Foursquare Integrated Transportation Planning

What Foursquare Integrated Transportation Planning does

Foursquare Integrated Transportation Planning (Foursquare ITP) is a privately-held, woman-owned transportation planning and policy consulting firm headquartered in Washington, DC, with additional offices in Philadelphia, Atlanta, and Boston. Founded in 2006 by Lora Byala, AICP, the firm serves public-sector clients including transit agencies (WMATA, MARTA, MBTA, SEPTA, MDOT MTA, Capital Metro, JTA, CATS, Hampton Roads Transit, GRTC, Bloomington Transit, SORTA, Metrolinx), metropolitan planning organizations (MWCOG), state DOTs (Georgia DOT), and local governments, providing multimodal planning across transit service, operations and facilities, microtransit and new mobility, BRT and corridor planning, regional and statewide planning, transportation demand management, and active transportation.

The firm operates a professional services model in which it is contracted through competitive government procurement and direct agency engagements, with revenue tied entirely to project-based consulting work. Its core differentiator is a proprietary Tools and Technology Suite of 18+ software products — including the Reflect GTFS validator, Microtransit Demand Estimator, Transit Propensity Model, Performance Monitoring Dashboards, Ridership Estimation, Route Optimization, Accessibility and Equity analysis, and Design and Visualization tools — developed and deployed over years of project work and supported by a dedicated Transportation Data Science team. The Transit Propensity Model was enhanced with machine-learning algorithms in October 2025 to better identify transit-supportive geographies.

Commercial positioning rests on DBE certifications in 33+ states plus federal SBA, WOSB, CBE, WBE, MBE, and SBE credentials that grant access to set-aside contracts, a ~53% win rate on roughly 115 annual pursuits led by Chief Development Officer David Miller and pursuit lead Kristen Anderson, and a record of helping clients secure federal funding (over $40M for micromobility and active transportation; nearly $70M in federal CIG competitiveness for the MARTA Clayton Southlake BRT alternative). The 75+ staff firm has won four consecutive Great Place to Work certifications, WTS-DC Employer of the Year, and multiple ACT and industry awards, and remains founder-controlled under President & CEO Lora Byala with no disclosed institutional capital or M&A activity.

Name

Foursquare Integrated Transportation Planning

Legal name

Foursquare Integrated Transportation Planning, Inc.

Website

https://foursquareitp.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Foursquare ITP is a woman-owned transportation planning and policy consulting firm serving North American transit agencies, MPOs, state DOTs, and local governments with transit service planning, BRT/corridor studies, microtransit, TDM, and a proprietary suite of 18+ data-science planning tools.

Ownership category

akta.pro rank

Product category

Transportation Planning Consulting

NAICS

Support Activities for Transportation (488), Bus and Other Motor Vehicle Transit Systems (485113), Computer Systems Design and Related Services (54151)

SIC

Transportation Services (4700)

akta.pro primary industry

Municipal/Transit-Agency Microtransit (First/Last-Mile Feeders) (TLAFAJAH)

akta.pro secondary industry

Airport/Seaport Shuttle & Landside Connector Services (TLAFAJAE)

Keywords

• Transportation planning consulting
• Transit service planning
• Transportation demand management
• Mobility and corridor planning
• Transportation data science

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Transportation Planning Consulting: Foursquare ITP generates revenue through professional services contracts with government transit agencies, MPOs, state DOTs, and local governments. Services include transit planning, operations analysis, TDM programs, strategic planning, and technical consulting on transportation projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Foursquare ITP is a multi-modal transportation planning consulting firm that provides planning, design, policy analysis, and data science services to transit agencies, metropolitan planning organizations (MPOs), state DOTs, and local governments across North America. Its work spans transit service planning, operations and facilities planning, microtransit and new mobility, BRT/corridor planning, transportation demand management (TDM), regional and statewide planning, and micromobility/active transportation, supported by an in-house suite of proprietary planning tools.

Product overview

Foursquare ITP is a multi-modal transportation planning firm offering a comprehensive suite of services organized around core planning disciplines and specialized support areas. The company operates as a platform-plus-tools model, with core service offerings in Transportation Data Science, Transit Service Planning, Transit Operations and Facilities Planning, Microtransit and New Mobility, Regional and Statewide Planning, BRT/Corridor Planning, Transportation Demand Management (TDM), and Micromobility and Active Transportation. These core services are complemented by a proprietary Tools and Technology Suite that includes specialized software products (Reflect for GTFS validation, Propensity for transit-supportive geography analysis, Performance Monitoring Dashboards, Microtransit Demand Estimator, Market Segmentation, Ridership Estimation, Route Optimization, and others) designed to streamline data-driven planning. Additional specialized support includes Design and Visualization, Geographic Information Systems (GIS), and Public and Stakeholder Engagement services. The company also partners with transit industry SaaS platforms including Swiftly, Podaris, and Replica to complement their internal tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Transit Service Planning Service offering for transit agencies covering system redesigns, transit development plans, comprehensive operational analyses, route optimization studies, BRT service development, and microtransit service planning.
• Transit Operations and Facilities Planning Service offering for transit agencies covering facility planning, service optimization, workforce development, implementation assistance, and fleet strategy for transit systems.
• Microtransit and New Mobility Service offering for transit agencies and jurisdictions covering microtransit feasibility analyses, strategic and financial planning, implementation support, performance monitoring, and new mobility planning and transit integration.
• Regional and Statewide Planning Service offering for MPOs, state DOTs, and regional planning bodies covering statewide transportation and policy plans, regional multimodal transportation plans, regional transit vision plans, and state transportation improvement plans.
• BRT, Bus Priority, and Corridor Planning Service offering for transit agencies and planning organizations covering bus rapid transit planning, high-capacity transit feasibility studies, corridor vision plans, transit priority treatments evaluation, and alternatives analysis.
• Transportation Demand Management (TDM) Service offering for agencies and employers covering TDM program planning, implementation, evaluation, employer outreach, behavior change operations, marketing, strategic planning, and impact reporting.
• Micromobility and Active Transportation Service offering covering active transportation and micromobility infrastructure plans, complete streets planning, first- and last-mile planning, and micromobility business planning and procurement support.
• Strategic and Financial Management Service offering for transit agencies and planning organizations covering strategic plans, organizational capacity assessments, funding guidance and financial forecasts, policy research, fare policy development, and performance measurement.
• Transportation Data Science Service offering providing complex transportation data analysis, data cleaning, development of automated tools to streamline data-driven planning, and unique data visualizations for transportation planning clients.
• Tools and Technology Suite Proprietary suite of in-house transportation planning tools (including Reflect for GTFS validation, Propensity for transit-supportive geography analysis, Microtransit Demand Estimator, Performance Monitoring Dashboards, Route Optimization, Travel Flow Analysis, and others) deployed with projects or provided with training for ongoing client use.

Quantifiable outcome

• Transit agencies get answers about transit performance in minutes instead of days through automated tools
• +4 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature18 records

Partnerships

Three partnerships are on record, tiered supporting.

• SwiftlysupportingTechnology or IntegrationTransit industry vendor partnership providing software-as-a-service platform to complement transit service planning and data analysis processes. Partnership enables leverage of cutting-edge data sources for analyses.
• PodarissupportingTechnology or IntegrationTransit industry vendor partnership providing software-as-a-service platform to complement transit service planning and data analysis processes. Partnership enables leverage of cutting-edge data sources for analyses and brings unique tools to clients.
• ReplicasupportingTechnology or IntegrationTransit industry vendor partnership providing data platform to complement transit service planning and data analysis processes. Partnership enables leverage of cutting-edge data sources for analyses.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kittelson & Associates: Kittelson & Associates is a boutique transportation engineering and planning firm of comparable size to Foursquare ITP, specializing in transit planning, traffic engineering, and research for public agencies — directly competing for the same transit-agency and DOT planning studies.
• Nelson\Nygaard Consulting Associates: Nelson\Nygaard is a transit-focused planning consultancy of similar scale that provides transit service planning, multimodal planning, and TDM services to the same agency clients (transit agencies, MPOs, cities) as Foursquare ITP.
• Fehr & Peers: Fehr & Peers is a transportation planning and traffic engineering firm of comparable size with a strong practice in multimodal planning, TDM, and data-driven analysis for state DOTs, MPOs, and cities — directly competing for similar federal and state contracts.
• Cambridge Systematics: Cambridge Systematics is a transportation planning and economics consultancy providing statewide and regional planning, freight, and travel-demand modeling for DOTs, MPOs, and transit agencies — overlapping closely with Foursquare ITP's regional/statewide planning practice.
• ICF International: ICF International is a management consulting and digital services firm with a transportation practice covering transit planning, climate and energy policy, and TDM for federal, state, and local agencies — overlapping with Foursquare ITP's planning and TDM services.
• VHB (Vanasse Hangen Brustlin): VHB is a mid-sized transportation, land development, and environmental services firm competing for transit service planning, BRT corridor, TDM, and statewide planning contracts for the same state DOT, MPO, and transit agency customers.

Broad incumbents

• WSP USA: WSP is a global engineering and planning giant with a large US transportation practice covering transit planning, corridor studies, BRT, and policy work for the same public-sector clients — a much larger incumbent that competes for the same procurements, often as a one-stop shop.
• AECOM: AECOM is a global infrastructure consulting firm with a sizable US transportation planning practice that competes for large transit, MPO, and state DOT contracts, often bundling planning with engineering and design capabilities.
• HDR Inc. HDR is a large employee-owned engineering and architecture firm with a substantial transportation practice delivering transit planning, corridor studies, and BRT alternatives analyses for the same government clients as Foursquare ITP.
• Stantec: Stantec is a global engineering, architecture, and environmental services firm with a North American transportation planning group that competes with Foursquare ITP on transit, MPO, and state DOT planning assignments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FoursquareITP

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foursquare Integrated Transportation Planning