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Yummly

Full company profile

uuid00078h7

Namestring
Yummly
Legal namestring
Yummly Inc.
Websiteurl
yummly.com
Company typeenum
Private
Founded yearint
2009
Descriptiontext

Yummly is a private, Redwood City-based consumer technology company founded in 2009 that operates an AI-powered recipe discovery and meal planning platform distributed primarily as a mobile application through iOS and Android app stores. The platform uses machine learning, natural language processing, and recommendation engines to generate personalized recipe recommendations and meal plans based on individual dietary preferences, allergies, nutritional targets, and historical cooking behavior, with explicit support for specialized diets including gluten-free, vegan, and keto. The product also processes structured nutritional and dietary data to deliver meal planning, grocery list generation, and nutrition tracking functionality.

The company monetizes through a freemium consumer subscription model, offering free basic recipe search with premium tiers that unlock advanced AI personalization, unlimited recipe saves, nutrition tracking, and an ad-free experience. Beyond the consumer app, Yummly has pursued an OEM-embedded distribution strategy via a deeper integration with Whirlpool smart appliances announced in March 2024, which embeds recipe content and cooking workflows directly into connected kitchen hardware. The company has raised approximately $24 million in disclosed venture funding across rounds from 2010 to 2015, with investors including First Round Capital, Intel Capital, Harrison Metal, Physic Ventures, Unilever Ventures, and Bauer Venture. In 2015, Yummly acquired Orange Chef to extend capabilities into the connected cooking category.

Short descriptiontext

Yummly is a private consumer technology company that operates an AI-powered recipe discovery and meal planning mobile app for health-conscious home cooks, monetizing through freemium subscriptions and embedding its platform into Whirlpool smart kitchen appliances.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersRedwood City, United States
HQ citystring
Redwood City
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
recipe discovery app, meal planning software, nutrition tracking tools, AI recipe recommendations, specialized diet support
Product category
Recipe and Meal Planning Apps
Social media profiles3 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Freemium Subscription
TypeFreemium
Description

Core app follows freemium model with free basic features and premium subscription tiers for advanced AI meal planning, unlimited recipe saves, and ad-free experience

dataintelo.com
2Premium Subscription
TypeSubscription Recurring
Description

Subscription-based monetization with tiered pricing for personalized meal plans, nutrition tracking, and exclusive recipe collections

dataintelo.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Marketing or Sales, Personnel, Operations
Pricing details1 tier
1Freemium tier with basic recipe access
ModelFreemiumBilling cadenceMonthly
Notes

Free version available with basic recipe discovery; premium features require subscription

dataintelo.com
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

Yummly is an AI-powered mobile recipe discovery and meal planning application for individual consumers. It enables users to search recipes by ingredient, diet, allergy, taste, calories, cuisine, time, course, and source, and generates personalized meal plans using machine learning and natural language processing, with nutrition tracking support for specialized diets including gluten-free, vegan, and keto.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • AI-powered personalization cited as primary growth driver for recipe apps market
Product overview1 text field

Yummly operates as a single core product offering an AI-powered meal planning and recipe discovery platform. The product provides personalized recipe recommendations, meal planning tools, and nutrition tracking capabilities. It integrates with Whirlpool smart appliances for enhanced kitchen connectivity. Yummly competes in the recipe apps and AI-driven meal planning markets as one of the key players alongside competitors like Mealime, PlateJoy, and Tasty.

Product and service1 record
1Yummly
CategoryRecipe and meal planning app
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Whirlpool
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2024-03-01
Description

Yummly has developed deeper integration with Whirlpool smart appliances (March 2024), enabling seamless recipe-to-cooking workflow through connected kitchen devices. This partnership allows users to access recipes and cooking guidance directly through Whirlpool smart appliances, creating a unified smart kitchen experience.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1PlateJoy
TypeDirect peer
Description

Personalized meal planning service co-listed with Yummly in the AI-driven meal planning market, targeting health-conscious consumers with customized nutrition plans.

2SideChef
TypeDirect peer
Description

Recipe app with guided cooking and smart-appliance integration, directly comparable to Yummly's combination of recipe discovery, personalization, and connected-kitchen partnerships.

3Tasty
TypeDirect peer
Description

BuzzFeed-owned recipe and cooking video platform that competes with Yummly for home cooks and recipe discovery, with strong brand reach and content velocity advantages.

4Whisk
TypeDirect peer
Description

AI-powered recipe and meal planning platform that competes in the same recipe discovery and grocery planning space as Yummly, with both consumer and partner/publisher business lines.

5BigOven
TypeDirect peer
Description

Recipe and meal planning app frequently cited alongside Yummly as a key North American recipe app player, with overlapping use cases in recipe discovery and grocery list management.

6MyFitnessPal
TypeDirect peer
Description

Leading nutrition and calorie tracking platform that overlaps with Yummly's health-conscious consumer segment and recipe/nutrition tracking capabilities.

7NYT Cooking
TypeDirect peer
Description

Subscription-based recipe and cooking platform from The New York Times, competing directly with Yummly for premium home cooks and food enthusiasts.

8Whirlpool
TypeOthers
Description

Strategic OEM partner for Yummly's smart-appliance integration; not a direct competitor but an ecosystem enabler whose KitchenAid brand also publishes its own recipe content, occasionally overlapping with Yummly's user base.

9Allrecipes
TypeDirect peer
Description

One of the largest recipe discovery platforms globally, directly competing with Yummly in the home cook / recipe app category with a vast user-generated recipe library and broad consumer reach.

10Mealime
TypeDirect peer
Description

AI-driven meal planning app explicitly listed alongside Yummly as a key player in the AI-generated meal plan market, with a similar consumer target and freemium model.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI capability5 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds5 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors6 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Yummly

Recipe and Meal Planning Appsyummly.com

Yummly is a private consumer technology company that operates an AI-powered recipe discovery and meal planning mobile app for health-conscious home cooks, monetizing through freemium subscriptions and embedding its platform into Whirlpool smart kitchen appliances.

What Yummly does

Yummly is a private, Redwood City-based consumer technology company founded in 2009 that operates an AI-powered recipe discovery and meal planning platform distributed primarily as a mobile application through iOS and Android app stores. The platform uses machine learning, natural language processing, and recommendation engines to generate personalized recipe recommendations and meal plans based on individual dietary preferences, allergies, nutritional targets, and historical cooking behavior, with explicit support for specialized diets including gluten-free, vegan, and keto. The product also processes structured nutritional and dietary data to deliver meal planning, grocery list generation, and nutrition tracking functionality.

The company monetizes through a freemium consumer subscription model, offering free basic recipe search with premium tiers that unlock advanced AI personalization, unlimited recipe saves, nutrition tracking, and an ad-free experience. Beyond the consumer app, Yummly has pursued an OEM-embedded distribution strategy via a deeper integration with Whirlpool smart appliances announced in March 2024, which embeds recipe content and cooking workflows directly into connected kitchen hardware. The company has raised approximately $24 million in disclosed venture funding across rounds from 2010 to 2015, with investors including First Round Capital, Intel Capital, Harrison Metal, Physic Ventures, Unilever Ventures, and Bauer Venture. In 2015, Yummly acquired Orange Chef to extend capabilities into the connected cooking category.

Yummly firmographics

Firmographics
Name
Yummly
Legal name
Yummly Inc.
Website
https://yummly.com
Company type
Private
Founded year
2009
Operating status
Operating
Headcount range
11–50 employees
Short description
Yummly is a private consumer technology company that operates an AI-powered recipe discovery and meal planning mobile app for health-conscious home cooks, monetizing through freemium subscriptions and embedding its platform into Whirlpool smart kitchen appliances.
Ownership category
akta.pro rank

Where Yummly is headquartered

Location

Headquarters

HQ city
Redwood City
HQ country
United States
HQ region
North America

Markets served

Yummly business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

  1. Freemium Subscription: Core app follows freemium model with free basic features and premium subscription tiers for advanced AI meal planning, unlimited recipe saves, and ad-free experience
  2. Premium Subscription: Subscription-based monetization with tiered pricing for personalized meal plans, nutrition tracking, and exclusive recipe collections

Pricing tiers

ModelBillingPrice
FreemiumMonthlyFreemium tier with basic recipe access

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Yummly product offering

Product offering

Core offering

Yummly is an AI-powered mobile recipe discovery and meal planning application for individual consumers. It enables users to search recipes by ingredient, diet, allergy, taste, calories, cuisine, time, course, and source, and generates personalized meal plans using machine learning and natural language processing, with nutrition tracking support for specialized diets including gluten-free, vegan, and keto.

Product overview

Yummly operates as a single core product offering an AI-powered meal planning and recipe discovery platform. The product provides personalized recipe recommendations, meal planning tools, and nutrition tracking capabilities. It integrates with Whirlpool smart appliances for enhanced kitchen connectivity. Yummly competes in the recipe apps and AI-driven meal planning markets as one of the key players alongside competitors like Mealime, PlateJoy, and Tasty.

Differentiator

Problem solved

Functional benefit

Products and services

  • Yummly

Quantifiable outcome

  • AI-powered personalization cited as primary growth driver for recipe apps market

Companies that use Yummly

Customer profile

Segments3 records

Ideal customer profiles4 records

Yummly technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature3 records

Yummly partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • WhirlpoolcoreTechnology or Integration · 1 March 2024Yummly has developed deeper integration with Whirlpool smart appliances (March 2024), enabling seamless recipe-to-cooking workflow through connected kitchen devices. This partnership allows users to access recipes and cooking guidance directly through Whirlpool smart appliances, creating a unified smart kitchen experience.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Yummly competitors and assessment

Company assessment

Direct peers

  • PlateJoy: Personalized meal planning service co-listed with Yummly in the AI-driven meal planning market, targeting health-conscious consumers with customized nutrition plans.
  • SideChef: Recipe app with guided cooking and smart-appliance integration, directly comparable to Yummly's combination of recipe discovery, personalization, and connected-kitchen partnerships.
  • Tasty: BuzzFeed-owned recipe and cooking video platform that competes with Yummly for home cooks and recipe discovery, with strong brand reach and content velocity advantages.
  • Whisk: AI-powered recipe and meal planning platform that competes in the same recipe discovery and grocery planning space as Yummly, with both consumer and partner/publisher business lines.
  • BigOven: Recipe and meal planning app frequently cited alongside Yummly as a key North American recipe app player, with overlapping use cases in recipe discovery and grocery list management.
  • MyFitnessPal: Leading nutrition and calorie tracking platform that overlaps with Yummly's health-conscious consumer segment and recipe/nutrition tracking capabilities.
  • NYT Cooking: Subscription-based recipe and cooking platform from The New York Times, competing directly with Yummly for premium home cooks and food enthusiasts.
  • Allrecipes: One of the largest recipe discovery platforms globally, directly competing with Yummly in the home cook / recipe app category with a vast user-generated recipe library and broad consumer reach.
  • Mealime: AI-driven meal planning app explicitly listed alongside Yummly as a key player in the AI-generated meal plan market, with a similar consumer target and freemium model.

Others

  • Whirlpool: Strategic OEM partner for Yummly's smart-appliance integration; not a direct competitor but an ecosystem enabler whose KitchenAid brand also publishes its own recipe content, occasionally overlapping with Yummly's user base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Yummly social profiles

Digital presence

Yummly financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Yummly leadership team

Management profile

Number of profiles

Profiles1 record

Yummly funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Yummly M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yummly

What does Yummly do?

Yummly is an AI-powered mobile recipe discovery and meal planning application for individual consumers. It enables users to search recipes by ingredient, diet, allergy, taste, calories, cuisine, time, course, and source, and generates personalized meal plans using machine learning and natural language processing, with nutrition tracking support for specialized diets including gluten-free, vegan, and keto.

Is Yummly a public or private company?

Yummly is a private company. It is classified as venture growth investor backed and is currently operating.

When was Yummly founded?

Yummly was founded in 2009. It employs 11 to 50 people.

Where is Yummly based?

Yummly is headquartered in Redwood City, United States, in the North America region.

How does Yummly make money?

Two revenue lines are on record. Freemium Subscription is the primary driver. The others are premium Subscription.

Who are Yummly's main competitors?

Direct peers on record are PlateJoy, SideChef, Tasty, Whisk, BigOven, MyFitnessPal, NYT Cooking, Allrecipes and Mealime. Whirlpool is listed as an others.

Does Yummly have an API?

No public API is recorded for Yummly.

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Live signals
Archive Market ResearchRecipe Apps 2025-2033 Overview: Trends, Competitor Dynamics, and OpportunitiesThe article presents a market overview and forecast for the recipe apps sector spanning 2025 to 2033, highlighting trends such as personalization, IoT integration, and AI-powered generation. It identifies key industry players including BBC Good Food, Tasty, Yummly, and Cookpad, noting significant developments like acquisitions and strategic partnerships. The report also outlines market segmentation by application type, geography, and user demographics, emphasizing growth drivers like the popularity of home cooking.RedditI'm quarantined so I exhaustively researched the best recipe managing appsThe author conducted an exhaustive comparison of recipe management applications, identifying Whisk and Yummly as the leading options for advanced data parsing and feature sets respectively. While Whisk demonstrated superior ingredient interpretation and shopping list consolidation, Yummly was favored for its Apple Health integration and extensive recipe search capabilities despite lacking custom recipe entry. The analysis also highlighted basic importers like Paprika 3 and Recipe Keeper for users preferring simplicity and offline functionality.RedditBest cooking apps I’ve tried, Here’s my list & why they stand out : rThe article presents a curated list of cooking applications, including Cooklang, Paprika, Deglaze, Spillt, ReciMe, Yummly, and BigOven, highlighting their features for recipe management and meal planning. It evaluates these tools based on user interface, cost models, and specific functionalities such as pantry-based suggestions and grocery list generation. The content serves as a comparative guide for consumers seeking digital solutions to simplify home cooking.SoftwarehouseBest Recipe Apps for Inspiring Cooking in 2025The article reviews five standout recipe applications for 2025, including Yummly and Tasty, based on consultations with chefs and founders. It highlights features such as AI-powered meal planning, personalized recommendations, and integration with platforms like YouTube Shorts to assist users in culinary inspiration. The content serves as a guide for consumers seeking tools to streamline meal preparation and discover new recipes.GlobeNewswireAI-Generated Meal Plan Market Projected to Reach USD 5.37 Billion by 2033 Amid Rising Demand for Personalized Nutrition | Report by SNS InsiderThe AI-generated meal plan market is projected to grow from USD 1.34 billion in 2025 to USD 5.37 billion by 2033, a CAGR of 18.97%. North America held the largest regional share at 41.06% in 2025, while Asia Pacific is the fastest-growing region. Key players include Mealime, Yummly, and Noom.Emergen ResearchRecipe App Market Key Insights & Future Trends [2024–2034]The global recipe app market was valued at USD 1.8 billion in 2024 and is projected to reach USD 4.2 billion by 2034, driven by rising health consciousness and smartphone penetration. Key players such as Yummly, Food Network Kitchen, Cookpad, and Kitchen Stories are expanding through AI integration, strategic partnerships with grocery retailers, and regional expansions into Latin America and Asia Pacific.Emergen ResearchRecipe App Market Key Insights & Future Trends [2024–2034]A market research report projects the global recipe app market to grow from USD 1.8 billion in 2024 to USD 4.2 billion by 2034, driven by smartphone penetration and health consciousness. Key players such as Yummly, Food Network Kitchen, Cookpad, and Kitchen Stories are expanding through strategic partnerships, AI integration, and geographic expansion into regions like Latin America.Emergen ResearchRecipe App Market Key Insights & Future Trends [2024–2034]A market research report projects the global recipe app market will grow from USD 1.8 billion in 2024 to USD 4.2 billion by 2034, driven by rising health consciousness and smartphone penetration. Key players including Allrecipes, Yummly, and Food Network Kitchen are expanding through strategic partnerships, such as Yummly's integration with Instacart, and technological advancements like AI-powered meal planning. The Asia Pacific region is identified as the fastest-growing segment due to increasing digital adoption and disposable incomes.Cognitive Market ResearchGlobal Recipe Apps Market Report 2025 Edition, Market Size, Share, CAGR, Forecast, RevenueA market research report projects the global Recipe Apps market will grow from $453.7 million in 2021 to over $2 billion by 2033, driven by demand for home cooking, health consciousness, and AI personalization. The Asia-Pacific region is identified as the fastest-growing segment, while key industry players include Yummly, SideChef, and BBC Good Food. Major challenges cited involve intense competition, user retention difficulties, and monetizing free-to-use content.Market ScoopNorth America Recipe App MarketThe North America recipe app market is projected to grow from USD 255.4 million in 2024 to USD 844.2 million by 2034, representing a CAGR of 12.7%, with the U.S. dominating at 93.7% market share and generating USD 239.3 million in revenue. Key recent developments include Samsung Food's smart appliance integration (September 2024), BuzzFeed's Tasty app expansion with personalized meal plans (June 2024), and Yummly's deeper integration with Whirlpool smart appliances (March 2024). The market is driven by high smartphone penetration, health-conscious consumer trends, and AI-driven personalization features, though intensifying competition and market saturation pose challenges for new entrants.