What Smart Energy does

Smart Energy is a privately held Australian residential home-energy company headquartered in Byron Bay, New South Wales, founded in 2016 by Beau Savage and Elliot Hayes, with Jasper Boyschau leading technology innovation. The company designs, sells and installs solar photovoltaic systems, battery storage, hot water heat pumps, EV chargers, air conditioning, smart home systems and smart meters for Australian homeowners, with stated scale of 500,000+ solar panels installed, 7,000+ batteries and 25,000+ customers. Operations span 18 offices across all Australian states and territories, with one source indicating international offices in the UK and US as well.

The core technology stack combines rooftop solar generation, AlphaESS-manufactured battery storage, smart meter telemetry and Origin Loop Virtual Power Plant (VPP) integration that enables customers to discharge batteries into the grid at peak feed-in tariffs up to $15/kWh. Service wrappers around the hardware include SmartCare (lifetime remote monitoring, diagnostics and warranty handling, with 80% of issues resolved without site visits), Smart Savings Plan (zero-upfront, zero-interest financing whose repayments are offset by energy savings and STC rebate processing) and Smart Path (a guided whole-home electrification roadmap).

Revenue is generated through one-time hardware-and-installation sales (solar, batteries, heat pumps, EV chargers, AC, smart home), a recurring in-house financing book via Smart Savings Plan, aftercare/managed services via SmartCare, and an implied energy retail supply arm. Go-to-market is sales-led, combining door-to-door field representatives, in-home energy specialist appointments, phone customer care, online quote booking and a customer portal (my.smartenergy.co). The company is co-branded 'Powered by Rinnai' under a 2024 strategic partnership and is a NETCC Approved Seller (ACCC-authorised) with Solar Accreditation Australia. Customer concentration is long-tail residential across Australia; no enterprise or commercial-segment customers are disclosed.

Name

Smart Energy

Legal name

Smart Energy Group Pty Ltd

Website

https://smartenergy.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Smart Energy is an Australian residential home-energy company that designs, finances and installs solar panels, batteries, heat pumps, EV chargers, smart meters and home-electrification products for Australian homeowners across 18 offices and an expanding UK/US footprint.

Ownership category

akta.pro rank

Product category

Residential Solar and Energy Storage Installation

SIC

Electrical Work (1731), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

akta.pro secondary industries

Smart Electrical Panel, Energy Monitoring & Load Management (HSAOANAE), Microgrid, DER & Building Electrification Energy Controls (Solar/Storage/EV Load Orchestration) (BPABAGAJ), Residential Demand Response (Smart Thermostats, HVAC, Water Heating, Home Batteries) (EUAFAGAA)

Keywords

• Residential solar installation
• Battery storage systems
• Home electrification
• Heat pump water heaters
• EV charger installation

Headquarters

HQ city

Byron Bay

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Solar Panel Sales and Installation: One-time sale and installation of solar panel systems, with revenue from both the product and installation services. Government STC rebates are processed through Smart Energy and passed on to customers.
2. Battery Storage Systems: Sale and installation of solar batteries for energy storage. Batteries can be added to existing solar systems or installed alongside new systems.
3. Heat Pump Hot Water Systems: Sale and installation of hot water heat pumps that use ambient air heat instead of generating their own, significantly more efficient than traditional water heaters.
4. EV Charger Installation: Installation of smart EV chargers that can be programmed to prioritize solar energy and scheduled for off-peak charging.
5. Smart Savings Financing: Zero upfront, zero interest payment plans where weekly repayments are offset by energy savings. Revenue generated through the financing structure over the repayment period.
6. Smart Care Support Services: Free ongoing customer support included with all systems, providing remote diagnostics, warranty handling, and system monitoring services.
7. Energy Retail (implied): As a renewable energy retailer, Smart Energy generates revenue from electricity supply to customers who switch from other providers, complementing their installation business.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Smart Energy designs, sells, and installs residential solar panel systems, battery storage, hot water heat pumps, EV chargers, air conditioning, and smart home automation systems for Australian homeowners. The company offers a zero-upfront Smart Savings Plan financing option and provides lifetime aftercare through the SmartCare program including remote monitoring, warranty handling, and VPP participation. Installations are delivered by accredited local installers backed by a national 300+ team across 18 Australian offices.

Product overview

Smart Energy offers a unified home energy management platform focused on solar, battery storage, and home electrification. The core product portfolio includes Solar Panels for generating renewable electricity, Batteries for energy storage, and Hot Water Heat Pumps for efficient water heating. Additional add-on modules include EV Chargers, Air Conditioning, and Smart Home Systems for home automation. The company also provides Smart Care (aftercare service with system monitoring and warranty support), Smart Savings Plan (financing options), Smart Path (a guided electrification roadmap), and Smart Meters (real-time energy monitoring). Products integrate together to enable complete home energy independence, with the ability to generate, store, and manage energy through a single provider. The company is powered by Rinnai and offers installation across Australia with accredited local installers.

Differentiator

Problem solved

Functional benefit

Brands

• SmartCare: Premium customer service offering with ongoing system monitoring, proactive support, warranty handling, and award-winning customer care.
• Smart Savings
• Smart Path

Products and services

• Solar Panels Residential solar panel systems that convert sunlight into DC electricity, transformed via inverter into AC electricity for household use. Designed and installed for Australian homeowners seeking to reduce energy bills and generate renewable electricity.
• Batteries Solar battery storage systems (including AlphaESS modular units) that store excess solar energy for use at night or during peak times, reducing grid reliance and enabling VPP participation. Sold to Australian homeowners either as standalone add-ons to existing solar systems or paired with new installations.
• Hot Water Heat Pumps Heat pump water heaters that extract heat from ambient air to heat water, achieving up to 7x more efficiency than traditional gas or electric heaters and able to use excess solar power. Sold and installed for Australian homeowners as part of whole-home electrification.
• EV Chargers Smart electric vehicle chargers that enable faster and more efficient charging, programmable to prioritize solar energy and schedule off-peak charging. Targeted at Australian EV owners and homeowners planning future EV adoption.
• Air Conditioning Energy-efficient air conditioning systems designed to integrate with solar and battery systems for reduced cooling and heating energy costs. Sold and installed for Australian homeowners.
• Smart Home Systems

Quantifiable outcome

• Save up to $42,000 over 15 years with solar panels
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• RinnaiflagshipStrategic or Co-development Partner · 1 January 2024In 2024, Smart Energy partnered with Rinnai, leveraging their 100+ years of experience and quality products. This partnership enables Smart Energy to expand their range of energy-efficient solutions, access Rinnai's extensive expertise, and enhance service capabilities. One in three Australian homes is powered by Rinnai, and this collaboration provides customers with cutting-edge products and broader network support while maintaining Smart Energy's trusted customer care.
• AlphaESScoreTechnology or IntegrationAlphaESS specializes in energy storage solutions with global presence in over 90 countries. Their battery systems are VPP-ready and feature modular design, high compatibility with various solar panel models, 24/7 online monitoring, and easy installation by Smart Energy's qualified local installers. The partnership enables customers to participate in Virtual Power Plants and optimize energy usage based on real-time market prices.
• Origin Energy (Origin Loop VPP)coreTechnology or IntegrationOrigin Loop VPP allows Alpha ESS battery users to automatically adjust battery operation based on real-time energy market prices. Customers can export to the grid when feed-in tariff prices are high (reaching up to $15/kWh at times) and store energy when prices are low, maximizing savings and earnings from feed-in tariffs.
• Solar Accreditation AustraliacoreOthersSmart Energy's certified local installers are accredited by Solar Accreditation Australia to ensure systems meet the best industry standards. This accreditation is a requirement for their installation operations.
• New Energy Tech Consumer Code (NETCC)coreOthersSmart Energy Group Pty Ltd is a proud signatory to the New Energy Tech Consumer Code (NETCC), a program authorised by the ACCC designed to protect consumers purchasing new energy technologies. As a NETCC Approved Seller, they commit to honest sales practices, clear and accurate information, responsible marketing, robust customer service, and strong post-sale support including warranties and complaint handling.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/smartenergyau
• Facebookfacebook.com/smartenergyau
• LinkedInlinkedin.com/company/smart-energy-group-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Energy