C.P. Company
C.P. Company is an Italian heritage premium sportswear brand founded in 1971, selling men's and children's contemporary sportswear directly via global e-commerce and six owned flagship stores in Milan, London, Paris, Seoul, Tokyo, and Shanghai.
- Company typePrivate
- Founded1971
- HeadquartersMendrisio, Switzerland
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What C.P. Company does
C.P. Company is a privately-held Italian heritage sportswear brand founded in 1971 by designer Massimo Osti (originally as Chester Perry, renamed in 1978) that designs, manufactures, and sells premium contemporary sportswear through an exclusively direct-to-consumer channel. The product portfolio is organized into three owned collections: the Main Collection (Goggle Jackets, Lens Jackets, parkas, overshirts, knitwear, sweatshirts, trousers, and accessories), the Metropolis Series (urban-focused contemporary sportswear), and the Under 16 collection (children's sportswear for ages 2-14). The company's signature technology is garment dyeing, developed in the mid-1970s, combined with ongoing proprietary fabric research across materials branded as Chrome-R, Pro-Tek, 50 Fili Wax, and Flatt Nylon, producing distinctive color finishes and functional performance.
Revenue is generated through direct product sales via owned e-commerce (cpcompany.com) shipping to 60+ countries and owned flagship stores in Milan, London, Paris, Seoul, Tokyo, and Shanghai, with prices ranging from approximately $234 for shirts to over $1,360 for outerwear. The brand pursues a seasonal collection cadence (SS026 and FW cycles) augmented by a curated set of strategic collaborations (Mackintosh, ASICS SportStyle, Our Legacy WORK SHOP, Alessi). The target customer is fashion-conscious men aged 25-55 seeking premium Italian sportswear with technical functionality, with a secondary segment of parents purchasing from the Under 16 children's line. The firm employs 101-250 people and operates with corporate/operational roots in Italy while maintaining headquarters in Mendrisio, Switzerland.
C.P. Company firmographics
Firmographics- Name
- C.P. Company
- Legal name
- C.P. Company
- Website
- https://cpcompany.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- C.P. Company is an Italian heritage premium sportswear brand founded in 1971, selling men's and children's contemporary sportswear directly via global e-commerce and six owned flagship stores in Milan, London, Paris, Seoul, Tokyo, and Shanghai.
- Ownership category
- akta.pro rank
C.P. Company industry classification
Industry- Product category
- Premium Italian Sportswear
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
- akta.pro secondary industries
- Luxury & Designer Footwear (CRAAACAI), Luxury & Designer Apparel Retail (CRAAABAI), Team Sports & On-Field Performance Apparel (CRAAAEAE)
Keywords
Where C.P. Company is headquartered
LocationHeadquarters
- HQ city
- Mendrisio
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
C.P. Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: C.P. Company generates revenue through direct-to-consumer sales of apparel and accessories via owned e-commerce platform and physical retail stores. Products include jackets, coats, overshirts, blazers, shirts, sweatshirts, knitwear, T-shirts, trousers, tracksuits, shorts, beachwear, and accessories. The brand operates on a seasonal collection model with Spring/Summer and Fall/Winter releases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price collection items |
| Unit Pricing | Pay-as-you-go | Return shipping cost |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
C.P. Company product offering
Product offeringCore offering
C.P. Company designs, manufactures, and sells premium Italian sportswear, outerwear, knitwear, trousers, footwear, and accessories under the C.P. Company label, sold directly to consumers through its own e-commerce platform and owned flagship stores. The product portfolio is organized into the Main Collection (signature jackets, overshirts, knitwear, sweatshirts, trousers, tracksuits, beachwear, and accessories), the Metropolis Collection (urban-focused contemporary sportswear), and the Under 16 Collection (children's sportswear), further extended by capsule collaborations with brands such as ASICS SportStyle, Our Legacy WORK SHOP, Alessi, and Mackintosh. Production is anchored by proprietary garment-dyeing technology and proprietary fabric platforms developed and stewarded since the mid-1970s.
Product overview
C.P. Company is an Italian sportswear brand founded in 1971 by Massimo Osti as Chester Perry, renamed C.P. Company in 1978. The company offers a unified product portfolio organized into three main collections: Main Collection (primary clothing line with iconic Goggle Jackets, parkas, field jackets, Lens Jackets, overshirts, knitwear, sweatshirts, trousers, and accessories), Metropolis Collection (urban-focused contemporary sportswear), and Under 16 Collection (children's sportswear). The brand is distinguished by its signature garment dyeing technology developed in the mid-1970s, and features iconic design elements including the Goggle hood and Lens detail. C.P. Company also maintains collaborative lines with partners including Asics SportStyle, Our Legacy WORK SHOP, Alessi, and Mackintosh, alongside focused collections like the Archive Inspired Tennis Kit and Artisanal-Inspired Prints.
Differentiator
Problem solved
Functional benefit
Brands
- Main Collection: Primary clothing collection featuring jackets, overshirts, knitwear, sweatshirts, trousers, and accessories.
- Metropolis Series
- Under 16 Collection
Products and services
- Main Collection C.P. Company's primary clothing line featuring Goggle Jackets, parkas, field jackets, Lens Jackets, overshirts, knitwear, sweatshirts, trousers, tracksuits, beachwear, and accessories crafted with proprietary fabric platforms and garment dyeing treatments, sold via own e-commerce and flagship stores to fashion-conscious adult men and women.
- Metropolis Collection Urban-focused contemporary sportswear line presenting C.P. Company's design language for the modern city, with jackets, coats, overshirts, blazers, sweatshirts, knitwear, T-shirts, trousers, tracksuits, and accessories tailored to urban lifestyles.
- Under 16 Collection Children's sportswear line designed for young explorers aged 2-14, offering scaled-down versions of the main collection's designs and proprietary fabrics for everyday and active use.
- Goggle Jacket Iconic signature C.P. Company jacket featuring an integrated goggle/lens hood design, representing one of the brand's most recognizable product signatures across decades.
- Pro-Tek Hooded Lens Jacket Technical jacket from the Main Collection made with Pro-Tek fabric and incorporating the integrated Lens hood detail.
- Chrome-R Goggle Jacket Goggle Jacket constructed in Chrome-R fabric, combining the brand's signature goggle hood construction with proprietary Chrome-R material.
- Eco-Chrome R Swim Shorts Beachwear swim shorts constructed in Eco-Chrome R fabric for swimming and beach activities.
- Diagonal Raised Fleece Cargo Sweatpants Cargo sweatpants made in Diagonal Raised Fleece fabric, designed with cargo pocket detailing and the brand's Lens detail.
- Cotton Diagonal Fleece Hooded Lens Sweatshirt Hooded sweatshirt made in Cotton Diagonal Fleece with a Resist Dyed treatment and the brand's signature Lens detail.
- ASICS SportStyle x C.P. Company Footwear-focused collaborative capsule collection with ASICS SportStyle combining C.P. Company's sportswear design aesthetic with ASICS athletic footwear technology.
- Our Legacy WORK SHOP x C.P. Company Collaborative capsule collection with Swedish fashion brand Our Legacy WORK SHOP offering shared design aesthetics as part of C.P. Company's Focus On collaboration series.
- Alessi x C.P. Company Design collaboration with Italian homeware brand Alessi positioned as the intersection of two pioneering visions in Italian design, as part of the Focus On curated collaborations series.
- Mackintosh x C.P. Company Capsule Collection Capsule outerwear collection co-developed with Mackintosh, combining Mackintosh's heritage coat construction with C.P. Company's Goggle hood and Goggle-style jacket, both produced in bonded rubberized cotton made in Scotland, sold through C.P. Company's direct-to-consumer channels.
Quantifiable outcome
- First Italian sportswear brand to merge military, workwear, and sportswear influences into contemporary fashion
Companies that use C.P. Company
Customer profileSegments2 records
Ideal customer profiles2 records
C.P. Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
C.P. Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MackintoshcoreC.P. Company and Mackintosh announced their first-ever collaboration combining heritage craftsmanship with technical sportswear design in a capsule collection. The collection features Mackintosh's signature coat integrated with a removable Goggle hood and a jacket based on C.P. Company's Goggle style, both made with bonded rubberized cotton produced in Scotland. The collaboration launched on February 26, 2026 across online channels and physical stores in Milan, London, Paris, Seoul, Tokyo, and Shanghai.
- ASICS SportStyleminorFootwear collaboration featuring ASICS SportStyle x C.P. Company shoes as part of the Focus On collection, combining C.P. Company's design aesthetic with ASICS athletic footwear technology.
- Our Legacy WORK SHOPminorCollaboration collection with Swedish fashion brand Our Legacy WORK SHOP, part of the Focus On curated collaborations series.
- AlessiminorDesign collaboration with Italian homeware brand Alessi representing 'the intersection of two pioneering visions in Italian design.' Part of the Focus On collection showcasing design heritage.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
C.P. Company competitors and assessment
Company assessmentDirect peers
- Stone Island: Italian heritage sportswear brand with the most comparable positioning to C.P. Company. Both brands pioneered technical fabric innovation in the 1970s, employ proprietary dyeing/finishing processes as signature techniques, and sell premium sportswear with strong cult followings. Stone Island is roughly the closest direct peer.
- Belstaff: British heritage outerwear and sportswear brand with a similar blend of military/workwear influence and contemporary fashion positioning. Both target the premium technical sportswear customer with heritage-led storytelling and DTC-led distribution.
- A.P.C. French contemporary sportswear and denim brand with similar premium positioning and DTC-first distribution. While A.P.C. emphasizes minimalism rather than technical fabrics, both brands compete for the same fashion-conscious male customer seeking premium everyday wear.
- AMI Paris: French contemporary sportswear brand targeting fashion-conscious men with premium casualwear at comparable price points. Operates a similar DTC-led model with flagship stores in major cities, and targets an overlapping urban, design-conscious customer.
Broad incumbents
- Arc'teryx: Premium technical outerwear and sportswear brand with strong fabric innovation credentials (similar to C.P. Company's proprietary material focus). Operates at a larger scale with broader wholesale distribution and a similar DTC flagship model in major global cities.
- Z Zegna: Italian contemporary sportswear line from the Ermenegildo Zegna group, positioned at premium price points and emphasizing fabric innovation. Comparable on Italian heritage, fabric R&D, and contemporary sportswear positioning, though Z Zegna operates within a larger luxury group.
- Burberry: British heritage luxury brand with overlapping sportswear/outerwear offerings and a similar global DTC flagship model. While at a much larger scale, Burberry competes for the same premium customer seeking heritage and craftsmanship in outerwear.
- Brunello Cucinelli: Italian luxury brand with a similar premium positioning and DTC flagship strategy. While more focused on luxury cashmere and tailored wear, it shares the Italian craftsmanship heritage and comparable price architecture relevant to C.P. Company's premium positioning.
- Moncler: Italian luxury outerwear and sportswear incumbent that owns Stone Island. Operates a much larger premium sportswear and luxury outerwear portfolio globally, with a similar DTC flagship strategy in major fashion capitals. Comparable on product category and customer base, but at substantially greater scale.
Emerging players
- Acronym: Berlin-based technical sportswear brand known for functional, fabric-forward design. Operates at smaller scale but with a comparable focus on advanced materials and a cult following in the technical fashion space that overlaps with C.P. Company's audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
C.P. Company social profiles
Digital presenceC.P. Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
C.P. Company leadership team
Management profileNumber of profiles
C.P. Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C.P. Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C.P. Company
What does C.P. Company do?
C.P. Company designs, manufactures, and sells premium Italian sportswear, outerwear, knitwear, trousers, footwear, and accessories under the C.P. Company label, sold directly to consumers through its own e-commerce platform and owned flagship stores. The product portfolio is organized into the Main Collection (signature jackets, overshirts, knitwear, sweatshirts, trousers, tracksuits, beachwear, and accessories), the Metropolis Collection (urban-focused contemporary sportswear), and the Under 16 Collection (children's sportswear), further extended by capsule collaborations with brands such as ASICS SportStyle, Our Legacy WORK SHOP, Alessi, and Mackintosh. Production is anchored by proprietary garment-dyeing technology and proprietary fabric platforms developed and stewarded since the mid-1970s.
Is C.P. Company a public or private company?
C.P. Company is a private company. It is classified as unknown and is currently operating.
When was C.P. Company founded?
C.P. Company was founded in 1971. It employs 101 to 250 people.
Where is C.P. Company based?
C.P. Company is headquartered in Mendrisio, Switzerland, in the Europe region.
How does C.P. Company make money?
One revenue line is on record: direct Product Sales.
Who are C.P. Company's main competitors?
Direct peers on record are Stone Island, Belstaff, A.P.C. and AMI Paris. Broad incumbents are Arc'teryx, Z Zegna, Burberry, Brunello Cucinelli and Moncler. Acronym is listed as an emerging player.
Does C.P. Company have an API?
No public API is recorded for C.P. Company.
What industry is C.P. Company in?
C.P. Company's product category is Premium Italian Sportswear. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands, with a secondary code of CRAAACAI, Luxury & Designer Footwear. Its NAICS code is 315 and its SIC code is 5600.