Diamond Spas

What Diamond Spas does

Diamond Spas, Inc. is a privately held custom fabricator of stainless steel and copper aquatic vessels founded in 1996 and headquartered in Frederick, Colorado. The company designs, fabricates, and installs luxury swimming pools, spas, hot tubs, cold plunge pools, swim spas with adjustable water current systems, water features, custom bathtubs, shower pans, and kitchen/bath sinks. Core technical capability is TIG-welded stainless steel and copper construction, sourced from recycled sheet metal and engineered for chlorine-free, leak-tight, recyclable vessels that are lighter than gunite or concrete and suitable for rooftop installations.

Diamond Spas serves three primary customer segments: high-net-worth residential homeowners seeking bespoke luxury aquatic installations, luxury hospitality and commercial properties (including named deployments at Four Seasons Vail, Dream Hotel NYC, William Vale Brooklyn, Halekulani Hawaii, and Yellowstone Club Rainbow Lodge), and athletic and wellness facilities (Denver Athletic Club, Union League Club Chicago). Pricing is quote-based and not publicly disclosed; the business model is project-based one-time license revenue per custom build, supplemented by a small line of stocked portable spas (Monarch, Windom, Crestone, Kenosha) and a standard cold plunge model (Fraser).

The go-to-market relies on direct enterprise field sales, phone-based inside sales, online quote requests, and a referral network of architects, interior designers, landscape architects, and custom home builders. The company holds memberships in AIA, ASID, NKBA, Genesis 3, APSP, and BBB, and distributes via Houzz and direct channels globally, with documented projects in Israel, Hawaii, and the Caribbean. Ownership rests with co-founder Tom Bennett (Owner and Fabrication) and President Stephanie Bennett; the company operates with 1-10 employees and has no disclosed parent, no funding rounds, and no public financials.

Name

Diamond Spas

Legal name

Diamond Spas, Inc.

Website

https://diamondspas.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Diamond Spas is a privately held, Frederick, Colorado-based custom fabricator (founded 1996) of TIG-welded stainless steel and copper swimming pools, spas, hot tubs, cold plunge pools, and luxury baths serving high-net-worth homeowners, luxury hotels, and athletic clubs globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Pool and Spa Fabrication: Project-based custom fabrication of stainless steel and copper aquatic vessels including swimming pools, spas, hot tubs, cold plunge pools, swim spas, and water features. Pricing is quote-based, not publicly disclosed. Each project is custom-designed to client specifications.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Diamond Spas designs, fabricates, and installs custom stainless steel and copper aquatic vessels including spas, hot tubs, swimming pools, cold plunge pools, swim spas, bathtubs, sinks, and water features. Each product is custom-engineered to client specifications, fabricated at the company's Frederick, Colorado facility using TIG welding, and shipped/installed globally for residential and commercial hospitality clients.

Product overview

Diamond Spas is a custom fabricator of metal aquatic vessels specializing in stainless steel and copper spas, pools, bathtubs, and sinks. The product portfolio is organized into two main collections: the Swimming Pool & Spa Collection (custom spas/hot tubs, stocked portable spas including The Monarch, Windom, Crestone, and Kenosha models; custom and standard swimming pools including stainless steel, copper-lined, glass-walled, and cold therapy plunge pools; rooftop/elevated pools and spas; swim spas with adjustable water current systems; tile-ready vessels; retractable deck covers; automatic and foam spa covers; and custom water features) and the Luxury Bath Collection (custom baths including Japanese soaking tubs, rectangular, elliptical, corner, and contemporary oval designs; custom shower pans; and kitchen/bath sinks). All products are chlorine-free and eco-friendly, with vessels fabricated from recycled sheet metal and are 100% recyclable. The company also offers commercial-grade products for hospitality and athletic facilities.

Differentiator

Problem solved

Functional benefit

Brands

• The Monarch: Stocked portable spa - stainless steel frame with removable access panels on all four sides for easy spa maintenance.
• The Windom
• The Crestone
• The Kenosha
• The Fraser

Products and services

• Custom Spas & Hot Tubs Custom-engineered spas and hot tubs fabricated from stainless steel and copper for residential and commercial applications; available with hydrotherapy jets, LED lighting, bench seating, loungers, automatic covers, and infinity edges.
• Stainless Steel Hot Tubs Custom stainless steel hot tubs featuring TIG-welded leak-tight construction, superior bacteria resistance, bench seating, LED lighting, automatic covers, and infinity edges. Targeted at residential and commercial buyers seeking a durable, low-maintenance vessel.
• Copper Spas & Hot Tubs Custom copper spas and hot tubs that develop a natural patina of browns, pinks, blues, and greens over time while delivering antimicrobial properties and aesthetic blending with landscaping. For residential and commercial buyers seeking living-metal aesthetics.
• Stocked Portable Spas (Monarch, Windom, Crestone, Kenosha) Pre-designed portable stainless steel spas — The Monarch (removable access panels on four sides), The Windom (standard design), The Crestone (standard design), and The Kenosha (with automatic cover) — built for faster delivery than the custom line; designed for 5-6 persons.
• Custom Swimming Pools Custom-designed swimming pools in stainless steel or copper available in any shape or size, with options including infinity edges, acrylic walls, water features, gutters, and stairways; suitable for both inground and rooftop/elevated applications.
• Stainless Steel Swimming Pools & Plunge Pools Stainless steel swimming and plunge pools designed for residential and commercial markets worldwide; lightweight alternative to gunite or concrete, highly corrosion-resistant, and durable.
• Copper Swimming Pools & Plunge Pools Custom copper-lined swimming pools with a natural living-metal patina that changes over time, producing unique colors and patterns; suitable for upscale residential and commercial installations.
• Custom Cold Therapy Plunge Pools Custom cold plunge pools maintained at 50-59°F for therapeutic benefits including improved blood circulation, pore detoxification, joint numbing, and pain relief; suitable for athletic clubs, country clubs, hotels, and residential buyers.
• The Fraser Standard Cold Plunge Pool Standard-design cold therapy plunge pool maintained at 50-59°F with faster ship date; offered as a stocked alternative to fully custom cold plunge builds.
• Acrylic / Glass Walled Pools and Spas Pools and spas featuring transparent glass walls that allow swimmers to see outside and observers to look in, with superior clarity; for luxury residential and showcase commercial installations.
• Rooftop / Elevated / Overstory Pools & Spas Lightweight stainless steel or copper pools and spas designed for rooftop and elevated installations, reducing structural expense compared to gunite or concrete; available as single-piece assemblies for easier hoisting. Targeted at urban hotels and high-density residential projects.
• Custom Swim Spas Swim spas combining adjustable river-like water current technology with stainless steel and copper durability; includes entry steps, LED lighting, automatic covers, and treadmill options for aquatic exercise.
• Tile-Ready Pools & Spas Metal vessels designed to accept tile or stone application on site, with leak-tight stainless steel shells that can be shipped to projects for finishing by local trades.
• Custom Water Features Custom water features including vanishing edges, water walls, spillovers, and reflecting features fabricated from stainless steel or copper for indoor and outdoor luxury spaces.
• Custom Bathtubs (Japanese Soaking, Rectangular, Elliptical, Corner, Contemporary Oval, Specialty) Custom bathtubs in stainless steel and copper with body-conforming shapes and bench seating for therapeutic bathing, offered in Japanese soaking, rectangular, elliptical, corner, contemporary oval, and specialty configurations for residential bathroom projects.
• Custom Shower Pans Custom metal shower pans in stainless steel or copper for contemporary bathroom design in luxury residential projects.
• Kitchen & Bath Sinks Custom stainless steel and copper sinks for upscale kitchens and baths, including bathroom vessel sinks, bar sinks, and kitchen sinks.
• Commercial Spas, Pools & Baths Commercial-grade spas, pools, and baths engineered for hospitality, athletic, and public facilities; meeting heavy-usage durability and branding requirements of commercial buyers.
• Retractable Sliding Deck Covers Retractable covering systems for pools and spas providing safety and weather protection; designed to integrate with Diamond Spas installations.
• Spa Covers (Automatic and Foam) Custom spa covers available in floating, standard foam, premium foam, and automatic versions, in colors including Almond, Ash, Burgundy, Charcoal, Chocolate, Hunter, Light Blue, Navy, and others.

Quantifiable outcome

• Metal vessels will not fade, crack or blister - outlasting traditional materials
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• BBB (Better Business Bureau)minorOthersBBB Business Review member, providing consumer trust and credibility verification.
• AIA (American Institute of Architects)coreOthersProfessional association membership connecting with architectural community and design professionals.
• ASID (American Society of Interior Designers)coreOthersProfessional association membership connecting with interior design professionals who specify Diamond Spas products.
• Genesis 3minorOthersProfessional design association membership.
• NKBA (National Kitchen & Bath Association)coreOthersProfessional association membership in kitchen and bath industry, relevant for bath collection products.
• APSP (Association of Pool and Spa Professionals)coreOthersIndustry association membership. Diamond Spas won APSP Award of Excellence in 2014.
• HouzzminorChannel Partner/ Reseller/ DistributorFeatured pro partner on Houzz platform for home design professionals. Houzz is a leading platform for home remodeling and design.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Endless Pools: Specialist manufacturer of swim spas and aquatic fitness systems with strong brand recognition in the luxury residential and commercial market. Directly comparable as a swim spa specialist targeting similar high-end customers, though Endless Pools uses standardized acrylic/composite construction rather than Diamond Spas's custom metal fabrication.
• Sundance Spas: Premium hot tub and spa manufacturer serving residential and commercial markets with established brand presence. Comparable in targeting luxury spa customers, though Sundance focuses on standardized acrylic spas rather than custom metal aquatic vessels.
• Bullfrog Spas: Premium spa manufacturer known for patented JetPak therapy system and modular custom configurations. Comparable as a custom-configurable premium spa brand targeting similar residential and hospitality segments, though Bullfrog uses standardized shells with modular options rather than full metal fabrication.
• Master Spas: Manufacturer of hot tubs, swim spas, and aquatic fitness equipment serving residential and commercial markets. Comparable in offering swim spa and hot tub products with similar premium positioning, though using acrylic construction rather than custom metal fabrication.
• Hydropool: Swim spa and hot tub manufacturer with strong presence in the North American luxury residential market. Comparable in swim spa specialization and premium positioning, with similar target customers in fitness/wellness applications.
• Caldera Spas: Premium hot tub manufacturer owned by Watkins Wellness, targeting luxury residential customers. Comparable in premium spa positioning, though Caldera focuses on standardized portable units rather than custom metal fabrication.
• Dimension One Spas: Premium spa manufacturer focused on hydrotherapy and wellness positioning, targeting residential and commercial luxury customers. Comparable in premium spa positioning with emphasis on therapeutic benefits, though using standardized acrylic construction rather than metal.

Broad incumbents

• Jacuzzi: Iconic global spa and hot tub brand with broad product portfolio across residential and commercial segments. Comparable as a major incumbent in the spa/pool industry with luxury positioning, though Jacuzzi offers mass-produced standard models rather than Diamond Spas's bespoke metal fabrication.
• Watkins Wellness (Hot Spring Spas): Parent company of multiple spa brands including Hot Spring Spas, Endless Pools, and Caldera Spas. Comparable as a broader incumbent in the luxury spa market with standardized product offerings across multiple brands, though operating at significantly larger scale than Diamond Spas's custom model.

Regional players

• Platinum Spas: UK-based luxury hot tub and swim spa manufacturer serving primarily European markets. Comparable in luxury spa positioning with premium materials and design focus, but does not directly compete in Diamond Spas's North American luxury hospitality and residential market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DiamondSpas
• YouTubeyoutube.com/channel/UCigRlTCmQzi2UpTjjTXkt9A
• Facebookfacebook.com/DiamondSpas
• Instagraminstagram.com/Diamond_Spas_CO
• LinkedInlinkedin.com/company/diamond-spas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Spas