CycleBar
CycleBar is the largest US boutique indoor cycling franchise, operating 200+ studios across North America and internationally under parent Extraordinary Brands. It generates revenue from monthly memberships, class drop-ins, retail merchandise, and franchise fees and royalties.
- Company typePrivate
- Founded2004
- HeadquartersIrvine, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What CycleBar does
CycleBar is a boutique indoor cycling studio franchise founded in 2004 and operated under the Extraordinary Brands multi-brand fitness franchisor. The company delivers a premium, community-oriented indoor cycling experience through 200+ franchised studios across North America and international master franchises in Australia, Japan, and Kuwait, claiming to be three times larger than its closest competitor in the indoor cycling category. Its core offering spans multiple class formats (Classic, Connect, Strength, Empower, Xpress, and the off-bike Define strength module) delivered in state-of-the-art CycleTheater environments and enhanced by proprietary CycleBeats curated playlists and CycleStats performance tracking that emails riders their metrics after each class.
Revenue is generated through four streams: monthly auto-renewing membership subscriptions from individual riders, pay-as-you-go class drop-ins, on-site retail merchandise, and franchise-related fees including initial franchise fees and ongoing royalties. The 2025 FDD discloses franchise financial requirements of $250K liquid capital, $500K net worth, and total investment of $410,809-$1,110,193 per studio. Go-to-market operates on two tracks: direct-to-consumer studio sales (with a first-ride-free funnel and HSA/FSA enablement via TrueMed) and franchise sales to multi-unit operators supported by Extraordinary Brands corporate infrastructure, an exclusive real estate partnership with Morrow Hill, and an AFAA/ISSA/NASM-recognized instructor training program.
The technology layer is purpose-built for boutique fitness operations rather than for AI differentiation: CycleBeats is a curated music database, CycleStats is a performance metric tracking tool, and the online booking platform (members.cyclebar.com) handles reservations and membership management. The brand has been on Entrepreneur Magazine's Franchise 500 for six consecutive years and was named fastest-growing franchise in both 2021 and 2023, with continued international expansion and product line extensions (Strength class, Indoor Cycling Training Program) launched through 2024.
CycleBar firmographics
Firmographics- Name
- CycleBar
- Legal name
- EB CycleBar Franchising
- Website
- https://cyclebar.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- CycleBar is the largest US boutique indoor cycling franchise, operating 200+ studios across North America and internationally under parent Extraordinary Brands. It generates revenue from monthly memberships, class drop-ins, retail merchandise, and franchise fees and royalties.
- Ownership category
- akta.pro rank
CycleBar industry classification
Industry- Product category
- Boutique Fitness Studios
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Cycling/Spin Classes (HSADABAE)
- akta.pro secondary industry
- Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)
Keywords
Where CycleBar is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
CycleBar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Membership Subscriptions: Monthly recurring membership fees with automatic renewal. Members pay in advance on a monthly basis with the membership automatically renewing for successive one-interval periods. This creates predictable recurring revenue and sticky member relationships.
- Class Drop-In Fees: Non-members can pay per class for individual sessions. Late/cancellation fees may apply based on local studio policies.
- Retail Merchandise: Sale of CycleBar apparel, water bottles, and other merchandise at studio locations.
- Franchise Fees: Revenue from franchisee investments including initial franchise fees and ongoing royalties from studio operators. Financial requirements: Liquid Capital $250,000, Net Worth $500,000, Total Investment $410,809 - $1,110,193.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Membership - Monthly recurring subscription with automatic renewal |
| Subscription | Pay-as-you-go | Per-Class Drop-In |
| Other | Multi-year contract | Franchise Investment |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
CycleBar product offering
Product offeringCore offering
CycleBar operates boutique indoor cycling studios offering premium group cycling classes across multiple formats (Classic, Connect, Strength, Empower, Xpress, Define) delivered in immersive CycleTheater studio environments. Classes are enhanced by proprietary CycleBeats music playlists and CycleStats performance tracking, and the brand is distributed through a franchise model operated under parent company Extraordinary Brands, with 200+ studios across North America plus international presence in Australia, Japan, and Kuwait.
Product overview
CycleBar is a boutique fitness franchisor operating under Extraordinary Brands, offering premium indoor cycling studio services through a franchise model. The core offering consists of indoor cycling classes held in state-of-the-art CycleTheaters, enhanced by proprietary technology including CycleBeats (curated music playlists) and CycleStats (performance tracking metrics). The class portfolio spans multiple formats: Classic, Connect, Strength, Empower, and Xpress rides, with an off-bike strength module called Define. Beyond cycling, the company provides an instructor training certification program recognized by major fitness associations. CycleBar also operates CycleGives, a charitable initiative supporting breast cancer research, Alzheimer's awareness, and heart health causes. Franchise opportunities enable entrepreneurs to open CycleBar studios with comprehensive operational support.
Differentiator
Problem solved
Functional benefit
Brands
- CycleBeats: Proprietary playlist database featuring pedal-turning, heart-pumping, mood-elevating music curated for cycling classes.
- CycleStats
- CycleGives
- CycleTheaters
Products and services
- Indoor Cycling Classes Premium boutique indoor cycling classes offered in state-of-the-art CycleTheater studios with formats including Classic, Connect, Empower, Xpress, and Define. Classes are led by specially trained instructors in immersive, multi-sensory environments enhanced by proprietary CycleBeats music playlists and CycleStats performance tracking, delivering a low-impact, high-intensity cardio workout.
- Define 30-minute coach-led small group strength training workout off the bike, focused on building strength and control as a complement to indoor cycling classes.
- Strength Class Indoor cycling class incorporating strength training elements, expanded from pure cycling to include muscle engagement components during the ride.
- Glowbal Glow Rides Special themed event experience featuring illuminated studio atmosphere designed to deliver an enhanced indoor cycling experience for riders.
- CycleBar Franchise Franchise opportunity for entrepreneurs to open and operate CycleBar studios. Includes comprehensive corporate support covering site selection, lease negotiation, construction, staff recruitment, membership sales, and ongoing marketing. Total investment range $410,809 to $1,110,193 with liquid capital requirement of $250,000 and net worth requirement of $500,000 per the 2025 CycleBar FDD Item 7.
- CycleBar Indoor Cycling Training Program Instructor certification and training pathway program recognized as a continuing education (CE) provider by AFAA, ISSA, and NASM, enabling individuals to become certified indoor cycling instructors and join the CycleBar instructor pipeline.
Quantifiable outcome
- Burns upwards of 500 calories per class
- +2 more outcomes
Companies that use CycleBar
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
CycleBar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
CycleBar partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Morrow HillcoreDallas-based commercial real estate firm became the exclusive real estate partner for Extraordinary Brands, which owns CycleBar and Rumble Boxing. The partnership aims to support the expansion of these brands through market strategy and site selection, providing franchisees with professional real estate guidance for new studio locations.
- TrueMedminorPartnership allows members to pay for CycleBar memberships and classes using HSA/FSA funds, making fitness more accessible and affordable for health-conscious consumers.
- AFAA, ISSA, NASMcoreCycleBar's Indoor Cycling Training Program is officially recognized as a continuing education (CE) provider by these major fitness certification organizations. AFAA (Athletics and Fitness Association of America), ISSA (International Sports Sciences Association), and NASM (National Academy of Sports Medicine) approved provider status validates instructor quality.
- American Heart AssociationminorCycleBar partners with the American Heart Association for CycleGives charity events, including rides to support heart disease research and awareness.
- AllyantminorCycleBar website reviewed by Allyant for accessibility compliance, demonstrating commitment to ADA accessibility standards.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
CycleBar competitors and assessment
Company assessmentDirect peers
- Barry's Bootcamp: Premium boutique fitness brand offering instructor-led cardio and strength classes in a high-energy studio format; targets the same premium, experience-driven consumer as CycleBar.
- Row House: Sister brand under the same parent (Extraordinary Brands) offering indoor rowing group fitness — directly comparable franchise model, consumer, and operational playbook to CycleBar.
- SoulCycle: Premium boutique indoor cycling studio chain offering instructor-led, music-driven cycling classes — the closest direct competitor to CycleBar in the US boutique indoor cycling segment.
- Peloton: Connected fitness platform centered on indoor cycling (bike + subscription content). Competes for the same consumer fitness dollar as CycleBar via at-home cycling, and is the most cited substitute for boutique cycling studios.
- Orangetheory Fitness: Large boutique fitness franchise with heart-rate-based interval training across thousands of studios globally; overlaps with CycleBar on membership-based boutique fitness franchise model and target consumer.
- F45 Training: Global boutique fitness franchise offering 45-minute functional training classes; comparable to CycleBar as a scaled, asset-light franchise model competing for similar fitness-enthusiast consumers.
- Club Pilates: Sister brand under the Xponential Fitness family of boutique fitness franchises; comparable franchise unit economics, member subscription model, and target small-group fitness consumer.
- Rumble Boxing: Sister brand under Extraordinary Brands offering boutique boxing group fitness classes; same franchise infrastructure, multi-unit investor profile, and consumer demographic as CycleBar.
Broad incumbents
- Xponential Fitness: Public multi-brand boutique fitness franchisor and ultimate parent of Extraordinary Brands (CycleBar's parent). Comparable as a portfolio-level boutique fitness franchise operator, though vastly broader than CycleBar's single-modality focus.
- Equinox: Premium fitness operator that owns SoulCycle and broader luxury fitness clubs; competes with CycleBar on the high-end consumer but with a much wider portfolio of fitness, wellness, and hospitality services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CycleBar social profiles
Digital presenceCycleBar compliance and trust
Trust signalCompliance6 records
CycleBar financial estimates
Financial estimateRevenue estimate
Valuation estimate
CycleBar leadership team
Management profileNumber of profiles
Profiles3 records
CycleBar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CycleBar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CycleBar
What does CycleBar do?
CycleBar operates boutique indoor cycling studios offering premium group cycling classes across multiple formats (Classic, Connect, Strength, Empower, Xpress, Define) delivered in immersive CycleTheater studio environments. Classes are enhanced by proprietary CycleBeats music playlists and CycleStats performance tracking, and the brand is distributed through a franchise model operated under parent company Extraordinary Brands, with 200+ studios across North America plus international presence in Australia, Japan, and Kuwait.
Is CycleBar a public or private company?
CycleBar is a private company. It is classified as corporate owned and is currently operating.
When was CycleBar founded?
CycleBar was founded in 2004. It employs 501 to 1,000 people.
Where is CycleBar based?
CycleBar is headquartered in Irvine, United States, in the North America region.
How does CycleBar make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are class Drop-In Fees, retail Merchandise and franchise Fees.
Who are CycleBar's main competitors?
Direct peers on record are Barry's Bootcamp, Row House, SoulCycle, Peloton, Orangetheory Fitness, F45 Training, Club Pilates and Rumble Boxing. Broad incumbents are Xponential Fitness and Equinox.
Does CycleBar have an API?
No public API is recorded for CycleBar.
What industry is CycleBar in?
CycleBar's product category is Boutique Fitness Studios. Its primary akta.pro industry code is HSADABAE, Cycling/Spin Classes, with a secondary code of CRAMAHAI, Bike Fit, Performance & Training Retail/Studios. Its NAICS code is 71394 and its SIC code is 7997.