Invest in Canada

What Invest in Canada does

Invest in Canada is a Canadian federal government investment promotion agency headquartered in Ottawa, Ontario. Established under the Government of Canada, the agency works directly with large global businesses — primarily Fortune 500 and industry-leading multinationals — to help them establish, expand, or relocate operations into Canada. It delivers free, confidential advisory services covering site selection, regulatory navigation, incentive and program identification, and introductions to provincial/territorial partners and key decision-makers, funded entirely through federal appropriations rather than fees or commercial revenue.

The agency's core product is a single integrated information portal (investcanada.ca) coupled with consultative enterprise field-sales engagement. Underlying capability is a relational distribution network spanning all 13 Canadian provinces and territories via formal partnerships with provincial investment promotion agencies (Invest Alberta, Trade and Invest BC, Invest Ontario, Investissement Québec, and equivalents), five Global Innovation Clusters (Advanced Manufacturing/nGen, Protein Industries, Ocean, Scale AI, Digital Technology Supercluster), and federal partners such as Natural Resources Canada. The technology footprint is intentionally light: no native mobile app, no commercial API, no proprietary software products; distribution is via the website portal, LinkedIn, YouTube, and inbound inquiry forms, supplemented by outbound trade missions and conferences.

Its business model is government-funded service delivery rather than commercial monetization. The go-to-market motion is enterprise field sales targeting global corporations, supported by top-of-funnel digital marketing and middle-of-funnel events/trade missions. Revenue is structurally inapplicable as a corporate construct; operating capacity is determined by federal budget allocations. Marquee facilitated outcomes span Volkswagen/PowerCo's $7 billion St. Thomas gigafactory, Sanofi's $927.9 million Toronto vaccine facility, IBM's $187 million Bromont semiconductor packaging expansion, Rio Tinto's $252 million Alma hydroelectric expansion, and additional enterprise commitments from Hexagon Purus, 3M, Air Liquide, Avanade, Nature Energy, TSMC, and Royal Vopak, anchored to Canada's value proposition of the world's most educated workforce, the G7's lowest marginal effective tax rate on new business investment, and access to 51 countries via 15 free trade agreements.

Name

Invest in Canada

Legal name

Invest in Canada

Website

https://investcanada.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Invest in Canada is a Canadian federal investment promotion agency headquartered in Ottawa that provides free advisory services and introductions to help large global enterprises establish or expand operations in Canada across all provinces and territories.

Ownership category

akta.pro rank

Product category

Investment Promotion Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

Keywords

• Foreign direct investment
• Investment promotion
• Government advisory services
• International business expansion
• Market entry support

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government-funded services: Invest in Canada is a Canadian federal government agency that provides free advisory and facilitation services to foreign investors. The agency is funded through government appropriations and does not charge fees for its services to investors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Invest in Canada is a federal government agency that provides free advisory and facilitation services to foreign investors seeking to establish or expand business operations in Canada. The agency delivers market intelligence, tailored guidance on regulatory and tax frameworks, and connects investors with federal, provincial, and municipal partners across priority sectors.

Product overview

Invest in Canada operates as a single unified information portal—Canada's official investment promotion agency website—rather than a modular platform. The primary offering is the Invest in Canada website (investcanada.ca), which aggregates and delivers guidance across all investment-related topics including site selection, industry opportunities, programs and incentives, and regulatory navigation. There are no distinct sub-products, modules, or branded product lines beyond this central portal; all content and services flow through the main website platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Invest in Canada Investor Portal and Website Central online resource for foreign investors evaluating or executing investment into Canada, offering market intelligence, sector insights, regulatory and tax information, and access to federal and provincial support programs.
• Foreign Investor Advisory and Facilitation Services Free, bespoke advisory services delivered by federal advisors to foreign investors, covering market intelligence, regulatory and tax frameworks, site selection, talent considerations, and introductions to government and private-sector partners across priority sectors.
• Sector Promotion and Investor Aftercare Services Ongoing support for foreign investors across priority sectors (technology, life sciences, clean energy, advanced manufacturing, agribusiness, financial services, natural resources) covering expansion, reinvestment, and integration into Canadian innovation ecosystems.

Quantifiable outcome

• Access to 1.5 billion consumers through 51 countries via 15 free trade agreements
• +3 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Natural Resources Canada (NRCan)coreStrategic or Co-development Partner · 1 February 2026Co-led the European Minerals Mission visiting Rome, Munich, and Paris with 17 Canadian companies to strengthen critical mineral partnerships across Europe. The mission included Defense Metals Corp. showcasing the Wicheeda Rare Earth Project.
• Mila (Quebec AI Institute)flagshipStrategic or Co-development Partner · 21 November 2025AI research collaboration between Mila and UAE's Technology Innovation Institute, announced during Prime Minister Carney's visit to Abu Dhabi as part of $70 billion UAE investment commitment to Canada.
• BlackBerryflagshipStrategic or Co-development Partner · 21 November 2025Cyber cooperation agreement between BlackBerry and UAE's Cyber Security Council, announced as part of new trade and investment agreements during Prime Minister Carney's UAE visit.
• FDI Center (Gender Pledge Initiative)coreStrategic or Co-development Partner · 1 May 2025Invest in Canada is an initial signatory to the Gender Pledge initiative alongside ESCAP and FDI Center, committed to advancing gender equity in foreign direct investment. Six new signatories joined in 2025 including Invest Lithuania, Invest Estonia, PROCOMER, ApexBrasil, FIPA Tunisia, and Uganda Investment Authority.
• Global Innovation ClusterscoreStrategic or Co-development Partner$12 billion federal funding matched by industry supporting five innovation clusters: Advanced Manufacturing (nGen), Protein Industries Canada, Ocean Supercluster, Scale AI, and Digital Technology Supercluster.
• Invest AlbertacoreChannel Partner/ Reseller/ DistributorProvincial investment promotion agency providing information on doing business in Alberta, a key destination for cleantech, renewable energy, hydrogen, and carbon capture investments.
• Trade and Invest BCcoreChannel Partner/ Reseller/ DistributorProvincial agency for British Columbia investment, focusing on clean technologies, ICT, and Pacific Rim market access.
• Invest OntariocoreChannel Partner/ Reseller/ DistributorProvincial investment agency for Ontario, covering automotive, life sciences, technology, and central North America market access.
• Investissement QuébeccoreChannel Partner/ Reseller/ DistributorProvincial investment agency for Québec, specializing in aerospace, robotics, advanced tech, and life sciences clusters.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UK Department for Business and Trade: UK's lead department for inward investment promotion, trade policy, and business growth. Direct functional equivalent to Invest in Canada at the federal government level.
• KOTRA (Korea Trade-Investment Promotion Agency): South Korea's national trade and investment promotion agency, focused on attracting FDI and supporting Korean companies' global expansion. Functionally similar federal government structure.
• Enterprise Ireland: Irish government enterprise development agency that combines domestic company development with foreign direct investment attraction. Comparable mandate blending investment promotion with strategic sector development.
• Singapore Economic Development Board (EDB): Singapore's lead investment promotion agency, often cited as a global best-in-class FDI facilitator. Highly comparable mandate targeting foreign multinationals across advanced manufacturing, digital economy, and sustainability.
• Invest India: India's official investment promotion and facilitation agency, established as a non-profit venture under the Department of Industrial Policy and Promotion. Comparable federal mandate targeting large global enterprises.
• SelectUSA: U.S. federal investment promotion program within the Department of Commerce, with an explicit mandate to attract and retain foreign direct investment in the United States. Direct North American counterpart.
• Business France: France's national investment promotion agency operating under the Ministry of Economy, focused on attracting foreign investment and supporting French business internationalization. Closest European comparator.
• Germany Trade and Invest (GTAI): Germany's federal investment promotion agency, with a mandate and operating model nearly identical to Invest in Canada - attracting foreign direct investment, advising on site selection, and connecting global businesses to German industry clusters.
• JETRO (Japan External Trade Organization): Japan's government-affiliated investment and trade promotion agency, with global offices focused on attracting foreign investment and supporting Japanese outbound expansion. Comparable federal structure and global footprint.

Regional players

• Invest Hong Kong (InvestHK): Hong Kong's government investment promotion department, with a mandate to attract and retain FDI into Hong Kong. Smaller geography and more focused on financial services/Asia-Pacific hub role, but functionally a direct peer in FDI facilitation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuPDVUKTzWHbKV3zeMHZ_2A
• LinkedInlinkedin.com/company/invest-in-canada-investir-au-canada
• Xx.com/Invest_Canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invest in Canada