Fern Hotels

Name

Fern Hotels

Legal name

Concept Hospitality Private Limited

Website

https://fernhotels.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Hotel & Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Eco-Boutique & Sustainable Lifestyle Hotels (THAGADAE)

akta.pro secondary industries

Luxury Eco-Resorts (THAGACAK), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Rainforest & Jungle Lodges (THAGAIAD)

Keywords

• Eco-sensitive hotels
• Hotel chain management
• Destination weddings
• MICE hospitality
• Branded hotel operations

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Room Revenue: Primary revenue from hotel room bookings across 100+ properties in India. Properties include various tiers from Winter Green rooms to Maharaja Suites, targeting leisure and business travelers.
2. Event Hosting (Weddings & MICE): Significant revenue from destination weddings (targeting 70-80% of revenue for new properties like Fern Nest Resort Jaipur), corporate events, meetings, and conferences.
3. Food & Beverage: In-room dining, restaurants, and bar services at properties. Multiple dining venues mentioned across properties including 1711 Ad Lounge at Bambora Fort.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fern Hotels & Resorts, operated by Concept Hospitality Private Limited, manages a portfolio of 100+ hotels across 90+ Indian locations with 6,000+ rooms under six sub-brands (The Fern, The Fern Residency, The Fern Nest Resort, The Fern Habitat, The Fern Ecotel, UK27 The Fern). The company sells eco-sensitive hotel accommodations across room categories from entry-level Winter Green rooms to luxury Maharaja Suites, plus ancillary offerings including food & beverage, destination wedding planning (Vivaah by The Fern), corporate event hosting (MICE), curated guest experiences, and the FLprime loyalty program, with select properties co-branded as Series by Marriott.

Product overview

The Fern Hotels & Resorts is a hotel management company operated by Concept Hospitality Private Limited (established 1996), managing a portfolio of 100+ hotels across 90+ locations with 6000+ rooms under 6 distinct brands. The portfolio includes The Fern (core eco-sensitive brand), The Fern Residency (business/extended stay), The Fern Nest Resort (resort/wedding focus), The Fern Habitat (urban properties), The Fern Ecotel/UK27 (eco-certified properties), and sub-brands like SKK The Fern. Supporting services include Vivaah by The Fern (destination wedding planning), Plan an Event (corporate events), Best Rate Guarantee, and Fern Experiences (wellness activities). Room categories across properties include Winter Green Room, Winter Green Premium Room, Fern Classic Room, Hazel Suite, Maharani Suite, and Maharaja Suite. The company operates as part of CG Corp Global and partners with Marriott International for Series by Marriott properties.

Differentiator

Problem solved

Functional benefit

Brands

• The Fern Residency: Standard properties offering comfortable accommodations with eco-friendly practices
• The Fern Nest Resort
• The Fern Ecotel
• UK27 The Fern
• Vivaah by The Fern
• Crown Collection

Products and services

• The Fern (Core Brand) Flagship eco-sensitive hotel brand of Fern Hotels & Resorts offering premium accommodations with sustainability focus across diverse destinations including cities, hills, beaches, and heritage locations in India.
• The Fern Residency Extended-stay and business-oriented hotel properties offering comfortable accommodations for corporate travelers and extended visits, with meeting and event facilities.
• The Fern Nest Resort Resort properties targeting leisure and lifestyle segments with focus on weddings, MICE events, and destination celebrations, including Series by Marriott-affiliated properties.
• The Fern Habitat Urban hotel properties located in city centers offering modern elegance with cultural heritage influences for both business and leisure travelers.
• The Fern Ecotel Eco-certified hotel properties meeting environmental sensitivity standards with green practices integrated into operations.
• UK27 The Fern Premium hotel brand with Ecotel certification in key destinations such as Belagavi, offering eco-friendly luxury accommodations.
• Vivaah by The Fern Dedicated destination wedding planning service offering weddings at royal palaces, beaches, and retreats with customized services for wedding festivities such as haldi, mehndi, sangeet, and ceremonies.
• Plan an Event Corporate events and family gatherings planning service with dedicated venues, banquet halls, and lawns covering business meetings, seminars, conferences, and social celebrations.
• Fern Experiences Curated guest experiences including Yoga, Barbeque, Bird Watching, Spa, Floating Breakfast, and Candlelight Dinner available at select properties.
• FLprime Loyalty Program Loyalty program offering exclusive benefits and rewards for repeat guests staying at Fern Hotels & Resorts properties.
• Best Rate Guarantee Rate assurance program ensuring customers receive the best available rate when booking directly through fernhotels.com, with benefits including free breakfast, free Wi-Fi, free cancellation, and pay-at-hotel options.

Quantifiable outcome

• Targeting 70-80% revenue from weddings at new Fern Nest Resort Jaipur property

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Marriott InternationalcoreChannel Partner/ Reseller/ Distributor · 13 February 2025Fern Hotels operates properties under 'Series by Marriott' branding, providing access to Marriott's global distribution network, booking platforms, and Marriott Bonvoy loyalty program with 150+ million members. This partnership enhances visibility to international travelers and provides corporate travel partnerships. India led Marriott's APEC growth in 2025 with 99 deals totaling over 12,000 rooms.
• Concept Hospitality Private LimitedcoreOthersConcept Hospitality Private Limited, established in 1996 by hospitality professional Param Kannampilly, is the parent hotel management company behind The Fern Hotels & Resorts brand. The company manages properties across 6 brands with over 100 hotels operational in 90+ locations. Property developers are stakeholders to the company's success.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Sarovar Hotels: Indian hotel management company operating 90+ hotels across upscale, mid-scale, and resort segments with similar franchise/management model and geographic spread to Fern's portfolio.
• Lemon Tree Hotels: One of India's largest mid-market hotel chains with 80+ hotels and 8,500+ rooms across business and leisure segments, directly comparable to Fern's mid-market and eco positioning across Indian cities and destinations.
• Sterling Holidays: Indian resort-focused hospitality company operating holiday resorts across leisure destinations, comparable to Fern's resort properties targeting weddings, leisure, and family travelers.
• Royal Orchid Hotels: Mid-market Indian hotel chain operating business and resort hotels across multiple states, comparable to Fern in scale, target segments, and multi-tier brand structure.

Others

• Marriott International: Global hospitality leader and Fern's Series by Marriott partner; relevant as both distribution channel and benchmark for global scale, brand standards, and loyalty reach that Fern leverages.

Emerging players

• Treebo Hotels: Tech-enabled Indian budget hotel chain focused on standardized accommodation in tier-1 and tier-2 cities, comparable in Indian geography and asset-light model, though focused on economy rather than mid-scale.
• Clarks Inn Hotels: Mid-market Indian hotel chain with presence in tier-2/3 cities and resort destinations, comparable to Fern Residency tier in scale and target customers.

Broad incumbents

• ITC Hotels: Major Indian hotel group with luxury (ITC Mughal, ITC Grand), business (Welcomhotel), and budget (Fortune) brands, competing with Fern across MICE, weddings, and eco-resort segments.
• EIH (Oberoi Hotels): Premium and luxury Indian hotel operator (Oberoi, Trident) with strong MICE and wedding business, overlapping Fern at the higher end of resort and event segments.
• Indian Hotels Company (Taj): India's largest luxury hotel operator with Taj, Vivanta, SeleQtions, and Ginger brands spanning luxury, upscale, and mid-market — directly overlapping Fern's MICE, wedding, and mid-tier segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fernhotels
• Facebookfacebook.com/fernhotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fern Hotels