Glen Eagle

What Glen Eagle does

Glen Eagle is a privately held, founder-led financial services firm founded in 2002 by Susan Michel and headquartered in Kingston, New Jersey. It operates through two affiliated entities — Glen Eagle Advisors, LLC (an SEC-registered investment adviser) and Glen Eagle Wealth, LLC (a FINRA-member broker-dealer also registered with MSRB and SIPC) — and is WBENC-certified as a Women's Business Enterprise. The firm serves three primary client segments: institutional investors via its Client Focused Trading® (CFT) institutional markets desk in equities, fixed income, options, and currencies; HNW/UHNW individuals, families, and business owners through wealth management, financial planning, corporate retirement plan advisory, insurance, and succession planning; and next-generation clients via the alooola sub-brand. Glen Eagle also operates the trademarked Women's Wealth: The Middle Way® podcast as a thought-leadership channel.

The firm's technology stack is relationship-centric rather than platform-centric: institutional trades route through Pershing as clearing broker, and execution is described as a buy-side-mentality trading approach rather than an algorithmic or automated system. There are no disclosed proprietary trading algorithms, AI/ML components, or developer-facing APIs. Product breadth spans portfolio management, financial planning, corporate retirement plans (401k/403b/profit-sharing/defined contribution/defined benefit/457), insurance advisory (life, disability, long-term care), succession planning, and an institutional services menu that includes hedging via options/ETFs, corporate stock repurchase program execution, competitive margin lending, and post-trade performance analysis.

Glen Eagle generates revenue through a mix of recurring investment advisory fees on advised assets, broker-dealer transaction commissions and trading spreads (institutional and retail), fiduciary fees on corporate retirement plans, and insurance product commissions via carrier partnerships. Distribution is direct: relationship-based financial advisors across four physical offices (Kingston, Freehold, Langhorne, Horsham) serve the NJ/PA market, while institutional sales is led by President John Ryan and Head Trader Steven Bergida targeting global institutional and UHNW clients. The firm is privately held by founder/CEO Susan Michel with no disclosed outside investors, no M&A history, and no external funding rounds.

Name

Glen Eagle

Legal name

Glen Eagle

Website

https://gleneagleadv.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Glen Eagle is a privately held, WBENC-certified SEC-registered investment adviser and FINRA-member broker-dealer founded in 2002, serving HNW/UHNW individuals, business owners, and institutional clients with wealth management, institutional trading, corporate retirement plans, and insurance advisory services across New Jersey, Pennsylvania, and global institutional markets.

Ownership category

akta.pro rank

Product category

Wealth Management and Brokerage Services

NAICS

Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150), Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Registered investment advisor
• Broker dealer services
• Wealth management advisory
• Institutional trading desk
• Retirement plan fiduciary

Headquarters

HQ city

Kingston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Investment Advisory Fees: Glen Eagle Advisors, LLC is an SEC Registered Investment Advisor providing investment advisory services to individuals, families, and institutions. Revenue is generated through advisory fees for portfolio management, financial planning, and related services.
2. Broker-Dealer Commissions: Glen Eagle Wealth, LLC is a member of FINRA, MSRB, and SIPC, operating as a broker-dealer. Revenue is generated through securities trading commissions and transaction fees for equities, fixed income, options, and currencies trading.
3. Institutional Trading Services: Trading desk services provided to institutional clients including corporate stock repurchase programs, hedging services, and margin lending, generating revenue through trading spreads and fees.
4. Corporate Retirement Plan Services: Fiduciary services for corporate retirement plans including 401(k), 403(b), profit-sharing, defined contribution, defined benefit, and 457 plans, generating advisory fees.
5. Insurance Products: Insurance services including life insurance, disability insurance, and long-term care insurance through carrier partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Glen Eagle provides fee-based wealth management advisory services and institutional brokerage trading services through its two operating entities. Wealth Management delivers personalized portfolio management, financial planning, corporate retirement plan advisory, insurance solutions, and succession planning to individuals, families, and business owners. Institutional Markets delivers equity, fixed income, options, and currencies trading to corporations and institutional investors globally via its Client Focused Trading (CFT)® approach.

Product overview

Glen Eagle is a full-service financial services firm operating through two main divisions: Wealth Management and Institutional Markets. The Wealth Management division offers portfolio management, financial planning (including retirement, estate, and education planning), corporate retirement plans (401k, 403b, profit-sharing), insurance advisory, succession planning, and the alooola next-generation advisory service. The Institutional Markets division provides institutional trading services through its Client Focused Trading (CFT)® approach, specializing in equities, fixed income, options, and currencies for institutions and sophisticated investors. The firm also produces the Women's Wealth: The Middle Way® podcast as a thought leadership content platform. The company is WBENC-Certified as a Women's Business Enterprise and qualified under America's Women-Owned Trading Desk® program.

Differentiator

Problem solved

Functional benefit

Brands

• Client Focused Trading (CFT): An institutional trading approach that brings a buy-side mentality to every transaction, providing equity, fixed income, options, and currencies trading services.
• Women's Wealth: The Middle Way
• alooola

Products and services

• Wealth Management Full-service wealth management offering for individuals, families, and business owners providing portfolio management, financial planning, corporate retirement plans, insurance, and succession planning services. Delivered through Glen Eagle Advisors, LLC (SEC Registered Investment Advisor).
• Institutional Markets Women-owned broker-dealer division providing institutional trading services including equity, fixed income, options, and currencies trading to corporations, family offices, and institutional investors globally. Delivered through Glen Eagle Wealth, LLC.
• Portfolio Management Personalized investment planning service that translates client goals and long-term cash flow analysis into a tailored investment strategy. Designed to put clients on track toward unique financial goals through relationship-based advisory.
• Financial Planning Comprehensive financial planning encompassing retirement planning, estate planning, and education planning, delivered as an evolving customized financial roadmap for clients.
• Corporate Retirement Plans Retirement plan advisory services for business owners including 401(k), 403(b), profit-sharing, defined contribution, defined benefit, 457(b), and non-qualified plans with fiduciary protection, plan fee optimization, and employee education.
• Insurance Insurance advisory services including life insurance, disability insurance, and long-term care insurance, delivered as part of holistic wealth management through carrier partnerships.
• Succession Planning Succession planning services helping business owners construct effective plans for transitioning control to children, partners, or through sale of the business.
• alooola Financial advisory service designed for the next generation, focusing on younger clients' financial education and planning needs.
• Client Focused Trading (CFT)® Proprietary institutional trading approach that brings a buy-side mentality to every transaction. Provides equity, fixed income, options, and currencies trading with hedging expertise using options and ETFs, corporate stock repurchase program execution, competitive margin lending, and post-trade performance analysis for institutional clients.

Quantifiable outcome

• Over $180 million in assets managed by individual advisors
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PershingcoreTechnology or IntegrationClearing broker for trade execution and settlement. Glen Eagle Wealth routes trade orders through Pershing for clearing services. SEC Rule 606 statistics report trade orders routed through Pershing.
• CircleBlack, Inc.minorStrategic or Co-development PartnerFinancial technology firm providing aggregation and reporting tools to broker-dealers and investment advisors. CEO Susan Michel previously served as a Board Member of CircleBlack, Inc.
• FINRAcoreOthersFinancial Industry Regulatory Authority - Glen Eagle Wealth, LLC is a member of FINRA. The firm's registered representatives maintain various FINRA licenses including Series 7, 24, 27, 63, 65.
• MSRBcoreOthersMunicipal Securities Rulemaking Board - Glen Eagle Wealth, LLC is a member of MSRB.
• SIPCcoreOthersSecurities Investor Protection Corporation - Glen Eagle Wealth, LLC is a member of SIPC, providing customer protection.
• SECcoreOthersSecurities and Exchange Commission - Glen Eagle Advisors, LLC is an SEC Registered Investment Advisor.
• Doughmain FoundationminorStrategic or Co-development PartnerFoundation providing education and financial literacy courses to middle school, high school, and college students. Steve Bergida, Rob Michel, and Carol Ann Fernandez serve on the Board of Trustees. Glen Eagle sponsors the Annual Financial Literacy Golf Classic.
• HUB International Northeast (Post & Kurtz Division)minorChannel Partner/ Reseller/ DistributorPeter (Tom) Agnew serves as Vice President of HUB International Northeast, specializing in employee benefits for law firm partnerships. He is affiliated with Glen Eagle Advisors as a producer and account manager.
• Quattro M Securities Inc.minorGTM or Marketing PartnerCo-hosted NYSE trading floor visit with Glen Eagle team in August 2021.
• Campfire Capital (U.S.)minorGTM or Marketing PartnerCo-hosted NYSE trading floor visit with Glen Eagle team in August 2021.

Scale indicators7 records

Recent moves2 records

Expansion highlights2 records

Direct peers

• Commonwealth Financial Network: Independent broker-dealer and RIA serving individual advisors nationwide. Comparable to Glen Eagle because both combine a broker-dealer entity with an SEC-registered investment advisory practice serving HNW individuals and families.
• Cambridge Investment Research: Independent broker-dealer and RIA custodian platform supporting independent financial advisors. Comparable to Glen Eagle for its dual RIA/broker-dealer model and advisor-supported wealth management service offering.
• Kestra Financial: Independent wealth platform combining broker-dealer and RIA custody for independent advisors. Comparable to Glen Eagle's hybrid model serving retail wealth, retirement plans, and institutional clients.
• Cetera Financial Group: Independent broker-dealer and RIA support platform serving thousands of financial advisors. Comparable to Glen Eagle Wealth because both operate dual-registered broker-dealer / RIA infrastructure serving independent advisors and their clients.
• Steward Partners Global Advisory: Independent wealth management firm supporting former wirehouse advisors. Comparable to Glen Eagle as a partnership-style independent advisory/broker-dealer offering wealth planning and institutional services.

Broad incumbents

• Edward Jones: Large U.S. wealth management and brokerage franchise serving mass-affluent and HNW clients. Comparable as a scaled dual-registered (broker-dealer / investment adviser) competitor targeting similar retail wealth, retirement, and financial-planning use cases.
• Focus Financial Partners: Large partnership platform of independent RIAs and wealth management firms. Comparable to Glen Eagle because both operate an independent wealth-advisory model; Focus Financial is a much larger scaled version of what an externally-backed Glen Eagle could look like.
• Charles Schwab Wealth Management: Mass-market wealth management and brokerage incumbent. Comparable as a much larger scaled broker-dealer / RIA competing for the same HNW/UHNW and corporate retirement plan clients that Glen Eagle serves.
• LPL Financial: Largest U.S. independent broker-dealer with significant RIA custody. Comparable as the dominant scaled version of Glen Eagle's dual-registration model; relevant for context on what at-scale independent broker-dealer economics look like.

Emerging players

• Sanctuary Wealth: Independent wealth platform built for advisors, including those transitioning from wirehouses. Comparable to Glen Eagle as an independent platform supporting advisor practices with a similar dual-registered structure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLQ95m5flhtbk0NcX6o_SfqTB1J96H1Py0
• Xx.com/glen_eagle1

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glen Eagle