Romabio
Romabio is a US manufacturer of authentic Italian limewash, mineral paints, and Italian plasters for interior and exterior masonry surfaces. Founded in 2009, it serves homeowners, designers, and professional painters through national retailers including Lowe's, Home Depot, and Amazon.
- Company typePrivate
- Founded2009
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Romabio does
Romabio is a US-based manufacturer of authentic Italian limewash, mineral paints, and Italian plasters used on interior and exterior masonry surfaces. Founded in 2009 and headquartered in Lithia Springs, Georgia (Atlanta metro), the company sources slaked lime directly from the Dolomite mountains in Northern Italy and combines these traditional inputs with modernized application chemistry to produce zero-VOC, breathable coatings that calcify into masonry substrates.
The product portfolio centers on Classico Limewash for distressed brick effects, Masonry Flat and Masonry Textured for stucco and brick (carrying a 20-year warranty), Velatura Mineralwash and Venetian Glaze for interior walls and stone, and Italian Slaked Lime Plasters plus the Unico Plaster System for higher-end artistic finishes. Supporting SKUs include MicroGrip Primer, Lime Slurry, Algae and Moss Cleaner, Mineral Shield, and Decorative Topcoat, plus application brushes. Differentiation rests on the proprietary mineral chemistry, the Italian sourcing narrative, and the warranty-backed durability rather than on patents or software.
The business model is straightforward unit-based product sales (one-time purchases, no subscription) distributed through a multi-tier channel: national big-box retailers (Lowe's, Home Depot), specialty paint retailers (Benjamin Moore, Sherwin-Williams, Dunn-Edwards), Amazon, and independent paint stores offering custom tinting. The company also runs a Preferred PRO Program that connects homeowners with trained applicators. Marketing relies heavily on earned media from home-improvement television (HGTV, Magnolia Network, Netflix) and designer/brand-ambassador partnerships, with no disclosed digital or AI-driven acquisition motion. Romabio is privately held (Romabio Paints LLC) with no institutional investors, no parent company, and no M&A history in the source data.
Romabio firmographics
Firmographics- Name
- Romabio
- Legal name
- Romabio Paints LLC
- Website
- https://romabio.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Romabio is a US manufacturer of authentic Italian limewash, mineral paints, and Italian plasters for interior and exterior masonry surfaces. Founded in 2009, it serves homeowners, designers, and professional painters through national retailers including Lowe's, Home Depot, and Amazon.
- Ownership category
- akta.pro rank
Romabio industry classification
Industry- Product category
- Specialty architectural coatings (limewash and mineral paints)
- NAICS
- Paint and Coating Manufacturing (325510)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Architectural & Decorative Paints (IMAEAHAA)
- akta.pro secondary industries
- Textured Wall Finishes (Plasters, Stucco, Tadelakt) (IMADAKAH), Architectural & Decorative Coatings (IMAEAGAA), Architectural & Decorative Paints (IMADAKAA)
Keywords
Where Romabio is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Romabio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Paint and Coating Products: Romabio generates revenue through the sale of its specialty limewash, mineral paints, plasters, primers, and cleaning/protective products. Products are sold through multiple retail channels including big-box home improvement stores, specialty paint retailers, and direct-to-consumer online purchasing. Revenue is primarily one-time product sales with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail products at standard pricing |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Romabio product offering
Product offeringCore offering
Romabio Paints LLC manufactures and sells Italian lime-based mineral paints, limewashes, and plasters for interior and exterior masonry and wall surfaces. Its portfolio includes Classico Limewash, Masonry Flat, Masonry Textured, Venetian Glaze, Velatura Mineralwash, Italian Slaked Lime Plasters, and the Unico Plaster System, supported by surface-prep products (MicroGrip Primer, Algae and Moss Cleaner, Lime Slurry) and accessories (Masonry Brushes, Fireplace Kit). Products are sold direct-to-consumer, through national home-improvement and paint retailers, and via a PRO applicator network, with a 20-year warranty on the masonry paint system.
Product overview
Romabio is a paint company offering a portfolio of authentic Italian limewash, mineral paints, and plasters for interior and exterior applications. The core product line centers on Classico Limewash (distressed limewash for brick), Masonry Flat and Masonry Textured (mineral-based masonry paints with 20-year warranties), and Venetian Glaze/Velatura Mineralwash (lime-glaze finishes for interior walls and stone). Supporting products include Italian Slaked Lime Plasters and Unico Plaster System for artistic plaster finishes, MicroGrip Primer for surface preparation, Algae and Moss Cleaner for maintenance, and Mineral Shield/Decorative Topcoat for protective coatings. Application accessories include Small and Large Masonry Brushes. The products are formulated with lime sourced from the Dolomite mountains in Northern Italy, featuring Zero VOC formulations that calcify to masonry surfaces for breathable, long-lasting finishes.
Differentiator
Problem solved
Functional benefit
Products and services
- Classico Limewash Pre-mixed authentic Italian slaked-lime interior and exterior limewash for interior walls and exterior masonry, sold to DIY homeowners, designers, and contractors.
- Masonry Flat Mineral paint for exterior masonry (brick, stone, stucco) that calcifies to the substrate and carries a 20-year warranty.
- Masonry Textured Mineral paint for exterior masonry (brick, stone, stucco) that calcifies to the substrate, available in textured finishes.
- Venetian Glaze Decorative interior lime-based glaze applied over limewash or mineral paint surfaces to add depth and sheen.
- Velatura Mineralwash Interior mineral wash product used to create decorative wall effects with a mineral-based finish.
- Lime Slurry Slaked-lime slurry product used as a base or pre-treatment within the Romabio masonry paint system.
- Italian Slaked Lime Plasters Authentic Italian slaked-lime plaster for interior wall finishes, sold to homeowners, designers, and applicators.
- Unico Plaster System Single-product Italian lime plaster system for interior wall finishes.
- MicroGrip Primer MicroGrip primer used as a base coat to prepare surfaces for Romabio decorative finishes such as Venetian Glaze.
- Algae and Moss Cleaner Cleaning product formulated to remove algae and moss from masonry prior to applying Romabio mineral paints.
- Mineral Shield Mineral-based protective topcoat used within the Romabio masonry paint system.
- Decorative Topcoat Flat Decorative flat topcoat applied over Romabio mineral paint systems for a final finish.
- Small Masonry Brush Specialty small masonry brush sold by Romabio for applying limewash and mineral paints.
- Large Masonry Brush Specialty large masonry brush sold by Romabio for applying limewash and mineral paints.
- Fireplace Kit Bundled Romabio finishing kit aimed at DIY consumers seeking a coordinated fireplace makeover.
- Low Lustre Interior/Exterior Low-lustre finish paint for interior/exterior use listed within the Romabio product catalog.
Quantifiable outcome
- 20-year warranty on Masonry Flat and Masonry Textured products
- +1 more outcomes
Companies that use Romabio
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Romabio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Romabio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Acme BrickcoreAcme Brick named Romabio their only recommended paint brand. This is a significant endorsement from one of the largest brick manufacturers in the United States, positioning Romabio as the preferred finish for Acme Brick customers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Romabio competitors and assessment
Company assessmentMarket position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Romabio social profiles
Digital presenceRomabio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Romabio leadership team
Management profileNumber of profiles
Profiles2 records
Romabio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Romabio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Romabio
What does Romabio do?
Romabio Paints LLC manufactures and sells Italian lime-based mineral paints, limewashes, and plasters for interior and exterior masonry and wall surfaces. Its portfolio includes Classico Limewash, Masonry Flat, Masonry Textured, Venetian Glaze, Velatura Mineralwash, Italian Slaked Lime Plasters, and the Unico Plaster System, supported by surface-prep products (MicroGrip Primer, Algae and Moss Cleaner, Lime Slurry) and accessories (Masonry Brushes, Fireplace Kit). Products are sold direct-to-consumer, through national home-improvement and paint retailers, and via a PRO applicator network, with a 20-year warranty on the masonry paint system.
Is Romabio a public or private company?
Romabio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Romabio founded?
Romabio was founded in 2009. It employs 11 to 50 people.
Where is Romabio based?
Romabio is headquartered in Atlanta, United States, in the North America region.
How does Romabio make money?
One revenue line is on record: paint and Coating Products.
Does Romabio have an API?
No public API is recorded for Romabio.
What industry is Romabio in?
Romabio's product category is Specialty architectural coatings (limewash and mineral paints). Its primary akta.pro industry code is IMAEAHAA, Architectural & Decorative Paints, with a secondary code of IMADAKAH, Textured Wall Finishes (Plasters, Stucco, Tadelakt). Its NAICS code is 325510 and its SIC code is 2851.