MartEye
MartEye operates a live video streaming auction platform that enables auction houses in Ireland and the UK to sell livestock, machinery, equine, and property online to a network of 120,000+ registered buyers via web and mobile apps.
- Company typePrivate
- Founded2020
- HeadquartersGalway, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MartEye does
MartEye is an Irish-headquartered software company that operates a digital marketplace enabling live video streaming of livestock, machinery, equine, and property auctions. Founded in 2020 in Galway during the COVID-19 pandemic by agricultural software engineers including co-founder Ciaran Feeney and founder Mark McGann, the platform was built to allow physical livestock marts to continue trading online when in-person gatherings were prohibited. The core product is a web and mobile application (iOS and Android) that streams live auction rings to remote buyers and provides real-time bidding, timed online sales, and payment facilitation. The underlying technology is a browser- and app-based live video streaming platform supported by an on-site hardware partnership with AgriCam.ie.
The company serves a two-sided market: traditional auction houses and marts (B2B customers) subscribe to the platform to digitise their sales, while farmers, contractors, and rural businesses (B2C end users) participate as buyers. The platform hosts 70+ auction centre partners and 120,000+ active buyers across Ireland, Northern Ireland, England, Scotland, and Wales. MartEye monetises through recurring software subscriptions paid by auctioneers and transaction fees on successful bids, with a minor revenue line from the 'All Heart :: All Mart' clothing brand, whose profits are donated to agricultural charities. The company also runs MartAid, an annual charity auction that raised €28,000 for Embrace FARM in its 2020 inaugural event, reinforcing its position within the agricultural community.
The business is privately held, incorporated in Ireland as Marteye Limited (Company No. 681144), and shows no public evidence of external institutional investment. Go-to-market relies heavily on community-led and partner-led distribution, with auction centres functioning as both paying customers and distribution touchpoints to their local farmer client base. The legal entity is registered at The Portershed, 15 Market Street, Galway, and the platform is partially conformant with WCAG 2.1 AA accessibility standards.
MartEye firmographics
Firmographics- Name
- MartEye
- Legal name
- Marteye Limited
- Website
- https://marteye.ie
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MartEye operates a live video streaming auction platform that enables auction houses in Ireland and the UK to sell livestock, machinery, equine, and property online to a network of 120,000+ registered buyers via web and mobile apps.
- Ownership category
- akta.pro rank
MartEye industry classification
Industry- Product category
- Online Auction Platform
- akta.pro primary industry
- Auction-based Generalist Marketplaces (CRAFAAAC)
- akta.pro secondary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where MartEye is headquartered
LocationHeadquarters
- HQ city
- Galway
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
MartEye business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Software Subscription Services to Auctioneers: Auction centres subscribe to the MartEye platform to host their live video auctions online. The platform provides the technical infrastructure, streaming capabilities, and bidding system for auctioneers to conduct online sales.
- Transaction Facilitation: Facilitates payment for stock purchased by successful bidders on behalf of auctioneers. The platform handles the transactional elements of auction payments.
- Clothing Merchandise: Sale of 'All Heart :: All Mart' branded clothing collection, with profits donated to agricultural charities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Not specified | Auction Centre Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
MartEye product offering
Product offeringCore offering
MartEye operates a digital auction platform that enables live video streaming of livestock, machinery, land, and property auctions for over 70 auction centre partners across Ireland, the UK, Scotland, and Wales. Auction houses subscribe to the platform to broadcast their ringside sales online, while more than 120,000 registered farmers and buyers participate remotely via web browsers or iOS/Android applications. The platform supports both live auction participation and timed online auctions, with built-in payment facilitation for completed transactions.
Product overview
MartEye operates as a unified online auction marketplace for livestock and machinery, consisting of a core web platform (app.marteye.ie) and native mobile applications for iOS and Android. The platform serves as the central technology layer connecting over 70 auction centres across Ireland, UK, and beyond with over 120,000 buyers. Beyond its core auction functionality, MartEye has expanded into complementary offerings including MartAid (charitable auction initiative) and the 'All Heart :: All Mart' clothing line whose proceeds support agricultural charities.
Differentiator
Problem solved
Functional benefit
Brands
- All Heart :: All Mart: A clothing brand to symbolise care, community support and to help fund agricultural causes and charities. All profits from garments bearing the brand are donated to listed charities.
- MartAid
Products and services
- MartEye Online Auction Platform A digital marketplace platform that enables farmers and buyers to purchase livestock, machinery, land, and property through live streaming online auctions. The platform supports over 70 auction centres and 120,000 buyers across 4 countries, providing live video streaming, real-time bidding, and payment facilitation for auction houses and their customers.
- MartEye Mobile Application iOS and Android mobile application enabling users to participate in live video auctions for livestock, machinery, and other agricultural items from mobile devices. Available on the Apple App Store and Google Play Store.
Quantifiable outcome
- Trusted by over 70 auction centres
- +1 more outcomes
Companies that use MartEye
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
MartEye technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MartEye partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AgriCam.iecoreAgriCam.ie partnered with MartEye for the installation and maintenance of all hardware required for live video streaming at auction venues. This partnership enables auction centres to deploy the necessary camera and streaming infrastructure to broadcast their auctions online.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
MartEye competitors and assessment
Company assessmentBroad incumbents
- eBay: Global generalist online marketplace with a long-standing auction format. While not specialising in agricultural goods, eBay represents the broad incumbent that could expand into or adjacent to MartEye's categories at scale if it chose to.
- ATG (Auction Technology Group): UK-listed operator of online auction marketplaces including i-bidder.com, Proxibid, and other auction platforms. Comparable to MartEye as a portfolio operator of online auction infrastructure targeting both auctioneers and buyers across multiple verticals.
- LiveAuctioneers: Online auction aggregator that enables live participation in auctions worldwide, primarily in art, antiques, and luxury. Comparable to MartEye in providing the live-bidding technology layer to auction houses across many categories.
Direct peers
- TractorHouse: Online marketplace for new and used farm equipment, construction equipment, and trucks, with auction integration. Comparable to MartEye for the machinery category and represents the dominant aggregator-style horizontal in this vertical.
- Proxibid: Online auction marketplace serving a wide range of verticals including heavy equipment, industrial machinery, and government surplus. Comparable to MartEye in providing SaaS-enabled auction infrastructure to auction houses and reaching end-buyer customers.
- AuctionTime: US online auction platform focused on farm equipment, livestock, and construction machinery listings. Comparable to MartEye in combining live and timed online auctions for agricultural goods, though operating in a different geography.
- BigIron Auctions: US-based online auction company specialising in farm equipment, livestock, and real estate. Operates a similar live-plus-timed online auction model targeting agricultural sellers and buyers, making it a strong functional peer.
- Stocklive: New Zealand-based online platform for livestock auctions, offering live streaming and timed-online sale formats. Closely comparable to MartEye in targeting farmers and livestock sellers with a similar live-video-plus-bidding value proposition.
- BidX1: Irish-headquartered online auction platform focused on property, with operations across Europe and the Middle East. Comparable to MartEye as an Irish-origin digital auctioneer that operates its own platform across multiple geographies.
- i-bidder.com: UK-based online timed-auction platform operated by ATG (formerly Auction Technology Group). It hosts a broad range of categories including machinery, consumer goods, and art, and is one of the closest functional comparables to MartEye's marketplace model in the British Isles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MartEye social profiles
Digital presenceMartEye compliance and trust
Trust signalCompliance1 record
MartEye financial estimates
Financial estimateRevenue estimate
Valuation estimate
MartEye leadership team
Management profileNumber of profiles
Profiles2 records
MartEye funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MartEye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MartEye
What does MartEye do?
MartEye operates a digital auction platform that enables live video streaming of livestock, machinery, land, and property auctions for over 70 auction centre partners across Ireland, the UK, Scotland, and Wales. Auction houses subscribe to the platform to broadcast their ringside sales online, while more than 120,000 registered farmers and buyers participate remotely via web browsers or iOS/Android applications. The platform supports both live auction participation and timed online auctions, with built-in payment facilitation for completed transactions.
Is MartEye a public or private company?
MartEye is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MartEye founded?
MartEye was founded in 2020. It employs 1 to 10 people.
Where is MartEye based?
MartEye is headquartered in Galway, Ireland, in the Europe region.
How does MartEye make money?
Three revenue lines are on record. Software Subscription Services to Auctioneers are the primary driver. The others are transaction Facilitation and clothing Merchandise.
Who are MartEye's main competitors?
Broad incumbents on record are eBay, ATG (Auction Technology Group) and LiveAuctioneers. Direct peers are TractorHouse, Proxibid, AuctionTime, BigIron Auctions, Stocklive, BidX1 and i-bidder.com.
Does MartEye have an API?
No public API is recorded for MartEye.
What industry is MartEye in?
MartEye's product category is Online Auction Platform. Its primary akta.pro industry code is CRAFAAAC, Auction-based Generalist Marketplaces, with a secondary code of BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms).