One Planet Group
One Planet Group is a closely held private equity firm that owns and operates technology and media businesses in performance marketing (Buyerlink, AutoWeb, UsedCars.com), digital publishing (California.com), and luxury travel (Quite Remarkable), while holding equity in more than 45 early-stage tech-enabled companies.
- Company typePrivate
- Founded2015
- HeadquartersWalnut Creek, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What One Planet Group does
One Planet Group, founded in 2015 by tech entrepreneur Payam Zamani, is a closely held private equity firm headquartered in Walnut Creek, California. The company operates a dual model: it owns and operates a portfolio of wholly-owned technology and media businesses, and it holds equity investments in more than 45 early-stage tech-enabled companies spanning mobility, education, health technology, and environmental solutions.
The core operating subsidiary is Buyerlink, an AI-driven online auction marketplace for performance-based marketing that conducts millions of auctions monthly and delivers over one million buyer leads per month to businesses across automotive, real estate, home services, insurance, legal, and solar verticals. Other wholly-owned operating assets include AutoWeb/UsedCars.com (an automotive digital marketing and zero-risk dealer marketplace that launched in Arizona in March 2026 with Colorado expansion planned), California.com (a curated digital guide to California acquired through a premium domain purchase), and Quite Remarkable, an AI-native luxury travel and lifestyle platform backed by a planned $50 million investment and targeted for a Fall 2026 launch.
The company generates revenue through transaction-fee performance models (Buyerlink auctions and UsedCars.com dealer sales commissions), advertising and affiliate referrals on owned digital properties, and equity returns from its early-stage investment portfolio — including the 2026 exit of Inspirato to Exclusive Collective. Buyerlink has scaled to over $125 million in revenue with industry-leading EBITDA, supported by three sequential debt facilities totaling $144 million from JPMorgan Chase (2022), Citigroup (2024), and California Bank & Trust (2026). One Planet Group's stated ethos ("Innovation + Intention") combines a profit-driven operating model with founder-led social impact programs, including over $400,000 contributed to the Tahirih Justice Center, a $100,000 commitment to the Equal Justice Initiative, and active partnerships supporting girls' education in The Gambia.
One Planet Group firmographics
Firmographics- Name
- One Planet Group
- Legal name
- One Planet Group LLC
- Website
- https://oneplanetgroup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- One Planet Group is a closely held private equity firm that owns and operates technology and media businesses in performance marketing (Buyerlink, AutoWeb, UsedCars.com), digital publishing (California.com), and luxury travel (Quite Remarkable), while holding equity in more than 45 early-stage tech-enabled companies.
- Ownership category
- akta.pro rank
Where One Planet Group is headquartered
LocationHeadquarters
- HQ city
- Walnut Creek
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
One Planet Group business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D
Revenue model
- Performance-Based Marketing Auctions (Buyerlink): Buyerlink generates revenue through an auction marketplace where businesses bid for hyper-targeted consumer leads. Revenue is derived from transaction fees based on performance outcomes including Enhanced Clicks, qualified leads, inbound calls, and pre-set appointments. The platform is category-agnostic serving automotive, home services, insurance, legal, real estate, and solar sectors.
- UsedCars.com Dealer Marketplace: Zero-risk marketplace where dealers pay only after a vehicle is sold. Revenue is generated as a transaction commission on each completed vehicle sale, verified through DealerVault attribution. No upfront costs for dealers, aligning performance with results.
- Digital Publishing and Media: Revenue from owned digital properties including California.com, MerchantCircle.com, and Contractors.com through advertising and affiliate referral models.
- Private Equity Portfolio Returns: One Planet Group generates returns through equity ownership in portfolio companies including The RealReal, Inspirato, Angel Studios, and others, along with exit proceeds from successful investments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | UsedCars.com Zero-Risk Dealer Program - Pay only on completed vehicle sales |
| Usage-based | Monthly | Buyerlink Auction Marketplace - Performance-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
One Planet Group product offering
Product offeringCore offering
One Planet Group owns and operates a portfolio of digital businesses led by Buyerlink, an AI-driven online auction marketplace for performance-based marketing that delivers hyper-targeted consumer demand to enterprises across automotive, real estate, home services, insurance, legal, and solar sectors. The firm also operates UsedCars.com, a zero-risk dealer marketplace where dealers pay only upon verified vehicle sales, AutoWeb digital automotive marketing, California.com digital publishing, and Quite Remarkable, an upcoming AI-native luxury travel platform. In addition to its operating businesses, One Planet Group invests in early-stage technology-enabled companies focused on mobility, education, health technology, and environmental solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Buyerlink: Leading online auction marketplace for performance-based marketing serving automotive, real estate, home services, insurance, legal, and solar sectors.
- AutoWeb
- UsedCars.com
- California.com
- Quite Remarkable
- One Planet Summit
Products and services
- Buyerlink Online Auction Marketplace An AI-driven online auction marketplace for performance-based marketing that conducts millions of auctions monthly, connecting businesses across automotive, real estate, home services, insurance, legal, and solar sectors with hyper-targeted consumer demand through Enhanced Clicks, qualified leads, inbound calls, transfers, call-verified leads, and pre-set appointments.
- UsedCars.com Zero-Risk Dealer Marketplace A zero-risk automotive marketplace platform connecting used car dealers with high-intent buyers at the moment they shift from new to used vehicle shopping. Dealers self-onboard without upfront costs and pay only when a vehicle is sold, with sales attribution verified through the DealerVault system.
- California.com A curated digital guide to traveling and living in California, serving as an owned digital publishing property that generates revenue through advertising and affiliate referral models.
- AutoWeb Digital Automotive Marketing A digital automotive marketing company with more than 30 years of experience providing performance-based marketing solutions and consumer content connecting car buyers with dealers.
- Quite Remarkable AI-Native Luxury Travel Platform An AI-native luxury travel and lifestyle platform combining personalization technology with high-touch concierge service to provide curated residences, immersive experiences, and wellness programming for affluent travelers in remarkable destinations.
Quantifiable outcome
- Buyerlink has grown to over $125M in revenue while generating industry-leading EBITDA through organic expansion and strategic acquisitions.
- +4 more outcomes
Companies that use One Planet Group
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
One Planet Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
One Planet Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Starfish InternationalminorOne Planet Group and Buyerlink partnered with Starfish International in The Gambia to support education and empowerment programs for girls. The collaboration included volunteer visits, expansion of educational facilities, and ongoing community impact initiatives. The partnership deepened in 2025 with continued support for the Gambian community.
- California.com DomaincoreOne Planet Group acquired the premium domain California.com along with nine other domains in a package deal for an undisclosed mid-seven figure amount. This strategic domain acquisition positioned the company to build the definitive portal for all things California, representing one of the most significant domain transactions in recent history.
- Tahirih Justice CenterminorOne Planet Group has adopted Tahirih Justice Center as its primary nonprofit sponsor, hosting annual 'Holidays with a Purpose' fundraiser. The company has contributed over $400,000 to the organization and participates in annual fundraising events. CEO Payam Zamani serves as a board member. The nonprofit provides free legal services for women and girls fleeing human rights abuses.
- Equal Justice InitiativeminorOne Planet Group committed $100,000 to the Equal Justice Initiative, supporting the organization's memorial to racial injustice in Montgomery, Alabama. The donation contributed to the first U.S. memorial addressing lynching victims between 1877 and 1950.
Scale indicators11 records
Recent moves10 records
Expansion highlights7 records
One Planet Group competitors and assessment
Company assessmentDirect peers
- Edmunds: Long-standing automotive pricing, reviews and dealer-connect platform. Comparable to One Planet Group's automotive marketing assets in audience scale, dealer relationships, and content-driven demand generation.
- Thumbtack: Two-sided marketplace monetizing lead flow between local service professionals (home, events, lessons) and consumers. Overlapping vertical with Buyerlink's home services and contractor marketing products.
- Inspirato: Luxury vacation club with curated residences and experiences — One Planet Group was previously a control investor and exited the asset in early 2026. Now an external comp for Quite Remarkable's planned luxury travel marketplace.
- Cars.com: Online automotive marketplace connecting car shoppers with dealers, very directly comparable to AutoWeb and UsedCars.com under One Planet Group. Both monetize the dealer-to-buyer transaction funnel via performance/subscription models.
- TrueCar: Automotive marketplace with a dealer network model and pay-for-performance pricing structures. Directly comparable to the zero-risk dealer marketplace premise of UsedCars.com.
- Angi (formerly HomeAdvisor): Performance-based lead generation marketplace for home services, overlapping with Buyerlink's home services, solar and contractor verticals. Closest comp in category-agnostic performance marketing lead auctioning.
- Autotrader: Cox Automotive-owned marketplace and dealer marketing platform that connects buyers with dealers and provides dealer advertising/inventory tools. Direct functional comp to Buyerlink's automotive vertical and AutoWeb's dealer-facing products.
Broad incumbents
- Airbnb: Global marketplace including Airbnb Luxe for high-end stays and experiences. Broad incumbent that anchors the affluent-travel demand pool Quite Remarkable is targeting.
- Cox Automotive: Large diversified automotive services conglomerate (Kelley Blue Book, Autotrader, Dealertrack, etc.). Broad incumbent covering many of the same end-markets as Buyerlink's auto vertical at significantly greater scale.
Others
- Vista Equity Partners: Technology-focused private equity firm operating a portfolio of operating businesses. Comparable to One Planet Group's PE holding structure with operating-company ownership and software/tech emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
One Planet Group social profiles
Digital presenceOne Planet Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Planet Group leadership team
Management profileNumber of profiles
Profiles7 records
One Planet Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
One Planet Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Planet Group M&A and investment
M&A and investmentM&A3 records
Investments39 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Planet Group
What does One Planet Group do?
One Planet Group owns and operates a portfolio of digital businesses led by Buyerlink, an AI-driven online auction marketplace for performance-based marketing that delivers hyper-targeted consumer demand to enterprises across automotive, real estate, home services, insurance, legal, and solar sectors. The firm also operates UsedCars.com, a zero-risk dealer marketplace where dealers pay only upon verified vehicle sales, AutoWeb digital automotive marketing, California.com digital publishing, and Quite Remarkable, an upcoming AI-native luxury travel platform. In addition to its operating businesses, One Planet Group invests in early-stage technology-enabled companies focused on mobility, education, health technology, and environmental solutions.
Is One Planet Group a public or private company?
One Planet Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was One Planet Group founded?
One Planet Group was founded in 2015. It employs 51 to 100 people.
Where is One Planet Group based?
One Planet Group is headquartered in Walnut Creek, United States, in the North America region.
How does One Planet Group make money?
Four revenue lines are on record. Performance-Based Marketing Auctions (Buyerlink) is the primary driver. The others are usedCars.com Dealer Marketplace, digital Publishing and Media and private Equity Portfolio Returns.
Who are One Planet Group's main competitors?
Direct peers on record are Edmunds, Thumbtack, Inspirato, Cars.com, TrueCar, Angi (formerly HomeAdvisor) and Autotrader. Broad incumbents are Airbnb and Cox Automotive. Vista Equity Partners is listed as an others.
Does One Planet Group have an API?
No public API is recorded for One Planet Group.