What Oido does

Oido is a privately held, direct-to-consumer over-the-counter (OTC) hearing aid company headquartered in Vancouver, Washington. Founded in 2018, the company sells two core hardware products — HearOne, its flagship OTC hearing aid, and HearDuo, a more discreet companion SKU — each priced at a one-time $599.99 purchase with no subscription fee. Devices pair via Bluetooth 5.0 to a proprietary smartphone application (the OIDO App) that enables at-home custom fitting without audiologist appointments, supported by the OIDO Care Portal for ongoing lifetime support and a 60-day risk-free trial with free returns.

Under the hood, the products use advanced speech processing aimed at enhancing voices while suppressing background noise, 18-hour battery life per charge, and a portable charging case extending total runtime to 72 hours. The company is led clinically by Dr. Phil Anderson, a board-certified ENT surgeon and former U.S. Army Chief of ENT Surgery, whose medical credentials anchor the brand's surgeon-guided positioning. Distribution is exclusively through the company's own Shopify-based e-commerce storefront with a single Vancouver, WA pickup location; no third-party retail or reseller relationships are evident, and there are no disclosed funding rounds, institutional investors, or parent-company relationships.

The company targets U.S.-based adults 18+ with mild to moderate hearing loss who are underserved by traditional audiologist channels due to cost, access, or stigma. Marketing relies on health research citations (Johns Hopkins, American Tinnitus Association), customer testimonials, and educational content marketing rather than paid acquisition channels disclosed in source data. Minor partnership listings on the website include Soundwave, MDHearing, Audien, and Sennheiser, though no partnership economics are disclosed.

Name

Oido

Legal name

OIDO

Website

https://oido.us

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Oido is a privately held, direct-to-consumer over-the-counter hearing aid company selling its HearOne and HearDuo hearing aids at $599.99 through its own e-commerce storefront, targeting U.S. adults with mild to moderate hearing loss. Products pair with a proprietary smartphone app for at-home custom fitting under surgeon-led clinical oversight.

Ownership category

akta.pro rank

Product category

OTC Hearing Aids

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industry

Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)

Keywords

• OTC hearing aids
• Hearing assistance devices
• Direct-to-consumer audiology
• Personalized hearing fitting
• Bluetooth hearing aids

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. OTC Hearing Aid Hardware Sales: One-time purchase revenue from selling OTC hearing aid devices directly to consumers. Products include HearOne and HearDuo models sold at fixed price points through the company's e-commerce platform. No subscription fees required; lifetime support included with purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Oido designs, sells, and supports over-the-counter (OTC) hearing aids directly to consumers through its e-commerce platform. Its flagship products, HearOne and HearDuo, feature advanced speech processing, Bluetooth 5.0 streaming, and app-based custom fitting via the OIDO App, eliminating the need for audiologist appointments. The company, led by an ENT surgeon CMO, offers lifetime post-purchase support and a 60-day risk-free trial with one-time hardware purchases.

Product overview

Oido offers a portfolio of over-the-counter (OTC) hearing aids consisting of two core products—HearOne (flagship, powerful) and HearDuo (sleek, discreet)—paired with the OIDO App for smartphone-based custom fitting and the OIDO Care Portal for ongoing device support. The hearing aids feature advanced speech processing, Bluetooth 5.0 audio streaming, and deliver up to 18 hours of battery life (72 hours with charging case). The company is led by Dr. Phil Anderson, an ENT surgeon, and targets adults 18+ with mild-to-moderate hearing loss.

Differentiator

Problem solved

Functional benefit

Brands

• HearOne: OIDO's flagship over-the-counter hearing aid designed for effortless customization, all-day comfort, and superior sound clarity.
• HearDuo

Products and services

• HearOne OIDO's flagship over-the-counter hearing aid designed for adults with mild to moderate hearing loss. It delivers advanced speech processing, Bluetooth 5.0 streaming of calls and music, and up to 18 hours of battery life per charge (72 hours with the portable charging case). Custom fitting is performed via the OIDO smartphone app without professional appointments.
• HearDuo Sleek and discreet over-the-counter hearing aid from OIDO designed for comfort and effective hearing assistance for adults with mild to moderate hearing loss. Part of OIDO's core product lineup alongside the flagship HearOne.

Quantifiable outcome

• 60% of users report relief of tinnitus symptoms through hearing aid use
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• SoundwaveminorOthersListed as a partner in the 'In Partnership With' section of the Oido website. Nature of partnership not explicitly described in available source content.
• MDHearingminorOthersListed as a partner in the 'In Partnership With' section of the Oido website. Nature of partnership not explicitly described in available source content.
• AudienminorOthersListed as a partner in the 'In Partnership With' section of the Oido website. Nature of partnership not explicitly described in available source content.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lexie Hearing: OTC hearing aid competitor combining DTC e-commerce with app-based self-fitting, directly comparable to Oido's model. Lexie's subscription and bundled support options compete for the same accessibility-focused buyer.
• Jabra Enhance (GN Hearing): OTC hearing aid line from established audio/hearing group GN, sold DTC with audiologist support add-ons. Competes with Oido on price, Bluetooth streaming, and app-based fitting for adult buyers.
• Soundwave Hearing: Online-first OTC hearing aid seller with a similar DTC value proposition. Soundwave is also listed as a partner on Oido's site, indicating overlap in channels, customer profiles, and pricing.
• Audien Hearing: Direct OTC hearing aid peer focused on ultra-affordable devices sold DTC online. Audien is also listed as a partner on Oido's site, sharing the same mild-to-moderate customer segment and value-driven positioning.
• MDHearing: Direct OTC hearing aid competitor selling affordable, direct-to-consumer devices through e-commerce. MDHearing is also explicitly listed as a partner on Oido's own website, signaling overlap in target customers, price points, and channel strategy.
• Eargo: Historically direct-to-consumer hearing aid company offering nearly invisible, rechargeable OTC devices with app-based controls. Targets the same mild-to-moderate adult buyer and competes on discretion and convenience.

Others

• Sennheiser: Premium audio equipment manufacturer listed as a partner on Oido's website, suggesting a technology or component relationship for hearing device audio quality. As a broad incumbent in consumer and pro audio, Sennheiser represents both a potential supplier and an adjacent competitor expanding into hearables.

Broad incumbents

• Apple AirPods Pro 2 (Hearing Aid feature): Apple's iOS 18 hearing aid feature on AirPods Pro 2 targets the same mild-to-moderate self-fitting segment with a device many consumers already own. Represents the most significant incumbent threat to OTC specialists like Oido on convenience and brand familiarity.
• Bose Hearphones / SoundControl: Major consumer audio incumbent that has entered the self-fitting OTC hearing aid category using its brand strength and retail reach. Bose competes on audio quality, brand trust, and broader distribution — areas where Oido's smaller team is disadvantaged.
• Sony CRE-C10 / CRE-E10: Global consumer electronics incumbent offering FDA-cleared OTC hearing aids leveraging Sony's brand and retail footprint. Competes with Oido on credibility, hardware polish, and omni-channel availability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oidous

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oido