AMAZONE

What AMAZONE does

AMAZONE (AMAZONEN-WERKE H. Dreyer SE & Co. KG) is a German family-owned agricultural machinery manufacturer founded circa 1883 and headquartered in Hasbergen-Gaste, with operating subsidiaries including AMAZONE S.A. in France and the acquired Schmotzer hoeing brand. The company designs, manufactures and distributes a full-stack agricultural equipment portfolio spanning soil tillage (ploughs, disc harrows, cultivators, rotary harrows), seeding (mechanical, pneumatic and single-grain drills), fertilization (mounted and trailed spreaders up to 10,000 L hopper capacity and 54 m working width), crop protection (mounted, trailed and self-propelled sprayers), mechanical weed control (Venterra hoes), winter service (IceTiger) and turf maintenance (Profihopper). Hardware is wrapped by the AMAZONE 4.0 digital ecosystem: ISOBUS-compliant AmaTron 4 terminals, ArgusTwin radar spread monitoring, WindControl automatic wind compensation, AutoSpread (ZA-TS 01) with online AmaConnect validation, GPS-Switch with up to 128 sections, GPS-ScenarioControl, AmaSelect individual-nozzle control (CurveControl, Row, Spot), EasyMatch AI fertilizer identification, the myAMAZONE customer portal, the mySpreader app with EasyCheck/EasyMix, and the CultiWise AI modulation-map integration.

Revenue mechanics are anchored by one-time hardware sales through an authorized dealer network and regional subsidiaries, supplemented by recurring revenue from optional ISOBUS software licenses (annual), aftermarket spare parts through the Global Parts Center, and digital services via myAMAZONE (freemium tier with 24-month standard manufacturer warranty, 36 months for Pantera and Profihopper). Used-equipment auctions at AMATECHNICA, professional services from the Spreader Application Center, and SmartLearning operator training contribute incremental streams. Customer segments are primarily professional arable farmers, agricultural contractors and large mixed farms, with secondary segments in municipalities/winter service operators, green-area professionals, and organic/integrated crop-protection farmers. Distribution is quote-based through dealers, with direct enterprise sales to large contractors, regional subsidiary direct sales (e.g., France), and self-service via the myAMAZONE portal and configurator.

Name

AMAZONE

Legal name

AMAZONE S.A.

Website

https://amazone.fr

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

101–250 employees

Short description

AMAZONE is a family-owned German agricultural machinery manufacturer producing precision farming equipment including fertilizer spreaders, sprayers, seed drills, tillage tools, and hoes for professional farmers, contractors, and municipalities worldwide, with the AMAZONE 4.0 digital ecosystem.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

akta.pro secondary industries

Tillage & Soil Preparation Equipment (Plows, Harrows, Cultivators, Subsoilers) (AFAAAAAB), Robotic Weeding & Mechanical Cultivation Systems (AFAAAGAB), Agricultural Robotics Integration, Retrofit & Automation Services (Kit installs, integration, maintenance) (AFAAAGAJ), Agricultural & Field Robotics (HDAAAIAD)

Keywords

• Agricultural machinery
• Fertilizer spreaders
• Precision agriculture
• Crop protection sprayers
• Seed drills

Headquarters

HQ city

Hasbergen

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Agricultural machinery sales: Primary revenue stream from one-time sales of agricultural equipment: soil tillage (plows, disc harrows, cultivators, rotary harrows), seeding (mechanical, pneumatic, single-grain, catch-crop drills), fertilization (mounted ZA-V/ZA-TS, trailed ZG-TS), crop protection (mounted/trailed/self-propelled sprayers), hoes, and green-area maintenance. Products range from compact to high-capacity (e.g., ZG-TS trailed spreader up to 10,000 L hopper, 54 m working width).
2. Spare parts and after-sales: Global Parts Center, original AMAZONE spare parts portal, dealer spare-parts portal, and AMACARB branded carbide replacement parts. Significant after-sales stream through myAMAZONE portal with extended warranty offerings (24 months standard machines, 36 months for Pantera and Profihopper).
3. Digital software licenses and precision agriculture services: Optional software licenses for AmaTron 4 (e.g., GPS-Maps&Doc), GPS-ScenarioControl, AmaSelect functions, ISOBUS apps, myAMAZONE app suite (mySpreader, AmaTron Twin, myAMAZONE portal), SmartLearning online training, and AmaConnect data platform subscription.
4. Used machinery auctions and dealer services: Used-equipment auction sales at AMATECHNICA (auction volume of €1 million at the 2026 event), fan-shop merchandise sales, and SmartService4.0 dealer services.
5. Professional services and consulting: Spreader Application Center support, EasyCheck digital field testing, EasyMix fertilizer mix recommendations, online fertilizer service with sample submission, SmartLearning training programs, and on-farm machine demonstrations.

Pricing tiers

Go-to-market motion5 records

Distribution channels8 records

Marketing channels9 records

Core offering

AMAZONE manufactures and sells agricultural machinery for soil tillage, seeding, fertilization, and crop protection, including mounted and trailed fertilizer spreaders (ZA-TS, ZG-TS, ZA-V), crop protection sprayers (UF, UX, Pantera), seed drills (Centaya, Cataya, Citan, Cayena, Cirrus, Precea), ploughs (Tyrok, Teres), disc harrows (Catros), rotary harrows, combined cultivators (Ceus-TX), mechanical hoes (SCHMOTZER Venterra), winter service spreaders (IceTiger), and turf maintenance machines (Profihopper). The company also sells the AMAZONE 4.0 digital ecosystem with ISOBUS terminals (AmaTron 4), GPS-Switch section control, ArgusTwin radar monitoring, WindControl, AutoSpread autonomous adjustment, and the myAMAZONE customer portal.

Product overview

AMAZONE (AMAZONEN-WERKE H. Dreyer SE & Co. KG) is a German agricultural machinery manufacturer with over 130 years of experience offering a platform-plus-modules product architecture: a wide range of physical agricultural machines (soil preparation, seeding, fertilization, and crop protection) plus the AMAZONE 4.0 integrated digital ecosystem. Core machine product families include ZA-TS and ZG-TS fertilizer spreaders (with the new ZA-TS 01 AutoSpread generation), UF/UX/Pantera crop protection sprayers (including UX SmartSprayer), Centaya/Cataya/Citan/Cayena/Cirrus/Precea seed drills, Tyrok 400 and Teres 300 ploughs, Catros disc harrows and Catros Smart Frame, KE 02 Rotamix rotary harrows, Ceus-TX combined cultivators, SCHMOTZER Venterra hoes, IceTiger winter service spreader, Profihopper turf maintenance machines, and FTender/FT-P front tanks. Digital modules layered on these machines include the AmaTron 4 ISOBUS terminal, ArgusTwin radar-based transverse distribution monitoring, WindControl automatic wind compensation, GPS-Switch section control (up to 128 sections), GPS-ScenarioControl process automation, AmaSelect and AmaSelect CurveControl/Row/Spot individual nozzle control, ProfisPro weighing with FlowControl torque measurement, AutoTS/BorderTS border spreading systems, HeadlandControl headland optimization, EasyMatch AI fertilizer identification (January 2026), DirectInject direct injection, Super-L3 booms, myAMAZONE customer portal, mySpreader mobile app with EasyCheck/EasyMix, and CultiWise AI modulation map integration. Strategic technology partnerships include Mach (off-road autonomy), Bosch and xarvio/BASF (SmartSprayer green-on-green weed detection), and DroneWerkers/DroneLink (drone-based weed mapping for AmaSelect Spot).

Differentiator

Problem solved

Functional benefit

Brands

• SCHMOTZER: Mechanical weed-control / inter-row hoeing technology brand acquired by AMAZONE for hoeing machines (Venterra 1K, Venterra 2K, Venterra VR4).
• AMAZONE 4.0

Products and services

• ZA-TS Mounted Fertilizer Spreader Mounted fertilizer spreader with TS spreading unit, electric servomotor feeding system, AutoTS/BorderTS border spreading, and optional ArgusTwin radar monitoring and WindControl. Hopper capacities from 1400 l to 5000 l, working widths up to 54 m, and up to 128 sections via GPS-Switch. Designed for professional arable farmers and contractors requiring high-precision fertilization.
• ZG-TS Trailed Fertilizer Spreader Trailed fertilizer spreader with TS spreading unit for large-area professional fertilization. Working widths from 15 m to 54 m, hopper volumes 7500 l to 10,000 l, hydraulic disc drive, and ProfisPro weighing system with 4 load cells. Designed for large-scale arable farms and contractors.
• ZA-V Mounted Fertilizer Spreader Mounted fertilizer spreader for mixed farms with advanced section control, weigh cells for real-time monitoring, automatic adjustments for improved accuracy, and app integration. Available in variants including ZA-V 2000. Designed for mixed arable and livestock farming operations.
• AmaTron 4 ISOBUS Terminal ISOBUS user terminal for AMAZONE machines with tablet-style interface, app carousel, configurable status bar, optional GPS-Maps&Doc software pack for documentation and prescription map processing, and AmaTron Twin dual-screen extension. Compatible with all ISOBUS-compliant AMAZONE machinery.
• AmaSelect CurveControl Sensor-based curve radius detection system for AmaSelect electric individual nozzle control on UX trailed and Pantera self-propelled sprayers. Automatically switches nozzles along the boom to maintain uniform application rates in curves with four nozzle options per position.
• AmaSelect Spot with DroneLink Individual nozzle control with 25 cm nozzle spacing and 50 cm section switching for offline spot application. Integrated with DroneLink software from DroneWerkers to create high-resolution weed maps from RGB drone imagery using AI. Achieves up to 80% pesticide savings with 1 m safety zone buffer.
• ArgusTwin Radar Spread Monitoring Continuous monitoring and correction system using 14 radar sensors per side mounted above spreading discs to monitor fertilizer spread fan. Corrects the electric feeding system independently on left and right. Maintenance-free, no moving parts, dust and dirt resistant. Pioneered since 2007 for transverse distribution precision.
• WindControl Automatic wind compensation system for ZA-TS fertilizer spreaders using high-frequency directional anemometer to measure wind speed and direction, then automatically adjusting feeding system rotation and disc RPM on each side. Developed in cooperation with Prof. Dr Karl Wild (HTW Dresden).
• EasyMatch AI Fertilizer Identification AI-powered fertilizer identification feature in the mySpreader app. Users photograph fertilizer; AI determines a digital fingerprint from multiple factors and provides rapid setting recommendations for any AMAZONE spreader via push button. Available from January 2026.
• GPS-Switch Section Control GPS-based automatic section control for AMAZONE fertilizer spreaders, sprayers, and seed drills. GPS-Switch basic offers up to 16 sections; GPS-Switch pro offers up to 128 sections with 50 cm mini sections for sprayers, Auto-Zoom function near headlands, and obstacle warnings. Saves 5-10% fertilizer through precise headland and point switching.
• GPS-ScenarioControl Terminal software for automating complex switching processes for fertilizer spreaders. First field pass records georeferenced switching points, route, and direction of travel; subsequent operators activate the saved scenario for consistent, legally compliant application. Integrated with AmaTron 4 ISOBUS terminal and AmaTron Twin app.
• myAMAZONE Customer Portal International customer portal accompanying AMAZONE machine users worldwide with centralized digital services. Provides optimized navigation, warranty registration, spare parts portal, SmartService 4.0, and access to Amassist for dealers. Free registration with extended warranty offering.
• Task Controller (TC-BAS/TC-GEO) ISOBUS Task Controller enabling machine data recording and exchange with farm management information systems via ISO-XML format. Records cumulative machine values (TC-BAS) and location-based data (TC-GEO), supports modulation maps in ISO-XML format. Available in AmaTron 4 via GPS-Maps&Doc software pack.
• ProfisPro Weighing System Professional weighing technology integrated into the chassis with 2 load cells at 200 Hz (ZA-TS) or 4 load cells (ZG-TS) for precise online weighing every 25 kg, combined with FlowControl torque measurement on disc drives. Enables absolute precision from the first second, independent side calibration, empty running and blockage detection.
• Catros Disc Harrow Family Disc harrow family for shallow soil tillage. Available in 2.5 m to 12 m working widths with 460 to 610 mm discs and 12 rollers. The new Catros Smart Frame generation enables rapid shallow tillage up to 18 km/h and 16 cm depth. Includes CatrosXL foldable models.
• Ceus-TX Combined Disc-Tine Cultivator Combined disc-tine cultivator for stubble and primary tillage, deep loosening, and seedbed preparation. Combines large discs (smooth or notched) with 40 cm spaced tines working up to 30 cm depth. Working speeds up to 15 km/h with eleven different roller options.
• Centaya Super Pneumatic Seed Drill Compact pneumatic seed drill available in Centaya Super standard and Centaya-C Special variants with two-compartment hopper for combined seed and fertilizer application. ISOBUS-compatible with various terminals. Designed for professional arable farmers.
• Citan Trailed Seed Drill Trailed seed drill with low draft requirement for high hourly outputs at working widths of 12 m and 15 m. Standard pressurized three-compartment hopper with 7,800 l capacity allows fertilizer placement in the seed row. RoTeC pro single-disc coulters for reliable seed placement at speeds 8-16 km/h.
• Cayena Trailed Tine Seed Drill Trailed tine seed drill designed for rapid sowing on hard, dry, stony soils with or without prior soil preparation. 6 m working width, 3600 l hopper (Cayena-C variant: 4000 l two-compartment). Narrow low-draft TineTeC tines with 36 tines over 6 m. Up to 15 km/h working speed.
• Cataya Compact Mechanical Seed Drill Compact mechanical seed drill family. Cataya Special EcoLine variant offers access to AMAZONE seed drill combinations at an attractive price, with 3 m working width, 650 l seed hopper, 24 RoTeC precision discs at 12.5 cm row spacing, Precis dosing system, SmartCenter central calibration, and QuickLink quick-coupling system.
• Tyrok 400 Semi-Mounted Plough Semi-mounted plough with 7, 8, or 9 bodies for tractors up to 400 hp. Designed for high working speeds with minimal wear and consistent quality even in extreme conditions. Targets large arable farming operations.
• UF 01 / UF 02 Mounted Sprayers Mounted crop protection sprayers with aviation-style lightweight and stable construction. UF 01 described as super light yet super stable. Designed for mid-sized arable farms.
• UX Special / UX Super Trailed Sprayers Trailed crop protection sprayers. UX 7601 Super with 8000 l real capacity and UX 8601 Super with 9000 l real capacity provide maximum range on a single axle with compact dimensions. UX 5201 SmartSprayer enables ultralocalized Spot Farming plant protection at 36 m working width.
• Pantera 4504 Self-Propelled Sprayer Self-propelled sprayer with new generation comfort cab and new HW chassis with hydraulic adjustment of ground clearance and track width. Pack Confort Plus with TwinTerminal 7.0 touchscreen for intuitive control. Compatible with AmaSelect CurveControl. 36-month warranty via myAMAZONE.
• Profihopper Self-Propelled Turf Maintenance Self-propelled turf maintenance machines for green space and meadow maintenance. Profihopper 1250 SmartLine 4WDi with four-wheel drive and Profihopper 1500 SmartLine high-performance mower simultaneously mow, aerate, shred, and collect cut vegetation, manure, and waste. 36-month manufacturer warranty via myAMAZONE.
• IceTiger Mounted Winter Service Spreader Innovative mounted spreader for salt and brine spreading in winter service with maximum precision. New floor-moving conveyor technology enables spreading of salts with various moisture contents, even in very small quantities, and grit materials such as gravel or sand. Comfortable ISOBUS control. Targets municipalities and winter-service operators.
• SCHMOTZER Venterra Hoes Mechanical weeding hoes acquired via SCHMOTZER technology integration. Venterra 1K, 2K, and VR4 variants available. Venterra 2K combines unique underframe clearance and maximized lifting height of nearly 50 cm on parallelograms. Camera-controlled parallelogram ensures minimal crop damage in corners and inclined headlands.
• FTender / FT-P 1502 Front Tanks Front hopper FTender (combined seed drill combination) and autonomous front tank FT-P 1502 based on UF-02 sprayer technology. FT-P 1502 is a versatile partner for liquid applications: hoes with band spraying, seed drills with liquid fertilizer equipment, and other uses. Compatible with DLG-certified camera system for traffic monitoring at intersections.
• mySpreader Mobile Application
• AMAZONE 4.0 Digital Ecosystem Integrated digital ecosystem combining ISOBUS connectivity, AmaTron terminals, myAMAZONE portal, and CultiWise AI integration for smart farming. Includes digital service offerings, ISOBUS machine control, intelligent machine technology, and SmartService 4.0 for dealer support.
• Cirrus 8004-2C Grand Trailed Seed Drill New trailed seed drill combination with three-compartment hopper. Expanded Cirrus Grand line for high-capacity seeding with fertilizer application. Designed for professional arable farming operations.
• Precea-TCC Trailed Single-Grain Seed Drill New trailed single-grain seed drill with integrated fertilizer placement for precision sowing. Designed for row-crop and single-grain seeding operations.
• AMACARB Carbide Tine New carbide-tipped tine from AMAZONE for tillage tools. AMACARB branded wear part for long-lasting durability in soil cultivation equipment.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature15 records

Partnerships

Eight partnerships are on record, tiered flagship / strategic, minor / heritage, core and minor.

• Machflagship / strategicTechnology or Integration · 1 December 2025AMAZONE was announced as one of three new OEM partners (alongside Dok-Ing and Alamo Group) of Mach, an Iowa-based Tier 1 supplier of full-stack off-road autonomy solutions. Mach's autonomy platform — covering navigation, perception, radar, connectivity, remote control, and fleet management — has logged 500,000 driverless miles and 250,000 hours in the field across an ecosystem of more than 25 OEM partners. The partnership targets expansion of autonomy into agriculture, defense, and landcare sectors.
• CultiWiseflagship / strategicStrategic or Co-development Partner · 1 November 2025Strategic cooperation announced at AGRITECHNICA 2025 and highlighted at AMATECHNICA 2026 with the objective of simplifying digital applications for smart farming and enabling more precise use of modulation maps based on satellite and drone data for seeding, fertilization and crop protection. CultiWise generates AI-based modulation maps that integrate with the AMAZONE AMAZONE 4.0 digital stack.
• Bosch + xarvio (BASF) — SmartSprayer projectflagship / strategicStrategic or Co-development Partner · 1 January 2022Joint project with Bosch and xarvio (BASF Digital Farming) to develop the UX SmartSprayer with green-on-green real-time weed identification in row crops, enabling plant-by-plant treatment based on damage-threshold principle and achieving 20-60% pesticide savings versus the UX AmaSpot. In practical use on large farms in many countries from the 2022 spraying season onward in a 36 m working width.
• University of Applied Sciences Osnabrück + Robert Bosch GmbH (BoniRob project)minor / heritageStrategic or Co-development Partner · 1 January 2008AMAZONE has been working on autonomous agricultural machines since the BoniRob project in 2008, in cooperation with the University of Applied Sciences Osnabrück and Robert Bosch GmbH, supported by the German Federal Ministry of Food and Agriculture (BMEL). BoniRob laid the conceptual groundwork for field robots in crop protection.
• DroneWerkers (Netherlands)coreTechnology or IntegrationDroneWerkers generates high-resolution weed-distribution maps for AMAZONE's AmaSelect Spot + DroneLink spot-application workflow. A drone with special RGB camera captures field imagery; the DroneLink AI software processes photos into application maps compatible with AmaSelect's 25 cm nozzle spacing and 50 cm section control, using SpotFan 40-03 nozzles (40° spray angle). Enables up to 80% pesticide savings.
• SchmotzercoreOEM/ Whitelabel/ Licensing PartnerAMAZONE acquired Schmotzer's hoeing technology and expertise to expand into mechanical weed control. Schmotzer hoes (Venterra 1K, 2K, VR4) are now part of the AMAZONE portfolio and can be equipped with the GreenDrill catch-crop seeder. Combining hoeing with band-spraying achieves 40-60% savings on plant-protection products.
• Prof. Dr Karl Wild, HTW DresdencoreStrategic or Co-development PartnerResearch collaboration underpinning the WindControl system. Prof. Dr Karl Wild of HTW Dresden developed the foundational wind-influence studies used to design WindControl's automatic compensation algorithm — directional anemometer data combined with ArgusTwin inputs automatically adjusts disc speed and feed point.
• McMullan AgriminorChannel Partner/ Reseller/ DistributorDealer referenced in customer testimonial — supplied a ZA-V 2000 fertilizer spreader to farmer David Jameson in County Antrim, illustrating the regional dealer channel for AMAZONE equipment in Northern Ireland.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lemken: German family-owned agricultural machinery manufacturer specializing in tillage, seeding, and crop protection. Direct competitor to AMAZONE in ploughs, cultivators, and sprayers, with comparable mid-size private scale and a similar focus on precision-ag electronics integration.
• Horsch: German family-owned manufacturer of tillage, seeding, and crop protection equipment with strong precision-agriculture focus. Direct competitor across nearly all of AMAZONE's core product categories, with comparable private-company profile and international dealer footprint.
• Pöttinger: Austrian family-owned manufacturer of tillage, seeding, and grassland/forage equipment. Direct peer in soil preparation and seeding drills, with overlapping precision-ag ambitions and similar private mid-size profile.
• Kuhn: French agricultural machinery manufacturer (part of Bucher Industries) with broad portfolio including tillage, seeding, fertilization, crop protection, and livestock equipment. Direct competitor to AMAZONE in fertilizer spreaders and crop protection sprayers.
• Kverneland: Norwegian manufacturer of tillage, seeding, fertilization, crop protection, and forage equipment, owned by Kubota. Direct competitor across multiple AMAZONE product categories with comparable international dealer reach.
• Rauch: German family-owned specialist manufacturer of mineral fertilizer spreaders and seed drills, headquartered in Sinzheim. Most direct head-to-head competitor to AMAZONE's ZA-TS/ZG-TS spreader portfolio, with comparable mid-size private scale.
• Väderstad: Swedish family-origin manufacturer of tillage and seeding equipment, majority-owned by AGCO. Direct peer in high-speed cultivators and seed drills, with strong European dealer overlap and increasingly comparable precision-ag positioning.

Broad incumbents

• John Deere (Deere & Company): Largest global agricultural machinery manufacturer offering tractors, harvesters, sprayers, planters, and a proprietary precision-ag/ autonomy stack. Overlaps with AMAZONE in sprayers and planters, but operates as a much broader full-line incumbent with proprietary telematics and autonomy.
• AGCO Corporation: Global full-line agricultural machinery manufacturer (Fendt, Massey Ferguson, Valtra, Väderstad) with broad precision-ag and autonomy roadmap. Competes with AMAZONE across sprayers, seeders, and tillage as part of a wider portfolio, not focused on AMAZONE's specific fertilizer-spreader niche.

Regional players

• CLAAS: German family-owned agricultural machinery manufacturer dominant in combine harvesters and foragers, with growing presence in tractors and grass-care equipment. Regional European peer with overlapping heritage-brand positioning but limited overlap with AMAZONE's sprayer/spreader focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xxing.com/company/amazone
• YouTubeyoutube.com/amazonede
• Facebookfacebook.com/amazone.france
• LinkedInlinkedin.com/company/amazone-france
• Instagraminstagram.com/amazone_france
• TikToktiktok.com/@amazone_group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMAZONE