NY Orthopedics

What NY Orthopedics does

NY Orthopedics is a private, full-service orthopedic and sports medicine practice serving patients across the New York City metropolitan area, with seven office locations spanning Manhattan's Upper East Side and Greenwich Village, Brooklyn, Staten Island, Long Island/Westbury, Westchester/Scarsdale, and Rockland/Nanuet. Founded in 1985 by Dr. Stephen J. Nicholas and tracing its lineage to Dr. James Nicholas (who treated Joe Namath before his 1965 rookie season), the practice is led by CEO Philip P. Rosenthal and operates with approximately 15+ fellowship-trained physicians covering sports medicine, spine, knee, hip, joint replacement, hand/wrist/elbow/shoulder, foot & ankle, interventional pain medicine, and acupuncture.

The practice delivers care through a full-stack clinical model that combines in-office services (ultrasound- and fluoroscopically-guided injections, regenerative medicine including PRP and BMAC, hyaluronic acid viscosupplementation, image-guided spinal pain procedures) with surgical cases performed at partner facilities including Lenox Hill Hospital, Northwell Health Greenwich Ambulatory Surgery Center, and Surgicare ambulatory centers. Philip P. Rosenthal serves as CEO, and Dr. Stephen J. Nicholas is the founder. Technology infrastructure is conventional and includes athenahealth for electronic health records, ZocDoc for online scheduling with same-day appointments, ChartRequest for medical records requests, and Understand.com for patient education content; telemedicine was launched in March 2020 and an embedded Northwell Health Greenwich Village location was added in 2025.

Revenue is generated on a fee-for-service basis across four streams: orthopedic professional services (consultations, imaging, in-office procedures), surgical procedures performed at hospital and ambulatory partners, physical therapy and rehabilitation coordinated through the NISMAT (Nicholas Institute of Sports Medicine and Athletic Trauma) partnership, and telemedicine consultations. The practice accepts insurance and self-pay via Apple Pay and Google Pay; specific pricing schedules, payor mix, and revenue figures are not publicly disclosed. Direct-to-consumer patient acquisition is enabled through ZocDoc scheduling, the practice's website, NYOrtho Now same-day urgent care, and referrals from hospital systems and NISMAT for complex surgical and rehabilitation cases.

Name

NY Orthopedics

Legal name

NY Orthopedics

Website

https://newyorkorthopedics.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

NY Orthopedics is a private, full-service orthopedic and sports medicine practice operating seven offices across the NYC metro (Manhattan, Brooklyn, Staten Island, Long Island, Westchester, Rockland), delivering surgical and non-surgical musculoskeletal care to insured and self-pay patients.

Ownership category

akta.pro rank

Product category

Orthopedic and Sports Medicine Practice

NAICS

Offices of Physicians (6211), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industry

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC)

Keywords

• Orthopedic surgery
• Sports medicine
• Joint replacement
• Spine treatment
• Minimally invasive surgery

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthopedic professional services (consultations, imaging, in-office procedures): Fee-for-service revenue from new and returning patient consultations, in-office injections (HA, PRP, corticosteroid, trigger point, viscosupplementation), and diagnostic evaluation across seven office locations. Patients pay via insurance; the practice also accepts Apple Pay and Google Pay.
2. Orthopedic surgical procedures: Revenue from surgical cases (arthroscopic knee/shoulder/hip surgery, ACL reconstruction, meniscus transplant, joint replacement, spine surgery, Tommy John surgery, fracture repair) performed at partner hospitals and ambulatory surgery centers including Lenox Hill Hospital, Northwell Greenwich Ambulatory Surgery Center, and Surgicare.
3. Physical therapy and rehabilitation services: Physical therapy delivered through NISMAT (Nicholas Institute of Sports Medicine and Athletic Trauma) partner; includes post-surgical rehabilitation, sports injury rehab, and exercise guidance.
4. Telemedicine consultations: Recurring/professional revenue from telemedicine visits launched March 2020 for non-urgent orthopedic problems, billed as standard professional services.

Pricing tiers

Go-to-market motion3 records

Core offering

NY Orthopedics is a full-service orthopedic and sports medicine practice delivering nonsurgical and surgical treatment for musculoskeletal trauma, spine diseases, and sports-related injuries. The practice operates across seven New York City metropolitan offices staffed by 15+ fellowship-trained orthopedic physicians, with surgical cases performed at partner hospitals and ambulatory surgery centers.

Product overview

NY Orthopedics is a full-service orthopedic and sports medicine practice in New York offering both a unified clinical care delivery platform and a modular portfolio of specialty service lines. The core offering is orthopedic and sports medicine care, organized into named specialty modules (Sports Medicine, Knee, Knee Replacement Surgery, Spine, Joint Replacement, Hip, Hand/Wrist/Elbow/Shoulder, Foot & Ankle, Interventional Pain Medicine, and Acupuncture) that operate under one roof and share the practice's fellowship-trained physician team. Supporting service offerings include NYOrtho Now same-day orthopedic urgent care and ancillary services such as patient education, imaging, and physical therapy coordination through partners. Patient-facing technology integrations include ZocDoc for online scheduling, the Athenahealth Patient Portal for records and communication, ChartRequest for medical records requests, and Understand.com for animated patient education presentations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Medicine
• Knee Specialty
• Knee Replacement Surgery
• Spine Specialty
• Joint Replacement
• Hip Specialty
• Hand, Wrist, Elbow and Shoulder Specialty
• Foot and Ankle Specialty
• Interventional Pain Medicine Minimally invasive pain treatments including facet joint injections, epidural steroid injections, sacroiliac joint blocks, medial branch blocks, trigger point injections, viscosupplementation, PRP/BMAC injections, and radiofrequency ablation.
• Acupuncture Acupuncture service for joint and muscle pain relief as a complementary therapy for orthopedic conditions.
• NYOrtho Now Same-Day Orthopedic Urgent Care Same-day orthopedic urgent care service for patients requiring immediate attention for acute orthopedic injuries and conditions.
• Telemedicine Service Private, secure face-to-face physician visits via phone, tablet, or personal computer for non-urgent orthopedic problems.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Columbia Orthopedics (NewYork-Presbyterian): Academic orthopedic group at Columbia/NewYork-Presbyterian in NYC. Overlaps across sports medicine, joint replacement, spine, and foot/ankle in the same metro; comparable on sub-specialty depth, but operates as a hospital-employed academic faculty with research, residency, and balance-sheet advantages.
• Hospital for Special Surgery (HSS): The dominant orthopedic specialty hospital in NYC, also U.S.-ranked #1 in orthopedics. Comparable as a multi-specialty orthopedic care provider in the same metro, but operates as an academic specialty hospital with employed physicians, research infrastructure, and a national referral base far beyond NY Orthopedics' private-group scale.
• NYU Langone Orthopedic Hospital (formerly Hospital for Joint Diseases): Academic orthopedic hospital within NYU Langone Health in Manhattan. Comparable as a multi-specialty orthopedics provider in the same market with deep sub-specialty coverage, but operates as a hospital-employed academic group with research, training, and balance-sheet resources far exceeding an independent practice.
• Mount Sinai Orthopedics: Academic orthopedic service line of the Mount Sinai Health System in Manhattan. Comparable across all orthopedic sub-specialties in the same metro, but as a hospital-employed, research-backed group with system-wide referral infrastructure rather than an independent private practice.

Direct peers

• New York Bone & Joint Specialists: Private multi-specialty orthopedic practice in Manhattan offering sports medicine, joint replacement, spine, and pain management under one brand. Closely comparable in scope, NYC metro footprint, private-group structure, and patient-facing DTC acquisition (website, ZocDoc, same-day appointments).
• Rothman Orthopaedic Institute: Large multi-specialty private orthopedic and sports medicine practice founded in Philadelphia with multiple locations across the Mid-Atlantic and Florida. Closest analog in business model (private multi-specialty orthopedics), with PE backing (TowerBrook) and a much larger geographic footprint — a direct competitive and structural comparable.
• Orlin & Cohen Orthopedic Group: Long-standing private multi-specialty orthopedic practice on Long Island and the NYC metro, with a similar mix of sports medicine, joint replacement, spine, and pain management. Direct sub-specialty, geography, and private-group model comparable; notably now part of Northwell Health, illustrating the consolidation pressure NY Orthopedics faces.

Regional players

• ProHEALTH Care: Large multi-specialty medical group serving Long Island and the NYC metro, now part of Optum. Comparable as a multi-location, multi-specialty private practice platform in the same regional market, with broader primary care and urgent care lines that intersect NY Orthopedics' NYOrtho Now and sports medicine offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NYOrthopedics
• Facebookfacebook.com/NewYorkOrthopedics
• LinkedInlinkedin.com/company/ny-orthopedics
• Instagraminstagram.com/nyorthopedics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NY Orthopedics