Starkey Hearing Technologies
Starkey Hearing Technologies is a privately held, U.S.-owned manufacturer of AI-powered hearing aids and connected hearing-care products, distributing through licensed audiologists and clinics in 100+ markets.
- Company typePrivate
- Founded1967
- HeadquartersEden Prairie, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Starkey Hearing Technologies does
Starkey Hearing Technologies designs, develops, and distributes AI-powered hearing aids, wireless accessories, and connected hearing-care software. Founded in 1967 by Bill Austin and headquartered in Eden Prairie, Minnesota, Starkey operates as the only American-owned major hearing aid manufacturer, with more than 5,000 employees across 29 facilities in 100+ markets spanning six continents. The product portfolio is anchored by the flagship Omega AI hearing aid (launched October 2025), which features the proprietary G3 Gen AI Neuro-Processor running three simultaneous AI models, an industry-first built-in directionality system, 13 dB signal-to-noise ratio improvement, 8 dB spatial hearing enhancement, waterproof construction, and Bluetooth LE Audio with Auracast. Supporting products include Edge AI, G Series AI, Genesis AI, Signature Series (custom-fit), and earlier Evolv AI and Livio AI generations, all integrated with the My Starkey mobile app (Smart Assistant with generative AI, Edge Mode+, Transcribe, Translate, fall detection, health monitoring) and the StarLink accessory ecosystem (TV streamer, remote/table microphones, LE Adapter, remote control). Sub-brands Audibel, NuEar, and MicroTech distribute the same technology through independent professional networks.
Starkey Hearing Technologies firmographics
Firmographics- Name
- Starkey Hearing Technologies
- Legal name
- Starkey Laboratories, Inc.
- Website
- https://starkey.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Starkey Hearing Technologies is a privately held, U.S.-owned manufacturer of AI-powered hearing aids and connected hearing-care products, distributing through licensed audiologists and clinics in 100+ markets.
- Ownership category
- akta.pro rank
Starkey Hearing Technologies industry classification
Industry- Product category
- Hearing Aids
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- On-Device Speech & Audio AI (wake word, ASR, enhancement) (HDAAAJAF)
- akta.pro secondary industries
- Edge AI Deployment, Orchestration & OTA Model Updates (HDAAAJAI), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)
Keywords
Where Starkey Hearing Technologies is headquartered
LocationHeadquarters
- HQ city
- Eden Prairie
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Starkey Hearing Technologies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hearing Aid Sales: Sale of hearing aids including Omega AI, Edge AI, Genesis AI, G Series AI, Signature Series, and other hearing aid models. Products are sold through professional hearing care providers and clinics.
- Hearing Aid Accessories: Wireless accessories including StarLink Edge TV Streamer, StarLink Edge Remote Microphone, StarLink Edge Table Microphone, StarLink Remote Control 2.0, and other connectivity devices that enhance hearing aid functionality.
- Mobile Applications: My Starkey app for smartphone control, health monitoring, and hearing aid management. Apple Watch compatibility included.
- Batteries and Consumables: Hearing aid batteries and other consumable products for hearing aid maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Professional fitting required through licensed hearing care providers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Starkey Hearing Technologies product offering
Product offeringCore offering
Starkey designs, develops, and distributes AI-powered prescription hearing aids (Omega AI, Edge AI, G Series AI, Genesis AI, Signature Series, Evolv AI, Livio AI) with proprietary G3 Gen AI Neuro-Processors, integrated health monitoring sensors, and Bluetooth LE Audio with Auracast. The portfolio is supported by the My Starkey mobile app, wireless StarLink Edge accessories, batteries and consumables, and proprietary Pro Fit fitting software, sold exclusively through licensed hearing care professionals and government channels in 100+ markets.
Product overview
Starkey Hearing Technologies offers a multi-tiered portfolio of AI-powered hearing aids led by the flagship Omega AI with G3 Gen AI Neuro-Processor, followed by Edge AI, G Series AI, Genesis AI, Signature Series (custom), Evolv AI, and Livio AI. The product ecosystem centers on hearing aids with integrated sensors and AI capabilities, supported by the My Starkey mobile app providing Smart Assistant (generative AI), fall detection, health tracking, audio streaming, and TeleHear remote support. Wireless accessories including StarLink Edge TV Streamers, Remote Microphones, Table Microphones, LE Adapter, and Remote Controls extend functionality. Sub-brands Audibel and NuEar distribute Starkey technology through independent networks.
Differentiator
Problem solved
Functional benefit
Brands
- Audibel: Hearing aid brand powered by Starkey Hearing Technologies
- NuEar
- MicroTech
Products and services
- Starkey Omega AI hearing aids Flagship Starkey hearing aid line featuring the G3 Gen AI Neuro-Processor with three simultaneous AI models, delivering 13dB signal-to-noise ratio improvement and 8dB spatial hearing enhancement; the world's first hearing aid with a built-in directionality system. Includes waterproof design (up to 1 meter for rechargeable styles) and Bluetooth LE Audio with Auracast connectivity for adult users fitted through licensed hearing care professionals.
- Starkey Edge AI hearing aids AI-powered Starkey hearing aid providing transparent sound, seamless connectivity, and benefits that go beyond better hearing. Sold through licensed hearing care professionals.
- Starkey G Series AI hearing aids Entry-level AI hearing aid line from Starkey designed for easy, immediate, and effective technology to improve hearing and overall living, distributed via the professional channel.
- Starkey Genesis AI hearing aids Starkey AI hearing aid platform with advanced AI technology, integrated sensors, and health monitoring capabilities, fitted through licensed hearing care professionals.
- Starkey Signature Series hearing aids Custom Starkey hearing aids offering clear, true-to-life sound in technology custom fit to hide discreetly in the ear, sold through licensed hearing care professionals.
- Starkey Evolv AI hearing aids Previous-generation Starkey AI hearing aid platform with integrated sensors and health features, fitted through licensed hearing care professionals.
- Starkey Livio AI hearing aids Earlier Starkey AI-enabled hearing aid platform that introduced integrated health and wellness monitoring features, fitted through licensed hearing care professionals.
- My Starkey mobile app Starkey mobile application compatible with Omega AI, Edge AI, G Series AI, and Genesis AI hearing aids. Provides Smart Assistant with generative AI, Edge Mode+, fall detection alerts, health monitoring (steps, engagement, balance), Bluetooth LE Audio streaming, language translation, reminders, and TeleHear AI remote hearing care. Available on Apple App Store and Google Play with Apple Watch compatibility.
- StarLink Edge TV Streamer Bluetooth LE Audio TV streaming accessory that streams audio from televisions and electronic audio sources directly to Starkey Omega AI, Edge AI, G Series AI, and Genesis AI hearing aids.
- StarLink Edge Remote Microphone Rechargeable remote microphone that clips to a companion's clothing to stream their voice directly to Starkey hearing aids for one-on-one conversations in noisy environments; also functions as a remote control.
- StarLink Edge Table Microphone Rechargeable Starkey table microphone with eight built-in microphones that determines the primary speaker and streams voice to Starkey hearing aids for group conversations.
- StarLink Edge LE Adapter USB-C adapter that enables compatible phones, tablets, and computers to connect to Starkey LE Audio hearing aids for hands-free, high-quality streaming.
- StarLink Edge Remote Control 2.0 Wireless remote control for adjusting volume, changing programs, and accessing favorite features on Starkey Omega AI, Edge AI, G Series AI, and Genesis AI hearing aids.
- StarLink Mini Remote Microphone Compact Starkey remote microphone for conversations in noisy environments; can also function as a TV streamer for Genesis AI hearing aids.
- Audibel hearing aid brand Starkey-powered hearing aid sub-brand distributed through the Audibel network of hearing professionals, offering advanced Starkey-engineered hearing solutions.
- NuEar hearing aid brand Starkey-powered hearing aid sub-brand offering NuEar NOW, NuEar NE Series AI, and NuEar Noble AI products through its professional network.
Quantifiable outcome
- 13-decibel signal-to-noise ratio improvement with Omega AI
- +3 more outcomes
Companies that use Starkey Hearing Technologies
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Starkey Hearing Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature12 records
Starkey Hearing Technologies partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- MED-ELcorePartnership between Starkey and MED-EL to enhance Bluetooth connectivity for cochlear implant users. This partnership enables interoperability between Starkey hearing aids and MED-EL cochlear implants, expanding hearing solutions for users with severe hearing loss.
- Special OlympicscoreSince 2022, Starkey has worked with Special Olympics to increase access to hearing care for individuals with intellectual disabilities. As Official Partner and Exclusive Hearing Aid Sponsor of the 2026 Special Olympics USA Games, supporting the Healthy Athletes® Healthy Hearing program.
- UNICEFflagshipStarkey became the inaugural corporate partner of the UNICEF Children with Disabilities Fund in 2025, helping deliver life-changing support for children with disabilities worldwide from early screening and assistive technology to education and inclusion.
- Clinton Global InitiativeminorStarkey supports the Clinton Global Initiative which focuses on expanding access, inclusion, and care for communities around the world.
- Elton John AIDS FoundationminorStarkey supports the Elton John AIDS Foundation, expanding access, inclusion, and care for communities around the world.
- Hearing Loss Association of America (HLAA)coreStarkey proudly supports HLAA which shares the belief in the power of hearing and human connection. From awareness walks to volunteer projects, partnerships are rooted in causes employees care about most.
- Alzheimer's AssociationminorStarkey team members participate in the Alzheimer's Association Walk to End Alzheimer's, the largest event of its kind in the country. Starkey was the third-highest corporate fundraiser at the event.
- ApplecoreApple ecosystem integration including Made for iPhone/iPad/iPod certification, Bluetooth connectivity, and My Starkey app compatibility with Apple devices including Apple Watch.
- GooglecoreAndroid and Google Play integration including My Starkey app compatibility and Google Fast Pair functionality for easy device pairing.
- Bluetooth SIGcoreLicensed use of Bluetooth word mark and logos, Auracast trademark for next-generation audio streaming technology, and LE Audio protocol implementation.
Scale indicators7 records
Recent moves6 records
Expansion highlights8 records
Starkey Hearing Technologies competitors and assessment
Company assessmentDirect peers
- Sonova: Sonova is the world's largest hearing aid manufacturer (Phonak, Unitron, Hansaton). It is the most direct peer to Starkey, competing across premium AI hearing aids, cochlear implants (Advanced Bionics), and the same professional audiology channel globally.
- Demant: Demant owns Oticon, Bernafon, Sonic, and Philips Hearing Solutions, competing head-to-head with Starkey in AI-driven hearing aids and audiologist-led distribution across 100+ markets.
- GN Hearing: GN Hearing (parent GN Store Nord) markets ReSound, Beltone, Jabra Enhance, and Interton. It is a direct peer in premium AI hearing aids and is a frequent competitor to Starkey in VA and retail audiology channels.
- WS Audiology: WS Audiology, formed from the merger of Sivantos and Widex, owns Signia, Widex, and Rexton brands. It is a direct peer competing with Starkey in AI hearing aids, including its own Signia Integrated Xperience and Widex MOMENT platforms.
- MED-EL: MED-EL is a leading cochlear implant manufacturer and Starkey's 2026 bimodal partnership counterpart. While primarily a cochlear implant company, MED-EL competes indirectly in severe hearing loss where Starkey also operates at the high end of its portfolio.
Emerging players
- Eargo: Eargo is a US-based DTC and OTC hearing aid company selling directly to consumers online. It represents the emerging direct-to-consumer threat to Starkey's professional-channel-only model.
- Lexie Hearing: Lexie Hearing sells OTC subscription-based hearing aids online in the US, partnering with Bose. It is an emerging player targeting the same mild-to-moderate population that historically fed Starkey's professional channel.
- Bose: Bose entered OTC hearing aids with SoundControl and through its partnership with Lexie Hearing. As a major consumer audio brand leveraging its hearables heritage, it is an emerging adjacent player shaping the OTC threat to Starkey's clinical model.
Broad incumbents
- Cochlear Limited: Cochlear Limited is the global leader in cochlear implants. As Starkey's MED-EL partner targets the same severe-to-profound population, Cochlear represents a broader incumbent in adjacent implantable hearing solutions.
Others
- Apple: Apple's AirPods Pro 2 added clinical-grade hearing aid features and a built-in hearing test in 2024. As a platform owner with massive consumer reach, Apple is an ecosystem participant whose hearables strategy intersects with Starkey's iPhone-integrated hearing aids.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights6 records
Customer concentration
Starkey Hearing Technologies social profiles
Digital presenceStarkey Hearing Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Starkey Hearing Technologies leadership team
Management profileNumber of profiles
Profiles6 records
Starkey Hearing Technologies subsidiaries and ownership
Company hierarchySubsidiaries1 record
Starkey Hearing Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Starkey Hearing Technologies M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Starkey Hearing Technologies
What does Starkey Hearing Technologies do?
Starkey designs, develops, and distributes AI-powered prescription hearing aids (Omega AI, Edge AI, G Series AI, Genesis AI, Signature Series, Evolv AI, Livio AI) with proprietary G3 Gen AI Neuro-Processors, integrated health monitoring sensors, and Bluetooth LE Audio with Auracast. The portfolio is supported by the My Starkey mobile app, wireless StarLink Edge accessories, batteries and consumables, and proprietary Pro Fit fitting software, sold exclusively through licensed hearing care professionals and government channels in 100+ markets.
Is Starkey Hearing Technologies a public or private company?
Starkey Hearing Technologies is a private company. It is classified as family owned and is currently operating.
When was Starkey Hearing Technologies founded?
Starkey Hearing Technologies was founded in 1967. It employs 5,001 to 10,000 people.
Where is Starkey Hearing Technologies based?
Starkey Hearing Technologies is headquartered in Eden Prairie, United States, in the North America region.
How does Starkey Hearing Technologies make money?
Four revenue lines are on record. Hearing Aid Sales are the primary driver. The others are hearing Aid Accessories, mobile Applications and batteries and Consumables.
Who are Starkey Hearing Technologies's main competitors?
Direct peers on record are Sonova, Demant, GN Hearing, WS Audiology and MED-EL. Emerging players are Eargo, Lexie Hearing and Bose. Cochlear Limited is listed as a broad incumbent. Apple is listed as an others.
Does Starkey Hearing Technologies have an API?
No public API is recorded for Starkey Hearing Technologies.
What industry is Starkey Hearing Technologies in?
Starkey Hearing Technologies's product category is Hearing Aids. Its primary akta.pro industry code is HDAAAJAF, On-Device Speech & Audio AI (wake word, ASR, enhancement), with a secondary code of HDAAAJAI, Edge AI Deployment, Orchestration & OTA Model Updates. Its NAICS code is 334510 and its SIC code is 3845.