Yummly
Yummly is a private consumer technology company that operates an AI-powered recipe discovery and meal planning mobile app for health-conscious home cooks, monetizing through freemium subscriptions and embedding its platform into Whirlpool smart kitchen appliances.
- Company typePrivate
- Founded2009
- HeadquartersRedwood City, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Yummly does
Yummly is a private, Redwood City-based consumer technology company founded in 2009 that operates an AI-powered recipe discovery and meal planning platform distributed primarily as a mobile application through iOS and Android app stores. The platform uses machine learning, natural language processing, and recommendation engines to generate personalized recipe recommendations and meal plans based on individual dietary preferences, allergies, nutritional targets, and historical cooking behavior, with explicit support for specialized diets including gluten-free, vegan, and keto. The product also processes structured nutritional and dietary data to deliver meal planning, grocery list generation, and nutrition tracking functionality.
The company monetizes through a freemium consumer subscription model, offering free basic recipe search with premium tiers that unlock advanced AI personalization, unlimited recipe saves, nutrition tracking, and an ad-free experience. Beyond the consumer app, Yummly has pursued an OEM-embedded distribution strategy via a deeper integration with Whirlpool smart appliances announced in March 2024, which embeds recipe content and cooking workflows directly into connected kitchen hardware. The company has raised approximately $24 million in disclosed venture funding across rounds from 2010 to 2015, with investors including First Round Capital, Intel Capital, Harrison Metal, Physic Ventures, Unilever Ventures, and Bauer Venture. In 2015, Yummly acquired Orange Chef to extend capabilities into the connected cooking category.
Yummly firmographics
Firmographics- Name
- Yummly
- Legal name
- Yummly Inc.
- Website
- https://yummly.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yummly is a private consumer technology company that operates an AI-powered recipe discovery and meal planning mobile app for health-conscious home cooks, monetizing through freemium subscriptions and embedding its platform into Whirlpool smart kitchen appliances.
- Ownership category
- akta.pro rank
Where Yummly is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Markets served
Yummly business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Freemium Subscription: Core app follows freemium model with free basic features and premium subscription tiers for advanced AI meal planning, unlimited recipe saves, and ad-free experience
- Premium Subscription: Subscription-based monetization with tiered pricing for personalized meal plans, nutrition tracking, and exclusive recipe collections
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium tier with basic recipe access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Yummly product offering
Product offeringCore offering
Yummly is an AI-powered mobile recipe discovery and meal planning application for individual consumers. It enables users to search recipes by ingredient, diet, allergy, taste, calories, cuisine, time, course, and source, and generates personalized meal plans using machine learning and natural language processing, with nutrition tracking support for specialized diets including gluten-free, vegan, and keto.
Product overview
Yummly operates as a single core product offering an AI-powered meal planning and recipe discovery platform. The product provides personalized recipe recommendations, meal planning tools, and nutrition tracking capabilities. It integrates with Whirlpool smart appliances for enhanced kitchen connectivity. Yummly competes in the recipe apps and AI-driven meal planning markets as one of the key players alongside competitors like Mealime, PlateJoy, and Tasty.
Differentiator
Problem solved
Functional benefit
Products and services
- Yummly
Quantifiable outcome
- AI-powered personalization cited as primary growth driver for recipe apps market
Companies that use Yummly
Customer profileSegments3 records
Ideal customer profiles4 records
Yummly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature3 records
Yummly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WhirlpoolcoreYummly has developed deeper integration with Whirlpool smart appliances (March 2024), enabling seamless recipe-to-cooking workflow through connected kitchen devices. This partnership allows users to access recipes and cooking guidance directly through Whirlpool smart appliances, creating a unified smart kitchen experience.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Yummly competitors and assessment
Company assessmentDirect peers
- PlateJoy: Personalized meal planning service co-listed with Yummly in the AI-driven meal planning market, targeting health-conscious consumers with customized nutrition plans.
- SideChef: Recipe app with guided cooking and smart-appliance integration, directly comparable to Yummly's combination of recipe discovery, personalization, and connected-kitchen partnerships.
- Tasty: BuzzFeed-owned recipe and cooking video platform that competes with Yummly for home cooks and recipe discovery, with strong brand reach and content velocity advantages.
- Whisk: AI-powered recipe and meal planning platform that competes in the same recipe discovery and grocery planning space as Yummly, with both consumer and partner/publisher business lines.
- BigOven: Recipe and meal planning app frequently cited alongside Yummly as a key North American recipe app player, with overlapping use cases in recipe discovery and grocery list management.
- MyFitnessPal: Leading nutrition and calorie tracking platform that overlaps with Yummly's health-conscious consumer segment and recipe/nutrition tracking capabilities.
- NYT Cooking: Subscription-based recipe and cooking platform from The New York Times, competing directly with Yummly for premium home cooks and food enthusiasts.
- Allrecipes: One of the largest recipe discovery platforms globally, directly competing with Yummly in the home cook / recipe app category with a vast user-generated recipe library and broad consumer reach.
- Mealime: AI-driven meal planning app explicitly listed alongside Yummly as a key player in the AI-generated meal plan market, with a similar consumer target and freemium model.
Others
- Whirlpool: Strategic OEM partner for Yummly's smart-appliance integration; not a direct competitor but an ecosystem enabler whose KitchenAid brand also publishes its own recipe content, occasionally overlapping with Yummly's user base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yummly social profiles
Digital presenceYummly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yummly leadership team
Management profileNumber of profiles
Profiles1 record
Yummly funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yummly M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yummly
What does Yummly do?
Yummly is an AI-powered mobile recipe discovery and meal planning application for individual consumers. It enables users to search recipes by ingredient, diet, allergy, taste, calories, cuisine, time, course, and source, and generates personalized meal plans using machine learning and natural language processing, with nutrition tracking support for specialized diets including gluten-free, vegan, and keto.
Is Yummly a public or private company?
Yummly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yummly founded?
Yummly was founded in 2009. It employs 11 to 50 people.
Where is Yummly based?
Yummly is headquartered in Redwood City, United States, in the North America region.
How does Yummly make money?
Two revenue lines are on record. Freemium Subscription is the primary driver. The others are premium Subscription.
Who are Yummly's main competitors?
Direct peers on record are PlateJoy, SideChef, Tasty, Whisk, BigOven, MyFitnessPal, NYT Cooking, Allrecipes and Mealime. Whirlpool is listed as an others.
Does Yummly have an API?
No public API is recorded for Yummly.