Den Hartog Industries
- Company typePrivate
- Founded1976
- HeadquartersHospers, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
Den Hartog Industries firmographics
Firmographics- Name
- Den Hartog Industries
- Legal name
- Den Hartog Industries, Inc.
- Website
- https://denhartogindustries.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Den Hartog Industries industry classification
Industry- Product category
- Industrial Plastics Manufacturing
- NAICS
- Plastics Pipe, Pipe Fitting, and Unlaminated Profile Shape Manufacturing (32612), Rubber and Plastics Hoses and Belting Manufacturing (326220), Boiler, Tank, and Shipping Container Manufacturing (3324)
- SIC
- Miscellaneous Plastics Products (3080), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050), Plastics Foam Products (3086)
- akta.pro primary industry
- Blow-Molded Tanks & Reservoirs (Water, Fuel, Chemical) (IMANAGAG)
- akta.pro secondary industries
- Extrusion Blow-Molded Containers (HDPE/PET Bottles & Jugs) (IMANAGAA), Consumer Products Injection Molding (Housewares, Toys, Personal Care) (IMANAFAE), Polyurethane (PU) Rigid Foam Manufacturing (IMANAIAD)
Keywords
Where Den Hartog Industries is headquartered
LocationHeadquarters
- HQ city
- Hospers
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Den Hartog Industries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Plastics Manufacturing: Manufactures and sells plastic tanks and products through Ace Roto-Mold, Injection Molding, and Blow Molding divisions. Products include liquid storage tanks, septic/cistern tanks, marine products, and custom molded parts.
- Metal Fabrication: Sowjoy division provides hog facility equipment including gates, flooring, ceiling inlets, and custom metal fabrication for nursery and finisher facilities.
- Custom/OEM Manufacturing: Offers custom rotational molding, injection molding, metal fabrication, blow molding, custom assembly and secondary operations, custom packaging services, flotation and structural foam filling, and engineering services including product design assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom/quote-based pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Den Hartog Industries product offering
Product offeringCore offering
Den Hartog Industries is a family-owned plastics and metal manufacturer operating four divisions—Ace Roto-Mold (rotational molding), Injection Molding, Blow Molding, and Sowjoy (metal fabrication)—producing polyethylene liquid storage tanks from 2.5 to 15,500 gallons, septic and cistern tanks, marine dock accessories, hog facility equipment, and OEM custom-molded parts. The company also offers in-house mold design, engineering support, custom packaging, and assembly services.
Product overview
Den Hartog Industries is a family-owned plastics and metal manufacturing company offering a diversified portfolio of physical products across multiple divisions. The company operates four manufacturing divisions: Ace Roto-Mold (rotational molding producing tanks and marine products), Injection Molding (producing custom parts and accessories), Blow Molding (producing spot sprayers and dock cushions), and Sowjoy (hog facility equipment). The core product offerings include liquid storage and containment tanks (from 2.5 to 15,500 gallons), septic and cistern wastewater systems, marine products (float drums, dock wheels, dock cushions, mooring buoys), Ace Dock Accessories branded products, Dualline double wall containment tanks, and Sowjoy branded hog facility equipment. The company provides custom OEM manufacturing services and operates with a vertical integration model, manufacturing its own lids, fittings, and accessories through its injection molding division. Products serve the agricultural, industrial, marine, and OEM markets with a focus on polyethylene tanks and accessories.
Differentiator
Problem solved
Functional benefit
Brands
- Ace Roto-Mold: Quality plastic tanks and accessories for industrial and agricultural containment needs, including liquid storage, septic/cistern tanks, marine products, and custom rotational molded products
- Ace Dock Accessories
- Sowjoy
- DUALLINE
Products and services
- Liquid Storage & Containment Tanks
Quantifiable outcome
- Products manufactured from 2.5 gallons to 15,500 gallon capacities
- +2 more outcomes
Companies that use Den Hartog Industries
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Den Hartog Industries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Den Hartog Industries partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MetstrademinorDen Hartog Industries participated as one of the companies at Metstrade discussing global marina infrastructure renewal. Metstrade is an industry trade show where companies discuss sustainability, smarter engineering, and geographic expansion in the marina sector. Den Hartog outlined strategies to capitalize on infrastructure renewal demand, particularly for float drums and dock accessories.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Den Hartog Industries competitors and assessment
Company assessmentDirect peers
- Norwesco: Largest North American rotational molder of polyethylene tanks for agricultural, industrial, and septic applications — directly comparable to Ace Roto-Mold across capacity range, end-markets, and channel structure.
- Snyder Industries: Manufacturer of rotationally molded polyethylene tanks, material handling containers, and custom molded products serving agricultural, industrial, and OEM customers — overlapping product mix and customer base with Den Hartog.
- Tank Holding Corp: Parent of Norwesco and other tank brands; portfolio of rotationally molded polyethylene tanks for liquid storage, septic, and industrial applications — same core processes and end-markets as Den Hartog.
- Infiltrator Water Technologies: Leading manufacturer of plastic septic and stormwater chambers and tanks — directly comparable to Den Hartog's septic/cistern tank line and competes for the same wastewater infrastructure demand.
- Chem-Tainer Industries: Manufacturer of rotationally molded polyethylene tanks, drums, and containers for chemical, water, and industrial storage — overlapping product range and distributor-driven GTM motion.
- Bonar Plastics (SIA Group): Producer of rotationally molded containers, tanks, and bulk handling products serving agricultural and industrial markets — comparable capacity range and OEM custom offering.
- Hog Slat: Largest U.S. supplier of hog production equipment including gates, flooring, and ventilation — directly comparable to Den Hartog's Sowjoy division in the Midwest hog facility market.
- Automated Production (AP/Cumberland): Supplier of hog and poultry production equipment including feeding, ventilation, and flooring systems — directly competes with Sowjoy for hog facility operators.
Broad incumbents
- Mauser Packaging Solutions: Global industrial packaging manufacturer offering blow-molded and rotationally molded containers for chemical and industrial liquid handling — overlaps with Den Hartog's blow-molded spot sprayers and chemical tank lines at larger scale.
- Advanced Drainage Systems (ADS): Publicly traded leader in water management solutions including stormwater and on-site wastewater products — competes with Den Hartog's septic/cistern tank line within broader infrastructure water management.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Den Hartog Industries social profiles
Digital presenceDen Hartog Industries compliance and trust
Trust signalCompliance4 records
Den Hartog Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Den Hartog Industries leadership team
Management profileNumber of profiles
Den Hartog Industries subsidiaries and ownership
Company hierarchySubsidiaries4 records
Den Hartog Industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Den Hartog Industries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Den Hartog Industries
What does Den Hartog Industries do?
Den Hartog Industries is a family-owned plastics and metal manufacturer operating four divisions—Ace Roto-Mold (rotational molding), Injection Molding, Blow Molding, and Sowjoy (metal fabrication)—producing polyethylene liquid storage tanks from 2.5 to 15,500 gallons, septic and cistern tanks, marine dock accessories, hog facility equipment, and OEM custom-molded parts. The company also offers in-house mold design, engineering support, custom packaging, and assembly services.
Is Den Hartog Industries a public or private company?
Den Hartog Industries is a private company. It is classified as family owned and is currently operating.
When was Den Hartog Industries founded?
Den Hartog Industries was founded in 1976. It employs 251 to 500 people.
Where is Den Hartog Industries based?
Den Hartog Industries is headquartered in Hospers, United States, in the North America region.
How does Den Hartog Industries make money?
Three revenue lines are on record. Plastics Manufacturing is the primary driver. The others are metal Fabrication and custom/OEM Manufacturing.
Who are Den Hartog Industries's main competitors?
Direct peers on record are Norwesco, Snyder Industries, Tank Holding Corp, Infiltrator Water Technologies, Chem-Tainer Industries, Bonar Plastics (SIA Group), Hog Slat and Automated Production (AP/Cumberland). Broad incumbents are Mauser Packaging Solutions and Advanced Drainage Systems (ADS).
Does Den Hartog Industries have an API?
No public API is recorded for Den Hartog Industries.
What industry is Den Hartog Industries in?
Den Hartog Industries's product category is Industrial Plastics Manufacturing. Its primary akta.pro industry code is IMANAGAG, Blow-Molded Tanks & Reservoirs (Water, Fuel, Chemical), with a secondary code of IMANAGAA, Extrusion Blow-Molded Containers (HDPE/PET Bottles & Jugs). Its NAICS code is 32612 and its SIC code is 3080.