Apperian
Apperian provides enterprise mobile application management (MAM) software that lets Global 5000 IT and security teams deploy, secure, and manage mobile apps across BYOD and corporate devices without device enrollment. Now operates as Digital.ai App Management.
- Company typePrivate
- Founded2009
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Apperian does
Apperian built an enterprise-class mobile application management (MAM) platform that enables Global 5000 organizations to deploy, secure, monitor, and update mobile applications across corporate and BYOD devices. Its core technical proposition is that apps can be managed and policy-enforced without requiring device enrollment, allowing the platform to interoperate with — rather than displace — customers' existing EMM and MDM deployments. Capabilities include centralized policy management, distribution through Apple App Store and Google Play with policy enforcement applied, and iOS/Android beta app testing for developers. The platform is positioned for IT and security teams managing distributed workforces that include employees, contractors, and partners.
The company was founded in 2009, headquartered in Boston, and raised approximately $39.4M across six venture rounds between 2009 and 2015 from investors including Bessemer Venture Partners, Kleiner Perkins, Intel Capital, North Bridge Venture Partners, CVP Management, and FIRSTFLOOR CAPITAL. Apperian was subsequently acquired by Digital.ai, and the product is now marketed as Digital.ai App Management within a broader Digital.ai portfolio spanning application security, release orchestration, continuous testing, agility planning, DORA intelligence, and application lifecycle management. The GTM is exclusively enterprise field sales with demo-led engagement targeting IT and security decision-makers, supplemented by an AWS Marketplace listing and EMM/MDM partner channels. Pricing is quote-based with no public tiers, and revenue is generated through recurring subscriptions.
Apperian firmographics
Firmographics- Name
- Apperian
- Legal name
- Apperian
- Website
- https://apperian.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Apperian provides enterprise mobile application management (MAM) software that lets Global 5000 IT and security teams deploy, secure, and manage mobile apps across BYOD and corporate devices without device enrollment. Now operates as Digital.ai App Management.
- Ownership category
- akta.pro rank
Apperian industry classification
Industry- Product category
- Enterprise Mobile Application Management
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise & Private App Stores (MDM/MAM) (BPAMADAE)
- akta.pro secondary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Apperian is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Apperian business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- MAM Platform Subscription: Enterprise-class MAM and security platform sold as subscription to Global 5000 enterprises. Revenue derived from software licenses and subscriptions for mobile app management capabilities including protect, monitor, and react functionalities.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Apperian product offering
Product offeringCore offering
Apperian (now Digital.ai App Management) provides an enterprise-class Mobile Application Management (MAM) and security platform that enables IT teams to manage and deploy mobile apps to any device without requiring device enrollment. The platform supports BYOD devices, integrates with all existing EMM and MDM solutions, and offers policy-enabled secure app distribution through Apple App Store or Google Play, along with iOS and Android beta app testing capabilities for enterprise customers.
Product overview
Digital.ai offers a unified platform with multiple integrated products. The core App Management product (formerly Apperian) is a leading enterprise-class MAM and security platform that provides mobile app management and deployment capabilities. This integrates with the broader Digital.ai Application Security suite which includes mobile and desktop app hardening features. The portfolio also includes related products such as Continuous Testing for mobile and web app testing, Agility for portfolio and agile planning, Release & Deploy for enterprise release orchestration, Intelligence for DORA metrics and predictive ML, and TeamForge for application lifecycle management.
Differentiator
Problem solved
Functional benefit
Products and services
- App Management (formerly Apperian) Enterprise mobile application management (MAM) platform that enables IT to manage and deploy apps to any mobile device without requiring device enrollment, supporting BYOD and integration with all existing EMM/MDM solutions. Provides Protect, Monitor, and React security capabilities, policy-enabled app distribution via Apple App Store and Google Play, and iOS/Android beta app testing.
Companies that use Apperian
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Apperian technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Apperian partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AWS MarketplaceminorDigital.ai App Management is available through AWS Marketplace for streamlined procurement and deployment. Customers can find and deploy services directly through AWS infrastructure.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Apperian competitors and assessment
Company assessmentDirect peers
- IBM MaaS360: Enterprise MAM/MDM platform with AI-driven security, BYOD app containerization, and integration with major EMM ecosystems — directly comparable to Apperian's enterprise MAM offering.
- Ivanti (MobileIron): Unified endpoint management suite descended from MobileIron with strong MAM capabilities, BYOD support, and zero-touch enrollment — closely aligned with Apperian's target buyer and feature set.
- Jamf: Apple-focused MAM/MDM with App Management capabilities that overlap Apperian's iOS app distribution and protection flows; competes especially in BYOD and Apple-first enterprises.
- BlackBerry UEM: Enterprise UEM/MAM platform with strong security posture (Cylance heritage) and BYOD app controls — comparable regulated-industry competitor to Apperian.
- VMware Workspace ONE (Omnissa): Direct MAM/EMM competitor offering unified endpoint management with app wrapping, BYOD support, and enterprise app distribution — overlaps directly with Apperian's core enterprise MAM use cases.
Broad incumbents
- Microsoft Intune: Incumbent cloud-based MAM/MDM bundled inside the Microsoft 365 ecosystem; competes head-on with Apperian for Global 5000 mobile security and BYOD app protection budgets.
- Citrix Endpoint Management: Broader workspace platform including MAM, MDM, and app delivery via Citrix Workspace — competes for enterprise mobile application and security budgets.
Emerging players
- Esper: Specialized device and application management vendor for dedicated Android fleets; partial overlap with Apperian on policy-enabled app distribution and managed-device use cases.
- Hexnode: Emerging MAM/MDM vendor with cloud-based app management and BYOD support — overlaps with Apperian's no-enrollment positioning at typically lower price points.
- ManageEngine Endpoint Central: Cost-effective MAM/MDM suite targeting mid-market and large enterprises, with app management and policy enforcement features comparable to Apperian's enterprise MAM workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Apperian social profiles
Digital presenceApperian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apperian leadership team
Management profileNumber of profiles
Profiles3 records
Apperian funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apperian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apperian
What does Apperian do?
Apperian (now Digital.ai App Management) provides an enterprise-class Mobile Application Management (MAM) and security platform that enables IT teams to manage and deploy mobile apps to any device without requiring device enrollment. The platform supports BYOD devices, integrates with all existing EMM and MDM solutions, and offers policy-enabled secure app distribution through Apple App Store or Google Play, along with iOS and Android beta app testing capabilities for enterprise customers.
Is Apperian a public or private company?
Apperian is a private company. It is classified as corporate owned and is currently acquired.
When was Apperian founded?
Apperian was founded in 2009. It employs 51 to 100 people.
Where is Apperian based?
Apperian is headquartered in Boston, United States, in the North America region.
How does Apperian make money?
One revenue line is on record: MAM Platform Subscription.
Who are Apperian's main competitors?
Direct peers on record are IBM MaaS360, Ivanti (MobileIron), Jamf, BlackBerry UEM and VMware Workspace ONE (Omnissa). Broad incumbents are Microsoft Intune and Citrix Endpoint Management. Emerging players are Esper, Hexnode and ManageEngine Endpoint Central.
Does Apperian have an API?
No public API is recorded for Apperian.
What industry is Apperian in?
Apperian's product category is Enterprise Mobile Application Management. Its primary akta.pro industry code is BPAMADAE, Enterprise & Private App Stores (MDM/MAM), with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 5132 and its SIC code is 7372.