Barclays Center

What Barclays Center does

Barclays Center is a privately-owned multi-purpose indoor arena located at 620 Atlantic Avenue in Downtown Brooklyn, New York. Opened in September 2012, the venue is operated by Brooklyn Sports & Entertainment (BSE Global) and owned by Forest City Ratner Companies (now part of Meridian). The arena serves as home venue for the Brooklyn Nets (NBA) and the New York Liberty (WNBA), and operates as a year-round live entertainment platform hosting concerts, boxing events, family shows, and comedy performances. Select customers include major touring acts such as Ariana Grande (five-night engagement), Shakira, J. Cole, Benson Boone, Joji, and promoters of the WNBA Commissioner's Cup Championship and the Unrivaled women's 3-on-3 league.

The venue's core technology infrastructure includes a mobile app providing event information and digital ticketing, Ticketmaster integration with QR-code mobile tickets, CLEAR biometric expedited entry, Apple/Google Wallet compatibility, and fully cashless concessions supported by Ready Credit cash-to-card kiosks. A Phase 2 technology renovation targeted at the 2025-26 NBA season will introduce upgraded security scanners, audiovisual systems, LED lighting, accessible viewing options, and an enhanced mobile app featuring loyalty programs and live updates. Sustainability infrastructure is a material differentiator, comprising a 135,000 sq. ft. green roof, 99% LED lighting, rooftop battery storage, stormwater capture, and LEED Silver certification, supported by active Green Sports Alliance membership.

Revenue is generated across five streams: (1) ticket sales processed through Ticketmaster and the venue box office; (2) premium experiences encompassing luxury suites and exclusive clubs such as the Crown Club and Qatar Airways Club; (3) food and beverage concessions operated exclusively by Levy Restaurants, including the Brooklyn Taste program featuring local vendors; (4) corporate partnerships and sponsorships anchored by the Barclays naming rights deal and partners including American Express, Qatar Airways, and CLEAR; and (5) venue rentals and private events. Primary customer segments are sports and entertainment consumers and corporate clients seeking premium hospitality, with secondary segments including event promoters, touring acts, and group ticket buyers.

Name

Barclays Center

Legal name

Brooklyn Sports & Entertainment

Website

https://barclayscenter.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Barclays Center is a privately-owned multi-purpose indoor arena in Downtown Brooklyn, opened 2012, serving as home venue for the Brooklyn Nets (NBA) and New York Liberty (WNBA) while hosting major concerts, boxing, and live entertainment for the New York metropolitan area.

Ownership category

akta.pro rank

Product category

Live Sports & Entertainment Venue

NAICS

Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Concession & Stadium / Arena Catering (THAFAIAG), Cocktail Bars & Lounges (CRANACAD)

Keywords

• Live entertainment venue
• Sports arena hosting
• Premium hospitality suites
• Event ticketing services
• Concession food beverage

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from ticket sales for Brooklyn Nets NBA games, New York Liberty WNBA games, concerts, boxing, family shows, and other entertainment events through Ticketmaster and box office
2. Premium Experiences: Revenue from luxury suites, exclusive clubs (Crown Club, Qatar Airways Club), premium seating, and VIP packages for events
3. Food & Beverage Concessions: Revenue from food and beverage sales through Levy Restaurants, including Brooklyn Taste program featuring local Brooklyn vendors, craft beer, wine and specialty cocktails
4. Corporate Partnerships & Sponsorships: Revenue from naming rights (Barclays), official partners, and corporate sponsors across various categories including beverage, financial services, travel, retail
5. Venue Rentals & Private Events: Revenue from renting the venue for private events, corporate functions, and special events through the Special Events Department

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Barclays Center is a multi-purpose indoor arena in Downtown Brooklyn that hosts professional basketball games (Brooklyn Nets NBA, New York Liberty WNBA), major concert tours, boxing events, family shows, and comedy performances. Its core offerings include event ticketing sold via Ticketmaster and on-site box office, premium hospitality through luxury suites and exclusive clubs, food & beverage concessions operated by Levy Restaurants under the Brooklyn Taste program, venue rentals for private/corporate events, guided venue tours, and official team merchandise.

Product overview

Barclays Center is a sports and entertainment venue in Brooklyn, New York, operating as a multi-purpose arena for professional basketball (Brooklyn Nets NBA and New York Liberty WNBA), concerts, and live entertainment events. The venue offers a portfolio of products centered on event hosting: Brooklyn Nets and New York Liberty home games serve as the core sporting products, while concerts and live performances form the entertainment pillar. Premium hospitality is delivered through Luxury Suites and Exclusive Clubs under the Premium Experiences offering. Supporting services include Barclays Center Tours for behind-the-scenes access, Group Tickets for bulk purchases, the Brooklyn Taste food program featuring local Brooklyn vendors, and the Official Team Store for team merchandise. A mobile app provides digital ticketing and venue navigation.

Differentiator

Problem solved

Functional benefit

Brands

• Brooklyn Sports & Entertainment: Parent organization managing Barclays Center and affiliated sports entities

Products and services

• Brooklyn Nets Home Games NBA regular-season and playoff home games for the Brooklyn Nets, sold as ticketed events to individual fans and groups via Ticketmaster, the venue box office, and the official website. Premium seating, luxury suites, and club access are available for selected games.
• New York Liberty Home Games WNBA regular-season, playoff, and championship games (including the Commissioner's Cup Championship) hosted at Barclays Center for the New York Liberty women's basketball franchise. Ticketed to individual fans and groups through Ticketmaster and the box office.
• Concerts and Live Entertainment Ticketed concert performances and live entertainment events featuring major touring artists across multiple genres, including multi-night engagements (e.g., Ariana Grande, Shakira, J. Cole, Benson Boone, Joji). Sold via Ticketmaster and the box office.
• Premium Experiences (Luxury Suites and Exclusive Clubs) Upscale hospitality offerings including luxury suites for group and corporate events, exclusive club access (Crown Club, Qatar Airways Club), premium seating, and VIP packages during Brooklyn Nets, New York Liberty, and concert events. Sold directly by the Premium Experiences sales team.
• Group Tickets Discounted ticketing packages for large groups attending Brooklyn Nets, New York Liberty, and select entertainment events. Coordinated through the BSE Global Group Sales desk (877-77-BKTIX, [email protected]), with accessible seating options included.
• Barclays Center Tours Guided behind-the-scenes tours offering public access to typically restricted areas including premium seating, locker rooms, and backstage facilities. Sold to individual visitors, school groups, and tourists.
• Official Team Store On-site retail store on the Main Concourse selling official Brooklyn Nets and New York Liberty merchandise, apparel, and accessories, also available online. Operated as a direct-to-consumer merchandise channel.
• Brooklyn Taste Food & Beverage Program Food and beverage concession program featuring authentic Brooklyn neighborhood restaurants, vendors, and suppliers throughout the arena's concession stands, operated in partnership with Levy Restaurants. Includes craft beer, wine, and specialty cocktails across clubs and bars.
• Barclays Center Mobile App Mobile application providing event information, mobile ticketing, venue navigation, and loyalty features. Enhanced for the 2025-26 season with new loyalty programs and live updates as part of the Phase 2 renovation. Available on iOS and Android.
• Private Venue Rentals and Special Events Rental of the venue for private events, corporate functions, weddings, and special events coordinated through the BSE Global Special Events Department.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• BarclaysflagshipChannel Partner/ Reseller/ DistributorNaming rights partner. Barclays is a transatlantic consumer and wholesale bank offering products and services across personal, corporate and investment banking, credit cards and wealth management with over 325 years of history. Operates in over 40 countries with approximately 83,500 employees.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial primary ticketing partner for all Barclays Center events. Provides online and mobile ticket sales platform.
• Levy RestaurantscoreChannel Partner/ Reseller/ DistributorExclusive food and beverage concessionaire. One of America's fastest growing and most critically acclaimed restaurant companies, recognized as leader in premium sports and entertainment dining. Named one of 10 most innovative companies in sports by Fast Company.
• American ExpresscoreGTM or Marketing PartnerCard Member Entrance partner providing exclusive access for American Express card members at designated events including all Brooklyn Nets home games.
• Qatar AirwayscoreGTM or Marketing PartnerVIP Entrance partner providing exclusive access through Qatar Airways VIP Entrance. Premium airline offering global travel services.
• Brooklyn Sports & EntertainmentflagshipOthersParent company and operator of Barclays Center, Brooklyn Nets, New York Liberty, HSS Training Center, and other sports and entertainment ventures. Brooklyn Sports & Entertainment Family includes affiliated teams and venues.
• Brooklyn NetscoreOthersNBA franchise and primary sports tenant of Barclays Center.
• New York LibertycoreOthersWNBA franchise and women's basketball tenant of Barclays Center.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Madison Square Garden (MSG Entertainment): Operates Madison Square Garden, the iconic NYC arena hosting the Knicks (NBA) and Rangers (NHL) plus major concerts. Direct competitor for NYC touring acts, premium suites, and corporate hospitality dollars, with similar anchor tenant model and large venue economics.
• Crypto.com Arena (AEG): Los Angeles multi-purpose arena home to the Lakers (NBA), Clippers (NBA), Kings (NHL), and Sparks (WNBA), operated by AEG. Highly comparable in tenant mix, premium hospitality, concert calendar, and venue economics.
• United Center (Chicago): Chicago arena home to the Bulls (NBA) and Blackhawks (NHL), one of the largest venues in the US by capacity. Direct comparable on NBA anchor tenancy, large-scale concerts, and corporate premium offerings.
• TD Garden (Boston): Boston arena home to the Celtics (NBA) and Bruins (NHL). Comparable mid-sized urban arena with similar tenant structure, premium experience offerings, and concert programming depth.
• Chase Center (San Francisco): San Francisco arena home to the Golden State Warriors (NBA), opened 2019 with a tech-forward design, premium clubs, and Thrive City mixed-use development. Closest analog to Barclays Center's tech-forward, transit-adjacent, premium-focused positioning.
• Wells Fargo Center (Philadelphia): Philadelphia arena home to the 76ers (NBA) and Flyers (NHL), operated by Comcast Spectacor. Comparable multi-tenant NBA/NHL arena with premium suites and Tier 1 concert programming in a major Northeast metro.
• The Forum (Inglewood): Inglewood arena operated by Steve Ballmer/Asylum, host to concerts and select NBA events. Comparable mid-to-large format venue emphasizing premium hospitality and high-end concert programming.

Regional players

• UBS Arena (OAK View Group): New York-area arena (Long Island) home to the Islanders (NHL). Regional competitor for NYC-metro touring acts and corporate entertainment spend; newer venue directly challenging Barclays for premium event dates.
• Kaseya Center (Miami): Miami arena home to the Heat (NBA). Comparable NBA-anchored venue with strong premium hospitality and concert programming, competing for top-tier touring acts though in a different regional market.

Others

• Brooklyn Sports & Entertainment (BSE Global): Parent operator of Barclays Center, Brooklyn Nets, New York Liberty, Long Island Nets, and NetsGC. Directly relevant as the operating entity that monetizes the arena ecosystem and would be the relevant investment vehicle for a PE-style acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/barclayscenter
• Facebookfacebook.com/barclayscenter
• LinkedInlinkedin.com/company/the-barclays-center

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barclays Center