Soo Hoo Customs Broker

Name

Soo Hoo Customs Broker

Legal name

Soo Hoo Customs Broker

Website

https://soohoocb.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Customs Brokerage Services

NAICS

Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Import Customs Clearance (Entry Filing & Release) (TLACAFAA)

akta.pro secondary industries

Regulated & Controlled Goods Clearance (FDA/USDA, Pharma, Chemicals, Dual-Use) (TLACAFAF), Customs Brokerage & Trade Compliance Management (TLAIANAD), Customs & Regulatory Filing Documentation (Entry/Exit Summaries, Declarations, ENS/AMS/ACI) (TLACAHAE), Export Customs Clearance (Export Declarations & AES/EEI) (TLACAFAB)

Keywords

• Customs brokerage services
• International freight forwarding
• Import export logistics
• Trade compliance services
• Warehousing distribution

Headquarters

HQ city

Commerce

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Customs Brokerage Services: Nationally licensed customs brokers managing compliance, FDA regulations, approvals, and documentation required to move goods into the U.S. Revenue is generated through service fees for customs clearance, with pricing based on entry complexity and regulatory requirements.
2. Freight Forwarding: Air and ocean freight coordination across suppliers, ports, carriers, and destinations with direct operational oversight from origin to arrival. Revenue generated through freight coordination fees and volume-based pricing.
3. Warehousing & Distribution: Integrated warehousing, inventory management, and final-mile distribution services designed to keep products moving after arrival. Revenue model based on storage volume, handling requirements, and distribution distances.
4. Inland Transportation: Managed end-to-end inland logistics spanning ports, warehouses, fulfillment centers, and last-mile delivery. Revenue generated through transportation fees based on distance, cargo type, and delivery requirements.
5. Amazon FBA Prep: Dedicated prep, labeling, and Seller Central coordination services designed to keep inventory compliant and fulfillment-ready for Amazon sellers. Revenue from service fees for labeling, prep, and routing operations.
6. Market Entry Support: Supporting companies entering or expanding within the U.S. market with positioning, digital experience, campaigns, brand identity, e-commerce, and operational infrastructure services. Revenue generated through consulting and service engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Soo Hoo Customs Broker provides nationally licensed customs brokerage, air and ocean freight forwarding, integrated warehousing and distribution, inland transportation, and Amazon FBA prep services as a single coordinated operational team. The company specializes in complex regulated imports, including FDA-regulated food and beverage, high-value vehicles, temporary imports, and time-sensitive shipments, serving as one accountable team from overseas supplier pickup to final U.S. delivery.

Product overview

Soo Hoo Customs Broker operates as a single-source logistics provider offering an integrated suite of customs brokerage, freight forwarding, warehousing, inland transportation, and fulfillment services. The core offering consists of licensed customs brokerage services coordinated with air/sea freight forwarding and warehousing/delivery capabilities. Additional modules include Amazon FBA prep services, specialty handling for complex regulated imports (FDA food, vehicles, temporary imports, luxury goods), and market entry support services covering branding, digital infrastructure, and go-to-market strategy. The company is developing a digital ecosystem platform to centralize shipment tracking, inventory management, documentation, cost tracking, and team communication into one system. The portfolio operates as a unified operational model rather than discrete standalone products, with all services coordinated through one accountable team from overseas supplier pickup to final U.S. delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Customs Brokerage Services Nationally licensed customs brokers managing compliance, FDA regulations, approvals, and documentation required to move goods smoothly into the U.S., with direct communication with U.S. Customs and Border Protection agents.
• Air + Sea Freight Forwarding Air and ocean freight coordination across suppliers, ports, carriers, and destinations with direct operational oversight from origin to arrival, keeping international shipments aligned with carriers, customs requirements, inland transportation, and delivery timelines.
• Warehousing & Distribution Integrated warehousing, inventory management, and final-mile distribution services operated through the company's own network, eliminating gaps between cargo arrival and final destination.
• Inland Transportation Managed end-to-end inland logistics spanning ports, warehouses, fulfillment centers, and last-mile delivery points, with revenue generated through transportation fees based on distance, cargo type, and delivery requirements.
• Amazon FBA Prep Dedicated prep, labeling, and Seller Central coordination services built around Amazon Seller Central guidelines to keep inventory compliant and fulfillment-ready.
• Import & Export Coordination Supporting both imports into the U.S. and exports moving internationally with coordinated oversight across every stage of the process from supplier pickup to final delivery.
• Specialty Complex Imports Handling Handling of complex imports including FDA-regulated food, high-value vehicles, temporary imports for trade shows, luxury products, and time-sensitive shipments that standard brokers decline to take on.
• Market Entry Support Services Comprehensive support for companies entering or expanding within the U.S. market, including positioning and market strategy, digital experience and web infrastructure, campaigns and growth communications, brand identity and systems, and e-commerce and market readiness.

Quantifiable outcome

• 200,000+ entries cleared through U.S. Customs
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Livingston International: North American customs broker and trade compliance specialist offering customs brokerage, trade consulting, and freight forwarding. Direct peer to Soo Hoo with comparable customs-focused service mix and similar regulatory expertise positioning.
• Crane Worldwide Logistics: Mid-sized global logistics provider offering customs brokerage, air and ocean freight forwarding, and warehousing. Comparable mid-market positioning to Soo Hoo with similar integrated service model and regulatory compliance focus.
• Trans-World Shipping Services: Independent customs brokerage and freight forwarding firm serving importers and exporters with import/export coordination, FDA-regulated cargo handling, and warehousing. Closely comparable in size, service mix, and mid-market customer focus to Soo Hoo.
• Flexport: Tech-enabled global freight forwarder and customs broker offering digital shipment visibility, customs clearance, and supply chain coordination. Directly competes with Soo Hoo on customs brokerage and freight forwarding, with a stronger technology layer and venture-backed scale.

Broad incumbents

• DHL Global Forwarding: Division of Deutsche Post DHL providing air and ocean freight forwarding, customs clearance, and supply chain solutions globally. Directly comparable service portfolio to Soo Hoo but at enterprise scale with extensive global infrastructure.
• Expeditors International: Global logistics company providing air and ocean freight forwarding, customs brokerage, and warehousing services. Comparable service mix to Soo Hoo with a much larger global footprint and enterprise client base.
• C.H. Robinson: One of the largest North American freight brokers and 3PL providers offering customs brokerage, truckload, intermodal, and supply chain management. Operates as a broad incumbent with overlapping customs and freight forwarding capabilities but at vastly larger scale.
• UPS Supply Chain Solutions: Logistics arm of UPS offering freight forwarding, customs brokerage, contract logistics, and supply chain management. Comparable in customs and freight forwarding but operates as a broad incumbent across multiple transportation modes.
• Yusen Logistics (Americas): Global logistics provider offering air and ocean freight forwarding, customs brokerage, and contract logistics with strong U.S. presence through its Americas operations. Comparable service offering to Soo Hoo with significantly broader geographic and enterprise coverage.
• Kuehne+Nagel: One of the world's largest freight forwarders offering integrated logistics, customs brokerage, contract logistics, and supply chain solutions. Overlaps with Soo Hoo's customs and freight forwarding services but operates as a broad incumbent with significantly greater scale and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cbsoohoo
• Facebookfacebook.com/Soo-Hoo-Customs-Broker-Inc-288966407800586
• LinkedInlinkedin.com/company/soo-hoo-customs-broker-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soo Hoo Customs Broker