. Since August 1, 2000, Acme has operated as a wholly-owned subsidiary of Berkshire Hathaway under President and CEO Ed Watson, who has been with the company for over 40 years.
The core product is traditional clay brick offered in King, Queen, and Modular sizes across multiple textures, supplemented by thin brick for interior applications. Over time, Acme has expanded into a comprehensive building-materials portfolio that includes tile, stone veneer (Cast Stone, Coronado, MStone, Stonebrook, ProVia), pavers, hardwood and luxury vinyl plank flooring, metal cladding, fireplaces, iron doors, outdoor living products (grills, furniture, heaters, turf, pool coping), and Romabio mineral-based masonry paints. The company serves three primary customer segments — builders, architects/designers, and homeowners/DIYers — through a direct field-sales motion across 45 sales locations, supplemented by an e-commerce storefront at brick.com, a dealer locator, and architect-facing tools including Virtual Mason (VR visualization) and Masonry Designer.
Acme generates revenue through one-time sale of manufactured and distributed building materials at quote-based pricing, with net-30 payment terms and a 1.5% monthly late charge on delinquent accounts. Special-order products require down payment prior to manufacturing. Distribution is supported by company-owned plants and sales locations across 13 states, and the sales infrastructure was rebuilt on the Zoho CRM platform between March and October 2025, with planned rollout of Zoho Marketing Automation. The company positions itself on a 100-year limited warranty for residential products, documented EPD/HPD sustainability disclosures across all plants, and continuing-education programs for architects, while its wholly-owned subsidiaries Featherlite (concrete masonry units) and Innovative Building Products extend the addressable product surface.
Acme Brick firmographics
Firmographics- Name
- Acme Brick
- Legal name
- Acme Brick Company
- Website
- https://brick.com
- Company type
- Private
- Founded year
- 1891
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Acme Brick Company manufactures and distributes brick, masonry, and adjacent building materials through 11 plants and 45 sales locations across 13 states, serving builders, architects, and homeowners. Wholly owned by Berkshire Hathaway since 2000, with approximately 1,700 associates.
- Ownership category
- akta.pro rank
Acme Brick industry classification
Industry- Product category
- Building Materials Manufacturing
- NAICS
- Clay Building Material and Refractories Manufacturing (327120), Brick, Stone, and Related Construction Material Merchant Wholesalers (42332), Concrete Block and Brick Manufacturing (327331), Clay Product and Refractory Manufacturing (3271)
- SIC
- Structural Clay Products (3250), Retail-Lumber & Other Building Materials Dealers (5211), Cut Stone & Stone Products (3281), Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Clay Bricks (Facing & Common) (IMADABAA)
- akta.pro secondary industries
- Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI), Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF), Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)
Keywords
Where Acme Brick is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Acme Brick business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Brick and Building Materials Sales: Primary revenue from manufacturing and distributing brick and building materials including brick, stone, tile, flooring, cladding, and outdoor living products through direct sales locations across 13 states
- Special Order Products: Custom and special order products including non-standard sizes, shapes, shading, blending or textures, which are non-cancellable and require advance payment or credit approval
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Acme Brick product offering
Product offeringCore offering
Acme Brick manufactures and distributes clay brick in multiple sizes (King, Queen, Modular) and textures (Heritage, Velour, Smooth, Grain), along with thin brick, stone veneer, tile, pavers, cladding, flooring, outdoor living products, fireplaces, iron doors, and complementary masonry paint products. The company operates 11 manufacturing plants and 40+ company-owned sales locations across 13 states, selling both through direct sales locations and an online storefront to builders, architects, and homeowners.
Product overview
Acme Brick Company is a comprehensive building materials manufacturer and distributor offering a unified product portfolio centered on brick and expanding into adjacent categories. The core offering includes traditional clay brick in multiple sizes (King, Queen, Modular) and textures, supplemented by thin brick for interior applications. The company has expanded beyond brick into a full-solution provider with flooring products (hardwood, luxury vinyl plank, tile), stone collections (Cast Stone, Coronado Stone, MStone, Stonebrook, and others), cladding (MAC Metal Architectural), outdoor living (pavers, pool coping, turf, grills, heaters, furniture), and architectural features (fireplaces, iron doors, glass accents). Paint products from Romabio (Classico Lime Wash, BioDomus I & II) are offered as complementary finishes for masonry surfaces. Design and visualization tools including Virtual Mason and Masonry Designer support architects and builders. The company operates across 13 states with 60+ locations, serving builders, architects, and homeowners with products ranging from basic construction materials to premium architectural finishes.
Differentiator
Problem solved
Functional benefit
Brands
- Acme Brick Tile & Stone: Building materials division offering tile, stone, and related products
- Romabio
Products and services
- Brick
Quantifiable outcome
- 100-year limited guarantee for single family residences
- +1 more outcomes
Companies that use Acme Brick
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Acme Brick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Acme Brick partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zoho CorporationcoreAcme Brick implemented Zoho CRM to rebuild its sales infrastructure, signing the contract in March 2025 and completing full transition in October 2025. The implementation enabled visualization of sales data and standardization of processes across 13 states and 45 sales locations. Acme evaluated 10 vendors including HubSpot and Salesforce before choosing Zoho for its customization capabilities, integration features, and ongoing support model. The company is also considering implementing Zoho Marketing Automation for personalized marketing across its three divisions.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Acme Brick competitors and assessment
Company assessmentDirect peers
- Glen-Gery Corporation: Glen-Gery is one of the largest brick manufacturers in the US, producing clay brick and masonry products across multiple plants in the Northeast and Midwest. It directly competes with Acme on brick SKUs, builder/architect relationships, and color/texture offerings, and is now part of Brickworks Building Products.
- General Shale: General Shale is a major US brick and masonry solutions manufacturer with plants across multiple states, offering clay brick, thin brick, stone, and outdoor living products. It competes head-to-head with Acme in residential and commercial brick specifications, including thin brick and stone veneer categories.
- Echelon Masonry: Echelon Masonry, an Oldcastle APG brand, is a national masonry producer of architectural concrete block, brick, and stone veneer, competing with Acme on commercial and residential masonry specifications across the US.
Broad incumbents
- Brickworks Limited: One of the largest brick manufacturers in North America (via Acme's former Australia-listed parent Boral/Brickworks operations and through acquisition of Glen-Gery), Brickworks is a direct comparable in clay brick manufacturing, masonry distribution, and building products, with a similar multi-state plant footprint.
- James Hardie Building Products: James Hardie is the dominant US manufacturer of fiber cement siding, the principal substitute for clay brick in residential exteriors. It is not a direct brick peer but defines the competitive substitution threat that shapes brick demand and pricing for manufacturers like Acme.
- Oldcastle APG (CRH): Oldcastle Architectural Products Group, part of CRH plc, is one of the largest US manufacturers of masonry, concrete, and hardscape products including Echelon Masonry and Belgard. It directly overlaps with Acme on brick, stone veneer, and pavers, but operates as a much broader diversified building products platform.
Regional players
- Summit Brick & Tile Co. Summit Brick & Tile is a regional clay brick manufacturer serving the Western US. While smaller than Acme, it competes on builder and homeowner specifications in markets where Acme's Southwest distribution does not reach.
- Marion Ceramics: Marion Ceramics is a US manufacturer of pool coping, brick pavers, and thin brick products. Acme sells Marion Ceramics pool coping under its own brand, but Marion competes with Acme in select thin-brick and paver categories, primarily in the Southeast.
Emerging players
- Coronado Stone Products: Coronado Stone Products is a leading US manufacturer of manufactured stone veneer and architectural stone accents. While Acme distributes Coronado Stone under its own brand, Coronado is a partial competitor as a private-label stone veneer source for builders competing with Acme's brick-first exterior specifications.
Others
- Featherlite Concrete Masonry Units: Featherlite is actually an Acme-owned subsidiary manufacturing concrete masonry units (CMU) for Texas commercial and residential construction. It is included as an internal comparable for Acme's concrete masonry revenue line and to illustrate the adjacent CMU category in Acme's portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Acme Brick social profiles
Digital presenceAcme Brick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acme Brick leadership team
Management profileNumber of profiles
Profiles2 records
Acme Brick subsidiaries and ownership
Company hierarchySubsidiaries2 records
Acme Brick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acme Brick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acme Brick
What does Acme Brick do?
Acme Brick manufactures and distributes clay brick in multiple sizes (King, Queen, Modular) and textures (Heritage, Velour, Smooth, Grain), along with thin brick, stone veneer, tile, pavers, cladding, flooring, outdoor living products, fireplaces, iron doors, and complementary masonry paint products. The company operates 11 manufacturing plants and 40+ company-owned sales locations across 13 states, selling both through direct sales locations and an online storefront to builders, architects, and homeowners.
Is Acme Brick a public or private company?
Acme Brick is a private company. It is classified as corporate owned and is currently operating.
When was Acme Brick founded?
Acme Brick was founded in 1891. It employs 1,001 to 5,000 people.
Where is Acme Brick based?
Acme Brick is headquartered in Fort Worth, United States, in the North America region.
How does Acme Brick make money?
Two revenue lines are on record. Brick and Building Materials Sales are the primary driver. The others are special Order Products.
Who are Acme Brick's main competitors?
Direct peers on record are Glen-Gery Corporation, General Shale and Echelon Masonry. Broad incumbents are Brickworks Limited, James Hardie Building Products and Oldcastle APG (CRH). Regional players are Summit Brick & Tile Co. and Marion Ceramics. Coronado Stone Products is listed as an emerging player. Featherlite Concrete Masonry Units is listed as an others.
Does Acme Brick have an API?
No public API is recorded for Acme Brick.
What industry is Acme Brick in?
Acme Brick's product category is Building Materials Manufacturing. Its primary akta.pro industry code is IMADABAA, Clay Bricks (Facing & Common), with a secondary code of IMADABAI, Masonry Veneer Units (Thin Brick, Stone Veneer). Its NAICS code is 327120 and its SIC code is 3250.