Stone Island
- Company typePrivate
- Founded1982
- HeadquartersRavarino, Italy
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Stone Island firmographics
Firmographics- Name
- Stone Island
- Legal name
- Sportswear Company S.p.A.
- Website
- https://stoneisland.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Stone Island industry classification
Industry- Product category
- Luxury Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industries
- Men’s Apparel Retail (CRAAABAC), Leather Travel Goods & Luggage (CRAKAEAC)
Keywords
Where Stone Island is headquartered
LocationHeadquarters
- HQ city
- Ravarino
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Stone Island business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Apparel and Accessories Sales: Stone Island generates revenue through the sale of men's clothing, outerwear, knitwear, fleecewear, trousers, shorts, polo and t-shirts, and accessories through DTC and wholesale channels.
- Direct-to-Consumer (DTC): Strong DTC channel with 29% growth in Asia and EMEA regions, expanding through flagship stores and shop-in-shops in North America and globally.
- Wholesale Distribution: Traditional wholesale channel experienced 24% decline in first half of 2024, indicating strategic shift toward DTC model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Summer '026 Capsule Hooded Jacket - $1,700 |
| One time/ perpetual license | Pay-as-you-go | Summer '026 Capsule Sweatshirt - $520 |
| One time/ perpetual license | Pay-as-you-go | Summer '026 Capsule Shorts - $385 |
| One time/ perpetual license | Pay-as-you-go | Summer '026 Capsule Track Jacket - $780 |
| One time/ perpetual license | Pay-as-you-go | Summer '026 Capsule T-Shirt - $250 |
| One time/ perpetual license | Pay-as-you-go | Summer '026 Capsule Trousers - $720 |
| One time/ perpetual license | Pay-as-you-go | Summer '026 Capsule Training Bag - $780 |
| Unit Pricing | Pay-as-you-go | Summer '026 Furon Elite FG V9 Soccer Boot - $295 |
| Unit Pricing | Pay-as-you-go | Summer '026 Tekela Elite Low FG V5 Soccer Boot - $295 |
| Unit Pricing | Pay-as-you-go | Summer '026 Football Kit - $320 |
| Unit Pricing | Pay-as-you-go | Summer '026 Pro Football - $110 |
| One time/ perpetual license | Pay-as-you-go | 574 Ghost Sneaker Collaboration - $220 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels16 records
Stone Island product offering
Product offeringCore offering
Stone Island designs, manufactures, and sells luxury men's apparel, including technical outerwear, knitwear, fleecewear, trousers, shorts, polo and t-shirts, and accessories. The brand differentiates through proprietary fabric technologies such as thermosensitive/thermoreactive materials, Nylon Prismatico-TC, and Uneven Pigment Dyed Nylon Smerigliato, sold through its own DTC stores, e-commerce site, and selective wholesale channels worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Stone Island Men's Outerwear Collection Premium men's outerwear line featuring proprietary technical fabrics, anti-drop finishes, and innovative dyeing processes including thermoreactive materials. Targeted at consumers seeking high-end technical jackets and coats.
- Stone Island Men's Knitwear Collection Premium men's knitwear including crewneck sweaters and pullovers crafted from cotton bouclé and thermoreactive yarns that change color with body temperature.
- Stone Island Men's Fleecewear Collection Premium men's fleecewear including crewneck sweatshirts, raglan-sleeve sweatshirts, and polo-collar pullovers crafted from organic cotton fleece and heavy cotton jersey.
- Stone Island Men's Polos and T-Shirts Collection Premium men's casual tops including regular-fit t-shirts and polos made from organic cotton jersey with signature compass patch and graphic prints.
- Stone Island Men's Pants and Shorts Collection Premium men's trousers and shorts featuring technical fabrics such as Uneven Pigment Dyed Nylon Smerigliato with iridescent finishes, available in wide-leg and loose-fit silhouettes.
- Stone Island x New Balance Summer '026 Capsule Collection Joint capsule collection with New Balance featuring thermoreactive football boots (Furon Elite FG V9 and Tekela Elite Low FG V5 at $295 each), apparel, and accessories combining Stone Island's proprietary materials with New Balance's athletic footwear technology.
- Stone Island x New Balance 574 Ghost Sneaker Collection Lifestyle sneaker collaboration with New Balance featuring monochromatic suede designs in the 574 silhouette, part of an ongoing series of footwear partnerships at $220 per pair.
- Stone Island x Jamal Cyrus Limited-Edition T-Shirt Collection Limited-edition wearable art T-shirt collaboration featuring garment-dyed designs with imagery derived from contemporary artist Jamal Cyrus's 2025 work, sold at Frieze Los Angeles 2026.
- Stone Island Denim Capsule Collection Research-intensive denim capsule collection focused on denim innovation and technical textile research, applying Stone Island's material science approach to denim garments.
Quantifiable outcome
- 29% DTC channel growth in Asia and EMEA regions in H1 2024
- +2 more outcomes
Companies that use Stone Island
Customer profileSegments4 records
Ideal customer profiles4 records
Stone Island technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature5 records
Stone Island partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- New BalancecoreStone Island and New Balance have launched their Summer '026 capsule collection featuring thermoreactive materials, football performance gear, and technical apparel. The collaboration includes Furon Elite FG V9 and Tekela Elite Low FG V5 football boots with temperature-reactive graphics, apparel from 100% recycled polyester jacquard, and Stone Island's signature Nylon Prismatico-TC hooded jacket. Campaign photographed by Bolade Banjo starring footballers Endrick and Bukayo Saka, shot in Lyon and London.
- New Balance (574 Ghost Sneaker)coreSecond collaborative 574 'Ghost' sneaker collection releasing March 2026, featuring monochromatic suede designs in three colorways: 'Ardesia Blue,' 'Corteccia Beige,' and 'Polvere Grey' at $220 per pair. This marks Stone Island's fourth lifestyle sneaker collaboration with New Balance following previous running shoes, soccer cleats, and last year's original 'Ghost' release.
- Frieze Los AngelesminorLimited-edition T-shirt collection collaboration with artist Jamal Cyrus for Frieze Los Angeles 2026 contemporary art fair held at Santa Monica Airport. Features garment-dyed T-shirt designs with imagery from Cyrus's 2025 work Archipelagos in a Negro Spiritual, transformed into wearable digital print with raised texture.
- Jamal CyrusminorLimited-edition art T-shirt collaboration with artist Jamal Cyrus featuring garment-dyed designs with imagery derived from his 2025 work Archipelagos in a Negro Spiritual.
Scale indicators8 records
Recent moves7 records
Expansion highlights4 records
Stone Island competitors and assessment
Company assessmentDirect peers
- Arc'teryx: Arc'teryx is a Canadian premium technical outerwear brand owned by Amer Sports. It directly competes with Stone Island in the technical luxury outerwear category, with comparable pricing, similar material-innovation positioning, and overlapping affluent male customer base.
- Canada Goose: Canada Goose is a Canadian luxury outerwear brand specializing in premium down parkas and technical jackets at comparable price points ($800-$2,000+). It targets a similar affluent consumer base and competes for the same luxury outerwear DTC channel and department store shelf space.
- Acronym: Acronym is a German technical streetwear brand specializing in functional apparel with proprietary fabric technologies and technical construction — a niche but direct competitor in the techwear and luxury streetwear category that shares Stone Island's material-innovation positioning.
- C.P. Company: C.P. Company is an Italian contemporary menswear brand with shared heritage — Stone Island was previously known as C.P. Company. Both brands focus on technical fabrics, garment-dyed aesthetics, and premium men's apparel targeting consumers with similar style and material-quality preferences.
- Moose Knuckles: Moose Knuckles is a Canadian luxury outerwear brand competing directly in the premium outerwear category with similar price positioning and DTC/retail mix. It targets fashion-conscious consumers seeking technical outerwear with brand-identity appeal similar to Stone Island's streetwear-meets-performance positioning.
Broad incumbents
- Ralph Lauren Purple Label: Ralph Lauren's Purple Label is the brand's luxury menswear line, offering premium men's apparel at comparable price points and competing in the same affluent male consumer segment. While Ralph Lauren has a broader heritage-American positioning, Purple Label specifically competes with Stone Island for premium menswear DTC and department store share.
- Brunello Cucinelli: Brunello Cucinelli is an Italian luxury menswear brand with comparable premium positioning and global DTC expansion strategy. While more focused on cashmere and traditional luxury, it competes for the same affluent male consumer spending pool and shares Stone Island's Italian heritage and craftsmanship narrative.
- Patagonia: Patagonia is a US outdoor and technical apparel brand with strong material-innovation DNA (similar to Stone Island's fabric technology focus). While positioned more accessibly and with environmental-activist branding, it competes for consumers seeking premium technical apparel and represents an adjacent category leader.
- Moncler: Moncler is Stone Island's parent company and sister brand within Moncler Group. It is an Italian luxury outerwear brand with similar technical apparel positioning, comparable price points, and overlapping wholesale and DTC channels — making it the most direct functional comparable in terms of category, customer, and business model.
- The North Face: The North Face is a broad incumbent in the technical outerwear category, with comparable fabric innovation (Thermoball, FUTURELIGHT) and global distribution scale. While positioned at a lower price point than Stone Island, it competes for the same functional outerwear customer and has expanded into luxury collaborations (e.g., Supreme, Gucci).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Stone Island social profiles
Digital presenceStone Island financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stone Island leadership team
Management profileNumber of profiles
Stone Island funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stone Island M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stone Island
What does Stone Island do?
Stone Island designs, manufactures, and sells luxury men's apparel, including technical outerwear, knitwear, fleecewear, trousers, shorts, polo and t-shirts, and accessories. The brand differentiates through proprietary fabric technologies such as thermosensitive/thermoreactive materials, Nylon Prismatico-TC, and Uneven Pigment Dyed Nylon Smerigliato, sold through its own DTC stores, e-commerce site, and selective wholesale channels worldwide.
Is Stone Island a public or private company?
Stone Island is a private company. It is classified as corporate owned and is currently operating.
When was Stone Island founded?
Stone Island was founded in 1982. It employs 251 to 500 people.
Where is Stone Island based?
Stone Island is headquartered in Ravarino, Italy, in the Europe region.
How does Stone Island make money?
Three revenue lines are on record. Apparel and Accessories Sales are the primary driver. The others are direct-to-Consumer (DTC) and wholesale Distribution.
Who are Stone Island's main competitors?
Direct peers on record are Arc'teryx, Canada Goose, Acronym, C.P. Company and Moose Knuckles. Broad incumbents are Ralph Lauren Purple Label, Brunello Cucinelli, Patagonia, Moncler and The North Face.
Does Stone Island have an API?
No public API is recorded for Stone Island.
What industry is Stone Island in?
Stone Island's product category is Luxury Apparel. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of CRAAABAC, Men’s Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.