Labelium
Cosmo5 (formerly Labelium) is a French-founded global digital marketing and transformation services firm delivering integrated Media, Commerce, Creative, Data, and Technology services to enterprise brands across 30 offices in 18 countries.
- Company typePrivate
- Founded2001
- HeadquartersLacadée, France
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Labelium does
Labelium, now operating as Cosmo5 Group following a December 2023 rebrand, is a French-founded global digital marketing and transformation services firm headquartered in Paris at 19 Rue Martel. Founded in 2001 by Nicolas Barnabe (currently Managing Director and Co-Founder/CEO), the firm delivers integrated marketing services to global enterprise clients across five interconnected core capabilities: Media, Commerce, Creative, Data, and Technology, augmented by a Transformation practice spanning Marketing, Business, Sustainability, Operational, and Organizational dimensions. Rather than building a proprietary software product, the company assembles multidisciplinary teams around client engagements and combines them with platform partnerships across Amazon, Apple, Google, LinkedIn, Meta, Microsoft, Pinterest, Snapchat, TikTok, and WeChat.
The firm serves marquee enterprise brands across beauty (L'Oréal, Clarins, GHD, NAOS), luxury (Chopard), fashion (Moschino, Santoni, Uniqlo), appliances and electronics (De'Longhi, Haier, Hisense), beverages (Diageo), automotive (Colnago), retail (Leroy Merlin), manufacturing (MAPAL), entertainment (Netflix), and e-commerce (Amazon, Bialetti), delivering documentable outcomes such as a +510% purchase rate for Hisense during EURO2024, a +213% YoY ad-sales lift for Haier, and a -91% ad spend reduction for Chopard. Service delivery is organized through 30 offices across 18 countries spanning Europe, North America, South America, and Asia Pacific, staffed by approximately 1,300 experts.
Revenue is generated on a professional-services basis through customized media, commerce, creative, data, and technology engagements; pricing is not publicly disclosed. Growth has been substantially inorganic, with twelve completed acquisitions including 1000heads (May 2022, valued at over $105 million) to add data, insights, strategy, and creative capabilities, RyanCap (November 2023, the twelfth deal) to deepen APAC presence with 120+ additional staff, and earlier bolt-ons such as SmartKeyword.io (March 2022) and Feed Manager (September 2016). The company is privately held, with prior growth capital provided by Qualium Investissement and Cathay Capital (2018) and earlier investors Isai and Keensight Capital (2014). The firm is led by CEO Nicolas Barnabe alongside COO Sebastien Etorre and Chief of Talent Diana de la Torriente.
Labelium firmographics
Firmographics- Name
- Labelium
- Legal name
- Cosmo5
- Website
- https://labelium.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Cosmo5 (formerly Labelium) is a French-founded global digital marketing and transformation services firm delivering integrated Media, Commerce, Creative, Data, and Technology services to enterprise brands across 30 offices in 18 countries.
- Ownership category
- akta.pro rank
Where Labelium is headquartered
LocationHeadquarters
- HQ city
- Lacadée
- HQ country
- France
- HQ region
- Europe
Offices30 records
Markets served
Labelium business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Labelium generates revenue through providing digital marketing services including media, commerce, creative, data, and technology solutions to enterprise clients. Revenue is derived from professional services engagements with major global brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Labelium product offering
Product offeringCore offering
Labelium (now operating as Cosmo5 Group) is a global digital marketing and transformation services agency that delivers integrated marketing solutions across five core capabilities: Media, Commerce, Creative, Data, and Technology. The firm serves enterprise clients through professional services engagements, combining strategy, media planning, creative production, commerce optimization, and proprietary technology solutions.
Product overview
Cosmo5 positions itself as a global digital marketing and transformation services group organized around five core capability areas: Media, Commerce, Creative, Data, and Technology. These capabilities are presented as connected disciplines that work together across the full customer journey rather than as discrete standalone products or modules. Alongside these core capabilities, Cosmo5 offers Transformation services spanning Marketing, Business, Sustainability, Operational, and Organizational dimensions. The company operates as a full-service agency rather than a software product company, delivering services to clients on a project or retainer basis.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Integrated media strategy and planning services, including paid media, audience intelligence, programmatic buying, and cross-channel media activation across global markets for enterprise brands.
- Commerce Commerce strategy and transformation services covering product feed management, performance marketing, marketplace activation, and e-commerce sales optimization for enterprise clients.
- Creative Creative and brand strategy services including visual identity design, brand and creative strategy, campaign development, content production, and experience activation for global enterprise brands.
- Data Data and analytics services including dashboards, data visualization, audience intelligence, A/B testing, unified data solutions, and social data insights to drive marketing decisions for enterprise clients.
- Technology Proprietary technology solutions including AI engineering and intelligent systems, product feed management, performance management platforms, and AI-driven DSP strategies for enterprise marketing clients.
- Transformation End-to-end marketing and business transformation consulting covering marketing transformation, business transformation, sustainability, operational improvement, and organizational change for enterprise brands.
Quantifiable outcome
- +170% increase in usage for Clarins through unified data and A/B testing
- +12 more outcomes
Companies that use Labelium
Customer profileNamed customers18 records
Segments1 record
Ideal customer profiles1 record
Labelium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Labelium partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- AmazoncorePlatform partnership for advertising and commerce services. Amazon is listed as a platform partner enabling media, commerce, and advertising solutions for clients.
- ApplecorePlatform partnership for advertising and ecosystem integration services.
- GooglecorePlatform partnership for advertising, search, and digital marketing services enabling media and data solutions.
- LinkedIncorePlatform partnership for professional advertising and B2B marketing solutions.
- MetacorePlatform partnership for social media advertising and marketing across Meta's ecosystem including Facebook and Instagram.
- MicrosoftcorePlatform partnership for advertising and technology integration services.
- PinterestcorePlatform partnership for visual discovery and advertising services.
- SnapchatcorePlatform partnership for social media advertising and younger audience engagement.
- TikTokcorePlatform partnership for short-form video advertising and influencer marketing capabilities.
- WeChatcorePlatform partnership for messaging and social commerce in Asian markets.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Labelium competitors and assessment
Company assessmentBroad incumbents
- WPP: World's largest advertising holding company with extensive digital, media, data and commerce networks (GroupM, Hogarth, Ogilvy). Competes with Cosmo5 on global enterprise accounts and platform partnerships.
- Havas: Global advertising and communications group with a 'Village' model integrating creative, media, health and digital. Comparable integrated offering and mid-cap European positioning.
- Dentsu: Global advertising and marketing services group with strong digital transformation and customer experience capabilities, including Merkle. A scaled incumbent in the same enterprise digital services category.
- Publicis Groupe: Global advertising holding company with deep digital, data and commerce capabilities (Publicis Sapient, Digitas, Leo Burnett). Competes for the same enterprise marketing transformation RFPs as Cosmo5.
- Omnicom Group: Global advertising holding company with digital, commerce, CRM and media capabilities (OMG, Hearts & Science, Critical Mass). Competes with Cosmo5 for global enterprise marketing budgets.
- Accenture Song: The digital creative, marketing and commerce arm of Accenture, serving global enterprise CMOs with end-to-end transformation. Directly competes for the same enterprise transformation budgets as Cosmo5, with greater scale and tech consulting adjacency.
Direct peers
- Dept Agency: Global digital agency combining creative, technology, data and media services for enterprise brands. Comparable end-to-end service stack and similar European origins with global expansion.
- S4 Capital / MediaMonks: Digital-first, tech-led marketing services group built through aggressive M&A across creative, media, data and technology. Closest comparable in business model, capability mix and acquisition-led growth profile.
- R/GA: Digital agency combining design, technology and consulting to drive enterprise transformation. Comparable integrated creative/tech offering and enterprise client base.
- Jellyfish (The Brandtech Group): Digital marketing partner spanning media, creative, data and technology, known for partnering with Google and other platforms. Similar integrated model and enterprise client orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Labelium social profiles
Digital presenceLabelium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Labelium leadership team
Management profileNumber of profiles
Profiles3 records
Labelium subsidiaries and ownership
Company hierarchySubsidiaries2 records
Labelium funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Labelium M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Labelium
What does Labelium do?
Labelium (now operating as Cosmo5 Group) is a global digital marketing and transformation services agency that delivers integrated marketing solutions across five core capabilities: Media, Commerce, Creative, Data, and Technology. The firm serves enterprise clients through professional services engagements, combining strategy, media planning, creative production, commerce optimization, and proprietary technology solutions.
Is Labelium a public or private company?
Labelium is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Labelium founded?
Labelium was founded in 2001. It employs 1,001 to 5,000 people.
Where is Labelium based?
Labelium is headquartered in Lacadée, France, in the Europe region.
How does Labelium make money?
One revenue line is on record: digital Marketing Services.
Who are Labelium's main competitors?
Broad incumbents on record are WPP, Havas, Dentsu, Publicis Groupe, Omnicom Group and Accenture Song. Direct peers are Dept Agency, S4 Capital / MediaMonks, R/GA and Jellyfish (The Brandtech Group).
Does Labelium have an API?
No public API is recorded for Labelium.