Roadpost
Roadpost Inc., headquartered in Toronto, distributes mobile satellite communication solutions under its BlueCosmo (USA) and ZOLEO brands, selling Iridium and Inmarsat devices, airtime plans, prepaid cards, and rentals to consumers, businesses, and authorized dealers.
- Company typePrivate
- Founded2016
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Roadpost does
Roadpost Inc. is a Toronto-based private distributor of mobile satellite communication solutions, operating in the USA through its subsidiary Roadpost USA Inc. and its consolidated BlueCosmo consumer brand. The company distributes hardware and airtime from upstream satellite network manufacturers including Iridium and Inmarsat, and is the company behind ZOLEO, an award-winning two-way satellite communicator that operates over the Iridium network. Its product portfolio spans satellite phones, satellite communicators (including ZOLEO), monthly subscription airtime plans, prepaid airtime cards, daily equipment rentals, and SIM cards for activation.
The business operates a hybrid go-to-market model. Direct-to-consumer sales are fulfilled through e-commerce storefronts at bluecosmo.com and roadpost.com (the latter transitioning to BlueCosmo), targeting individual consumers, outdoor enthusiasts, and small businesses. The B2B channel runs through an authorized dealer network supported by the Partner Zone portal, which provides provisioning, activation/deactivation, billing, marketing materials, sales tools, pricing, and training to resellers. Pricing is quote-based and not publicly disclosed across hardware, subscription, prepaid, and rental SKUs.
Revenue is generated through five streams: hardware sales, recurring monthly airtime subscriptions, one-time prepaid cards, daily equipment rentals, and dealer commissions/margins. The company is privately held with 11-50 employees, no disclosed funding rounds, no parent company, and a single-country USA geographic focus under the BlueCosmo brand as of the 2024 rebrand. Leadership consists of President and CEO Morris Shawn. No AI/ML capabilities, patents, certifications, or external investment are disclosed in the available data.
Roadpost firmographics
Firmographics- Name
- Roadpost
- Legal name
- Roadpost Inc.
- Website
- https://roadpost.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roadpost Inc., headquartered in Toronto, distributes mobile satellite communication solutions under its BlueCosmo (USA) and ZOLEO brands, selling Iridium and Inmarsat devices, airtime plans, prepaid cards, and rentals to consumers, businesses, and authorized dealers.
- Ownership category
- akta.pro rank
Where Roadpost is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Roadpost business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Hardware Sales: Sale of satellite phones, satellite communicators (including Iridium, Inmarsat, and ZOLEO devices) and accessories to consumers and businesses
- Monthly Service Plans: Recurring monthly airtime plans for satellite phone and communicator services
- Prepaid Cards: One-time prepaid airtime cards for satellite phones with variable validity periods
- Equipment Rentals: Daily rental program for Iridium satellite phones, providing short-term access to satellite communication services
- Dealer Commissions: Revenue generated through dealer network with commissions, margins and residuals for authorized partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Satellite Phones and Devices |
| Subscription | Monthly | Monthly Service Plans |
| Usage-based | Pay-as-you-go | Prepaid Cards |
| Unit Pricing | Pay-as-you-go | Equipment Rentals |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Roadpost product offering
Product offeringCore offering
Roadpost Inc. distributes mobile satellite communication solutions to consumers, businesses, and authorized dealers under the BlueCosmo brand in the USA. Its offering includes satellite phones, satellite communicators (including the proprietary ZOLEO device), SIM cards, monthly airtime plans, prepaid airtime cards, and short-term equipment rentals, supported by a dealer provisioning portal and same-day shipping.
Product overview
Roadpost Inc. distributes mobile satellite communication solutions exclusively under the BlueCosmo brand in the USA. The product portfolio includes satellite phones and satellite communicators (such as the award-winning ZOLEO device) as hardware products, complemented by service offerings including monthly subscription plans, prepaid airtime cards, and daily rental options. The company leverages Iridium and Inmarsat satellite networks and offers SIM cards for device activation. Roadpost also operates a Partner Zone dealer portal for authorized dealers to access purchasing, provisioning, and support tools.
Differentiator
Problem solved
Functional benefit
Brands
- ZOLEO: Award-winning satellite communicator product distributed through the dealer program alongside Iridium and Inmarsat devices.
Quantifiable outcome
- Some of the highest customer satisfaction rates in the satellite communication business
Companies that use Roadpost
Customer profileSegments3 records
Ideal customer profiles3 records
Roadpost technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Roadpost partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- IridiumcoreDirect relationship with Iridium as a manufacturer providing satellite phone technology and services. Roadpost offers Iridium satellite phones, prepaid cards, daily rentals, and manages Iridium services including activations, deactivations, and recharges.
- InmarsatcoreDirect relationship with Inmarsat as a manufacturer of satellite communication solutions. Roadpost distributes Inmarsat products including IsatPhone devices and services.
- ZOLEOflagshipZOLEO is an award-winning satellite communicator brand distributed exclusively through Roadpost's dealer network. ZOLEO devices provide two-way messaging and SOS capabilities through the Iridium network. Roadpost is the company behind ZOLEO.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Roadpost competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Roadpost social profiles
Digital presenceRoadpost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roadpost leadership team
Management profileNumber of profiles
Profiles1 record
Roadpost subsidiaries and ownership
Company hierarchySubsidiaries1 record
Roadpost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roadpost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roadpost
What does Roadpost do?
Roadpost Inc. distributes mobile satellite communication solutions to consumers, businesses, and authorized dealers under the BlueCosmo brand in the USA. Its offering includes satellite phones, satellite communicators (including the proprietary ZOLEO device), SIM cards, monthly airtime plans, prepaid airtime cards, and short-term equipment rentals, supported by a dealer provisioning portal and same-day shipping.
Is Roadpost a public or private company?
Roadpost is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roadpost founded?
Roadpost was founded in 2016. It employs 11 to 50 people.
Where is Roadpost based?
Roadpost is headquartered in Toronto, Canada, in the North America region.
How does Roadpost make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are monthly Service Plans, prepaid Cards, equipment Rentals and dealer Commissions.
Does Roadpost have an API?
No public API is recorded for Roadpost.