FIA Formula E
FIA Formula E operates the ABB FIA Formula E World Championship, the world's only fully electric FIA-sanctioned open-wheel racing series, serving global fans, automotive manufacturers, and B2B sponsors across 195 countries via a 21-race calendar and AI-powered fan engagement platforms.
- Company typePrivate
- Founded2014
- HeadquartersHammersmith, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What FIA Formula E does
FIA Formula E operates the ABB FIA Formula E World Championship, the only fully electric single-seater open-wheel racing series sanctioned by the FIA. Founded in 2014 and headquartered in London (Hammersmith) under the legal entity Formula E Operations Limited, the championship runs a global motorsport platform with manufacturer teams from Porsche, Jaguar, Nissan, Mahindra, Citroën, Lola Cars, and the newly admitted Opel for Season 13 (2026/27). The technology centerpiece is the GEN4 race car, which debuts in December 2026 and delivers 600kW (815 bhp) peak power, permanent all-wheel drive, 700kW regenerative braking, and 100% recyclable construction. Supporting race formats include Attack Mode (a power-boost feature) and Pit Boost (Fortescue Zero's 600kW portable charging delivering a 10% energy increase in 30 seconds).
The business model is a hybrid B2B/B2C media-rights, sponsorship, and event-experience platform. B2B revenue is anchored by title partner ABB and principal partners PIF, SABIC, and Google Cloud, supplemented by global partners (Julius Baer), technology partners (Hankook for tires, Williams Advanced Engineering for batteries, Spark Racing Technology for chassis, Autoliv for safety, Aggreko for power), and logistics partner DHL. B2C revenue comes from direct ticketing via fiaformulae.com/tickets, premium hospitality packages, broadcasting rights (global TV reach of 500M+ viewers across 195 countries), and merchandise via the official Formula E Store managed by Levy Merchandising with brand collaborations spanning New Era, Liberty Walk, Top Trumps, SunGod, CLOT, and BTS. The championship monetizes its "living laboratory" positioning by serving as the R&D platform for EV technology transfer to road cars.
Formula E is privately held under Liberty Global ownership, operates from London with an AI Race Centre presence in Bengaluru (Infosys partnership), and runs a Season 13 calendar of 21 races across 13 events in 11 countries. The company has built differentiated AI capabilities through partnerships with Google Cloud (Gemini, Strategy Agent, AI Driver Agent, digital twins), Infosys (Topaz AI Race Centre processing 1.5 million race data points per race), and Lenovo (AR broadcast content and xIQ digital human platform). It is the first sport globally to earn B Corp Certification and BSI Net Zero Pathway certification, with Season 10 reporting a 55% reduction in Scope 1 and 2 emissions against baseline and DHL-supported logistics delivering approximately 5,500 metric tons of CO2 reduction.
FIA Formula E firmographics
Firmographics- Name
- FIA Formula E
- Legal name
- Formula E Operations Limited
- Website
- https://fiaformulae.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FIA Formula E operates the ABB FIA Formula E World Championship, the world's only fully electric FIA-sanctioned open-wheel racing series, serving global fans, automotive manufacturers, and B2B sponsors across 195 countries via a 21-race calendar and AI-powered fan engagement platforms.
- Ownership category
- akta.pro rank
FIA Formula E industry classification
Industry- Product category
- Electric Motorsport Championship
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsport Sanctioning Bodies (FIA/FIM/IMSA, etc.) (MPAKAFAH)
- akta.pro secondary industry
- Motorsports Leagues & Series (MPAKAAAH)
Keywords
Where FIA Formula E is headquartered
LocationHeadquarters
- HQ city
- Hammersmith
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
FIA Formula E business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Title and Sponsorship Rights: Formula E generates significant revenue through sponsorship agreements including title partner ABB, principal partners (PIF, SABIC, Google Cloud), global partners (Julius Baer), and technical partners (Hankook). Additional partners include TDK (Tokyo E-Prix title sponsor), CUPRA (Madrid E-Prix title sponsor), and numerous category sponsors.
- Broadcasting and Media Rights: Global TV broadcast reaching 500+ million viewers per news sources, with races broadcast in 195 countries. Partnerships with platforms including Amazon Prime Video for 'Driver' documentary series.
- Ticket Sales: Direct consumer ticket sales through fiaformulae.com/tickets and third-party ticketing platforms. Offers premium hospitality experiences, VIP trackside access, and grandstand seating.
- E-commerce and Merchandise: Official Formula E Store (shop.fiaformulae.com) selling merchandise including team apparel, accessories, collaborations (New Era, Liberty Walk, Top Trumps, SunGod, CLOT, BTS), powered by Levy Merchandising as exclusive worldwide ecommerce supplier.
- Licensing and Brand Partnerships: Licensing Formula E brand for video games (Formula Legends PC DLC), collectibles (Top Trumps cards), and merchandise collaborations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Grandstand Tickets |
| Transaction based/ take rate | Pay-as-you-go | Premium Hospitality Packages |
| Other | Pay-as-you-go | Formula E Official Merchandise |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels9 records
FIA Formula E product offering
Product offeringCore offering
FIA Formula E operates the ABB FIA Formula E World Championship, an all-electric FIA-sanctioned single-seater racing series held across global city circuits. The championship features fourth-generation GEN4 electric race cars with 600kW peak power and serves as a 'living laboratory' for EV technology development by global automakers. Revenue is generated through corporate sponsorship rights, broadcast/media rights, consumer ticket sales, official merchandise e-commerce, and brand licensing.
Product overview
FIA Formula E operates as an all-electric open-wheel racing championship with a multi-platform product portfolio. The core offering is the ABB FIA Formula E World Championship featuring GEN4 race cars with 600kW power and permanent all-wheel drive. Supporting the championship are digital platforms including the AI-Powered Race Centre (built on Infosys Topaz) for real-time fan engagement, Lenovo-powered AR and digital content services, and the Formula Legends gaming DLC. Additional offerings include the Official Formula E Store for merchandise, the Coding the Chaos docuseries for technical content, and the Google Cloud AI Driver Agent for performance analytics. The championship is B Corp certified and positioned as a technology laboratory for electric mobility innovation.
Differentiator
Problem solved
Functional benefit
Brands
- ABB FIA Formula E World Championship: All-electric racing championship
Products and services
- ABB FIA Formula E World Championship The core all-electric open-wheel racing championship sanctioned by the FIA, featuring global city street circuits, manufacturer teams (Porsche, Jaguar, Nissan, Mahindra, Citroen, Lola, Andretti, DS PENSKE, CUPRA KIRO, Envision), and a fan base exceeding 400 million worldwide.
- GEN4 Electric Race Car The fourth-generation Formula E electric racing car featuring 600kW peak power (815bhp), permanent active all-wheel drive, 55kWh battery capacity, 700kW regenerative braking, 100% recyclable/reusable materials, and dual aerodynamic configurations for qualifying and race modes.
- AI-Powered Race Centre Unified digital platform built on Infosys Topaz delivering real-time generative AI commentary, interactive gamification, pit boost and attack mode tracking, fan voting, and 2D racetrack visualizations, processing over 1.5 million race data points per race.
- Official Formula E Store E-commerce merchandise platform offering official Formula E team apparel, accessories, and collaborations with brands such as New Era, Liberty Walk, Top Trumps, SunGod, CLOT, and BTS.
- Formula Legends: Electric Evolution DLC Official Formula E branded downloadable content expansion for the PC racing game Formula Legends, bringing official teams, drivers, liveries, sponsors, and GEN1-GEN3 EVO cars with authentic mechanics like Attack Mode and battery management.
Quantifiable outcome
- 55% reduction in Scope 1 and 2 emissions against baseline
- +6 more outcomes
Companies that use FIA Formula E
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
FIA Formula E technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature10 records
FIA Formula E partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, minor and flagship.
- LenovocoreLenovo is Official AR and Digital Content Provider, deploying AI and advanced computing technology to streamline broadcast processes, optimize onboard camera performance, and enhance fan engagement via xIQ agent platform.
- Corpay Cross-BorderminorCorpay Cross-Border named Official Foreign Exchange Provider for ABB FIA Formula E World Championship.
- Jaguar TCS Racing (AI Driver Agent)coreJoint initiative with Google Cloud developing AI-based Driver Agent powered by Vertex AI and Gemini to provide real-time performance feedback and personalized coaching.
- Levy MerchandisingcoreMulti-year agreement making Levy Merchandising the exclusive worldwide e-commerce supplier and licensed products rights-holder for Formula E. Managing digital retail operations globally with sustainable fanwear collection.
- TDKminorTDK is Title Partner for Tokyo E-Prix and Official Partner for 2025/26 season. Receives trackside branding and digital presence while supporting engineering student initiative.
- CUPRAminorCUPRA is Title and Founding Partner of 2026 Madrid E-Prix at Circuito de Madrid Jarama-RACE. Integration includes trackside branding, AR broadcast features, Fan Village presence, and CUPRA Raval showcase.
- OUTFRONT MediaminorOUTFRONT Media is Official Out-of-Home Advertising Partner for 2026 Miami E-Prix, activating city-wide campaign in South Florida with rights to Formula E IP.
- Lucien LaviscountminorEmily in Paris actor appointed Season 12 brand ambassador, engaging with teams/drivers, contributing to creative storytelling, and championing sustainability-led programming.
- Hackett SportminorExtended partnership for third consecutive season maintaining Hackett Sport's role as official apparel provider for Formula E staff across global race calendar.
- ABBflagshipABB serves as Title Partner of the ABB FIA Formula E World Championship, providing title sponsorship and official charging infrastructure including DC-DC converter technology. Partnership provides ABB with global brand visibility at all Formula E events.
- Google CloudflagshipExpanded multi-year partnership making Google Cloud Principal AI Partner. Deploys Gemini AI models across championship operations including Strategy Agent in live broadcasts, digital twins for race/event planning, and AI-powered Driver Agent for performance feedback.
- HankookcoreHankook serves as Technical Partner and sole tire supplier for Formula E. Developing iON Race tires for GEN3 Evo and GEN4 cars with sustainable materials and enhanced grip performance.
- Julius BaercoreJulius Baer is a Global Partner of Formula E, providing wealth management branding and sponsorship at championship events.
- SABICcoreSABIC is a Principal Partner, providing 3D printed components using sustainable thermoplastics for GENBETA car and holding FIA 3-Star Environmental Accreditation.
- DHLcoreDHL is the Official Logistics Partner, having supported Formula E since Season 1 across 140+ races in 33 cities. Partnership delivers approximately 5,500 metric tons CO2 reduction through optimized freight using fewer cargo planes, maritime transport, and Sustainable Aviation Fuel.
- InfosyscoreInfosys is Official Digital Innovation Partner in second year of partnership. Launched AI-powered Race Centre on Infosys Topaz processing 1.5M+ data points per race for real-time fan engagement.
- Fortescue ZerocoreFortescue Zero is Official Pit Boost Partner, providing 600kW portable charging units that deliver 10% energy increase (3.85 kWh) in 30 seconds during mandatory pit stops.
- Tata Consultancy ServicescoreTCS partnership creating 'living laboratory' for developing EV technologies that transfer to road cars. Jaguar TCS Racing uses TCS technologies for predictive analytics and simulation.
- Williams Advanced EngineeringcoreProvides battery technology for Formula E cars, with challenging targets for output and performance. Battery capable of 600kW charging for GEN3 cars.
- Spark Racing TechnologycoreFounding partner developing chassis and technologies from Formula E's 2014 inception.
- TaittingerminorChampagne partner for Formula E podium celebrations.
- Antofagasta MineralsminorMining partner providing sponsorship presence.
- Feastables (MrBeast)minorMrBeast's Feastables brand as official partner, targeting younger audiences.
- SaudiaminorSaudi Arabia's national airline as official airline partner.
Scale indicators12 records
Recent moves10 records
Expansion highlights6 records
FIA Formula E competitors and assessment
Company assessmentDirect peers
- Extreme E: Extreme E is the FIA-sanctioned all-electric off-road racing series that has been merged with Formula E under the same ownership. It shares Formula E's sustainability positioning, electric powertrain technology, and premium brand associations, and now operates as a sister series targeting different motorsport and lifestyle audiences.
- Formula 1: Formula 1 is the pre-eminent global open-wheel racing championship and Formula E's closest direct peer in product (premium open-wheel circuit), customer base (global motorsport fans, OEMs, sponsors), and business model (race promotion, media rights, title sponsorship). Both are FIA-sanctioned and compete for the same pool of manufacturer involvement, premium sponsors, and global broadcast audiences.
- FIA World Endurance Championship: WEC is a FIA-sanctioned global endurance racing series featuring major OEMs (Toyota, Ferrari, Porsche, Peugeot) and operates a similar multi-continent championship calendar. Both WEC and Formula E serve as OEM technology showcases and compete for the same pool of manufacturer marketing budgets tied to road-car technology transfer.
- IndyCar: IndyCar is the leading open-wheel racing series in North America, sharing Formula E's core product category (single-seater open-wheel racing), manufacturer-based teams, and event-driven race promotion model. Both series sell broadcast rights, trackside hospitality, and OEM partnerships, and target a similar motorsport enthusiast audience.
- MotoGP: MotoGP is the top-tier global two-wheeled racing championship with a comparable event-driven business model: race promotion, title sponsorship (e.g., Tissot, Monster), OEM participation (Ducati, Yamaha, Honda), and global TV distribution. Both series compete for the same motorsport fan attention, premium sponsor dollars, and emerging-market host-city partnerships.
- World Rally Championship: The WRC is the FIA-sanctioned global rally series, sharing Formula E's championship structure, manufacturer-based teams (Toyota, Hyundai, M-Sport/Ford), multi-country event calendar, and broadcast/distribution model. Both are premium FIA World Championships competing for the same pool of OEM motorsport budgets.
Broad incumbents
- NASCAR: NASCAR is a major US-headquartered stock-car racing series and a broader incumbent in the global motorsport ecosystem. While focused on combustion-engine touring cars rather than open-wheel electric racing, it competes with Formula E for the same corporate sponsorship dollars, US broadcast audiences, and OEM attention.
Emerging players
- E1 Series: E1 is an emerging electric boat racing series backed by PIF, the same Saudi sovereign wealth fund that is a Principal Partner of Formula E. It represents the adjacent frontier of electric motorsport and benefits from the same Electric 360 platform that Formula E has helped build, sharing sustainability positioning and target sponsors.
Regional players
- IMSA: IMSA is the leading sports car and endurance racing series in North America, with manufacturer participation (Porsche, BMW, Cadillac, Acura) and a similar event-driven business model. While regionally focused on the US rather than globally, it competes with Formula E for the same premium automotive sponsor and OEM partnership budgets.
Others
- FIA (Fédération Internationale de l'Automobile): The FIA is the global motorsport sanctioning body that grants Formula E its World Championship status and regulatory framework. The relationship is symbiotic: the FIA provides regulatory legitimacy, technical specifications, and route access, while FE brings scale and visibility to FIA's electrification agenda.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights8 records
Customer concentration
FIA Formula E social profiles
Digital presenceFIA Formula E compliance and trust
Trust signalCompliance2 records
FIA Formula E financial estimates
Financial estimateRevenue estimate
Valuation estimate
FIA Formula E leadership team
Management profileNumber of profiles
Profiles4 records
FIA Formula E funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FIA Formula E M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FIA Formula E
What does FIA Formula E do?
FIA Formula E operates the ABB FIA Formula E World Championship, an all-electric FIA-sanctioned single-seater racing series held across global city circuits. The championship features fourth-generation GEN4 electric race cars with 600kW peak power and serves as a 'living laboratory' for EV technology development by global automakers. Revenue is generated through corporate sponsorship rights, broadcast/media rights, consumer ticket sales, official merchandise e-commerce, and brand licensing.
Is FIA Formula E a public or private company?
FIA Formula E is a private company. It is classified as corporate owned and is currently operating.
When was FIA Formula E founded?
FIA Formula E was founded in 2014. It employs 51 to 100 people.
Where is FIA Formula E based?
FIA Formula E is headquartered in Hammersmith, United Kingdom, in the Europe region.
How does FIA Formula E make money?
Five revenue lines are on record. Title and Sponsorship Rights are the primary driver. The others are broadcasting and Media Rights, ticket Sales, E-commerce and Merchandise and licensing and Brand Partnerships.
Who are FIA Formula E's main competitors?
Direct peers on record are Extreme E, Formula 1, FIA World Endurance Championship, IndyCar, MotoGP and World Rally Championship. NASCAR is listed as a broad incumbent. E1 Series is listed as an emerging player. IMSA is listed as a regional player. FIA (Fédération Internationale de l'Automobile) is listed as an others.
Does FIA Formula E have an API?
No public API is recorded for FIA Formula E.
What industry is FIA Formula E in?
FIA Formula E's product category is Electric Motorsport Championship. Its primary akta.pro industry code is MPAKAFAH, Motorsport Sanctioning Bodies (FIA/FIM/IMSA, etc.), with a secondary code of MPAKAAAH, Motorsports Leagues & Series. Its NAICS code is 336320 and its SIC code is 7948.