Starkey Hearing Technologies

What Starkey Hearing Technologies does

Starkey Hearing Technologies designs, develops, and distributes AI-powered hearing aids, wireless accessories, and connected hearing-care software. Founded in 1967 by Bill Austin and headquartered in Eden Prairie, Minnesota, Starkey operates as the only American-owned major hearing aid manufacturer, with more than 5,000 employees across 29 facilities in 100+ markets spanning six continents. The product portfolio is anchored by the flagship Omega AI hearing aid (launched October 2025), which features the proprietary G3 Gen AI Neuro-Processor running three simultaneous AI models, an industry-first built-in directionality system, 13 dB signal-to-noise ratio improvement, 8 dB spatial hearing enhancement, waterproof construction, and Bluetooth LE Audio with Auracast. Supporting products include Edge AI, G Series AI, Genesis AI, Signature Series (custom-fit), and earlier Evolv AI and Livio AI generations, all integrated with the My Starkey mobile app (Smart Assistant with generative AI, Edge Mode+, Transcribe, Translate, fall detection, health monitoring) and the StarLink accessory ecosystem (TV streamer, remote/table microphones, LE Adapter, remote control). Sub-brands Audibel, NuEar, and MicroTech distribute the same technology through independent professional networks.

Name

Starkey Hearing Technologies

Legal name

Starkey Laboratories, Inc.

Website

https://starkey.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Starkey Hearing Technologies is a privately held, U.S.-owned manufacturer of AI-powered hearing aids and connected hearing-care products, distributing through licensed audiologists and clinics in 100+ markets.

Ownership category

akta.pro rank

Product category

Hearing Aids

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

On-Device Speech & Audio AI (wake word, ASR, enhancement) (HDAAAJAF)

akta.pro secondary industries

Edge AI Deployment, Orchestration & OTA Model Updates (HDAAAJAI), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)

Keywords

• Hearing aids
• Hearing technology
• AI hearing aids
• Assistive hearing devices
• Hearing healthcare services

Headquarters

HQ city

Eden Prairie

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hearing Aid Sales: Sale of hearing aids including Omega AI, Edge AI, Genesis AI, G Series AI, Signature Series, and other hearing aid models. Products are sold through professional hearing care providers and clinics.
2. Hearing Aid Accessories: Wireless accessories including StarLink Edge TV Streamer, StarLink Edge Remote Microphone, StarLink Edge Table Microphone, StarLink Remote Control 2.0, and other connectivity devices that enhance hearing aid functionality.
3. Mobile Applications: My Starkey app for smartphone control, health monitoring, and hearing aid management. Apple Watch compatibility included.
4. Batteries and Consumables: Hearing aid batteries and other consumable products for hearing aid maintenance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Starkey designs, develops, and distributes AI-powered prescription hearing aids (Omega AI, Edge AI, G Series AI, Genesis AI, Signature Series, Evolv AI, Livio AI) with proprietary G3 Gen AI Neuro-Processors, integrated health monitoring sensors, and Bluetooth LE Audio with Auracast. The portfolio is supported by the My Starkey mobile app, wireless StarLink Edge accessories, batteries and consumables, and proprietary Pro Fit fitting software, sold exclusively through licensed hearing care professionals and government channels in 100+ markets.

Product overview

Starkey Hearing Technologies offers a multi-tiered portfolio of AI-powered hearing aids led by the flagship Omega AI with G3 Gen AI Neuro-Processor, followed by Edge AI, G Series AI, Genesis AI, Signature Series (custom), Evolv AI, and Livio AI. The product ecosystem centers on hearing aids with integrated sensors and AI capabilities, supported by the My Starkey mobile app providing Smart Assistant (generative AI), fall detection, health tracking, audio streaming, and TeleHear remote support. Wireless accessories including StarLink Edge TV Streamers, Remote Microphones, Table Microphones, LE Adapter, and Remote Controls extend functionality. Sub-brands Audibel and NuEar distribute Starkey technology through independent networks.

Differentiator

Problem solved

Functional benefit

Brands

• Audibel: Hearing aid brand powered by Starkey Hearing Technologies
• NuEar
• MicroTech

Products and services

• Starkey Omega AI hearing aids Flagship Starkey hearing aid line featuring the G3 Gen AI Neuro-Processor with three simultaneous AI models, delivering 13dB signal-to-noise ratio improvement and 8dB spatial hearing enhancement; the world's first hearing aid with a built-in directionality system. Includes waterproof design (up to 1 meter for rechargeable styles) and Bluetooth LE Audio with Auracast connectivity for adult users fitted through licensed hearing care professionals.
• Starkey Edge AI hearing aids AI-powered Starkey hearing aid providing transparent sound, seamless connectivity, and benefits that go beyond better hearing. Sold through licensed hearing care professionals.
• Starkey G Series AI hearing aids Entry-level AI hearing aid line from Starkey designed for easy, immediate, and effective technology to improve hearing and overall living, distributed via the professional channel.
• Starkey Genesis AI hearing aids Starkey AI hearing aid platform with advanced AI technology, integrated sensors, and health monitoring capabilities, fitted through licensed hearing care professionals.
• Starkey Signature Series hearing aids Custom Starkey hearing aids offering clear, true-to-life sound in technology custom fit to hide discreetly in the ear, sold through licensed hearing care professionals.
• Starkey Evolv AI hearing aids Previous-generation Starkey AI hearing aid platform with integrated sensors and health features, fitted through licensed hearing care professionals.
• Starkey Livio AI hearing aids Earlier Starkey AI-enabled hearing aid platform that introduced integrated health and wellness monitoring features, fitted through licensed hearing care professionals.
• My Starkey mobile app Starkey mobile application compatible with Omega AI, Edge AI, G Series AI, and Genesis AI hearing aids. Provides Smart Assistant with generative AI, Edge Mode+, fall detection alerts, health monitoring (steps, engagement, balance), Bluetooth LE Audio streaming, language translation, reminders, and TeleHear AI remote hearing care. Available on Apple App Store and Google Play with Apple Watch compatibility.
• StarLink Edge TV Streamer Bluetooth LE Audio TV streaming accessory that streams audio from televisions and electronic audio sources directly to Starkey Omega AI, Edge AI, G Series AI, and Genesis AI hearing aids.
• StarLink Edge Remote Microphone Rechargeable remote microphone that clips to a companion's clothing to stream their voice directly to Starkey hearing aids for one-on-one conversations in noisy environments; also functions as a remote control.
• StarLink Edge Table Microphone Rechargeable Starkey table microphone with eight built-in microphones that determines the primary speaker and streams voice to Starkey hearing aids for group conversations.
• StarLink Edge LE Adapter USB-C adapter that enables compatible phones, tablets, and computers to connect to Starkey LE Audio hearing aids for hands-free, high-quality streaming.
• StarLink Edge Remote Control 2.0 Wireless remote control for adjusting volume, changing programs, and accessing favorite features on Starkey Omega AI, Edge AI, G Series AI, and Genesis AI hearing aids.
• StarLink Mini Remote Microphone Compact Starkey remote microphone for conversations in noisy environments; can also function as a TV streamer for Genesis AI hearing aids.
• Audibel hearing aid brand Starkey-powered hearing aid sub-brand distributed through the Audibel network of hearing professionals, offering advanced Starkey-engineered hearing solutions.
• NuEar hearing aid brand Starkey-powered hearing aid sub-brand offering NuEar NOW, NuEar NE Series AI, and NuEar Noble AI products through its professional network.

Quantifiable outcome

• 13-decibel signal-to-noise ratio improvement with Omega AI
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature12 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• MED-ELcoreTechnology or Integration · 20 April 2026Partnership between Starkey and MED-EL to enhance Bluetooth connectivity for cochlear implant users. This partnership enables interoperability between Starkey hearing aids and MED-EL cochlear implants, expanding hearing solutions for users with severe hearing loss.
• Special OlympicscoreStrategic or Co-development Partner · 1 January 2026Since 2022, Starkey has worked with Special Olympics to increase access to hearing care for individuals with intellectual disabilities. As Official Partner and Exclusive Hearing Aid Sponsor of the 2026 Special Olympics USA Games, supporting the Healthy Athletes® Healthy Hearing program.
• UNICEFflagshipStrategic or Co-development Partner · 10 July 2025Starkey became the inaugural corporate partner of the UNICEF Children with Disabilities Fund in 2025, helping deliver life-changing support for children with disabilities worldwide from early screening and assistive technology to education and inclusion.
• Clinton Global InitiativeminorStrategic or Co-development PartnerStarkey supports the Clinton Global Initiative which focuses on expanding access, inclusion, and care for communities around the world.
• Elton John AIDS FoundationminorStrategic or Co-development PartnerStarkey supports the Elton John AIDS Foundation, expanding access, inclusion, and care for communities around the world.
• Hearing Loss Association of America (HLAA)coreStrategic or Co-development PartnerStarkey proudly supports HLAA which shares the belief in the power of hearing and human connection. From awareness walks to volunteer projects, partnerships are rooted in causes employees care about most.
• Alzheimer's AssociationminorStrategic or Co-development PartnerStarkey team members participate in the Alzheimer's Association Walk to End Alzheimer's, the largest event of its kind in the country. Starkey was the third-highest corporate fundraiser at the event.
• ApplecoreTechnology or IntegrationApple ecosystem integration including Made for iPhone/iPad/iPod certification, Bluetooth connectivity, and My Starkey app compatibility with Apple devices including Apple Watch.
• GooglecoreTechnology or IntegrationAndroid and Google Play integration including My Starkey app compatibility and Google Fast Pair functionality for easy device pairing.
• Bluetooth SIGcoreTechnology or IntegrationLicensed use of Bluetooth word mark and logos, Auracast trademark for next-generation audio streaming technology, and LE Audio protocol implementation.

Scale indicators7 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Sonova: Sonova is the world's largest hearing aid manufacturer (Phonak, Unitron, Hansaton). It is the most direct peer to Starkey, competing across premium AI hearing aids, cochlear implants (Advanced Bionics), and the same professional audiology channel globally.
• Demant: Demant owns Oticon, Bernafon, Sonic, and Philips Hearing Solutions, competing head-to-head with Starkey in AI-driven hearing aids and audiologist-led distribution across 100+ markets.
• GN Hearing: GN Hearing (parent GN Store Nord) markets ReSound, Beltone, Jabra Enhance, and Interton. It is a direct peer in premium AI hearing aids and is a frequent competitor to Starkey in VA and retail audiology channels.
• WS Audiology: WS Audiology, formed from the merger of Sivantos and Widex, owns Signia, Widex, and Rexton brands. It is a direct peer competing with Starkey in AI hearing aids, including its own Signia Integrated Xperience and Widex MOMENT platforms.
• MED-EL: MED-EL is a leading cochlear implant manufacturer and Starkey's 2026 bimodal partnership counterpart. While primarily a cochlear implant company, MED-EL competes indirectly in severe hearing loss where Starkey also operates at the high end of its portfolio.

Emerging players

• Eargo: Eargo is a US-based DTC and OTC hearing aid company selling directly to consumers online. It represents the emerging direct-to-consumer threat to Starkey's professional-channel-only model.
• Lexie Hearing: Lexie Hearing sells OTC subscription-based hearing aids online in the US, partnering with Bose. It is an emerging player targeting the same mild-to-moderate population that historically fed Starkey's professional channel.
• Bose: Bose entered OTC hearing aids with SoundControl and through its partnership with Lexie Hearing. As a major consumer audio brand leveraging its hearables heritage, it is an emerging adjacent player shaping the OTC threat to Starkey's clinical model.

Broad incumbents

• Cochlear Limited: Cochlear Limited is the global leader in cochlear implants. As Starkey's MED-EL partner targets the same severe-to-profound population, Cochlear represents a broader incumbent in adjacent implantable hearing solutions.

Others

• Apple: Apple's AirPods Pro 2 added clinical-grade hearing aid features and a built-in hearing test in 2024. As a platform owner with massive consumer reach, Apple is an ecosystem participant whose hearables strategy intersects with Starkey's iPhone-integrated hearing aids.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/starkeyhearing
• YouTubeyoutube.com/user/StarkeyLabs
• Facebookfacebook.com/StarkeyHearing
• LinkedInlinkedin.com/company/starkey-hearing-technologies
• Instagraminstagram.com/starkeyhearing

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starkey Hearing Technologies