Die Mobiliar

Name

Die Mobiliar

Legal name

Schweizerische Mobiliar Versicherungsgesellschaft AG

Website

https://mobiliar.ch

Company type

Private

Founded year

1826

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property and Casualty Insurance: Core insurance products including home/household insurance, liability insurance, vehicle insurance, and travel insurance. Revenue generated through premium payments on policy contracts.
2. Legal Protection Insurance: Legal expense insurance through Protekta brand covering private, traffic, and business legal disputes. Premium-based recurring revenue.
3. Cyber Insurance: Cyber insurance products for individuals and businesses covering data theft, fraud, and cyber attack damages. Sold as standalone or add-on coverage.
4. Savings and Pension Products: Voluntary daily allowance insurance and pension planning products for retirement and financial security.
5. Pension Plan Administration: Pension planning services and products for individuals and families.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Die Mobiliar provides a comprehensive portfolio of insurance and pension products for private individuals and Swiss SMEs, including household and property insurance, liability, vehicle and travel insurance, legal protection insurance (via subsidiary Protekta), cyber insurance, voluntary daily allowance insurance, and pension planning. The offering is delivered through a decentralized network of 80 general agencies across 160 Swiss locations and supported by digital self-service channels including the Meine Mobiliar app, MyMobiliar customer portal, and partner portal.

Product overview

Die Mobiliar is a Swiss insurance company organized as a cooperative (Genossenschaft) offering a comprehensive portfolio of personal and business insurance products, including property, liability, legal protection, health, accident, vehicle, travel, and cyber insurance. The core product ecosystem includes the MyMobiliar customer portal and Meine Mobiliar mobile app, which provide digital access to policy documents, claims management, and services. Key products include Cyberversicherung for both individuals and businesses (with bundled IT Assistance, Cyber-Sensibilisierungstraining, and JurLine legal consultation), the Privat-Rechtsschutzversicherung via subsidiary Protekta, and the Mobiliar Rechtsratgeber online legal guidance platform. Additional services include the Mobiliar Ticketshop customer benefit program, B2C authentication systems, and the Mobiliar Partner Portal for external business partners.

Differentiator

Problem solved

Functional benefit

Brands

• Meine Mobiliar: Mobile app and customer portal for managing insurance policies, viewing documents, and reporting claims
• JurLine
• Mobiliar Arena
• Mobiliar Rechtsratgeber

Products and services

• Meine Mobiliar App Mobile application providing customers paperless access to insurance documents, claims overview, and services anytime, anywhere. Designed for private individuals who are Mobiliar policyholders.
• MyMobiliar Kundenportal Digital customer portal offering overview of insurance contracts, digital document storage, claim reporting with status updates, and 24-hour emergency contact access for Mobiliar private customers.
• Cyberversicherung für Privatpersonen Cyber insurance for private individuals covering data recovery, fraud protection, identity theft legal defense, cyberbullying support, 100GB secure online data vault, and psychological counseling for personality violations. Available as standalone or as add-on to household insurance.
• Cyberversicherung für Unternehmen Business cyber insurance for Swiss SMEs providing financial and legal support for cyberattacks and data loss, covering data recovery costs, third-party liability claims, revenue loss after 12 hours of business interruption, and bundled IT Assistance.
• Privat-Rechtsschutzversicherung (Protekta) Legal expense insurance for private individuals covering private legal disputes, contract disagreements, and financial protection against legal proceedings costs, provided through subsidiary Protekta Rechtsschutz-Versicherung AG.
• JurLine der Protekta Free telephone legal consultation service provided by experienced lawyers offering guidance on personal legal questions, available to Mobiliar and Protekta customers.
• Cyber-Sensibilisierungstraining Cybersecurity awareness training for employees including phishing attack simulations, helping businesses identify vulnerabilities and improve security behavior. Delivered in partnership with Anqa IT-Security; a free 12-month training is included with business cyber insurance.
• Mobiliar Rechtsratgeber Free online legal guidance platform with practical templates and expert knowledge from Protekta lawyers, available 24/7 covering topics on work, housing, vehicles, travel, and family life.
• Mobiliar Ticketshop Customer benefit program offering ticket discounts, priority access, and reduced ski/mountain railway tickets in Swiss regions for Mobiliar customers.
• Mobiliar Partner Portal Partner-facing portal for external partners and agents to manage Mobiliar business relationships and transactions.

Quantifiable outcome

• Present at 160 locations across Switzerland
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Protekta Rechtsschutz-Versicherung AGcoreOthersSubsidiary company specializing in legal protection insurance. Provides legal expense coverage for private, traffic, and business legal matters. The Mobiliar Rechtsratgeber contains Protekta expertise.
• Protekta Risiko-Beratungs-AGcoreOthersRisk consulting subsidiary located at the Bern headquarters.
• Mobi24 Call-Service-Center AGcoreOthersCall center services subsidiary located at the Bern headquarters.
• XpertCenter AGcoreOthersService subsidiary located at the Bern headquarters.
• Schweizerische Mobiliar Asset Management AGcoreOthersAsset management subsidiary at the Bern headquarters.
• Hochschule Luzern (HSLU)minorStrategic or Co-development PartnerAcademic partnership for cyber risk management research. Joint study on Swiss companies' integration of cyber risks in enterprise risk management.
• economiesuisseminorStrategic or Co-development PartnerSwiss business association partnership for joint study on cyber risk management in Swiss enterprises.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Bâloise Group: Bâloise is a Swiss-listed insurer (headquartered in Basel) offering P&C, life, and pensions to retail and SME customers in Switzerland and selected European markets. It is the closest publicly listed analog to Die Mobiliar's Swiss cooperative franchise.
• Vaudoise Insurance: Vaudoise is a Swiss mutual/cooperative-style insurer offering P&C and life to individuals and SMEs, headquartered in Lausanne. Overlapping Swiss franchise, similar cooperative ethos, and comparable customer base.
• Helvetia Insurance: Helvetia is a Swiss-listed multiline insurer (St. Gallen) offering P&C, life, and pensions with a strong Swiss retail and SME franchise plus European expansion. Directly comparable to Die Mobiliar in product mix and Swiss market focus.
• Allianz Suisse: Allianz Suisse is the Swiss subsidiary of Allianz Group offering P&C, life, and pensions through agents and brokers in Switzerland. Competes with Die Mobiliar in personal lines, SME, and selected commercial segments.
• Generali Switzerland: Generali Switzerland offers P&C, life, and legal protection insurance (via its legal protection subsidiary) to retail and SME customers in Switzerland. Overlapping product suite including legal protection — a direct competitive overlap with Protekta.
• AXA Switzerland: AXA Switzerland is the local arm of global insurer AXA, providing P&C, life, and health insurance to Swiss retail and SME customers. Direct competitor in the same Swiss P&C market.

Broad incumbents

• Zurich Insurance Group: Zurich Insurance is Switzerland's largest insurer and a global incumbent offering P&C, life, and pensions across retail, SME, and corporate markets. A broader incumbent rather than a direct retail-focused peer, but a key Swiss competitor.

Others

• Swiss Re: Swiss Re is a Swiss-based global reinsurer, not a direct retail competitor, but serves as a key reinsurance partner and capital provider for primary Swiss insurers like Die Mobiliar. Ecosystem-relevant for benchmarking and risk transfer.
• Protekta Rechtsschutz-Versicherung AG: Protekta is Die Mobiliar's own legal protection insurance subsidiary. Listed here as an internal sub-brand / OTHERS reference; relevant for context on legal-expense-insurance peers such as CAP and Orion.

Regional players

• CSS Insurance: CSS is a major Swiss health insurer (Lucerne) increasingly offering complementary accident and household insurance. Overlaps with Die Mobiliar on accident (Taggeld) and household lines for Swiss residents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/diemobiliar
• Facebookfacebook.com/diemobiliar
• LinkedInlinkedin.com/company/die-mobiliar

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments9 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Die Mobiliar