Alsana

What Alsana does

Alsana is a private, for-profit eating disorder treatment provider operating since 1988, headquartered in Westlake Village, California with 501-1,000 employees. The company delivers a full continuum of care including Residential Treatment (24/7), Day Treatment/PHP (6-8 hours/day), and Intensive Outpatient programs (4 hours/day) across six in-person facilities in California (Monterey, Santa Barbara, Thousand Oaks, Westlake Village) and Alabama (Birmingham), plus Virtual PHP/IOP under the Alsana Connect brand serving clients in 40+ states as of March 2026. Treatment is anchored in two proprietary clinical frameworks: the Recovery Story narrative chapter structure and the Adaptive Care Model, which integrates medical, therapeutic, nutritional, movement, and relational dimensions. Specialty programs include LGBTQ+ affirming care, vegan-friendly programming, ED-DMT1 (diabulimia) treatment, two-week intensives, and adolescent services. The technology platform is a HIPAA-compliant, Joint Commission-accredited telehealth delivery system with a free 13-step ED Checker assessment tool and 24/7 live chat for intake. The company is in-network with major payors including Aetna, Anthem, Blue Cross Blue Shield, Cigna, Humana, Kaiser Permanente, and Optum, with revenue generated primarily through insurance reimbursement for covered treatment services supplemented by out-of-pocket payments. Go-to-market combines a sales-led referral motion targeting healthcare providers, therapists, dietitians, and schools via a national outreach team with a direct-to-consumer digital funnel including SEO-optimized state pages, social media, free assessments, and admissions specialists. Self-reported 2025 outcomes include a 29% reduction in EDE-Q symptom scores, 92% recommendation rate, 97% LGBTQ+ affirming environment rating, and 22-point quality-of-life improvement for residential clients. Alsana is led by CEO Jordan Watson (appointed January 2025) and CCO Keesha Amezcua (appointed February 2025), with no disclosed external funding, parent company, or PE ownership.

Name

Alsana

Legal name

Alsana, Inc.

Website

https://alsana.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Alsana is a private eating disorder treatment provider offering residential, PHP, IOP, and virtual programs across six in-person facilities in California and Alabama and 40+ states via telehealth, serving adults and adolescents with insurance-reimbursed care grounded in proprietary Recovery Story and Adaptive Care Model frameworks.

Ownership category

akta.pro rank

Product category

Eating Disorder Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Eating Disorder Treatment Programs (HLAFACAK)

Keywords

• Eating disorder treatment
• Residential treatment programs
• Behavioral health services
• Partial hospitalization programs
• Intensive outpatient programs

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Reimbursement: Alsana operates as an in-network provider with major insurance companies including Aetna, Anthem, Blue Cross Blue Shield, Cigna, Humana, Kaiser Permanente, Optum, and others. Treatment services are billed through insurance coverage including residential, PHP, IOP, and virtual programs. Revenue is generated through insurance reimbursement for covered treatment services.
2. Out-of-Pocket Payments: For services not covered by insurance or for clients without coverage, Alsana accepts out-of-pocket payments for eating disorder treatment programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Alsana operates a continuum of eating disorder treatment programs across multiple levels of care, delivered through in-person residential, day treatment (PHP), intensive outpatient (IOP), and virtual/telehealth settings. Treatment is structured around the proprietary Adaptive Care Model and Recovery Story framework, integrating medical, therapeutic, nutritional, movement, and relational care for adolescents and adults of all genders. Services are billed primarily through in-network insurance reimbursement with out-of-pocket options for non-covered care.

Product overview

Alsana is an eating recovery community offering a continuum of care for eating disorder treatment through multiple program levels and delivery formats. The core offering consists of in-person Residential Treatment (RTC), Day Treatment/PHP (Partial Hospitalization), and Intensive Outpatient (IOP) programs, supplemented by Virtual PHP/IOP programs under the Alsana Connect brand. Alsana's treatment approach is grounded in the proprietary Adaptive Care Model® and Recovery Story clinical framework, addressing five dimensions: medical, therapeutic, nutritional, movement, and relational. Specialty programs include LGBTQ+ Affirming Treatment, Vegan-Friendly Programming, Two-Week Intensives (Back-to-School Blueprint), and support programs including Family, Alumni, and Online Support Groups. Digital offerings include an Eating Disorder Assessment Survey (ED Checker), Live Chat support, and Transitional Recovery Coaching. The company operates in-person facilities in Alabama (Birmingham) and California (Monterey, Santa Barbara, Thousand Oaks, Westlake Village), with virtual programs available across 41 states as of March 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Alsana Connect™: Virtual PHP and Virtual IOP eating disorder treatment programs for adolescents and adults of all genders seeking comprehensive online experience with strong clinical support and community.

Products and services

• Residential Treatment (RTC) Structured in-person eating disorder treatment providing 24 hours of programming and support per day, 7 days a week; the highest level of care for individuals requiring intensive residential support, available at facilities in California (Monterey, Santa Barbara, Thousand Oaks, Westlake Village) and Alabama (Birmingham).
• Day Treatment (PHP) Daytime in-person eating disorder care providing 6-8 hours of programming per day, 5-7 days per week, for clients transitioning from residential or seeking early intervention with structured daily support at physical locations in California and Alabama.
• Intensive Outpatient Treatment (IOP) Flexible in-person eating disorder care providing 4 hours of programming per day, 3-5 days per week, supporting clients in honing recovery skills with greater autonomy while maintaining daily responsibilities.
• Virtual PHP/IOP (Alsana Connect)

Quantifiable outcome

• 29% reduction in eating disorder symptom severity (EDE-Q scores from 3.53 to 2.52)
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Alliance for Eating DisorderscoreOthersNonprofit organization dedicated to raising awareness about eating disorders and providing support. Alsana collaborates on community education and awareness initiatives.
• MedacoreOthersEating disorder awareness and treatment organization. Partnership focuses on education and resource sharing for individuals and families affected by eating disorders.
• Project HEALcoreOthersNonprofit providing treatment funding and support for individuals with eating disorders who cannot afford care. Alsana works with Project HEAL to facilitate access to treatment services.
• Eating Disorder HopeminorOthersOnline resource for eating disorder information, treatment options, and recovery support. Collaboration includes educational content and resource referral.
• REDC (Residential Eating Disorders Consortium)coreOthersIndustry consortium of residential eating disorder treatment providers. Alsana participates in standards development, best practices sharing, and advocacy for eating disorder care quality.
• IAEDP (International Association of Eating Disorders Professionals)coreOthersProfessional association for eating disorder treatment providers. Alsana engages in professional development, certification support, and industry standards advocacy through IAEDP membership.
• Eating Disorders Coalition (EDC)minorOthersAdvocacy organization working to advance policy and awareness for eating disorders. Collaboration supports legislative advocacy and public education efforts.
• EDReferral.comminorOthersReferral platform connecting individuals with eating disorder treatment providers. Partnership facilitates patient referrals to Alsana programs.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Walden Behavioral Care: Northeast-based eating disorder treatment operator with residential, PHP, and IOP programs — direct peer with similar continuum-of-care approach and payor-driven revenue model.
• Monte Nido: Operates residential, PHP, and IOP eating disorder treatment programs across multiple states for adolescents and adults of all genders — the closest multi-modality, all-gender ED peer to Alsana's clinical model.
• Eating Recovery Center (ERC): One of the largest U.S. networks of eating disorder treatment programs spanning residential, PHP, IOP, and virtual care with multiple locations — directly comparable in service-line breadth and payor-mix strategy to Alsana.
• The Emily Program: Multi-state eating disorder treatment provider with residential, PHP, IOP, and virtual programs treating all genders, with strong specialty programming — directly competes in Alsana's core service lines and geographies.
• Center for Discovery: Residential and outpatient eating disorder treatment operator with programs in multiple states and specialty tracks including co-occurring conditions — directly comparable residential/outpatient ED peer.
• Rogers Behavioral Health: National behavioral health system operating residential and outpatient programs with a dedicated eating disorder service line, sharing Alsana's all-gender, multi-modality treatment approach in a broader BH context.
• Veritas Collaborative: Specialty eating disorder treatment operator offering residential, PHP, and IOP for all ages and genders with a strong virtual/telehealth program — closely aligned with Alsana's all-genders, virtual-plus-residential model.
• McCallum Place: Eating disorder treatment provider with residential and day programs in the Midwest — a regional direct peer with the same all-genders, multi-level-of-care model Alsana offers at its CA/AL sites.
• Clementine Programs: Adolescent-focused eating disorder treatment provider with residential programs — highly relevant direct peer to Alsana's newly launched adolescent PHP/IOP, especially in the 12-17 age band.
• The Renfrew Center: Nationwide eating disorder treatment network with residential and outpatient programming, historically women-and-girls focused — comparable continuum-of-care operator with overlapping payor relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alsanallc
• YouTubeyoutube.com/channel/UCH4BjpYe8jtQg9XMQ3a3YyA
• Facebookfacebook.com/alsanallc
• LinkedInlinkedin.com/company/alsana
• Instagraminstagram.com/alsana_recovery
• Pinterestpinterest.com/Alsana_Recovery

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alsana