Business Sweden
Business Sweden is a government-commissioned trade and investment council that helps Swedish companies expand internationally and supports foreign companies investing in Sweden, operating across 40+ markets with advisory, trade facilitation, and research services.
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Business Sweden does
Business Sweden (The Swedish Trade & Invest Council, legally Sveriges Export- och investeringsråd) is a government-commissioned public-private organization founded in 2013 and headquartered in Stockholm. It operates under a dual mandate from the Swedish Government and Swedish industry: helping Swedish companies grow global sales and supporting international companies that wish to invest or expand in Sweden. The organization employs 501–1,000 staff and maintains a physical office network spanning more than 40 markets across Europe, the Americas, Asia-Pacific, and the Middle East and Africa, integrated with Swedish embassies through the Team Sweden network.
Its service portfolio is organized around two pillars: "Expand Globally" (export advisory, strategic and geopolitical advisory, trade facilitation, delegations and trade fairs, SME programmes including Catalyst and Export Project) and "Invest in Sweden" (Join Sweden campaign, site selection support, online tools such as Site Finder, Compare Sweden, and International Trade Comparison). It also produces annual Business Climate Surveys across 40+ markets, whitepapers, guides, and Executive Global Insights, and runs sector-specific initiatives in life science, energy and batteries, transport, industrials, digital technologies, and consumer goods. Pricing is not commercial; services are delivered under a public-private commission rather than fee-for-service transactions.
Recent strategic activity through 2024–2026 has emphasized AI and digital technologies, cleantech, healthcare innovation, and critical minerals, with new bilateral initiatives including the Sweden-India AI Corridor (SITAC) with IndiaAI Mission, the AI Gothenburg hub with NVIDIA and Business Region Göteborg, the Global Health Innovation Network (GHIN) with AstraZeneca, Ericsson, NUHS and Sahlgrenska, and participation in the Future Minerals Forum in Saudi Arabia. A new Lima office opened in November 2025, extending Latin American presence.
Business Sweden firmographics
Firmographics- Name
- Business Sweden
- Legal name
- Business Sweden (The Swedish Trade & Invest Council)
- Website
- https://business-sweden.se
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Business Sweden is a government-commissioned trade and investment council that helps Swedish companies expand internationally and supports foreign companies investing in Sweden, operating across 40+ markets with advisory, trade facilitation, and research services.
- Ownership category
- akta.pro rank
Business Sweden industry classification
Industry- Product category
- Trade and Investment Promotion Services
- NAICS
- Administrative Management and General Management Consulting Services (541611), Convention and Trade Show Organizers (56192)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Export Promotion & Market Access Support (BPADAMAC)
- akta.pro secondary industries
- Trade Facilitation & Customs Modernization (BPADAMAB), Economic Growth, Livelihoods & Private Sector Development (BPADAEAE)
Keywords
Where Business Sweden is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Business Sweden business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels4 records
Marketing channels6 records
Business Sweden product offering
Product offeringCore offering
Business Sweden provides trade and investment promotion services under a dual mandate from the Swedish Government and Swedish industry. It helps Swedish companies grow global sales through strategic advisory, market entry support, partner identification, trade facilitation, export training, and trade delegations, while assisting international companies to invest and expand in Sweden via site selection, investor services, and government facilitation. Services are delivered through a global office network spanning 40+ markets, supported by digital tools and research publications.
Product overview
Business Sweden operates as a unified service platform offering trade and investment promotion services rather than a software product. The organization provides a comprehensive portfolio of advisory, facilitation, and research services organised around two core mandates: helping Swedish companies expand globally (Expand Globally) and supporting international companies invest in Sweden (Invest in Sweden). Key service offerings include Business Support Services, Strategic Advisory, Trade Facilitation (including export guides and courses), Delegations & Trade Fairs, Geopolitical Advisory, and SME programmes (Export Advisory, Export Project, Catalyst). The portfolio also includes digital tools (International Trade Comparison, Compare Sweden, Site Finder), published research (Business Climate Surveys across 40+ markets, Whitepapers & Guides, Executive Global Insights), events (Calendar with seminars, courses, delegations), and industry-specific initiatives such as the Try Swedish food export programme and Join Sweden investment attraction campaign. The services are delivered through a network of offices in Sweden and over 40 markets worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Support Services
- Business to Government Services
- Export Advisory
- Export Project
- Catalyst Programme
- Strategic Advisory
- Geopolitical Advisory
- Trade Facilitation
- Delegations & Trade Fairs
- Online Tools (International Trade Comparison, Compare Sweden, Site Finder)
- Try Swedish Programme
- Join Sweden
- UN Procurement Support
Companies that use Business Sweden
Customer profileSegments3 records
Ideal customer profiles3 records
Business Sweden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Business Sweden partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- Swedish Embassy in the PhilippinesminorPartnership with DOLE organizing a forum in the Philippines focused on occupational safety and health challenges. Alimak presented solutions for reducing workplace accidents related to working at heights.
- Embassy of Sweden in VietnamcoreCo-released the Business Climate Survey 2026 with Business Sweden based on responses from 33 Swedish companies operating in Vietnam.
- India-Sweden Innovations Accelerator (ISIA)coreHosted 27th workshop with Swedish cleantech delegation in Hyderabad, bringing together about 40 companies and seven leading Swedish cleantech companies to showcase solutions in energy efficiency, smart grids, IoT-enabled systems, and clean mobility.
- NVIDIAcoreNVIDIA serves as technology partner for AI Gothenburg, a new public-private hub aimed at making Gothenburg the Nordic epicenter for starting and scaling AI-driven companies. The initiative will provide a collaborative environment where early-stage founders can develop, validate, and deploy applied AI solutions with industry partners.
- Business Region GöteborgcorePartner in AI Gothenburg hub initiative alongside NVIDIA, Business Sweden, and leading Swedish industries to establish a Nordic epicenter for AI-driven companies.
- IndiaAI MissioncoreSigned Statement of Intent to establish the Sweden-India Technology and Artificial Intelligence Corridor (SITAC), a dedicated bilateral cooperation programme for AI and digital technologies. The corridor facilitates structured engagement among government agencies, industry stakeholders, startups and academic institutions through conferences, seminars, workshops and field visits.
- Business Sweden TaiwanminorCo-organised the Nordic-Taiwan Sustainable Energy Forum in Taipei in December 2025, bringing together policymakers, researchers, and industry leaders to discuss energy resilience and support Swedish companies like Minesto.
- Future Minerals Forum 2026coreParticipating at the Future Minerals Forum 2026 in Riyadh, Saudi Arabia with a country pavilion alongside five mining equipment companies: ABB, Atlas Copco, Epiroc, Sandvik, and Scania. Supporting EU's critical minerals strategy and Saudi Arabia's mining sector transformation.
- Nordic Nigeria ConnectminorFourth business forum edition organized by four Nordic embassies in Nigeria with support from Business Finland, Business Sweden, and the Danish Trade Office.
- AstraZenecacorePartnership through the Global Health Innovation Network (GHIN) coalition with National University Health System (NUHS) and Sahlgrenska University Hospital. The partnership aims to identify, implement, and scale health innovations in screening, diagnosis, and monitoring.
- EricssoncorePartner in Global Health Innovation Network (GHIN) coalition providing 5G connectivity technology to address global challenges of technology implementation in healthcare alongside AstraZeneca, hospitals and industry partners.
- National University Health System (NUHS)corePartner in Global Health Innovation Network (GHIN) coalition providing clinical expertise and hospital resources for prototype testing in healthcare innovation.
- Sahlgrenska University HospitalcorePartner in Global Health Innovation Network (GHIN) coalition providing clinical expertise and hospital resources for prototype testing in healthcare innovation.
- Sweden–Việt Nam Health Innovation InitiativecoreStrategic sectoral partnership on science, innovation, and digital transformation. The Sweden–Việt Nam Health Innovation Symposium brings together policymakers, hospital leaders, researchers, and innovators to advance Vietnam's transition toward preventive, digital, and sustainable healthcare.
- CII–Sohrabji Godrej Green Business CentrecorePartnership implementing the Indo-Swedish cleantech workshop in Hyderabad alongside Business Sweden and the Swedish Energy Agency.
- Swedish Energy AgencycoreSupporting Swedish cleantech companies through the Global Innovation Accelerator programme and workshop initiatives in India.
Recent moves7 records
Expansion highlights5 records
Business Sweden competitors and assessment
Company assessmentDirect peers
- Business Finland: Finland's national trade and investment promotion agency. Most direct peer as a Nordic counterpart with the same government-commissioned mandate to promote Finnish exports and attract FDI to Finland, operating with similar service portfolio and global office network.
- Germany Trade & Invest (GTAI): Germany's federal trade and investment promotion agency. Direct peer operating the same export promotion and FDI attraction model with similar services (market intelligence, partner identification, location consulting) for a larger European economy.
- Enterprise Singapore: Singapore's government agency for trade and enterprise development. Direct peer with comparable services for SME internationalization, export promotion, and foreign investment attraction, operating in many of the same Asia-Pacific markets as Business Sweden.
- Hong Kong Trade Development Council (HKTDC): Hong Kong's statutory body promoting trade in goods and services. Direct peer operating global offices to connect businesses with Asian markets, organizing trade fairs and missions - functions that overlap directly with Business Sweden's delegations and trade fairs.
- Netherlands Foreign Investment Agency (NFIA): Dutch agency under the Ministry of Economic Affairs focused on attracting foreign direct investment. Comparable FDI-focused mandate with site selection, partner identification, and aftercare services that mirror Business Sweden's Invest in Sweden offering.
- Department for Business and Trade (UK): UK government department promoting British exports and inward investment. Comparable export advisory, trade missions, and investment promotion services with global office network, serving similar client base of internationally-active companies.
- Enterprise Ireland: Irish government agency supporting Irish enterprise internationalization. Direct peer offering comparable SME export support, market entry advisory, and FDI-related services, with similar scale and government-private sector mandate.
- Invest in Canada: Canadian government's inward investment promotion agency. Comparable mandate of attracting FDI, offering site selection, market intelligence, and partner connections - functions directly parallel to Business Sweden's Invest in Sweden campaign.
Broad incumbents
- McKinsey & Company: Global management consulting firm. While a commercial competitor, McKinsey serves many of the same clients (Swedish corporates, international investors) with overlapping strategic advisory and market entry services - a broader incumbent in adjacent consulting space.
- International Trade Centre (ITC): UN-WHO joint agency supporting SME internationalization in developing economies. Operates in adjacent export promotion and trade development space with similar services (market intelligence, trade facilitation, SME support), though focused on a different segment of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Business Sweden social profiles
Digital presenceBusiness Sweden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Business Sweden leadership team
Management profileNumber of profiles
Profiles4 records
Business Sweden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Business Sweden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Business Sweden
What does Business Sweden do?
Business Sweden provides trade and investment promotion services under a dual mandate from the Swedish Government and Swedish industry. It helps Swedish companies grow global sales through strategic advisory, market entry support, partner identification, trade facilitation, export training, and trade delegations, while assisting international companies to invest and expand in Sweden via site selection, investor services, and government facilitation. Services are delivered through a global office network spanning 40+ markets, supported by digital tools and research publications.
Is Business Sweden a public or private company?
Business Sweden is a private company. It is classified as state government owned and is currently operating.
When was Business Sweden founded?
Business Sweden was founded in 2013. It employs 501 to 1,000 people.
Where is Business Sweden based?
Business Sweden is headquartered in Stockholm, Sweden, in the Europe region.
Who are Business Sweden's main competitors?
Direct peers on record are Business Finland, Germany Trade & Invest (GTAI), Enterprise Singapore, Hong Kong Trade Development Council (HKTDC), Netherlands Foreign Investment Agency (NFIA), Department for Business and Trade (UK), Enterprise Ireland and Invest in Canada. Broad incumbents are McKinsey & Company and International Trade Centre (ITC).
Does Business Sweden have an API?
No public API is recorded for Business Sweden.
What industry is Business Sweden in?
Business Sweden's product category is Trade and Investment Promotion Services. Its primary akta.pro industry code is BPADAMAC, Export Promotion & Market Access Support, with a secondary code of BPADAMAB, Trade Facilitation & Customs Modernization. Its NAICS code is 541611 and its SIC code is 8742.