homeyou
homeyou is a US home improvement marketplace connecting residential homeowners with licensed local contractors and service professionals across all 50 states, monetizing via lead generation fees paid by contractors on a quote-based pricing model.
- Company typePrivate
- Founded2013
- HeadquartersWoburn, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What homeyou does
homeyou (legal entity Homeyou, Inc.) is a US-based home improvement marketplace platform founded in 2013 and headquartered in Woburn, Massachusetts. The company operates a dual-sided platform connecting residential homeowners seeking home improvement and repair services with licensed contractors, plumbers, electricians, HVAC technicians, roofers, landscapers, and other home service professionals. The platform supports self-serve quote requests through its website, a 24/7 phone line (1-844-HOMEYOU), and dedicated Homeyou PRO mobile applications on iOS and Android, with nationwide coverage across all 50 US states and hundreds of city-specific service pages.
The product surface spans six core offerings: the Homeyou Platform for quote requests and contractor discovery, the Homeyou PRO mobile app for contractors to manage leads and client communications, a Cost Guide Center providing location-specific pricing for 100+ service categories, an Inspiration/Blog editorial hub with DIY articles and project guides, a searchable Service Directory organized by category and geography, and a Blogger Community contributor program. The technology is described as a web-based marketplace with mobile clients; no AI capabilities, APIs, or developer-facing integrations are documented.
homeyou is a wholly owned subsidiary of Triares, Inc., a holding and investment company. The business monetizes through lead generation fees paid by contractors (categorized as a transaction-fee revenue stream); specific pricing is quote-based and not publicly disclosed. Marketing is executed through content marketing, SEO-optimized local cost guide pages, organic social, email newsletters, and blogger partnerships, with 70,000+ monthly article views reported across the blogger community. The company employs 51-100 staff under founder and CEO Fabio Espindula, alongside CTO Eduardo Leitao and VP of Operations Bill Madeira.
homeyou firmographics
Firmographics- Name
- homeyou
- Legal name
- Homeyou, Inc.
- Website
- https://homeyou.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- homeyou is a US home improvement marketplace connecting residential homeowners with licensed local contractors and service professionals across all 50 states, monetizing via lead generation fees paid by contractors on a quote-based pricing model.
- Ownership category
- akta.pro rank
homeyou industry classification
Industry- Product category
- Home Services Marketplace
- akta.pro primary industry
- Home Services Coordination & Vendor Management (HSACAIAI)
Keywords
Where homeyou is headquartered
LocationHeadquarters
- HQ city
- Woburn
- HQ country
- United States
- HQ region
- North America
Markets served
homeyou business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Lead Generation for Contractors: Contractors and home improvement professionals pay to join the platform as verified pros to receive quote requests and connect with homeowners seeking services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Pro membership for contractors |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
homeyou product offering
Product offeringCore offering
homeyou operates a two-sided online marketplace that connects residential homeowners with local home improvement and repair professionals across the United States. Homeowners can request quotes, browse contractor listings by service category and location, and access cost guides and inspiration content, while contractors join as paid "Pros" to receive qualified leads, manage client interactions through the HomeYou Pro mobile app, and grow their service businesses.
Product overview
Homeyou is a marketplace platform that connects homeowners with home improvement and repair professionals. The core offering consists of the Homeyou Platform for quote requests and contractor discovery, supplemented by the Homeyou Pro App for professionals to manage their business, a Cost Guide Center for pricing research, an Inspiration/Blog Section for project ideas, a Service Directory for contractor discovery, and a Blogger Community for content partnerships. The platform covers over 50 service categories including plumbing, handyman, electrical, painting, landscaping, roofing, and more across all US states.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeyou Platform A web-based marketplace platform connecting residential homeowners with home improvement and repair professionals. Enables users to request quotes, browse contractors by service category, access cost guides, and find project inspiration.
- HomeYou Pro Mobile App A mobile application for contractors and home service professionals to manage leads, communicate with clients, and grow their business. Available on iOS (App Store) and Android (Google Play).
Quantifiable outcome
- 70,000+ monthly article views for the blogger community
- +1 more outcomes
Companies that use homeyou
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
homeyou technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
homeyou partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
homeyou competitors and assessment
Company assessmentDirect peers
- Thumbtack: A leading online marketplace that connects customers with local professionals across hundreds of service categories including home improvement, repairs, and remodeling. Operates a similar lead-generation revenue model and serves both homeowners seeking pros and professionals seeking clients.
- Houzz: A home remodeling and design platform combining inspiration content, professional directories, and a marketplace for connecting homeowners with contractors and home professionals. Overlaps with Homeyou in marketplace functionality and content-driven homeowner acquisition.
- Porch: A home services platform that helps homeowners find and connect with local professionals for home improvement projects, also offering cost guides and project planning tools. Closely comparable in marketplace model, cost guide content, and SMB contractor targeting.
- BuildZoom: A marketplace connecting homeowners with general contractors using building permit data and contractor verification. Comparable in marketplace mechanics and contractor lead generation, though with a stronger emphasis on larger remodeling and construction projects.
- Angi (formerly Angie's List / HomeAdvisor): The largest US home services marketplace, connecting homeowners with contractors via paid lead generation and membership models. Directly comparable to Homeyou in dual-sided marketplace mechanics, target customers (homeowners and contractors), and national coverage across home improvement categories.
Emerging players
- Networx: A home improvement marketplace connecting homeowners with prescreened local contractors, with similar lead generation and quote-request functionality. Smaller scale than Homeyou but directly comparable in service categories and target customer base.
- Bark.com: A global online marketplace connecting customers with professional service providers across home, wellness, and other service categories. Comparable lead-generation model and dual-sided marketplace mechanics, with overlap in home services verticals.
- TaskRabbit: An online and mobile marketplace matching customers with local taskers for handyman services, moving help, and home improvement tasks. Overlaps with Homeyou in handyman and small home improvement categories, though with a different pricing model (hourly vs. project quote).
Broad incumbents
- Google Local Services Ads: Google's pay-per-lead advertising platform specifically for local home services professionals, including plumbers, electricians, and HVAC technicians. A powerful direct competitor in contractor lead generation with structural advantages in placement and trust signals.
- Yelp: A broader local business review and discovery platform with significant home services category presence, connecting consumers with local professionals including contractors. Overlaps with Homeyou as an alternative homeowner-to-contractor discovery channel, but operates as a general-purpose local marketplace rather than a home services specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
homeyou social profiles
Digital presencehomeyou financial estimates
Financial estimateRevenue estimate
Valuation estimate
homeyou leadership team
Management profileNumber of profiles
Profiles3 records
homeyou funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
homeyou M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about homeyou
What does homeyou do?
homeyou operates a two-sided online marketplace that connects residential homeowners with local home improvement and repair professionals across the United States. Homeowners can request quotes, browse contractor listings by service category and location, and access cost guides and inspiration content, while contractors join as paid "Pros" to receive qualified leads, manage client interactions through the HomeYou Pro mobile app, and grow their service businesses.
Is homeyou a public or private company?
homeyou is a private company. It is classified as corporate owned and is currently operating.
When was homeyou founded?
homeyou was founded in 2013. It employs 51 to 100 people.
Where is homeyou based?
homeyou is headquartered in Woburn, United States, in the North America region.
How does homeyou make money?
One revenue line is on record: lead Generation for Contractors.
Who are homeyou's main competitors?
Direct peers on record are Thumbtack, Houzz, Porch, BuildZoom and Angi (formerly Angie's List / HomeAdvisor). Emerging players are Networx, Bark.com and TaskRabbit. Broad incumbents are Google Local Services Ads and Yelp.
Does homeyou have an API?
No public API is recorded for homeyou.
What industry is homeyou in?
homeyou's product category is Home Services Marketplace. Its primary akta.pro industry code is HSACAIAI, Home Services Coordination & Vendor Management.