Metstrade
Metstrade is the world's leading B2B trade exhibition for the leisure marine equipment industry, organized by RAI Amsterdam B.V. and held annually in Amsterdam. It brings together 1,700+ exhibitors and professionals from 140+ countries to source marine equipment, launch products, and network across 13 specialist halls.
- Company typePrivate
- Founded1988
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Metstrade does
Metstrade is a global B2B trade exhibition for the leisure marine equipment industry, organized by RAI Amsterdam B.V. and held annually at RAI Amsterdam Convention Centre. Founded in 1988 and scheduled to run 17–19 November 2026 across 13 exhibition halls, the show aggregates over 1,700 exhibitors and professionals from more than 140 countries, functioning as a marketplace for propulsion systems, sustainable materials, smart connectivity, onboard electronics, and ancillary marine equipment. The event is structured around specialist zones (Marina & Yard, Superyacht, Construction Materials, Foiling Technology, Startups, Country Pavilions) and is anchored by owned sub-brands including the DAME Design Awards, Boat Builder Awards, The Superyacht Forum (held 16–17 November), the Metstrade Startup Programme with Yachting Ventures pitch competition, Women in the Marine Industry International, and the Metstrain Eurostar service from London.
Revenue is generated primarily through exhibition stand fees paid by the 1,700+ exhibitor tenants across the 13 halls, supplemented by late visitor registration fees (€90 ex-VAT after 1 November; free prior), startup pitch competition entry fees (€350), and sponsorship/promotional visibility packages. Distribution is hybrid: physical attendance at RAI Amsterdam is the primary commercial surface, complemented by online registration, an exhibitor portal, a year-round content/news engine on metstrade.com, and a media partner network of ten marine-industry publications. The technology stack is standard event-management SaaS — registration, matchmaking, content delivery, virtual press room — with no proprietary AI/ML, no API exposure, and no mobile app.
Customer segments divide across marine equipment manufacturers and suppliers (primary, enterprise), boat builders and yacht manufacturers (primary, enterprise), marina and yacht club operators (mid-market), marine startups (early-stage), and superyacht industry C-suite attendees. Strategic positioning rests on network effects (1,700+ exhibitors × 140+ countries), brand recognition ("world's most influential platform"), and ecosystem lock-in via industry association partnerships (ICOMIA "Powered by," SYBASS "Endorsed by," plus NMMA, IBEX, British Marine, IEMA, IFBSO). Metstrade is a private show-brand within the parent RAI Amsterdam B.V. group; no external funding, public listing, or M&A activity is disclosed.
Metstrade firmographics
Firmographics- Name
- Metstrade
- Legal name
- Metstrade
- Website
- https://metstrade.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Metstrade is the world's leading B2B trade exhibition for the leisure marine equipment industry, organized by RAI Amsterdam B.V. and held annually in Amsterdam. It brings together 1,700+ exhibitors and professionals from 140+ countries to source marine equipment, launch products, and network across 13 specialist halls.
- Ownership category
- akta.pro rank
Metstrade industry classification
Industry- Product category
- Trade Exhibition & Business Events
- NAICS
- Convention and Trade Show Organizers (561920), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF)
Keywords
Where Metstrade is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Metstrade business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Marketing or Sales, Personnel, Others
Revenue model
- Exhibition Stand Fees: Exhibitors pay to book exhibition space and stands at the trade show across 13 exhibition halls. Pricing varies by zone type including Marina & Yard, Superyacht, Construction Materials, Foiling Technology, Startups, and Country Pavilions.
- Visitor Registration Fees: Registration is free until 1 November 2026, then €90 (excluding VAT) per visitor. This provides access to the exhibition floors, conferences, and networking events.
- Startup Programme Participation: The Yachting Ventures Startup Pitch Competition charges €350 per startup for participation, with additional promotional packages for winners including investment opportunities, media interviews, and discounted exhibition stands.
- Sponsorship and Promotional Visibility: Exhibitor opportunities and promotional packages are available for enhanced visibility during the event, including sponsorships of specialist zones, conference stages, and networking sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Free Visitor Registration |
| One time/ perpetual license | One time/ perpetual license | Paid Visitor Registration |
| One time/ perpetual license | One time/ perpetual license | Startup Pitch Competition |
| Subscription | Multi-year contract | Exhibitor Packages |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Metstrade product offering
Product offeringCore offering
Metstrade is a flagship annual B2B trade exhibition organized by RAI Amsterdam B.V. that convenes the global leisure marine equipment industry at RAI Amsterdam Convention Centre, drawing over 1,700 exhibitors from 140+ countries across 13 exhibition halls. The platform sells exhibition stands in specialist zones (Marina & Yard, Superyacht, Construction Materials, Foiling Technology, Startups, Country Pavilions), charges visitor registration fees, and runs adjacent programmes including the DAME Design Awards, The Superyacht Forum, Boat Builder Awards, and the Yachting Ventures Startup Pitch Competition.
Differentiator
Problem solved
Functional benefit
Brands
- DAME Design Awards: Design awards competition for marine equipment at Metstrade, celebrating excellence in design across the leisure marine industry.
- Boat Builder Awards
- Metstrade Startup Programme
- Yachting Ventures Startup Pitch Competition
- Women in the Marine Industry International
- Metstrain
Products and services
- Metstrade Trade Exhibition Annual three-day B2B trade exhibition held at RAI Amsterdam (17-19 November 2026), offering exhibition stands across 13 halls and specialist zones (Marina & Yard, Superyacht, Construction Materials, Foiling Technology, Startups, Country Pavilions) to leisure marine equipment manufacturers, suppliers, boatbuilders, marina operators, and superyacht industry professionals from 140+ countries.
- DAME Design Awards Annual design awards competition embedded within Metstrade, recognising excellence in marine equipment design. Open to exhibitors across propulsion, electronics, materials, and accessories, with entry fees donated to charitable causes in the marine industry.
- The Superyacht Forum Two-day C-suite-level strategic forum held alongside Metstrade, gathering superyacht industry leaders for high-level discussions on future propulsion, sustainability, infrastructure, and regulation in the superyacht sector.
- Boat Builder Awards for Business Achievement Annual awards programme presented jointly by IBI and Metstrade, recognising business achievement across all areas of boatbuilding, including collaborative solutions between boat builders and their supply chain partners.
- Yachting Ventures Startup Pitch Competition Pitch competition run in partnership with Yachting Ventures, giving leisure marine and superyacht startups the opportunity to pitch to investors and industry experts during Metstrade. Participation fee is €350 per startup, with winners receiving investment opportunities, media interviews, and discounted exhibition stands.
- Metstrade Startup Programme Dedicated exhibition and pitch programme within Metstrade providing emerging marine companies with curated exhibition space in the Startup zones (Leisure Marine and Superyacht segments) and access to investors, media, and industry partners.
Quantifiable outcome
- Over 1,700 exhibitors participate annually across 13 exhibition halls
- +2 more outcomes
Companies that use Metstrade
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Metstrade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Metstrade partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship and minor.
- ICOMIA (International Council of Marine Industry Associations)coreICOMIA is listed as a 'Powered by' partner, indicating a significant collaborative relationship in supporting the Metstrade event and the leisure marine industry platform.
- SYBASScoreSYBASS is listed as an 'Endorsed by' partner, representing industry endorsement of the Metstrade event.
- IBEXflagshipIBEX is listed as a 'Strategic partner' and collaboration partner, with joint initiatives including the North American Stage developed in collaboration with NMMA, IBEX, and Soundings Trade Only.
- RAI AmsterdamflagshipRAI Amsterdam is the organiser of Metstrade, providing the venue at Europaplein 24, 1078 GZ Amsterdam, and operational infrastructure for the event.
- Yachting VenturescoreYachting Ventures partners with Metstrade to organise the Startup Programme including the Startup Pitch Competition. The partnership brings together emerging companies, investors, and industry leaders.
- IEMA (International Electric Maritime Association)minorMetstrade is a partner with IEMA, which brings together organisations involved in manufacturing electric boats, providing charging infrastructure, and knowledge platforms to accelerate maritime electrification.
- DAME Design AwardsflagshipDAME Design Awards is an integral part of Metstrade, recognising excellence in marine equipment design with charitable donations from entry fees.
- The Superyacht ForumflagshipThe Superyacht Forum is the superyacht sector's leading C-suite event held alongside Metstrade, bringing together industry leaders for strategic discussions.
- British MarinecoreBritish Marine co-hosts the Women in the Marine Industry International panel and networking breakfast at Metstrade, along with Soundings Trade Only and Marine Industry News.
- Soundings Trade OnlycoreSoundings Trade Only co-hosts the Women in the Marine Industry International panel and networking breakfast and collaborates on the North American Stage.
- Marine Industry NewscoreMarine Industry News co-hosts the Women in the Marine Industry International panel and networking breakfast at Metstrade.
- Yacht FemmeminorYacht Femme organises the Women's Yachting Award celebrating women in yachting, awarded during Metstrade.
- The Magenta ProjectminorThe Magenta Project receives charitable donations from DAME Design Awards entry fees to support its mentoring programme for women in sailing and the marine industry.
- NMMA (National Marine Manufacturers Association)coreNMMA collaborates with Metstrade on the North American Stage (Hall 12) developed in collaboration with IBEX and Soundings Trade Only.
- Women in Nautica (WiN)minorWomen in Nautica organises the WiN conference at Metstrade, focusing on technical developments and diversity in the leisure marine industry.
- Media Partners NetworkminorMedia partners including Boat Builder Professional, Boat International, IBI, JEC, Marina, MIN, Nautech, SuperYacht Times, The Superyacht Group, and Trade Only provide marketing reach and content distribution.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Metstrade competitors and assessment
Company assessmentDirect peers
- Southampton International Boat Show: A leading UK-based leisure marine show organized by British Marine. Directly comparable to Metstrade as a B2B and consumer-facing exhibition for boatbuilders, marine equipment, and accessories, with overlapping exhibitor base and British Marine (a Metstrade partner) involvement.
- Monaco Yacht Show: An annual luxury yacht and superyacht exhibition held in Port Hercules, Monaco. Directly comparable to Metstrade's superyacht segment for high-end leisure marine equipment, suppliers, and yacht builders targeting affluent buyers and industry decision-makers.
- Cannes Yachting Festival: A major European in-water boat show held annually in Cannes, France. Directly comparable to Metstrade as a leading leisure marine exhibition serving yacht builders, equipment manufacturers, and luxury marine buyers across the European market.
- Salone Nautico di Genova (Genoa International Boat Show): Italy's premier boat show held annually in Genoa. Directly comparable to Metstrade as a long-running European B2B and B2C leisure marine exhibition covering yachts, marine equipment, and boating accessories with similar exhibitor and visitor profile.
- boot Düsseldorf: The world's largest boat and water sports trade fair held annually in Düsseldorf, Germany. Directly comparable to Metstrade as a global B2B platform for leisure marine equipment, components, and accessories, with overlapping exhibitor base and similar three-day exhibition format.
- Miami International Boat Show: An annual NMMA-produced boat show held in Miami, Florida. Directly comparable to Metstrade as a major leisure marine exhibition for boatbuilders, equipment manufacturers, and accessories, and is run by NMMA, which is itself a Metstrade strategic partner.
- Fort Lauderdale International Boat Show: The world's largest in-water boat show, held annually in Fort Lauderdale, Florida. Directly comparable to Metstrade as a flagship leisure marine exhibition showcasing boats, marine equipment, and accessories to a global B2B and B2C audience.
- Newport International Boat Show: A long-running New England sailboat and powerboat show held annually in Newport, Rhode Island. Comparable to Metstrade as a B2B and B2C leisure marine exhibition for boatbuilders and marine equipment suppliers, particularly relevant for sailing and yacht segments.
- IBEX (International BoatBuilders' Exhibition & Conference): A leading North American B2B marine trade show focused on boatbuilding, marine equipment, and technical training. Directly comparable to Metstrade as a focused trade exhibition for marine equipment manufacturers and boatbuilders, with Metstrade itself listing IBEX as a strategic partner.
Broad incumbents
- SMM Hamburg (Shipbuilding, Machinery & Marine Technology): A leading global trade fair for the commercial maritime industry held in Hamburg, Germany. Comparable to Metstrade as a major marine technology trade show with a broader (commercial) focus, overlapping exhibitors in propulsion, electronics, and materials.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Metstrade social profiles
Digital presenceMetstrade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metstrade leadership team
Management profileNumber of profiles
Profiles3 records
Metstrade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metstrade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metstrade
What does Metstrade do?
Metstrade is a flagship annual B2B trade exhibition organized by RAI Amsterdam B.V. that convenes the global leisure marine equipment industry at RAI Amsterdam Convention Centre, drawing over 1,700 exhibitors from 140+ countries across 13 exhibition halls. The platform sells exhibition stands in specialist zones (Marina & Yard, Superyacht, Construction Materials, Foiling Technology, Startups, Country Pavilions), charges visitor registration fees, and runs adjacent programmes including the DAME Design Awards, The Superyacht Forum, Boat Builder Awards, and the Yachting Ventures Startup Pitch Competition.
Is Metstrade a public or private company?
Metstrade is a private company. It is classified as corporate owned and is currently operating.
When was Metstrade founded?
Metstrade was founded in 1988. It employs 11 to 50 people.
Where is Metstrade based?
Metstrade is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Metstrade make money?
Four revenue lines are on record. Exhibition Stand Fees are the primary driver. The others are visitor Registration Fees, startup Programme Participation and sponsorship and Promotional Visibility.
Who are Metstrade's main competitors?
Direct peers on record are Southampton International Boat Show, Monaco Yacht Show, Cannes Yachting Festival, Salone Nautico di Genova (Genoa International Boat Show), boot Düsseldorf, Miami International Boat Show, Fort Lauderdale International Boat Show, Newport International Boat Show and IBEX (International BoatBuilders' Exhibition & Conference). SMM Hamburg (Shipbuilding, Machinery & Marine Technology) is listed as a broad incumbent.
Does Metstrade have an API?
No public API is recorded for Metstrade.
What industry is Metstrade in?
Metstrade's product category is Trade Exhibition & Business Events. Its primary akta.pro industry code is THAHABAF, Manufacturing, Industrial Equipment & Automation Shows Organizers. Its NAICS code is 561920 and its SIC code is 3730.