Extreme E
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Extreme E firmographics
Firmographics- Name
- Extreme E
- Legal name
- Extreme E Limited
- Website
- https://extreme-e.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Extreme E industry classification
Industry- Product category
- Motorsport Championship Operations
- NAICS
- Racetracks (711212), Spectator Sports (71121), Other Spectator Sports (711219)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)
- akta.pro secondary industries
- Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF), Motorsports Leagues & Series (MPAKAAAH)
Keywords
Where Extreme E is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Extreme E business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Broadcast Rights and Media: Revenue generated through broadcast agreements with television networks including FOX Sports (3-year deal covering FS1 and FS2), TVRI in Indonesia, and other international broadcasters.
- Sponsorship and Partnerships: Corporate sponsorship from automotive manufacturers, energy companies, and sustainability-focused brands that align with the championship's environmental mission.
- Live Event Revenue: Revenue from ticket sales and attendance at live race events across multiple global locations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Extreme E product offering
Product offeringCore offering
Extreme E operates a dual-format motorsport championship series featuring electric off-road SUV racing (Extreme E) and hydrogen fuel cell racing (Extreme H). The series stages multiple X Prix events per season across climate-impacted global locations, combining competitive racing entertainment with technology demonstration and environmental legacy programs. Sponsorship, broadcast rights, and live event revenues fund the championship operations.
Product overview
Extreme E operates as a dual-motorsport championship offering both electric and hydrogen racing series. The Extreme E Championship is an electric off-road racing series featuring battery-powered SUVs competing across diverse global environments to raise awareness of climate issues. Building on this foundation, Extreme H (FIA Extreme H World Cup) represents the world's first hydrogen-powered motorsport championship, serving as a technology proving ground for hydrogen mobility. The core product is the Pioneer 25 hydrogen race car developed by Spark Racing Technology with Symbio fuel cells and Fortescue batteries. Supporting offerings include the Electric Odyssey documentary series, X Prix race events, Gridplay fan engagement system, and Legacy Programme environmental initiatives. The company has established FIA regulatory frameworks through multi-year agreements and secured broadcast partnerships including FOX Sports (3-year deal) and TVRI Indonesia.
Differentiator
Problem solved
Functional benefit
Brands
- Extreme H: The world's first hydrogen-powered motorsport championship, launched as an evolution of Extreme E's electric racing series.
Products and services
- Extreme E Championship The pioneering electric off-road motorsport championship featuring battery-powered SUVs racing in extreme global environments, designed to highlight climate issues and promote sustainable mobility solutions. Sold to teams, sponsors, and broadcasters globally.
- Extreme H — FIA Extreme H World Cup The world's first hydrogen-powered motorsport championship sanctioned by the FIA, serving as a proving ground for hydrogen technology development and standards for broader adoption in automotive and transport sectors. Sold to teams, sponsors, and broadcasters.
- Pioneer 25 Hydrogen Race Car Hydrogen fuel cell race car built by Spark Racing Technology with Symbio fuel cells and Fortescue batteries, designed to withstand extreme motorsport conditions while demonstrating hydrogen technology robustness. Deployed as the championship-specification race car for Extreme H.
- X Prix Race Events Individual race events within the Extreme E championship season (Desert, Hydro, Island, Copper, Ocean, Arctic, Jurassic, Energy X Prix), each held in diverse global locations to raise awareness of climate challenges.
Quantifiable outcome
- Zero safety incidents or mechanical failures during hydrogen systems testing under extreme stress including jumps generating up to 17G on landing
Companies that use Extreme E
Customer profileSegments3 records
Ideal customer profiles4 records
Extreme E technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Extreme E partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Motorsports E360coreCollaboration between Public Investment Fund, Formula E, Extreme E, and E1 Series for motorsports investment and development.
- FIAcoreMulti-year agreement with the Fédération Internationale de l'Automobile (FIA) to establish regulatory frameworks for hydrogen motorsport. The FIA Extreme H World Cup represents the first global motorsport championship under FIA governance for hydrogen racing.
- FOX SportscoreThree-year U.S. broadcast agreement covering FS1 and FS2 channels. Extends the existing four-season relationship with Extreme E into hydrogen racing content.
- Spark Racing TechnologycoreManufacturer of the Pioneer 25 hydrogen race car for Extreme H championship.
- SymbiocoreFuel cell technology provider for the Pioneer 25 hydrogen race car.
- FortescuecoreBattery technology provider for the Pioneer 25 hydrogen race car.
- TVRIcoreIndonesian national television partnership covering TVRI flagship channel and TVRI Sports network, broadcasting in English and local languages.
- KAUST (King Abdullah University of Science and Technology)coreLong-standing Legacy Programme partner for turtle conservation at Ras Baridi, Saudi Arabia's Red Sea coast. Collaboration running since first race in 2021.
- Jameel MotorsportcoreWinner of the inaugural Extreme H World Cup (October 2025) competing against eight teams in the three-day competition.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Extreme E competitors and assessment
Company assessmentDirect peers
- Formula E (ABB FIA Formula E World Championship): Formula E is the closest direct peer: an FIA-sanctioned single-seat electric racing championship also founded by Alejandro Agag and co-located within the Motorsports E360 platform with Extreme E. Both compete for sustainable-motorsport audiences, OEM sponsorships, and city-based race formats.
- E1 Series: E1 Series is an electric boat racing championship co-located with Extreme E and Formula E inside the Motorsports E360 collaboration backed by PIF. It targets a similar sustainability-themed, technology-proving-ground positioning across a different motorsport discipline.
- FIA World Endurance Championship (WEC): FIA WEC includes the hydrogen-powered Mission H24 / H2 class and shares the FIA governance structure with Extreme H. Both serve as proving grounds for future road-car technologies, including hydrogen propulsion, targeting OEMs like Toyota, Peugeot, and Hyundai.
- World Rally Championship (WRC): WRC is an established FIA-sanctioned off-road motorsport championship featuring production-based cars in extreme environments, the closest analogue to Extreme E's rallycross-format racing in remote, climate-impacted locations.
Broad incumbents
- Formula 1: Formula 1 is the dominant global motorsport championship and a broad incumbent in the FIA-sanctioned single-seat racing space. It competes for the same automotive OEM sponsorship and broadcast-rights pool that Extreme E/H targets, though its scale and audience dwarf Extreme E/H.
- NASCAR: NASCAR is a major established stock-car motorsport championship with deep broadcast relationships (including FOX Sports, Extreme H's US partner). It competes for US motorsport audiences and sponsorship dollars but does not focus on sustainable powertrains.
- MotoGP: MotoGP is the premier global motorcycle racing championship and a broad incumbent in motorsport. While focused on two wheels rather than four, it competes for the same international motorsport broadcast slots and OEM partnership budgets.
- IndyCar: IndyCar is a leading US open-wheel motorsport championship and a broad incumbent in the racing space. It overlaps with Extreme E on US broadcast distribution and OEM sponsorship competition but uses internal-combustion powertrains.
Emerging players
- Mission H24: Mission H24 is a hydrogen-endurance prototype racing programme that has competed in FIA WEC. It is an emerging hydrogen-racing player directly comparable to Extreme H's technology positioning, though it lacks Extreme H's standalone championship structure.
- Roborace: Roborace is an emerging electric autonomous racing series focused on AI and software development rather than driver performance. It overlaps with Extreme E on electric-powertrain motorsport positioning but targets a fundamentally different audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Extreme E social profiles
Digital presenceExtreme E financial estimates
Financial estimateRevenue estimate
Valuation estimate
Extreme E leadership team
Management profileNumber of profiles
Profiles3 records
Extreme E funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Extreme E M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Extreme E
What does Extreme E do?
Extreme E operates a dual-format motorsport championship series featuring electric off-road SUV racing (Extreme E) and hydrogen fuel cell racing (Extreme H). The series stages multiple X Prix events per season across climate-impacted global locations, combining competitive racing entertainment with technology demonstration and environmental legacy programs. Sponsorship, broadcast rights, and live event revenues fund the championship operations.
Is Extreme E a public or private company?
Extreme E is a private company. It is classified as venture growth investor backed and is currently operating.
When was Extreme E founded?
Extreme E was founded in 2020. It employs 11 to 50 people.
Where is Extreme E based?
Extreme E is headquartered in London, United Kingdom, in the Europe region.
How does Extreme E make money?
Three revenue lines are on record. Broadcast Rights and Media is the primary driver. The others are sponsorship and Partnerships and live Event Revenue.
Who are Extreme E's main competitors?
Direct peers on record are Formula E (ABB FIA Formula E World Championship), E1 Series, FIA World Endurance Championship (WEC) and World Rally Championship (WRC). Broad incumbents are Formula 1, NASCAR, MotoGP and IndyCar. Emerging players are Mission H24 and Roborace.
Does Extreme E have an API?
No public API is recorded for Extreme E.
What industry is Extreme E in?
Extreme E's product category is Motorsport Championship Operations. Its primary akta.pro industry code is MPAKAGAA, Motorsports Series & Championships (Sanctioned Racing Calendars), with a secondary code of MPAGAMAD, Motorsports Events (F1, NASCAR, Rally, Moto). Its NAICS code is 711212 and its SIC code is 7948.