Swiftly
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Swiftly firmographics
Firmographics- Name
- Swiftly
- Legal name
- Swiftly Systems, Inc.
- Website
- https://swiftly.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Swiftly industry classification
Industry- Product category
- Retail Technology / Retail Media Platform
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)
- akta.pro secondary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
Keywords
Where Swiftly is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Swiftly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Retail Media Network (advertising): Retailers and CPG brands pay for ad placements across Swiftly-powered apps and websites (in-app video, interstitial, display, search). Swiftly handles brand relationships, ad technology, and campaign execution on behalf of retailers. Reported >$100 iROAS achieved with PepsiCo.
- Brand Advertiser media spend (network-level buying): CPG, alcohol and other brand advertisers purchase media across Swiftly's network of retail partners; minimum paid media spend of $10,000 per month for 90 consecutive days required to redeem brand-advertiser promotional credits.
- Alcohol Cashback transaction fees / supplier-funded promotions: Supplier-funded alcohol rebate platform that drives trips and basket growth; Swiftly captures economics on each rebate/redeemed transaction processed through the platform with near-instant PayPal/Venmo payouts.
- Data and trade-spend analytics for CPG brands: Provides brands with retail performance analytics powered by transaction log and retail media data, including automated deduction/dispute recovery and trade-spend optimization tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Retailer Advertising Credits — per-store promotional credits with $2,000/store minimum paid media spend |
| Usage-based | Multi-year contract | Brand Advertiser Advertising Credits — network-level with $10,000/month minimum for 90 consecutive days |
| Other | Multi-year contract | Demo-led enterprise sales — quote-based pricing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Swiftly product offering
Product offeringCore offering
Swiftly is an AI platform purpose-built for retailers, wholesalers, and brands that runs on the industry's largest proprietary retail dataset. It unifies POS, loyalty, ordering, and supplier data through Swiftly Connect; personalizes promotions, digital circulars, apps/websites, retail media, and alcohol cashback via the Marketing AI Stack; and automates back-office workflows (vendor negotiations, invoice reconciliation, deduction disputes, weekly circular publishing) via the Operations AI Stack. The platform ties every campaign impression to verified in-store receipts for closed-loop iROAS measurement.
Product overview
Swiftly is a unified, AI-native retail platform purpose-built for retailers, wholesalers, and brands, organized around three core pillars: Swiftly Connect (the data integration foundation that unifies POS, loyalty, ordering, and supplier data), Marketing AI Stack (the consumer-facing engagement layer comprising Audience Optimizer™, SmartCircular™, App & Web, Retail Media, and Alcohol Cashback), and Operations AI Stack (the back-office automation layer for vendor negotiations, invoice reconciliation, deduction disputes, and circular publishing). Swiftly's proprietary AI agents operate across all three pillars on top of what the company describes as the largest proprietary retail dataset in the industry — $43B+ in annual GMV, 30M+ product line items analyzed daily, and closed-loop campaign outcomes from 33,000+ storefronts — to automate workflows, personalize promotions at the shopper level, and tie every impression back to verified in-store receipts.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing AI Stack The marketing pillar of Swiftly's unified AI platform. AI agents personalize every shopper touchpoint, automate promotions, and prove results via closed-loop measurement. Includes Audience Optimizer, SmartCircular, App & Web, Retail Media, and Alcohol Cashback. Reported outcomes include an average $40 ROAS, +3.5% trip frequency, and +2.1% sales lift.
- Operations AI Stack The operations pillar of Swiftly's unified AI platform. AI agents automate back-office workflows including vendor communications, invoice reconciliation, exception management, deduction disputes, automated weekly circular publishing, and trade-spend optimization for wholesalers, retailers, and brands.
- Swiftly Connect The data foundation of the Swiftly platform. Uses pre-built connectors and schema mappings to unify POS, loyalty, inventory, ordering, and supplier data into a single clean view, enabling AI agents across the Marketing and Operations AI Stacks to work on connected, accurate data in weeks rather than months.
- Audience Optimizer AI-automated promotions engine within the Marketing AI Stack. Analyzes each shopper's purchase history, automatically selects the offer most likely to drive a trip, generates ad creative on demand, and delivers campaigns across mobile, web, social (Instagram, TikTok, Facebook), CTV, and DOOH, tying every impression back to a real receipt via closed-loop iROAS measurement.
- SmartCircular AI-powered digital circular that converts static weekly grocery flyer PDFs into interactive, tappable shopping experiences with shopping list functionality. Generates millions of personalized versions per shopper, captures engagement signals, and pairs with Audience Optimizer for closed-loop promotion-to-media activation. Reports 72% reduction in publishing time, +31% engagement, and +93% shopper retention.
- App & Web AI-powered, white-labeled retail app and web platform. Builds, hosts, and maintains personalized branded mobile apps and websites with Store Locator, personalized 'On Sale For You,' digital coupons, product catalog, Shopping List, SmartCircular integration, and barcode scanner. Connects to existing POS, loyalty, and pricing systems; supports localization. Average app rating 4.74; +33% improvement; 5x increase in app user revenue.
- Retail Media Retail media network solution that lets retailers earn brand-funded ad revenue and lets brands reach 12M+ active shoppers across 33,000+ store locations. Supports in-app video, interstitial, display, and search ad formats with IAB-standard closed-loop attribution tied to in-store sales lift (iROAS).
- Alcohol Cashback Supplier-funded digital alcohol rebate platform that replaces paper-based rebates with near-instant digital cashback delivered via PayPal, Venmo, or digital prepaid Visa. Maintains automated state-by-state compliance with alcohol rebate laws and integrates into retailer apps and websites with closed-loop reporting. Live across 7-Eleven (10,500+ stores), Circle K (4,300+ stores), ExtraMile (1,100+ stores), and Giant Eagle.
Quantifiable outcome
- SmartCircular delivers 72% reduction in publishing time, +31% engagement, +93% shopper retention.
- +10 more outcomes
Companies that use Swiftly
Customer profileNamed customers13 records
Ideal customer profiles4 records
Swiftly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability12 records
Feature7 records
Swiftly partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship strategic partner — wholesale distribution + media network, core strategic technology partner, major distributor partner — southeast independent grocers, major customer-partner (food & pharmacy retailer), flagship customer-partner (early smartcircular adopter), flagship customer-partner (largest u.s. c-store), major customer-partner (largest c-store alcohol cashback), mid-tier customer-partner and acquired company — strategic alcohol cashback capability.
- United Natural Foods, Inc. (UNFI)flagship strategic partner — wholesale distribution + media networkUNFI and Swiftly jointly launched a national retail media network for independent and regional grocers (UNFI Media Network). UNFI also extended its distribution partnership with Whole Foods Market through 2032. Swiftly's technology powers retail media across UNFI's distribution footprint and supports both enterprise and independent grocer digital infrastructure.
- Vistar Mediacore strategic technology partnerStrategic partnership integrating Vistar's programmatic Digital Out-Of-Home (DOOH) advertising network (1.1M+ screens in the U.S., part of T-Mobile Advertising Solutions) with Swiftly's retail media platform. Enables advertisers to run coordinated campaigns across digital, mobile, and physical environments and measure in-store sales impact through Swiftly's transaction data.
- Merchants Distributors (MDI)major distributor partner — southeast independent grocersSwiftly partners with wholesale distributor MDI (a subsidiary of Alex Lee, Inc., Hickory, NC) to provide digital tools — website technology, SmartCircular, digital weekly circulars, and Audience Optimizer — to MDI's network of 600+ independent grocers across the Southeast. Phased deployments began early 2026.
- Giant Eaglemajor customer-partner (food & pharmacy retailer)Swiftly partnered with Giant Eagle (one of the nation's largest food and pharmacy retailers, 200+ stores) to deliver Swiftly's Alcohol Cashback program with seamless digital experience; selected for compliance rigor and execution ease.
- Save A Lotflagship customer-partner (early smartcircular adopter)Save A Lot partnered with Swiftly to implement a mobile app, loyalty program, and retail media capabilities, with results including a 125% increase in loyalty registrations since September 2024 and ~$38 in sales for every $1 invested during a holiday activation. Save A Lot is also the early adopter of SmartCircular.
- 7-Eleven, Inc.flagship customer-partner (largest u.s. c-store)Swiftly partnered with 7-Eleven to bring alcohol cashback offers to more than 10,500 7-Eleven locations across the United States via the 7Rewards app. Rewards are payable through PayPal, Venmo, or digital prepaid Visa.
- Circle Kmajor customer-partner (largest c-store alcohol cashback)Circle K launched the largest alcohol cashback program in U.S. convenience retail with Swiftly, live in over 4,300 stores across 31 states. Swiftly provides automated state-by-state rebate compliance, real-time promotions, and analytics.
- ExtraMile Convenience Stores (Chevron/Jacksons JV)mid-tier customer-partnerExtraMile launched digital cash back offers on beer, wine and spirits purchases through Swiftly, integrated into their mobile apps across 1,100+ stores in 18 states.
- BYBEacquired company — strategic alcohol cashback capabilitySwiftly acquired BYBE, a digital alcohol cashback platform, to enhance its alcohol promotions solutions and expand market reach. Integration aims to improve operational efficiency, compliance, and consumer access to adult beverage offers. Key personnel from BYBE joined Swiftly's leadership team.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Swiftly competitors and assessment
Company assessmentDirect peers
- Quotient Technology (now Neptune Retail Solutions): Quotient/Neptune is the closest direct competitor, operating a retailer-facing digital coupons, promotions, and retail media platform historically anchored on the Coupons.com asset. It competes head-to-head with Swiftly's SmartCircular and Audience Optimizer for retailer promotional budgets.
- Criteo: Criteo runs a retail media monetization platform that powers on-site sponsored ads and audience targeting for grocery and large retailers. Comparable to Swiftly's Retail Media and Audience Optimizer modules in serving CPG advertisers and retailers.
- LiveRamp: LiveRamp provides data connectivity, identity resolution, and audience activation used by retailers and CPG brands. Comparable to Swiftly Connect's data-unification role and Audience Optimizer's first-party audience targeting.
- Innovid: Innovid provides ad serving, creative personalization, and cross-channel measurement for CPG and retail advertisers. Comparable to Swiftly's omnichannel ad serving through Audience Optimizer and closed-loop iROAS measurement.
- Numerator: Numerator provides first-party purchase data, panel insights, and ad measurement for CPG brands and retailers. Comparable to Swiftly's transaction-data-driven audience and attribution capabilities.
Broad incumbents
- Instacart (Carrot): Instacart's Carrot retail media platform is a scaled competitor serving 1,800+ retailer banners with CPG ad placements and closed-loop measurement. While broader (grocery delivery + ads), it competes for the same brand-advertiser dollars Swiftly targets.
- Circana (formerly IRI): Circana is a large-scale retail measurement, analytics, and shopper insights provider for CPG brands and retailers. Comparable to Swiftly's data, analytics, and trade-spend optimization offerings, though Circana serves enterprise clients with broader category coverage.
- Roundel (Target's retail media network): Roundel is Target's in-house retail media network selling CPG placements across Target properties. Represents the walled-garden incumbent Swiftly competes against for brand-advertiser budgets.
- Kroger Precision Marketing: Kroger's retail media arm monetizes Kroger's first-party shopper data through closed-loop measurement for CPG brands. The most direct walled-garden incumbent competitor and benchmark for Swiftly's iROAS claims.
Regional players
- KeHE Connect: KeHE operates a retail media and digital platform for the independent natural/pecialty grocers it distributes to. Comparable to Swiftly's wholesale-distributor channel partnership model with MDI/Alex Lee and UNFI.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Swiftly social profiles
Digital presenceSwiftly compliance and trust
Trust signalCompliance7 records
Swiftly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swiftly leadership team
Management profileNumber of profiles
Profiles8 records
Swiftly subsidiaries and ownership
Company hierarchySubsidiaries1 record
Swiftly funding detail
Funding detailFunding overview
Funding rounds3 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swiftly M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swiftly
What does Swiftly do?
Swiftly is an AI platform purpose-built for retailers, wholesalers, and brands that runs on the industry's largest proprietary retail dataset. It unifies POS, loyalty, ordering, and supplier data through Swiftly Connect; personalizes promotions, digital circulars, apps/websites, retail media, and alcohol cashback via the Marketing AI Stack; and automates back-office workflows (vendor negotiations, invoice reconciliation, deduction disputes, weekly circular publishing) via the Operations AI Stack. The platform ties every campaign impression to verified in-store receipts for closed-loop iROAS measurement.
Is Swiftly a public or private company?
Swiftly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Swiftly founded?
Swiftly was founded in 2018. It employs 101 to 250 people.
Where is Swiftly based?
Swiftly is headquartered in San Francisco, United States, in the North America region.
How does Swiftly make money?
Four revenue lines are on record. Retail Media Network (advertising) is the primary driver. The others are brand Advertiser media spend (network-level buying), alcohol Cashback transaction fees / supplier-funded promotions and data and trade-spend analytics for CPG brands.
Who are Swiftly's main competitors?
Direct peers on record are Quotient Technology (now Neptune Retail Solutions), Criteo, LiveRamp, Innovid and Numerator. Broad incumbents are Instacart (Carrot), Circana (formerly IRI), Roundel (Target's retail media network) and Kroger Precision Marketing. KeHE Connect is listed as a regional player.
Does Swiftly have an API?
No public API is recorded for Swiftly.
What industry is Swiftly in?
Swiftly's product category is Retail Technology / Retail Media Platform. Its primary akta.pro industry code is MPAAAJAM, Retail Execution Technology & Services (SFA, Planogram, Image Recognition), with a secondary code of BPAMALAF, Attribution, Measurement, Analytics & Incrementality. Its NAICS code is 541810 and its SIC code is 7372.