What Safefood 360° does

Safefood 360° (now operating as Ideagen Safefood 360° following the July 2025 Ideagen acquisition) is a cloud-based food safety and supplier quality management SaaS platform founded in 2010 and headquartered in Dublin, Ireland, with a North America regional office in New York. The platform is built on Microsoft Azure infrastructure and delivers 35+ pre-built modules covering HACCP/PCP planning, hazard analysis, auditing, supplier management, corrective actions, monitoring, document control, training, traceability, and recall management. It natively supports GFSI-recognized standards (SQF, BRCGS, IFS, FSSC 22000), ISO 9001/14001/22000/45001, FSMA, and retailer-specific requirements. Technical integrations include RESTful Open API for customer IT ecosystems, Azure Active Directory B2C for SSO, and Tableau-embedded StatusBI dashboards for cross-site analytics. The platform is SOC 2 Type 2 attested and supports 9 languages.

The company operates a subscription-based SaaS model with annual recurring revenue contracts and a parallel professional services line for implementation, configuration, and training. GTM is direct enterprise field sales with ROI calculator-driven demo requests, and pricing is quote-based rather than published. Customer segments span bakeries, seafood processors, beverage manufacturers, pet food and animal feed producers, SQF-certified companies, and global multi-site food enterprises; named customers include Royal FrieslandCampina, Gruppo Campari, Hofseth, Butternut Box, Bluegrass Ingredients, Baldor Speciality Foods, True Foods, La Moderna, and Toufayan Bakeries, with the company self-reporting 100+ industry customers.

Scaled commercially, Safefood 360° reached $3.2M ARR on a $9.6M valuation entirely through bootstrapped self-funding over 15 years, without external venture capital. The Audit Management 360 module was co-developed with BRCGS technical teams, reinforcing standards-body alignment. In July 2025 the company was acquired by Ideagen (alongside Authenticate) to form a dedicated food and beverage compliance division, with stated plans to layer AI-driven capabilities onto the platform.

Name

Safefood 360°

Legal name

Ideagen

Website

https://safefood360.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Safefood 360° is a cloud-based, Azure-hosted food safety and supplier quality management SaaS platform with 35+ pre-built modules, serving enterprise and mid-market food manufacturers across bakeries, seafood, beverage, pet food, and multi-site global operators with GFSI, FSMA, and ISO compliance needs; now operating within Ideagen's food and beverage compliance division following the July 2025 acquisition.

Ownership category

akta.pro rank

Product category

Food Safety Management Software

akta.pro primary industry

FSMS Software Platforms (QMS/FSMS, CAPA, Document Control, Audit Management) (AFALANAC)

akta.pro secondary industries

Supplier Quality Assurance & Vendor Approval Programs (AFALALAB), Quality Documentation & Digital QMS (SOPs, CAPA, Change Control, Recordkeeping) (AFALALAD), HACCP/Preventive Controls (HARPC) Plan Development & Validation (AFALADAB)

Keywords

• Food safety management software
• Supplier quality management
• HACCP compliance software
• GFSI audit management
• FSMA compliance platform

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Annual recurring revenue from cloud-based software subscriptions. Safefood 360° operates as a subscription-based SaaS model where customers pay for access to the platform and its 35+ modules. Professional services for implementation and training are provided as additional services. Revenue is primarily recurring in nature with multi-year contracts typical for enterprise customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Safefood 360° sells a cloud-based SaaS platform for food safety and supplier quality management, offering 35+ pre-built modules covering HACCP/PCP planning, prerequisite programs, supplier audits, document control, corrective actions, training, monitoring, and recall management. The platform helps food manufacturers comply with GFSI-recognized standards (SQF, BRCGS, IFS, FSSC 22000) and FSMA, replacing paper-based food safety documentation with digital workflows, real-time dashboards, and audit-ready reporting. Implementation, training, and ongoing professional services are provided by an in-house team of food safety experts.

Product overview

Safefood 360° (now Ideagen Safefood 360°) is a cloud-based Food Safety Management and Supplier Quality Management platform offering a unified solution with over 35 modules. The core platform integrates food safety, supplier quality, and compliance management for managing GFSI-recognized standards (SQF, BRCGS, IFS, FSSC 22000) and global retailer technical standards. The product portfolio includes the main Food Safety Management Software, Supplier Quality Management Solution, Enterprise Food Safety (for global/enterprise deployments), Audit Management 360 (internal audit tool), StatusBI Business Intelligence (reporting dashboards), and Remote Working/Oversight capabilities. The 35+ modules cover HACCP/PCP planning, auditing, supplier management, monitoring, document control, corrective actions, training, and more—creating an audit-ready environment for compliance. The platform is built on Microsoft Azure infrastructure and was acquired by Ideagen in July 2025 to form a food and beverage compliance division.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Safety Management Software

Quantifiable outcome

• 30% reduction in audit completion time (Bluegrass Ingredients case study)
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MasterControl: MasterControl is an established QMS platform serving life sciences, medical device, and food industries with document control, audit, supplier, and training management. It is a broader incumbent competitor that overlaps with Safefood 360° in the food vertical but is not food-specialized.
• ETQ (Hexagon EAM): ETQ, now part of Hexagon, provides a broad QMS platform used across manufacturing industries including food and beverage for document control, CAPA, audit, and supplier quality. It is a larger, less food-specialized incumbent that competes on enterprise QMS deals.
• Ideagen: Ideagen is the parent company that acquired Safefood 360° in July 2025 to form a food and beverage compliance division. Ideagen's existing QMS, EHS, and audit products (e.g., Ideagen Q-Pulse) are adjacent platform competitors and the broader conglomerate Safefood 360° now operates within.
• Intelex Technologies: Intelex provides QMS, EHS, and operational risk management software used by food manufacturers for compliance, audit, and supplier management. It is a horizontal incumbent with overlap in the regulated food safety workflow space.

Direct peers

• ComplianceQuest: ComplianceQuest offers a QMS platform built natively on Salesforce with a food safety focus, covering supplier quality, audit management, document control, and HACCP-style workflows. It targets the same food and beverage regulated-industry buyers as Safefood 360°.
• SafetyChain Software: SafetyChain provides cloud-based food safety and quality management software targeting food and beverage manufacturers, with modules for HACCP, supplier management, audits, and document control. It competes head-to-head with Safefood 360° in mid-market and enterprise food manufacturing.
• FoodLogiQ (ReposiTrak): FoodLogiQ, now part of ReposiTrak, offers supplier quality management, food safety compliance, and traceability software for food manufacturers and retailers. It is the most direct competitor to Safefood 360°'s supplier quality and food safety modules, serving the same enterprise food and beverage customer base.

Regional players

• Quentic: Quentic is a European-based EHS and QMS software provider serving regulated industries including food and beverage with audit, document, and supplier management capabilities. It is a regional competitor with comparable food safety and quality workflow coverage.

Emerging players

• TraceLink: TraceLink provides supply chain traceability and compliance software for the pharmaceutical and food industries, with overlapping capabilities in supplier visibility, serialization, and chain-of-custody tracking relevant to Safefood 360°'s supply chain intelligence module.
• SGS Digicomply: SGS Digicomply, an extension of global testing and certification leader SGS, offers AI-driven food safety, regulatory, and supply chain compliance intelligence. It competes with the intelligence, monitoring, and supplier compliance layers of the Safefood 360° platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/safefood360
• Facebookfacebook.com/safefood360
• LinkedInlinkedin.com/company/safefood360

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safefood 360°