BOE Marine

What BOE Marine does

BOE Marine is a US-based marine electronics retailer and installation service provider founded in 2002 by Jim Maier and headquartered in Stevensville, Maryland. The company sells trolling motors, marine electronics, electrical systems, safety equipment, and boat outfitting products from more than 400 boating brands through its e-commerce platform at boemarine.com, which is built on Odoo. Core product categories span multifunction displays, fishfinders, sonar, marine radar, autopilots, communications (VHF, AIS, Starlink), entertainment (JL Audio, Fusion), electrical/power (Blue Sea Systems, Victron Energy), safety gear, Honda Marine outboards and generators, and watersports equipment.

The company's go-to-market combines direct-to-consumer e-commerce with licensed, insured dockside installation services delivered by certified marine electronics technicians. Installation coverage spans three regional markets: the Chesapeake Bay/Maryland area (Annapolis, Kent Island, St. Michaels, Baltimore), South Florida (Fort Lauderdale, Stuart/Treasure Coast), and North Carolina (Lake Norman/Mooresville/Cornelius/Huntersville). Nationwide remote tech support is provided by phone for product selection guidance and post-purchase troubleshooting. Authorized dealer relationships with Garmin, Raymarine, Simrad, Furuno, Lowrance, JL Audio, Minn Kota, Honda Marine, Airmar, and other manufacturers anchor the catalog and enable factory-standard installations.

Revenue is generated primarily through one-time hardware sales (marine electronics, outfitting, Honda outboards), professional installation services across the three state footprint, and ancillary services including 0% interest financing, 90-day returns, price matching, and free shipping on orders over $150. The company is privately held and founder/family-owned, with no disclosed institutional funding, parent company, or acquisition activity. Customer base is highly fragmented across recreational boaters, anglers, luxury yacht owners, and commercial vessel operators, with the company claiming to have served nearly 100,000 customers over its 23+ year history.

Name

BOE Marine

Legal name

BOE Marine

Website

https://boemarine.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

BOE Marine is a US marine electronics retailer and licensed installer founded in 2002, selling 400+ boating brands online and providing dockside installation services across Maryland, Florida, and North Carolina for recreational boaters, anglers, and yacht owners.

Ownership category

akta.pro rank

Product category

Marine Electronics Retail

NAICS

Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH), Boat & Personal Watercraft (PWC) Retail (CRAMAIAA), Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI), Marine Trailer & Transport Equipment Retail (CRAMAIAL), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)

Keywords

• Marine electronics retail
• Boat outfitting products
• Marine installation services
• Trolling motors sales
• Marine safety equipment

Headquarters

HQ city

Stevensville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Marine Electronics Sales: Retail sale of marine electronics including chartplotters, fishfinders, radar, sonar, autopilot systems, communication equipment, entertainment systems, and accessories from major brands such as Garmin, Raymarine, Simrad, Furuno, Lowrance, JL Audio, and others.
2. Installation and Service: Professional marine electronics installation and troubleshooting services performed by certified technicians. Services include radar, sonar, chartplotter, autopilot, marine communication, and audio system installations. Remote troubleshooting support provided nationwide.
3. Boat Outfitting Products: Sale of boat outfitting products including plumbing, pumps, anchoring equipment, fishing gear, safety equipment, electrical components, lighting, and general marine hardware.
4. Honda Marine Products: Authorized Honda Marine dealer selling Honda outboards, generators, and parts. Services include loose engine sales, re-powers, and engine service.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

BOE Marine sells marine electronics, boat outfitting products, trolling motors, and marine safety equipment through its e-commerce store at boemarine.com, stocking over 400 boating brands including Garmin, Raymarine, Simrad, Furuno, JL Audio, Minn Kota, and Honda Marine. The company complements retail with professional certified installation services in Maryland, Florida, and North Carolina, plus nationwide remote technical support. Additional offerings include 0% financing, price matching, 90-day returns, and same-day shipping on in-stock items.

Product overview

BOE Marine operates a marine electronics e-commerce platform built on Odoo, offering over 400 boating brands for online retail alongside professional installation and service operations. The core product is the online store at boemarine.com for purchasing marine electronics including multifunction displays/GPS-fishfinder combos, sonar equipment, radar, autopilots, marine entertainment systems, communications equipment (VHF, AIS, Starlink), electrical systems, safety equipment, trolling motors, and boat outfitting products. Key product categories span navigation (Garmin, Raymarine, Simrad, Lowrance, Furuno), entertainment (JL Audio, Fusion), communications (Icom, Standard Horizon), electrical (Blue Sea Systems, Victron Energy), and propulsion (Minn Kota, Honda Marine). The installation services division provides certified technician installation in Maryland, North Carolina, and Florida for radar, sonar, chartplotters, autopilot, marine audio, and Starlink systems. The company also offers 0% financing, 90-day returns, free tech support, and same-day shipping on in-stock items.

Differentiator

Problem solved

Functional benefit

Products and services

• Marine Electronics E-commerce Store Direct-to-consumer online store at boemarine.com selling marine electronics, boat outfitting, trolling motors, safety equipment, and Honda Marine products from over 400 boating brands, with e-commerce checkout, customer accounts, financing options, price matching, 90-day returns, and same-day shipping on in-stock items.
• Marine Electronics Installation Services
• 0% Interest Financing 0% interest financing available to qualified customers for marine electronics and boat outfitting purchases, billed monthly.
• Remote Tech Support Nationwide remote troubleshooting, guidance, and support service provided by marine electronics technicians via phone, covering installation assistance, setup help, and product configuration for customers before and after purchase.
• Honda Marine Dealership Authorized Honda Marine dealership selling Honda outboard motors, generators, OEM parts (impellers, anodes, gaskets, spark plugs), and 100-hour service kits, plus engine service including loose engine sales, re-powers, and outboard/generator service.
• Trolling Motors and Accessories Trolling motors and accessories from Minn Kota and MotorGuide brands, plus shallow water anchors, for fishing boat propulsion.
• Multifunction Displays and GPS-Fishfinder Combos Combined chartplotter and fishfinder units from Garmin, Raymarine, Simrad, Lowrance, and Humminbird brands for vessel navigation and fishfinding.
• Marine Radar Systems Marine radar units and radar mounts from leading brands (Garmin, Raymarine, Simrad, Furuno) for navigation and collision avoidance.
• Autopilot Systems Autopilot systems, hydraulic fittings, pumps/drives, cables, extensions, power cables, and accessories for vessel navigation automation, from brands including Garmin, Raymarine, Simrad, and Furuno.
• Marine Safety Equipment Life rafts, EPIRBs, personal locator beacons, safety lights, fume detectors, lightning detectors, fire suppression systems, personal flotation devices, and medical kits for marine safety.
• Boat Outfitting Products Anchoring and docking equipment (windlasses, anchors, cleats, fenders), plumbing (bilge pumps, livewell pumps, water heaters), steering systems, trim tabs, bow thrusters, and security systems for boat outfitting.
• Marine Entertainment Systems Marine stereos, speakers, amplifiers, subwoofers, televisions, tower speakers/soundbars, home/outdoor speakers, TV antennas, and installation accessories from JL Audio, Fusion, and other brands.
• Marine Communications Equipment VHF fixed-mount and handheld radios, AIS systems, Starlink and mobile broadband, antennas, cellular amplifiers, and accessories from Icom, Standard Horizon, and other brands.
• Electrical and Power Systems Battery chargers, inverters, inverter/charger combos, wire, fuse blocks, circuit breakers, solar panels, alternators, and electrical panels from Blue Sea Systems, Victron Energy, and other brands.
• Sonar and Fishfinding Equipment Fishfinders, sounder/sonar modules, ice flashers, transducers including Airmar products, and transducer accessories.

Quantifiable outcome

• 23+ years in business serving nearly 100,000 customers
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• GarmincoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Garmin marine electronics including chartplotters, fishfinders, radar, and GPS navigation systems. Products installed to factory standards with post-install support.
• RaymarinecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Raymarine marine electronics including Axiom chartplotters and navigation systems. Installation performed to manufacturer specifications.
• SimradcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Simrad marine electronics products including navigation and fishfinding equipment.
• FurunocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Furuno marine electronics including radar and navigation systems.
• JL AudiocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for JL Audio marine entertainment systems including speakers, amplifiers, and subwoofers.
• Minn KotacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Minn Kota trolling motors and accessories including Talon shallow water anchors.
• Honda MarinecoreChannel Partner/ Reseller/ DistributorAuthorized Honda Marine dealer for nearly 2 decades, offering loose engine sales, re-powers, and engine service for Honda outboards and generators.
• Starlink MaritimeminorChannel Partner/ Reseller/ DistributorInstallation partner for Starlink Maritime systems including planning, mounting, cabling, network integration, and testing services.
• LowrancecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Lowrance marine electronics including HDS PRO chartplotters and fishfinders.
• AirmarcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Airmar transducers compatible with all major fishfinder and chartplotter brands.
• Victron EnergyminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Victron Energy battery management, inverters, and charging solutions.
• FLIR SystemsminorChannel Partner/ Reseller/ DistributorInstaller for FLIR thermal imaging cameras used in marine safety and navigation applications.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fisheries Supply: Long-running Pacific Northwest marine retailer offering marine electronics, safety gear, deck hardware, and boat outfitting, with similar authorized-dealer status across major electronics brands. Comparable business model and target customer (commercial and recreational boaters), though more regionally anchored.
• Overton's: Specialty retailer of boating and water sports equipment including marine electronics, trolling motors, safety gear, and watersports accessories. Comparable product mix in marine electronics and outfitting with a similar recreational boating customer.
• Defender Marine: Long-established online marine retailer specializing in marine electronics, safety equipment, and boat outfitting with a product catalog and authorized-dealer model closely paralleling BOE Marine. Comparable customer base (recreational boaters/anglers) and overlapping brand authorizations (Garmin, Raymarine, etc.).
• Boat Outfitters: Online retailer specializing in boat parts, hardware, and accessories including seating, covers, and outfitting items. Comparable e-commerce-first retail model and recreational boat owner customer base, though narrower electronics focus than BOE.
• Jamestown Distributors: Specialty marine retailer focused on boat building, repair, and outfitting supplies including hardware, fasteners, and finishing products. Overlaps with BOE Marine's outfitting assortment and shares the multi-brand authorized-dealer retail model serving boat owners and small yards.
• Hodges Marine: Online marine electronics and accessories specialist offering chartplotters, fishfinders, radar, and VHF from major brands. Smaller-scale direct competitor with comparable authorized-dealer positioning and customer base of recreational boaters and anglers.
• Wholesale Marine: Online marine retailer focused on boat parts, accessories, and electronics at competitive pricing, with a catalog overlapping much of BOE Marine's assortment. Directly comparable in channel (e-commerce-led), product breadth, and recreational boater customer.

Broad incumbents

• Amazon: The dominant general e-commerce marketplace that increasingly carries the same marine electronics brands BOE Marine sells (Garmin, Raymarine, Minn Kota, etc.). Represents the primary online competitive threat on price and convenience for the e-commerce side of BOE's business.
• West Marine: The largest U.S. marine specialty retailer with hundreds of stores plus an extensive e-commerce site covering electronics, parts, safety, and apparel. Overlaps heavily with BOE Marine on electronics and outfitting categories but serves a much broader customer base and offers general boating goods beyond BOE's electronics-focused niche.

Others

• Garmin Marine (direct): OEM manufacturer of chartplotters, fishfinders, radar, and marine electronics that BOE Marine is an authorized dealer for. Included as a peer given Garmin's growing direct-to-consumer e-commerce presence, which both supplies BOE and competes with it on the same product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marine_boe
• Facebookfacebook.com/boe.marine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOE Marine